Configure Amazon Advertising as a Self-Service Device-Based Destination

Last update: 2024-02-01

This article explains how to configure an integration with Amazon Advertising.

Prerequisites

Before you configure your Amazon Advertising destination, make sure you meet the following prerequisites.

  • Your Amazon account must be eligible for advertising.
  • When creating the first Amazon Advertising destination in your Audience Manager instance, please contact Adobe Consulting or Customer Care to enable the Amazon ID synchronization (Data Source ID = 139200) for your account. This is required for the correct synchronization between Audience Manager and Amazon.
  • After the new data provider audiences are created, you should update their metadata and add the audience fees. For this operation you can use the Amazon Ads API or the Amazon Advertising UI.

Add a New Amazon Advertising Destination

This section describes the steps you need to follow when configuring a new device-based destination for Amazon Advertising. This scenario assumes that you have no existing Amazon Advertising destination configured via your Adobe consultant or Customer Care.

Step 1. Authenticate with Amazon Advertising

Before you can add the device-based destination, you need to link Audience Manager and your Amazon Advertising account. Here’s how to do this:

  1. Log in to your Audience Manager account and go to Administration > Integrated Accounts. If you have a previously configured integration with a destination platform, you should see it listed in this page. Otherwise, the page is empty.

  2. Select Add Account.

  3. Select Amazon Data Provider.

    integrated-platforms

  4. Select one of the Amazon Data Provider options depending on the region where your Amazon Ads account is created (North America, Europe or Far East) and click Confirm to be redirected to the authentication page.

    integrated-platforms

  5. Once you’ve authenticated, you are redirected to Audience Manager where you should see your associated advertiser accounts. Select the advertiser account that you want to use and click Confirm. By doing this you authorized access for Audience Manager to send updates for your audiences.

Step 2. Create a New Device-Based Destination

After you have linked Audience Manager and your Amazon Advertising account, you can create the new destination. Here’s how to do this:

NOTE

You cannot change the name of an existing device-based destination. Make sure to provide a name that will help you identify the destination correctly.

  1. Log in to your Audience Manager account, go to Audience Data > Destinations, and select Create Destination.

  2. In the Basic Information section, enter a Name and Description for your new destination, and use the settings below:

    setup

  3. Select Next.

  4. Choose the Data Export Labels that you want to set for this destination.

  5. Select Save.

  6. In the Segment Mappings section, select the audience segments that you want to send to this destination.

  7. Save the destination.

Match Rates Considerations

The integration between Audience Manager and Amazon Advertising supports historical audience backfills. All segment qualifications get sent to Amazon when you create the destination.

Troubleshooting

When configuring or sending data to the Amazon Advertising destination, you might run into the errors described below. This section explains what may cause the errors and how to fix them.

Error message Occurrence / Reason Resolution
Internal server error This error message is displayed in the Audience Manager UI when trying to add a new Amazon account using an outdated version of the Amazon API. Contact Adobe Customer Care.
Amazon Error: Account XXXXXXXXX was not found This error message is displayed in the Audience Manager UI when the credentials configured for the destination are not authorized to access the corresponding Amazon Ads account.
  • Make sure the account credentials that you are using meet the prerequisites.
  • Navigate to the Amazon Ads UI using the same credentials and check if the correct audiences are displayed under the corresponding account.

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