Follow these instructions to generate a full synchronization file that includes recently active users only. You may want to filter for active users to push relevant data to an on-site targeting system or to limit the size of the files sent to a DSP. You cannot use this filter with incremental synchronization.
A visitor does not need to be seen on a selected customer site or in their ad traffic to qualify as “active.” They can be seen by any Audience Manager customer or partner to qualify as “active.”
To filter by active users only:
Select the company you want to work with and click Destinations.
In the Batch Data section, set the following options: