Following are the header fields and corresponding data fields required for each type of feed file.
|Header Field/Column Name
|The ef_id (token) that you captured upon the click for the transaction, which consists of the surfer ID, the click time, and the network type. Don’t alter the value.
|(Optional but recommended) The advertiser-generated transaction ID. The best practice is to include this for each transaction even though the ef_id is used to track the transaction at the time of redirect.
|The date of the transaction. The format must be consistent for each transaction.
|A conversion that is being tracked (such as the transaction type or amount). Discuss the conversions to be included with the Adobe Advertising implementation team before starting the feed.
The following example file includes data for two conversion metrics (Product and Revenue).
EF ID,Client Transaction ID, Transaction Date,Product,Revenue