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Audience Analytics: Integrate AAM Segments into Analytics audience-analytics-integrate-aam-segments-into-analytics

Audience Analytics is an integration that allows you to share segments from Audience Manager to Analytics in real time to inform audience discovery, segmentation, and optimization.

Example segment data that can be shared includes: demographic data from 3rd-party data providers, campaign data from ad servers (such as offsite impressions), and onboarded CRM data. This is the first productized integration between a DMP and an analytics engine on the market.

For more information on this feature, visit the documentation.