Destination Builder lets you create cookie-based or URL destinations. You cannot create server-to-server (S2S) destinations with Destination Builder, but you can manage their segment mappings. Contact your consultant to set up a S2S destination. Destination Builder is located in Audience Data > Destinations.
Destination Builder consists of the following sections and settings:
|Destination Builder Section||Purpose|
|Basic Information||Used to name the destination, describe it, and select destination type (URL or cookie), and platform (all, Android, browser, or iOS).|
|Configuration||Includes controls for:
|Segment Mappings||Lets you:
Send information to a destination by passing it in through a URL string, by writing to a browser cookie, or through offline server-to-server data transfers.
See How to Choose a Destination Type for more information.