FAQs about Adobe Advertising conversion and page view tracking tags

Last update: 2023-09-29
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The following apply to Adobe Advertising conversion tracking tags and page view tracking tags.

JS Tags with ECID JS Version 3 Tags JS Version 2 Tags Image Tags
Can be used on the same webpage as another JS version n/a
Allows the use of multiple tags with the same advertiser user IDs on the same webpage Yes Yes Yes
Allows the use of multiple tags with different advertiser user IDs on the same webpage Yes Yes No No
Used by the Adobe Advertising extension for Adobe Experience Platform, and compatible with other tags generated using Experience Platform Yes Yes
Allows all conversions that originate from Apple Safari and Mozilla Firefox to be tracked when used with the Adobe Advertising JavaScript conversion mapping tag Yes Yes Yes
  • All new implementations use JavaScript Version 3.
  • The JavaScript tag with ECID uses the Adobe Experience Cloud ID (ECID) Service as well as the legacy ef_id and gsurferid to measure conversions. This latest tag creates first-party Experience Cloud s_ecid cookies and provides tighter integration with other Experience Cloud products.
  • Use JavaScript Version 2 tags only when they’re already implemented tags on the advertiser’s webpages.
  • The best practice is to use JavaScript tags instead of image tags unless the site has a policy against using them.
  • JavaScript tags are required for advertisers who want to target audiences created in Adobe Experience Cloud, created in Adobe Audience Manager, or published to Adobe Experience Cloud from Audience Manager or Adobe Analytics.

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