AdWords Search Query Report

Last update: 2023-09-29
  • Created for:
  • User

Google Ads accounts only

The AdWords Search Query Report includes cost, click, impression, and (optionally) derived metric data for user search query terms for one or more ad groups. By default, the data includes one row for each search term that resulted in impressions or clicks for each applicable ad group for each time unit in the specified date range, and the rows are in ascending order by ad group name and then by search term. You can optionally include the keyword to which the search term was matched. The report doesn’t include the keyword to which the search term was matched, nor any conversion data tracked by Adobe.

NOTE

Data for this report is pulled for the previous day at 23:00 (11:00 p.m.) each day. For example, at 23:00 on June 18, it pulls data for June 17. If you run the report on June 19 at 09:00 — before data for June 18 is pulled — then report includes data through June 17 at 23:00.

Default columns

For descriptions of all default and custom columns, see “Report columns for specialty reports.”

  • Account Name
  • Start Date
  • End Date
  • Campaign Name
  • Campaign Status
  • Ad Group Name
  • Ad Group Status
  • Search Term
  • Impressions
  • Clicks
  • Cost
  • CTR
  • CPC

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