Adobe plug-in: getVisitDuration

The getVisitDuration plug-in tracks the amount of time in minutes that the visitor has been on the site up to that point. Adobe recommends using this plug-in if you want to track cumulative time on the site up to that point, or to track the time it takes to perform an activity. This plug-in does not track the amount of time between events; if this functionality is desired, use the getTimeBetweenEvents plug-in.

Install the plug-in using the Web SDK extension

Adobe offers an extension that allows you to use most commonly-used plug-ins with the Web SDK.

1. Log in to Adobe Experience Platform Data Collection using your AdobeID credentials.
2. Click Tags on the left, then click the desired tag property.
3. Click Extensions on the left, then click the Catalog tab
4. Locate and install the Common Web SDK Plugins extension.
5. Click Data Elements on the left, then click the desired data element.
6. Set the desired data element name with the following configuration:
   • Extension: Common Web SDK Plugins
   • Data Element: getVisitDuration
7. Save and publish the changes to the data element.

Install the plug-in manually implementing the Web SDK

This plug-in is not yet supported for use within a manual implementation of the Web SDK.

Install the plug-in using the Adobe Analytics extension

Adobe offers an extension that allows you to use most commonly-used plug-ins with Adobe Analytics.

1. Log in to Adobe Experience Platform Data Collection using your AdobeID credentials.
2. Click the desired tag property.
3. Go to the Extensions tab, then click on the Catalog button
4. Install and publish the Common Analytics Plugins extension
5. If you haven’t already, create a rule labeled “Initialize Plug-ins” with the following configuration:
   • Condition: None
   • Event: Core – Library Loaded (Page Top)
6. Add an action to the above rule with the following configuration:
   • Extension: Common Analytics Plugins
   • Action Type: Initialize getVisitDuration
7. Save and publish the changes to the rule.

Install the plug-in using custom code editor

If you do not want to use the Common Analytics Plugins plug-in extension, you can use the custom code editor.

1. Log in to Adobe Experience Platform Data Collection using your AdobeID credentials.
2. Click on the desired property.
3. Go to the Extensions tab, then click the Configure button under the Adobe Analytics extension.
4. Expand the Configure tracking using custom code accordion, which reveals the Open Editor button.
5. Open the custom code editor and paste the plug-in code provided below into the edit window.
6. Save and publish the changes to the Analytics extension.

Install the plug-in using AppMeasurement

Copy and paste the following code anywhere in the AppMeasurement file after the Analytics tracking object is instantiated (using s_gi). Preserving comments and version numbers of the code in your implementation helps Adobe with troubleshooting any potential issues.

/******************************************* BEGIN CODE TO DEPLOY *******************************************/
/* Adobe Consulting Plugin: getVisitDuration v2.1 */
function getVisitDuration(){if(arguments&&"-v"===arguments[0])return{plugin:"getVisitDuration",version:"2.1"};var d=function(){if("undefined"!==typeof window.s_c_il)for(var c=0,b;c<window.s_c_il.length;c++)if(b=window.s_c_il[c],b._c&&"s_c"===b._c)return b}();"undefined"!==typeof d&&(d.contextData.getVisitDuration="2.1");window.cookieWrite=window.cookieWrite||function(c,b,f){if("string"===typeof c){var h=window.location.hostname,a=window.location.hostname.split(".").length-1;if(h&&!/^[0-9.]+$/.test(h)){a=2<a?a:2;var e=h.lastIndexOf(".");if(0<=e){for(;0<=e&&1<a;)e=h.lastIndexOf(".",e-1),a--;e=0<e?h.substring(e):h}}g=e;b="undefined"!==typeof b?""+b:"";if(f||""===b)if(""===b&&(f=-60),"number"===typeof f){var d=new Date;d.setTime(d.getTime()+6E4*f)}else d=f;return c&&(document.cookie=encodeURIComponent(c)+"="+encodeURIComponent(b)+"; path=/;"+(f?" expires="+d.toUTCString()+";":"")+(g?" domain="+g+";":""),"undefined"!==typeof cookieRead)?cookieRead(c)===b:!1}};window.cookieRead=window.cookieRead||function(c){if("string"===typeof c)c=encodeURIComponent(c);else return"";var b=" "+document.cookie,a=b.indexOf(" "+c+"="),d=0>a?a:b.indexOf(";",a);return(c=0>a?"":decodeURIComponent(b.substring(a+2+c.length,0>d?b.length:d)))?c:""};d=(new Date).getTime();var k=cookieRead("s_dur"),a=0;if(isNaN(k)||18E5<d-k)k=d;a=d-k;cookieWrite("s_dur",k+"",30);if(0===a)return"first hit of visit";a=Math.floor(a/6E4);return 0===a?"less than a minute":1===a?"1 minute":a+" minutes"};
/******************************************** END CODE TO DEPLOY ********************************************/

Use the plug-in

The getVisitDuration function does not use any arguments. It returns one of the following values:

• "first hit of visit"
• "less than a minute"
• "1 minute"
• "[x] minutes" (where [x] is the number of minutes passed since the visitor landed on the site)

This plug-in creates a first-party cookie called "s_dur", which is the number of milliseconds elapsed since the visitor landed on the site. The cookie expires after 30 minutes of inactivity.

Examples

// Always sets eVar10 to the number of minutes passed since the visitor first landed on the site
s.eVar10 = getVisitDuration();

// Checks if the events variable contains the purchase event.
// If it does, sets eVar56 to the number of minutes between the start of the visit and the time of purchase
if(inList(s.events, "purchase")) s.eVar56 = getVisitDuration();

Version History

2.1 (March 19, 2021)

• Added version number as context data.

2.0 (May 2, 2018)

• Point release (complete reanalysis/rewrite of plug-in).

Business.Adobe.com resources

Customer Profiles Lookalike Modeling Marketing Attribution General Data Protection Regulation Web Analytics Data Warehouse