- Audience Manager tutorials
- Intro to Audience Manager
- Industry news and trends
- Setup and admin
- Web implementation
- Integrating offline data
- Mobile implementation
- Audience Marketplace
- Build and manage audiences
- Data explorer
- Use the Signals Dashboard to quickly view top available signals
- Use Data Explorer to search for used and unused key/value pairs
- Save searches in Data Explorer for convenient re-use
- Use Data Explorer to create retroactive traits and segments
- Use Data Explorer to validate trait creation for on-boarded data
- Use Data Explorer to work with signals coming from Adobe Analytics
- Traits and segments
- Plan trait creation from Analytics data
- Create a trait taxonomy
- Create a rule-based trait
- Create onboarded traits
- Create a conversion trait
- Choose a data source when creating traits
- Configure trait expiration with the Time to Live (TTL) setting
- Use code view to create and edit traits
- Introduction to Bulk Management (BAAAM)
- Create and manage traits in bulk with BAAAM
- The basics of creating segments
- Create a segment taxonomy
- Practical segment definition and creation
- Create segments from multiple data sources
- Choose a data source when creating a segment
- Enhance your segments with trait recommendations
- Trait recommendation enhancements in segmentation
- Use Recency and Frequency in segments
- Use code view when building segments
- Import segments from Adobe Analytics into Audience Manager
- Build a segment to suppress ads to customers
- Map Audience Manager segments to destinations
- Map segments to a device-based destination
- Understand numbers in the Trait graph
- Understand numbers in the Segment graph
- Customer tips - trait and segment best practices
- Algorithmic models
- Profile merge
- Profile Merge Rules
- Overview of Profile Merge Rules
- Profile merge rule examples and use cases
- Choose the right profile merge rule
- Create and use simple Profile Merge Rules
- Use Profile Merge Rules to personalize in an authenticated state
- Use Profile Merge Rules for device extension and increased reach
- Overview of Profile Merge Rule enhancements
- Profile Merge Rule enhancements - prerequisites
- How Profile Merge Rule enhancements impact segmentation, activation, and reporting
- Interpret audience identity reporting
- Understand cross-device metrics in Audience Manager
- Customer tips - getting the most out of Profile Merge Rules
- Data explorer
- Data activation
- Destinations basics
- Audience Lab
- People-based Destinations
- People-based Destinations videos and tutorials
- People-based Destinations data flow
- Create a data source for People-based Destinations
- Understand Hashed PII data ingestion for People-based Destinations
- Ingest Hashed PII for People-based Destinations
- Use setCustomerIDs() to ingest and hash PII as a declared ID
- Configure Profile Merge Rules for People-based Destinations
- Create segments for People-based Destinations
- Create and Configure People-based Destinations
- Understand and configure the LinkedIn People-based destination
- Understand and configure the Google customer-match People-based destination
- Reports
- Other integrations
- Integrate with Real-time Customer Data Platform
- Ingest data using the Adobe Audience Manager data connector
- Understand first-party data ingestion in Real-time CDP
- Understand Web data ingestion in Real-time CDP
- Understand schemas and XDM in Real-time CDP
- Understand traits in Real-time CDP
- Understand signals in Real-time CDP
- Understand segments in Real-time CDP
- Understand destinations in Real-time CDP
- Understand access control in Real-time CDP
- Understand data governance in Real-time CDP
- Integrating with Ad Cloud
- Integrate with Real-time Customer Data Platform
- API
How a DMP can change your business
Data Management Platforms are the talk of the tech world right now, but what are they and more importantly, how can they help you as marketers realize your goals?
During this session we will explain what a DMP is and showcase some real world case studies where customers have seen amazing returns on their investment, from more efficient media buys to significantly increased conversions.
Resources
Adobe Account
Change language
Copyright © 2023 Adobe. All Rights Reserved.
