The articles listed below provide an overview of how to integrate Google Ad Manager using Google Publisher Tags (GPT). You can use a server-side integration, or you can set up GPT as a destination to send Audience Manager segment data to Google Ad Manager. You will also learn the needed steps to ingest Google Ad Manager log files for reporting in Audience Manager.
Requirements and Methods of Sending Segments to Google Ad Manager Using Google Publisher Tags (GPT)
You can send qualified segments to Google Ad Manager either through a client-side or through a server-side integration. Requirements and related information about both methods are listed below.
You can send qualified segments to Google Ad Manager through a client-side (browser-side) integration, or a server-side integration. If you choose the client-side integration, you must create a cookie-based destination for Google Publisher Tags in Audience Manager.
Modify the GPT setTargeting API Call
Add an if statement to check for Audience Manager cookies before calling the Google Publisher Tag .setTargeting method.
Audience Manager Code for Google Publisher Tags