Lists the macros you can use to create HTTP data files. HTTP sends data in a JSON format.
See the HTTP Format Macro Examples for a list and examples of some commonly used macro combinations.
Macro | Method Type | Description |
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Audience Manager ID. |
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Data Partner Unique User ID. This macro returns the ID you’ve assigned to a user if their ID has already been synchronized with an Audience Manager device ID. |
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Data Provider ID. |
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Data Provider ID. |
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Unix UTC timestamp. An internal timestamp, represents the time AAM was notified to publish the S2S destination to our partners. |
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The user's IP address. |
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Experience Cloud ID. (MCID stands for Marketing Cloud, which is the legacy name of the Experience Cloud) |
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The number (integer) of segments a user no longer belongs to. |
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The number of segments a user belongs to. |
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Order or destination ID. |
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An alias for the partner ID. Also known as Foreign Account ID. |
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Generates a random number. |
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The Audience Manager DCS region where the activity originated. |
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Returns a list of segment IDs, if any, that a user no longer qualifies for. |
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A list of segments that a user no longer qualifies for. You can also return specific segment fields that include:
Specify these fields in an array as shown in this example: See also HTTP Format Macro Examples . |
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A list of last realizations for segments that the user no longer qualifies for. |
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A list of aliased names of segments that a user no longer qualifies for. |
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Returns a list of segment IDs. |
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A list of segments a user qualifies for. You can also return specific segment fields that include:
Specify these fields in an array as shown in this example: See also HTTP Format Macro Examples . |
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A list of last realizations. |
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Unix, UTC timestamp. Represents the last realization of the segment. |
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A list of aliased names for a particular segment. |
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User agent of the initial request. |
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A list of Audience Manager user IDs. You can also return specific fields that include the following:
Specify these fields as shown in this example:
See also HTTP Format Macro Examples for a full example. |