Manage default and custom views

Tip: Use a name that will help you identify the tab and the information to which it applies (such as “Paused Campaigns” or “Top 50 Ads”).

The property columns for a universal view are pulled from the entity’s default view. You can change the default property columns for a specific entity in the default view settings.

Once you enable or disable this option, you can’t save the change to the existing view but can create a new view with the change.

• (To add a column) In the Available Columns list, click a column name, and then either drag it into the Selected Columns & Ordering list or click to move it there.
• (To change the horizontal position of a column) In the Selected Columns & Ordering list, click the column name, and then either drag it to the desired position or click or to move it there. The top column name will appear in the left column.
• (To remove a column) In the Selected Columns & Ordering list, click a column name, and then either drag it into the Available Columns list or click to move it there.

To list only a specific type of data, click any of the icons beside the list:

• for property names and IDs for search components, such as Status
• for standard traffic metrics, such as impressions and clicks
• (for conversion metrics tracked for the advertiser, including conversion and site engagement metrics synced from Analytics)
• (for custom derived metrics created by the advertiser)
• (for label classifications).

• To add, create, or edit new metrics, see “Create a Custom Metric,” “Edit a Custom Metric,” and “Delete a Custom Metric.”
• If the report includes data for accounts with different currencies, then totals aren’t included for monetary-based columns (such as Cost and CPC).
• You can temporarily edit the column set from the column heading menu, and edit and sort the column set from the Columns icon. ().

For each filter to apply:

1. In the Add Filter menu, select a column name. The list includes all available columns and is sorted by column type, with property columns first.
2. Define the filter on the column

For example, if you’ve selected the “Clicks” column and want to return only rows with more than 100 clicks, then select > and enter 100 in the input field.

Depending on the data type, available operators may include greater than, less than, equals, contains, doesn’t contain, starts with, ends with,no value, or has value before, after,or no date.

(Filters without input fields) Click next to the Select list items menu, and then select the check boxes next to each value to include. Click when you’re done.

Notes:

• You can apply but not save changes to filters to your default view settings.
• You also can temporarily change the applicable filters within the view.

Includes only rows with performance data during the specified dates. By default, this option is selected to reduce the page load time.

Warning: If you de-select the option and the view includes many entities without performance data, the data will take longer to be displayed.

Note: You can apply but not save changes to filters to your default view settings. Default views always show only entities with performance data.

The date range for which to generate data. Choose one option:

• [Preset range]: A list of common time increments, ranging from Today to Last 180 Days. Choose one from the list; the default is Yesterday. Note: Last Month, Last 3 Months, and Last 6 Months show data for the previous calendar months.
• Custom Date Range: Specify the start date and end date. Enter dates in the format MM/DD/YYYY or M/D/YYYY, or click next to a field and select a date.

Notes:

• The difference column isn’t shown for derived metrics.
• Reports that compare large date ranges may take longer to generate.

• Variance (the default): Shows the difference as a numeric value.
• % Change: Shows the difference as a percentage.

• First Event: Attributes the conversion to the first paid click in the series within the advertiser’s click lookback window or, if no paid clicks occurred, to the last impression within the advertiser’s impression lookback window.
• Weight First Event More: Attributes the conversion to all events in the series that occurred within the advertiser’s click lookback window and impression lookback window, but gives the most weight to the first event and successively less weight to the following events. When the conversion is preceded by both paid clicks and impressions, the specified impression override weight is further applied to the impressions. When the conversion is preceded only by impressions, the impressions are weighted according to the advertiser’s view-through weight rather than to the impression override weight.
• Even Distribution: Attributes the conversion equally to each event in the series that occurred within the advertiser’s click lookback window and impression lookback window. When the conversion is preceded by both paid clicks and impressions, the specified impression override weight is further applied to the impressions. When the conversion is preceded only by impressions, the impressions are weighted according to the advertiser’s view-through weight rather than to the impression override weight.
• Weight Last Event More: Attributes the conversion to all events in the series that occurred within the advertiser’s click lookback window and impression lookback window, but gives the most weight to the last event and successively less weight to the preceding events. When the conversion is preceded by both paid clicks and impressions, the specified impression override weight is further applied to the impressions. When the conversion is preceded only by impressions, the impressions are weighted according to the advertiser’s view-through weight rather than to the impression override weight.
• Last Event (the default): Attributes the conversion to the last paid click in the series within the advertiser’s click lookback window or, if no paid clicks occurred, to the last impression within the advertiser’s impression lookback window.
• U-shaped: Attributes the conversion to all events in the series that occurred within the advertiser’s click lookback window and impression lookback window, but gives the most weight to the first event and last events, with successively less weight to the events in the middle of the conversion path. When the conversion is preceded by both paid clicks and impressions, the specified impression override weight is further applied to the impressions. When the conversion is preceded only by impressions, the impressions are weighted according to the advertiser’s view-through weight rather than to the impression override weight.

Notes:

• All attribution rules besides Last Event are available only for advertisers with Adobe Advertising click tracking and with conversion tracking from either Adobe Advertising or Adobe Analytics (with an Analytics integration).
• Attribution rules apply to clicks on paid ads in any channel. They don’t apply to impressions for paid search ads, which can’t be tracked at the event level.
• When you report conversion data using any attribution rule except one of the “Last Event” rules, the events leading up the conversion may occur across multiple portfolios. When this is so, the view will include data for the conversion only when the ads or keywords in those portfolios are included in the view.
• For default views, we recommend that you keep the default attribution rule, which is used to compute the objective value (formerly called “weighted revenue”) for each bid unit during bid optimization.

• Transaction date (the default): To see transactions whose transaction date occurred during the specified time period. This indicates how much revenue was earned within the specified time period.
• Click date: To see transactions that resulted from a click that occurred during the specified time period. When a portfolio has significant delay between clicks and transactions, this option is useful for computing the historical revenue per click for the portfolio, which indicates the revenue behaviors to expect over time.