Overview and workflow for data buyers who want to purchase third-party data from within Audience Manager.
Role-based permissions control access to Audience Marketplace features.
The Marketplace is an Audience Manager feature for data buyers that lists data feeds you can subscribe to. It lists flat rate, CPM, and private data feeds. These feeds are provided by third-party vendors that use Audience Manager to sell data.
In the Marketplace, reporting tools let you track feed usage and the overlap between your traits and those in a subscribed data feed. Finally, with Audience Marketplace, Adobe takes care of invoices and fee payments (though you do have to self-report usage when subscribed to a CPM feed). These features let you find effective data sources without wasting time looking for a data provider.
Use the Adobe Audience Finder to find high quality data feeds that you can subscribe to. Then, go back into the Audience Manager user interface or use the Audience Marketplace Buyer API to subscribe to the feeds you found.
The Marketplace list contains information that you can sort and search to find the data feed that’s right for you. Items in the Marketplace buyer’s list include:
To easily find the best data feeds for your needs, use the following filters available on the left side of the Marketplace page:
Audience Marketplace gives you the option to find traits from various data feeds, based on their similarity to your existing traits or segments. Here’s how to do this:
Once the filtering is complete, you’ll see a new column in the results page: Similar Traits. This column shows you the number of similar traits to the one you filtered by, from each data feed that meets the filtering criteria.
To see the full list of similar traits, click the number in the Similar Traits column.
Audience Marketplace displays the top 500 similar trait results from across the data feeds.
Watch the video below for a full overview of how to find similar traits.
In the Marketplace list, sometimes the provider’s name and trait data are marked as private. This indicates a private data feed. A private data feed lets sellers limit buyer access to their data. Sellers can make feeds private when they’re offering special deals, discounts, or when privacy and access control are important to them. As a buyer, you have to send a subscription request to the seller if you want access to a private feed. See Subscribe to a Private Data Feed for details.