Paused and Deleted Segments paused-and-deleted-segments

Describes the effects on segmented users, data, and destinations when you pause or delete an active segment using Segment Builder.

Access to the Pause and Delete Controls

Hover over a segment name in the segments list to expose the pause and delete icons (in the Actions column). These features affect segments as described below.

Paused Segment Functionality

A paused (deactivated) segment:

  • Stops segmenting new, qualified users.
  • Retains a user’s segmentation status/membership (does not remove a user from the segment).
  • Remains in the segment list and can be reactivated.
  • Does not send data to associated destinations.
  • Returns data in the available reports (up to the deactivation date).

Deleted Segment Functionality

A deleted segment:

  • Stops segmenting new, qualified users.
  • Removes qualified users from segment membership.
  • Is removed from the segment list.
  • Cannot be undeleted.
  • Does not send data to associated destinations.
  • Does not return data in the available reports.
NOTE
You can also pause and delete segments using an API method. For more information, see REST APIs.
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