Filter Outbound Data by Active Users Only

Follow these instructions to generate a full synchronization file that includes recently active users only. You may want to filter for active users to push relevant data to an on-site targeting system or to limit the size of the files sent to a DSP. You cannot use this filter with incremental synchronization.


A visitor does not need to be seen on a selected customer site or in their ad traffic to qualify as “active.” They can be seen by any Audience Manager customer or partner to qualify as “active.”

To filter by active users only:

  1. Click Companies.

  2. Select the company you want to work with and click Destinations.

  3. In the Batch Data section, set the following options:

    • Sync Type: Select Customer or Platform.
    • Sync Type Lookback Period: This time interval defines the range of your data file. Choices include 24 hours, 7 days, 30 days.
    • Incremental Sync Scheduled Run: Select Never. Remember, this filter applies to full synchronization files only.
    • Full Sync Scheduled Run: This determines how often you want to receive this file. Choices include 24 hours, 7 days, 30 days, or Never (to disable).
  4. Click Save.

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