The Adobe Analytics Data feed allows you to export raw clickstream data to import and merge with other data sources in an EDW or data lake. You can create and manage your own Data Feeds within Adobe Analytics. This video will show you how.
This is Jacob Brewer from Adobe Analytics Product Management. I want to introduce you to a new feature that will give you more access and control over your data. It’s called Data Feeds. Using Adobe Analytics you can generate all kinds of reports to see what is happening with your data, but often users want to export the raw data so that they can mix it with other data sources. Data Feeds is one way of doing this. Up until now, Adobe Analytics users have needed to contact Customer Care in order to create and manage these data feeds. Now, you can do all of this yourself. Let’s navigate to the Data Feeds here under the Admin console.
Here I have my feeds and my jobs. A data feed is a configuration of what data you want from Analytics and where you want it to go. Here I can see the feeds that I have already created and I can filter them with these filtering options here on the left. I can select them and copy them, or activate them if they’re not running like this one.
Let’s create a new data feed.
I give it a name, select my report suite that I want, the emails to be notified upon completion. Then I can also select the interval. I can get chunks of data every hour or just one batch at the end of the day with this daily selection.
People often use this delay right here because they have offline data, especially associated with mobile devices that comes in later once they’ve reconnected to the Internet. This way you can avoid needing to reprocess your data again.
We also allow you to set these feeds continuously so you don’t have to manage them. And not only that, you can go as far back as six months into the past to get historical data.
Here I have some other settings to manage the format of the data. And here I select which columns I want to use.
I can add all of them as well, or I can select one of these predefined templates.
Here I manage the destination. You can use FTP, SFTP, or S3. Then you fill in the rest of these details so that your data will arrive securely and safely.
I’m gonna hit cancel because I haven’t filled in everything here, but if I created it, then it would show up here. Now, let’s go look at our jobs.
A job is a chunk of data. If you selected hourly, then you should be getting 24 of these every day. If you selected daily, then you should be getting one at the end of the day.
Here I can see the status of them, and if I scroll down here, it looks like most of these are working just fine, but if I come across one that has failed for whatever reason, I just select it and hit Rerun. This makes your data feed management much easier. We hope you enjoy using Data Feeds. Thank you.
For more information on this feature, please see the documentation.