- Analytics tutorials
- Introduction to Analytics
- What is analytics
- What Can Adobe Analytics Do For Me?
- How Adobe Analysis Workspace Can Change Your Business
- It’s More Than Data. It’s Customer Intelligence
- Adobe Sensei and Adobe Analytics
- Customer Use Case - ServiceNow
- Customer Use Case - Accent Group
- Customer Use Case - The Home Depot
- Summit 2019 Super Session - Travel and Hospitality
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- Strategy & thought leadership
- Transitioning from other platforms
- Analytics Basics
- Try in Workspace Button in Reports and Analytics
- Understanding the Analytics Cycle
- How Analytics Data is Collected
- Logging in to Adobe Analytics
- Intro to the Analytics UI
- Understanding and Creating Report Suites
- Understanding Basic Visitor Metrics
- Introduction to Traffic Variables (Props)
- Introduction to Conversion Variables (eVars)
- Introduction to Conversion Events
- Customizing the UI
- Getting Help
- Analysis Workspace
- Analysis Workspace Basics
- Analysis Workspace quick intro
- Analysis Workspace overview
- Navigate the new landing page
- Building a Workspace project from scratch
- Create and manage custom templates in Analysis Workspace
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- Foundational metrics in Adobe Analytics
- Component management in Analysis Workspace
- Selecting a report suite in Analysis Workspace
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- Tips and Tricks
- Navigating Workspace Projects
- Using Panels
- Using Tables, Visualizations, and Panels in Analysis Workspace
- Quick Insights Panel in Analysis Workspace
- Using the Attribution IQ Panel
- Media Concurrent Viewers Panel in Analysis Workspace
- Media Playback Time Spent Panel
- Using Drop-down Filters
- Using Panels to Organize your Analysis Workspace Projects
- Choose segments for a panel
- Multiple Report Suites in Analysis Workspace
- Next/Previous and Page Summary Workspace Panels & Reports
- Building Freeform Tables
- Understand your data–freeform tables
- Use the left rail to build freeform tables
- Easy drag and drop to blank projects
- Work with dimensions in a freeform table
- Work with metrics in a freeform table
- Row and column settings in freeform tables
- Freeform table totals
- Use the freeform table builder
- Right-click for workspace efficiency
- Reorder static rows
- Use Attribution IQ in freeform tables
- Cross-sell analysis
- Freeform table filters
- Time-parting dimensions
- Visualizations
- Data visualization in Analysis Workspace
- Visualization types
- Visualization use cases
- Selecting data to visualize
- Getting data into visualizations
- Using component dropdowns in Workspace
- Area and area stacked visualizations
- Bar and bar stacked visualizations
- Bullet graph visualization
- Donut visualization
- Histogram visualization
- Line visualization
- Combo charts
- Adding trend lines to line visualizations
- Map visualization
- Summary number and summary change visualizations
- Key metric summary visualization
- Text visualization
- Scatterplot visualization
- Treemap visualization
- Venn diagram visualization
- Using the cumulative average function to apply metric smoothing
- Flexible layouts
- Changing the scale/axis on visualizations
- Dimension-graph live linking
- Granularity toggle
- Intra-linking in Analysis Workspace
- Rearranging and resizing visualizations
- Customize visualization legends
- 100% stacked visualizations
- Table and visualization data source settings
- Build a time-parting heatmap
- Analyzing Customer Journeys
- Applying Segments
- Metrics
- Dimensions
- Calendar and Date Ranges
- Curate and Share Projects
- Saving, Sharing, and Collaborating on Projects in Analysis Workspace
- Curation and Sharing in Analysis Workspace
- Direct Link to a project
- Download 50,000 Items as CSV
- Export to CSV and PDF from Analysis Workspace
- Share embedded components
- Schedule and Downloadable Projects
- Project Sharing in Analysis Workspace
- View-only Projects in Analysis Workspace
- Attribution IQ
- Using Cross-tab Analysis to Explore Basic Marketing Attribution
- Adding side-by-side comparisons of Attribution IQ Models
- Attribution IQ in Calculated Metrics
- Using Attribution IQ in Freeform Tables
- Using the Attribution IQ Panel
- Using different Attribution IQ models with segments
- Algorithmic Model in Attribution IQ
- Custom Look-back Windows in Attribution IQ
- Cohort Analysis
- Voice Analytics
- How to Manage and Track Your Voice Assistant App Data
- Understand Differences Across Voice-Enabled Devices
- Finding Opportunities To Increase Engagement for Voice Apps
- Reducing Error Rates and Improving Success Rates in Your Voice App
- Understand User Behavior on Voice Assistants
- Understanding the User’s Voice Journey
- Analysis Workspace Basics
- Reports and Analytics
- Administration
- Key Admin Skills
- Creating an empowered community
- Simplify and spend less time training users
- Getting the Right People on Your Analytics Team
- Gaining a seat at the table
- Telling impactful stories with data
- Translating Adobe Analytics technical language in a non-technical way
- Working cross-functionally
- Are you asking the right questions?
- Admin Tips and Best Practices
- Company Settings
- User Management
- Manage Report Suites
- How to Configure General Account Settings
- Customize Calendar Settings
- Configure Paid Search Detection
- Set up marketing channels
- Create marketing channel processing rules
- Customize Menus in Reports & Analytics
- Manipulating incoming data with Processing Rules
- Configuring Traffic Variables (props)
- Configure traffic classifications
- Configure hierarchy variables
- Configuring Variables in the Admin Console
- Configure conversion classifications
- Configuring List Variables
- Configure Finding Methods
- Set Internal URL Filters
- Configuring Zip and Postal Code Settings
- Enable the Timestamp Optional setting
- Configure bot rules in Analytics
- Data Governance and GDPR
- Traffic Management
- Logs
- Key Admin Skills
- Implementation
- Implementation Basics
- First-time Implementation
- Understanding and Creating Report Suites
- Map contextData Variables into Props and Evars with Processing Rules
- How to Identify Your Analytics Tracking Server and Report Suites
- Creating a Business Requirements Document
- Creating and Maintaining an SDR
- Using a Data Layer on your Site
- Via Experience Platform Launch
- Implementing the Experience Cloud in Websites with Experience Platform Launch
- Basic Configuration of the Analytics Launch extension
- Configuring Library Management for Analytics
- Configuring General Settings in the Launch Analytics Extension
- Configuring Global Variables in the Launch Analytics Extension
- Configuring Cookie Settings in the Launch Analytics Extension
- Using Custom Code while Configuring the Launch Analytics Extension
- Using a Data Layer to set Page Name and Other Variables via Launch
- Adding Implementation Plug-ins in Launch
- Use doPlugins in the Adobe Analytics Extension
- Configuring Easy Download Link Tracking
- Configuring Easy Exit Link Tracking
- Preparing Experience Platform Launch for your Analytics Implementation
- Creating Data Elements in Experience Platform Launch for the Analytics Implementation
- Creating a Global Page Rule in Experience Platform Launch
- Validating your Global Page Load Rule in Experience Platform Launch
- Creating Experience Platform Launch Rules for Special Pages
- Creating Experience Platform Launch Rules for Success Events
- Publishing Experience Platform Launch Libraries to Stage and Production
- Using JavaScript
- Validating and Troubleshooting
- SPA Pages
- Implementation Basics
- Components
- Segmentation
- Segment Builder Overview
- Finding and creating segments
- Rolling Date Ranges in Segments
- Segment Comparison in Analysis Workspace
- Segment containers
- Segment Management and Sharing
- Using Segments in Analysis Workspace
- Using Segments as Dimensions in Analysis Workspace
- Using segments to limit data in Analysis Workspace
- Sequential Segmentation
- Before/After Sequences in Sequential Segmentation
- Segmentation on Distinct Dimension Counts
- Dimension Models in Segmentation
- Equals Any Of Operator in Segmentation
- Analytics Insider Webinar - Customer Segmentation Strategies
- Calculated Metrics
- Approximate Count Distinct Function in Calculated Metrics
- Attribution IQ in Calculated Metrics
- Calculated Metrics - Metric Builder
- Calculated Metrics - Functions
- Calculated Metrics - Implementation-less Metrics
- Calculated Metrics - Segmented Metrics
- Calculated Metrics - Metric Selector
- Quick Calculated Metrics in Analysis Workspace
- Using Dimensions in Calculated Metrics
- Classifications
- Virtual Report Suites
- Activity Map
- Segmentation
- Additional Tools
- Exporting
- From the UI
- Data Warehouse
- Data Feeds
- Report Builder
- Add Segments to Multiple Requests at Once in Report Builder
- Anomaly Detection in Report Builder
- Edit Metrics across Requests
- Using Report Builder to learn the Adobe Analytics API
- Get started with Report Builder
- Schedule a Report Builder request
- Use Report Builder advanced delivery options for Power BI
- Integrations
- Experience Cloud
- Audience Manager
- Target
- Ad Cloud
- Configuring Advertising Analytics
- Implementing Tracking Templates into Search Engines
- Introduction to the Analytics for Advertising Cloud DSP Integration
- Create a Pre-launch Campaign Analysis
- Reporting with Advertising Cloud Marketing Channels
- Create Analytics Site Journey Profiles
- Create Analytics Segments for Activation and Reporting
- Create Advertising Cloud Alerts with Adobe Analytics
- Create Analytics Custom Metrics with Advertising Cloud Data
- Create Advertising Cloud Site Entry Reports
- Create Advertising Cloud Dashboards
- Ad Hoc Analytics
- Power BI
- Magento
- Data Science
- Vertical-Specific
- Media Analytics
- Mobile App Analytics
- APIs
- Analysis Use Cases
Churn Analysis with Cohort Tables
Cohort Tables offer two analysis types - Retention and Churn. While Retention shows how many users are retained over time, the Churn option will depict how many users were lost (1 - Retention).
For more information, please see the documentation.
INFO
This video is part of a course Attributing Value to Digital Touch-points in the Customer Journey, available for free on Experience League!
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