Although Adobe Analytics and Google Analytics are both Analytics tools, the way data is collected and processed between platforms is very different. Use this page to understand some of the key differences in how certain dimensions and metrics are collected, and why they might display different numbers in similar reports.
Bounce Rate is a common KPI that is used to help measure the effectiveness and the relevance of landing pages in most analytics tools. This is commonly defined as visits that enter the website but do not include a click to another page.
On both platforms, if multiple hits are sent in the same visit or session, it is not considered a bounce. In Adobe Analytics, custom links are available and fairly common which can prevent a visit from counting as a bounce. Google Analytics does not typically send more than one data request on the same page.
To achieve better parity between reporting tools, use the Single Page Visits metric in Adobe Analytics instead of Bounces as part of a calculated metric. The Single Page Visits metric includes the total number of visits that only included one-page view, or visits that enter the website but do not include a click to another page.
See the Bounce Rate metric in the Components user guide for more information.
Visits (known as sessions in Google Analytics) are a group of page views made by the same user in a short amount of time. Visits on both platforms typically expire after 30 minutes of inactivity. Both platforms allow customization on when a Visit expires. There are several scenarios that can cause differences on each platform.
sessionControlto manually start or end a session. Visits cannot be manually ended in Adobe Analytics.
See the Visits metric in the Components user guide for more information.