Churn Analysis with Cohort Tables

Cohort Tables offer two analysis types - Retention and Churn. While Retention shows how many users are retained over time, the Churn option will depict how many users were lost (1 - Retention).

For more information, please see the documentation.


This video is part of a course Attributing Value to Digital Touch-points in the Customer Journey, available for free on Experience League!

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