Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly.
Each attribution model fully supports segmentation and breakdowns, and allows you to make unlimited comparisons on any dimension (even props!).
Attribution IQ is available exclusively for Analysis Workspace, for customers have the following packages:
This video is part of a course: Freeform Tables, the Foundation of Analysis, available for free on Experience League!
This video is part of a course Attributing Value to Digital Touch-points in the Customer Journey, available for free on Experience League!