In this video, you will see the Attribution IQ Panel, a great place to start as you build out your attribution Analysis Workspace project.
The Attribution IQ Panel in Analysis Workspace is a way to quickly compare any of ten rules-based attribution models in a visual way. See how each model is impacting any dimension using Bar Charts, Venn diagrams, Histograms, Scatter Plots, and even a Flow Diagram. The Attribution Panel is a great starting point for more sophisticated attribution analysis.
This video is part of a course Attributing Value to Digital Touch-points in the Customer Journey, available for free on Experience League!