Fallout visualizations provide more options to build your fallout reports. Fallout reports show where visitors left (fell out) and continued through (fell through) a predefined sequence of pages.
Here is a video on the Fallout visualization:
Fallout visualizations let you
Fallout displays conversion and fallout rates between each step or touchpoint in a sequence.
For example, you can track a visitor’s fallout points during a purchase process. Just select a beginning touchpoint and a conclusion touchpoint, and add intermediate touchpoints to create a website navigation path. But you can also do multi-dimensional fallouts.
A fallout visualization is useful for analyzing:
Segments applied to Workspace panels work slightly differently than segments applied to fallout and flow reports in Reports & Analytics. Most of the time, they provide exactly the same results. The main difference is that Reports & Analytics applies the segment at each step of the sequence. This can result in slightly different outcomes.
Let’s take an example of fallout with two steps:
If you then apply a segment at the Workspace panel level, the segment combines with the fallout like this:
By contrast, when Reports & Analytics calculates the segment, the segment is combined this way:
Reports & Analytics combines the segment with each step. When the containers are at the same level as the fallout (e.g. visit or visitor level) this will result in matching the number of visits or visitors.
However, if the segment applied to the panel is smaller than the level of the fallout (e.g. hit level), then the segment will show different results because of how it is combined by the report. To reiterate, under most circumstances the numbers in Analysis Workspace match those in Reports & Analytics. They will not match only if all of the cases below are true:
In the rare case where you need to have Analysis Workspace match the Reports & Analytics way of applying segments to fallout/flow, simply drop the segment into each fallout step in Workspace and it will result in the same numbers.