About custom metrics

Last update: 2023-09-29
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You can configure custom (derived) metrics, which are calculated from standard traffic metrics and existing conversion metrics tracked for the advertiser. Custom metrics can be as simple (such as [Cost]/[Registrations]) or as complex as you want.

You can include custom metrics as columns in portfolio and campaign management views and in reports.

NOTE

Adobe Analytics calculated metrics and advanced calculated metrics aren’t available to use in your calculations.

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