Use a data layer to set Analytics variables in Experience Platform tags
Learn how to pull values out of the data layer and use them in Experience Platform tags to populate variables in Adobe Analytics. Using a data layer for Analytics and other Experience Cloud solutions is a best practice.
Review additional information about data layers in the Analytics and Experience Platform tags documentation.
NOTE
The specific data layer used in this video may not be considered “best practice” for your organization. The concept of using a data layer for surfacing important data to your digital marketing solutions is best practice.
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