- Audience Manager Guide
- Evolution guide to Real-Time CDP
- Overview
- Features
- Addressable Audiences
- Administration
- Algorithmic Models
- Audience Lab
- Audience Marketplace
- Customer Data Feeds
- Data Explorer
- Data Export Controls
- Data Sources
- Declared IDs
- Derived Signals
- Destinations
- Destinations Overview
- Destinations Home Page
- Adobe Experience Cloud Destinations
- People-Based Destinations
- Device-Based Destinations (Server-to-Server)
- Custom Destinations
- Destinations Reference
- Profile Merge Rules
- Profile Merge Rules Overview
- Getting Started with Profile Merge Rules
- Profile Merge Rules Dashboard
- Profile Merge Rule Options Defined
- General Use Cases for Profile Merge Rules
- Profile Link Device Graph Use Cases
- External Device Graph Use Cases
- Report Metrics for Profile Merge Rules
- Profile Merge Rules and Device Un-Segmentation Processes
- Instant Cross-Device Suppression
- Segments
- Segments: Purpose, Composition, and Rules
- Segments List View
- Segment Summary View
- Retrieving Segment Metadata
- Paused and Deleted Segments
- Recency and Frequency
- Segment Builder
- Code Syntax Used in the Segment Expression Editor
- Trait and Segment Population Data in Segment Builder
- Trait Recommendations
- Trait and Segment Qualification Reference
- Traits
- Traits Overview
- Trait Details Page
- Traits Dashboard
- Active Audience Traits and Data Source Synced Traits
- Folder Traits: About
- Manage Folder Traits
- Trait Builder
- Trait Storage
- Accuracy and Reach
- Classifying Traits with a Common Taxonomy
- Name Requirements for Key Variables
- Segment and Trait Time-to-Live Explained
- Prefix Requirements for Key Variables
- Geotargeting With Platform-level Keys
- Device Targeting With Platform-level Keys
- Sample Expressions With Boolean and Comparison Operators
- Trait and Segment Qualification Reference
- Visitor Profile Viewer
- Reporting
- Reports Overview
- Reports Dashboard
- General Reports
- Trend Reports
- Audience Optimization Reports
- Interactive and Overlap Reports
- Interactive and Overlap Reports Overview
- Trait-to-Trait Overlap Report
- Segment-to-Trait Overlap Report
- Segment-to-Segment Overlap Report
- Unused Signals Report
- Improve Log File Processing Times with Lookup Tables
- Filter Report Results With the Data Sliders
- Overlap Reports: Update Schedule and Minimum Segment Size
- CSV Files for Overlap Reports
- Report Technology
- Onboarding Status Report
- Outbound File History
- Counting Unique Users in Overlap and General Reports
- Data Sampling and Error Rates in Selected Audience Manager Reports
- API and SDK Code
- API and SDK Code Overview
- Audience Manager API Code Migration
- Data Collection Server (DCS) API Methods and Code
- REST APIs
- REST APIs Overview
- Getting Started with REST APIs
- Algorithmic API Methods
- Data Integration Library API Methods
- Data Source API Methods
- Derived Signals API Methods
- Destination API Methods
- Domain Management API Methods
- Folder API Methods
- Segment API Methods
- Taxonomic API Methods
- Trait API Methods
- Trait Type Methods
- User, Group, and Permissions Management API Methods
- DCS Region API Methods
- SDK Code
- Data Integration Library (DIL) API
- Implementation and Integration Guides
- Implementation and Integration Guides
- Data Integration Methods
- Integrate Google Ad Manager using Google Publisher Tags (GPT)
- Integrating with Third-Party Destinations
- Implementing Audience Manager
- Media Data Integration
- Receiving Audience Data
- Sending Audience Data
- Sending Audience Data
- Real-Time Inbound Data Integration
- Batch Data Transfer Process
- Batch Data Transfer Process Described
- Send Batch Data to Audience Manager Overview
- ID Synchronization for Inbound Data Transfers
- Name and Content Requirements for ID Synchronization Files
- Inbound Data File Contents: Syntax, Invalid Characters, Variables, and Examples
- Amazon S3 Name and File Size Requirements for Inbound Data Files
- FTP Name and File Size Requirements for Inbound Data Files
- File PGP Encryption for Inbound Data Types
- File Compression for Inbound Data Transfer Files
- Sample Message to Partners after Inbound Processing
- Leverage Amazon S3 Cross-Account Bucket Permissions for Your Inbound Files
- Custom Partner Integrations
- Integration with Adobe Experience Platform
- Integration with Other Experience Cloud Applications
- Reference
- Reference Overview
- Amazon S3: About
- Advertiser Use Cases
- Publisher Use Cases
- Beta Environment
- Boolean Expressions in Trait and Segment Builder
- Bulk Management Tools
- CID Replaces DPID and DPUUID
- How Data Delivery and File Processing Times Affect Reports
- Index of IDs in Audience Manager
- Key-Value Pairs Explained
- Password Requirements, Locked Accounts, and Forgotten Passwords
- Signals, Traits, and Segments
- Supported Browsers
- System Components
- Style Conventions for Code and Text Elements
- Time Zones in Audience Manager
- TLS 1.0 and 1.1 Deprecation
- Understanding Calls to the Demdex Domain
- Visitor Authentication States in Audience Manager
- FAQs
- Audience Manager FAQ Overview
- API FAQ
- Audience Lab FAQ
- Customer Data Feed FAQ
- Data Collection and Product Integration FAQ
- Inbound Customer Data Ingestion FAQ
- Privacy and Data Retention FAQ
- People-Based Destinations FAQ
- Product Features and Functions FAQ
- Profile Merge Rules and Device Graph FAQ
- Look-Alike Modeling FAQ
- Predictive Audiences FAQ
- Targeting FAQ
- Reporting FAQ
- Help and Legal
- Top Customer Support Issues
- Overview
- Why did my Onboarded trait populations drop to 0 around October 15th?
- Why do my traits or segments not show up in the Overlap Reports page?
- Why are our Read-Only users able to create, edit or delete traits and segments?
- We are not an Audience Manager customer, but see the Audience Manager Javascript calls on our site
- Should I see my Audience Manager Audience Lab mapped segments on the destination details page?
- Documentation Updates
- Glossary
Order of Operations in Trait Builder
Trait Builder evaluates expressions according to the order-of-operations listed below, from high to low precedence. Trait elements defined by high-precedence operators are evaluated first, before other precedence operators. This section ranks each operator according to precedence, from high to low.
| Operator precedence | Symbol | Comments |
|---|---|---|
| Parenthesis | ( ) | Expressions in parenthesis are always evaluated first and follow precedence order. |
| Comparison operators | < > <= >= | Less than, greater than, less than/equal to, greater than/equal to are evaluated next. |
| Equality operators | == != | Equal to, not equal to are evaluated after the previous operators. |
| Boolean AND | AND | n/a |
| Boolean OR | OR | n/a |
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