Here is a simple use case: You are a content owner and you want to see which pages contributed to (i.e., participated in) visits that contained an order. Here’s how:
You used to have to do this via the Admin Tools. You can still enable participation metrics in the Admin Tools, but only for custom events 1 - 100.
Here is a simple use cases: You are a content owner and you want to see which pages contributed to (participated in) visits that contained an email sign-up. Here’s how:
Create a new metric in the Calculated Metric Builder.
Drag the success event “Orders” into the Definition canvas.
Change the attribution model of that event to Participation under the Settings gear. Select Visit lookback. The definition should look similar to this:
Save the metric.
Use the calculated metric in a Pages report.
(Optional) Share the metric with other users in your organization.