Following are the header fields and corresponding data fields required for each type of feed file.
|Header Field/Column Name||Type||Description|
|EF ID||Case-sensitive string||The ef_id (token) that you captured upon the click for the transaction, which consists of the surfer ID, the click time, and the network type. Don’t alter the value.|
|Transaction ID||Case-sensitive string||(Optional but recommended) The advertiser-generated transaction ID. The best practice is to include this for each transaction even though the ef_id is used to track the transaction at the time of redirect.|
|Transaction Date||DateTime||The date of the transaction. The format must be consistent for each transaction.|
|Client-specific Conversion||String||A conversion that is being tracked (such as the transaction type or amount). Discuss the conversions to be included with the Adobe Advertising implementation team before starting the feed.|
The following example file includes data for two conversion metrics (Product and Revenue).
EF ID,Client Transaction ID, Transaction Date,Product,Revenue TIl4VQqoEEQAAG8CU5EAAACY:20100217062449:s,04896325,2010-02-17,Coffee,15.00 SOl5PRKlPEILDG6CL3QYENOI:20100217065632:s,04896490,2010-02-17,Tea,42.00 TRl4BEtoTPMBEW4SU5ZUMEPIE:20100217065804:s,04896552,2010-02-17,Coffee,22.00