The timestamp variable manually sets the timestamp of the hit for timestamp-enabled report suites.


Do not use this variable if your report suite is not explicitly configured to accept timestamped hits. AppMeasurement automatically sets the time of a hit for report suites that do not support timestamped hits. If you send a hit with this variable to a report suite that does not support timestamps, that data is permanently lost.

Timestamp using tags in Adobe Experience Platform

There is not a dedicated field in the Data Collection UI to use this variable. Use the custom code editor, following AppMeasurement syntax.

s.timestamp in AppMeasurement and custom code editor

The s.timestamp variable is a string containing the date and time of the hit. Valid timestamp formats include ISO 8601 and Unix time.

// Timestamp using ISO 8601
s.timestamp = "2020-01-01T00:00:00Z";

// Timestamp using Unix timestamp
s.timestamp = "1577836800";

// Automatically get the current Unix timestamp
s.timestamp = Math.round(new Date().getTime()/1000);

// Automatically get the current ISO 8601 timestamp
s.timestamp = new Date().toISOString();

ISO 8601 values

Dates and times expressed in ISO 8601 can take several different forms. Adobe does not support all features in ISO 8601.

  • Both the date and time must be provided, separated by T.
  • Hours and minutes are required; seconds are optional but recommended.
  • Week dates and ordinal dates are not supported.
  • The date can be in standard or extended format. For example, 2020-01-01T00:00:00Z and 20200101T000000Z are both valid.
  • Fractional minutes and seconds are technically valid, but the fractions are ignored by Adobe.
  • Time zones are supported in standard and extended formats.

The following are valid example ISO 8601 values in the timestamp variable:


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