Introduction to the Adobe Advertising DSP integration

The Adobe Advertising DSP integration is a native bi-directional integration between Adobe Analytics and Adobe Advertising DSP. This integration captures Viewthroughs from Advertising ad impressions into Analytics. Analytics connects Viewthroughs to all downstream site activity, such as Clickthroughs. Analytics passes metrics back to the Advertising DSP to feed advanced algorithmic bidding models. This video covers the Viewthrough metric, the benefits of the integration, and provides basic examples of using the dimensions and metrics in Analysis Workspace.