Latency Analysis with Cohort Tables

The Latency Table setting in Cohort Tables allows you to analyze behavior of your cohorts before and after the inclusion event (not just after like standard Cohort depicts). This setting is helpful for analyzing the impact of a new product or campaign launch, as an example.

For more information, please see the documentation.


This video is part of a course Attributing Value to Digital Touch-points in the Customer Journey, available for free on Experience League!

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