Functions and methods

Last update: June 23, 2025

CREATED FOR:

  • Admin
  • Developer

Adobe offers several functions and methods that you can use in your implementation. When you reference these functions or methods, they perform common tasks with a single line of code.

Some of these single lines of code belong to the following categories:

  • Tracking calls: The most common methods, and vital in many implementations. They include the t() and tl() methods.
  • AppMeasurement utilities: In previous versions of AppMeasurement, implementations had to write their own code to perform these tasks. Adobe provides these utility methods to streamline these common tasks. AppMeasurement utilities include Util.cookieRead(), Util.cookieWrite(), and Util.getQueryParam().
  • Register functions: You can write your own functions and have AppMeasurement automatically execute them before or after sending a tracking call to Adobe. Variables that fall under this category are doPlugins(), registerPreTrackCallback(), and registerPostTrackCallback().

More help on this topic

Analytics


Learn about Adobe User Groups across Experience Cloud

User Group

Master Adobe Experience Cloud solutions along with your peers through Adobe User Groups. Join this event to learn how to get involved!

Thursday, Jul 31, 3:00 PM UTC

Experience Makers The Skill Exchange

Skill Exchange

Join us for four days of customer learning across 6 different Adobe solutions. Pick the day or days that mean the most to you. This FREE virtual event is packed with actionable learnings you won't want to miss.

Wednesday, Aug 13, 4:00 PM UTC

Data Drip: Benefits of Migrating from an Old System to Web SDK

Data Drip

Join us to learn how Adobe Experience Platform Web SDK lowers operational costs, simplifies implementation, and reduces liability. We'll walk you through exactly how to take advantage of its improved performance compared to older libraries.

Thursday, Aug 21, 5:00 PM UTC