Destination Builder

Destination Builder lets you create cookie-based or URL destinations. You cannot create server-to-server (S2S) destinations with Destination Builder, but you can manage their segment mappings. Contact your consultant to set up a S2S destination. Destination Builder is located in Audience Data > Destinations.

Destination Builder Settings

Destination Builder consists of the following sections and settings:

Destination Builder Section Purpose
Basic Information Used to name the destination, describe it, and select destination type (URL or cookie), and platform (all, Android, browser, or iOS).
Configuration Includes controls for:
  • Passing in key-value data to URL destinations. You can send data as individual or serialized key-value pairs. For details see, Destination Serialization and Standard and Serial Key-Value Pairs.
  • Elements of a cookie destination such as cookie name, domain, size, expiration interval, data format, etc.
Segment Mappings Lets you:
  • Search for, add, and manage segments associated with all destination types.
  • Set delivery priorities on individual segments (for cookie-based segments only).

Data Delivery Methods

Send information to a destination by passing it in through a URL string, by writing to a browser cookie, or through offline server-to-server data transfers.

  • URL and cookie-based destinations transmit data synchronously, as a user takes action on a page.
  • Server-to-server data transmission is asynchronous and can occur long after a user has left the page. The delivery type you select depends on your business requirements and how a particular data partner wants to, or can, receive data.

See How to Choose a Destination Type for more information.

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