Set up cookie-based click tracking

Last update: 2023-09-29
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For Search, Social, & Commerce to track clicks, the following elements must be configured and validated.

  1. (Adobe Account Team) Set up the advertiser as a pixel customer.

  2. Specify the correct tracking options for each of the advertiser’s ad network accounts and campaigns.

  3. If necessary, generate tracking URLs and upload them for some campaign elements.

  4. Validate the format of a few of the click tracking URLs, and test them to validate that the correct landing page opens.

Set up tracking options for ad network accounts and campaigns

Agency account manager, Adobe account manager, and administrator user roles only

  1. For each ad network account, do the following:

    1. In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Accounts.

    2. Hold the cursor over the account name, click Menu icon, and then select Edit.

    3. Click Set Account Tracking.

    4. For the Tracking Type setting, select EF Redirect.

    5. (To allow Search, Social, & Commerce to exchange data with Adobe Analytics or to track conversions that occur in Apple Safari) Select the Redirect Type option Token.

    6. (Optional) Turn on the Auto Upload option to automatically upload new tracking URLs to the ad network the next time that Search, Social, & Commerce synchronizes with it. This value is inherited as the default for all of the campaigns in the account but can be overridden at the campaign level.

  2. For each campaign, do the following:

    1. In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Campaigns.

    2. Hold the cursor over the campaign name, click Menu icon, and then select Edit.

    3. Click Set Campaign Tracking. Then select the option to Override Account Tracking.

    4. For the Tracking Type setting, select EF Redirect.

    5. (To allow Search, Social, & Commerce to exchange data with Adobe Analytics or to track conversions that occur in Apple Safari) Select the Redirect Type option Token.

    6. (Optional) Turn on the Auto Upload option to automatically upload new tracking URLs to the ad network the next time that Search, Social, & Commerce synchronizes with it. This value is inherited as the default for all of the campaigns in the account but can be overridden at the campaign level.

Generate and upload tracking URLs

See “When and how to generate click-tracking URLs.”

Test the format of click-tracking URLs

Validate that the correct landing page opens for the click-tracking URL.

  1. Mimic an ad click by sending traffic to the advertiser’s staging environment:

    1. In a text editor, paste a click-tracking URL, change the landing page URL to point to the same page within the advertiser’s staging environment, and then paste the new URL in your browser’s address bar and press the Enter key.

    2. Look for the cookie in your browser’s stored cookies.

    3. Complete a transaction on the staging site, and verify that the success page fires the correct pixel. The actual parameters tracked by the pixel vary by advertiser and tracking URL. In the following example, the advertiser wants to track the number of new applications and the amount of new revenue:

      For a new end user (with a fresh cookie), the following pixel should be fired:

      < img width="1" height="1" src="http://pixel-user-everesttech.net/<Advertising_Cloud_UserID>/p?ev_transid=<applicationid>&ev_new_application=1&ev_new_amount=<loanamount>" / >

      If the cookie isn’t fresh, then the following pixel should be fired:

      < img width="1"height="1" src="http://pixel-user-everesttech.net/<Advertising_Cloud_UserID>/p?ev_transid=<applicationid>&ev_previous_application=1&ev_new_amount=<loanamount>" / >

  2. Repeat for several click tracking URLs in the domain.

  3. Repeat Step 1 for each domain, using a different landing page accordingly.

  4. If required, confirm that Search, Social, & Commerce can see the pixels for the transactions IDs (ev_transid) generated during testing.

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