Customer Journey Analytics use cases

Last update: 2024-01-03
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Customer Journey Analytics enables the following key use cases:

  • See the customer in a journey context: You can view and analyze data sequentially, spanning multiple channels. Data from call center, point-of-sale systems, and online properties can be combined into a single reporting view.
  • Make insights available to everyone: Democratize data access and let more people make business decisions with data-derived insights. Anyone in the organization with responsibility for any aspect of the customer experience can make real decisions faster, based on more complete data.
  • Harness the power of data science for your analysts: Customer Journey Analytics lets normal humans use data science to unlock deep insights and analysis.
  • Visualize and interact with your datasets using ad hoc reporting: Workspace can use any dataset from Adobe Experience Platform that conform to some basic rules.
  • View non-web data: Workspace is no longer limited to a rigid definition of a ‘hit’ or ‘event’. Custom schemas allow complete control over data and definitions.
  • Exert greater control over your data manipulation: Change data you’ve uploaded, create new datasets, and import them into Workspace. Adobe Experience Platform provides querying, extracting, transforming, and loading tools through the Experience Cloud Query Service.

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