Manage Google Ads placements

Last update: 2023-09-29
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Google Ads accounts only

You can create and edit placements for ad groups in supported campaign types that target the display network within a synchronized ad network account

Create Google Ads placements

TIP

To create many placements at once, use campaign bulksheets.

  1. In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Placements > Placements.

    1. In the toolbar above the data table, click Create.
  2. Select the ad network, the account, the campaign, and the ad group, and then click Continue.

  3. Configure the placement settings.

  4. Click Post.

Edit Google Ads placements

TIP

To edit many placements at once, use campaign bulksheets.

  1. In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Keywords > Keywords.

  2. Select the check box next to each row to edit.

    For tips on selecting multiple rows, see “Select multiple rows.”

  3. In the toolbar above the data table, click Edit .

  4. Edit the placement settings.

    For multiple placements, your changes are applied to all selected placements. For some alphanumeric fields, you can change existing values to a specified value, replace an existing string with a specified string, add a specified prefix to the beginning of each value, or append a suffix to the end of each value. For some monetary fields, you can change existing values to a specified value or either increase or decrease the amount by a specified percentage or monetary amount, with a limit.

  5. Save the data:

    • (Single placements) Click Post.

    • (Multiple placements) Click Post Now.

Placement settings

Placement Details

Placements: Sites on the content network on which your ad can appear. Enter a valid URL, such as www.example.com, example.com,or www.example.com/shoes/kids. To specify multiple strings, separate them with commas or enter them on separate lines. The URL can’t include a question mark (?). Note: You can exclude website placements from the Placements > Negatives view and in the ad group and campaign settings.

Status: The display status of the placement: Active (to enable bidding; the default), Paused (to disable bidding), or Deleted (to delete the placement; existing placements only).

Bids

Bid: (Optional) The maximum cost per click (CPC) or cost per thousand viewable impressions (vCPM) for the placement-based ad, depending on the campaign bid strategy. This value overrides the ad group-level bid.

Tracking URLs

Base URL: The landing page URL to which search engine users are taken when they click your ad. Include any parameters that determine the content of the page. Base URLs at the keyword level and sitelink level override those at the ad level.

Once you save the record, the base URL includes any append parameters that are configured for the campaign or account.

NOTE
  • The base URL may contain redirects within the landing page domain or subdomain but no redirects outside the landing page domain. Google Ads extracts the domain from this URL and adds any optional display paths for the ad to create the display URL.
  • Avoid using macros, which aren’t substituted for clicks from sources that enable parallel tracking. If the advertiser must use macros, the Adobe Account Team should work with Customer Support or the implementation team to add them.

Tracking Template: (Optional) The tracking template or tracking URL, which specifies all off-landing domain redirects and tracking parameters and also embeds the final/landing page URL in a ValueTrack parameter. Example: {lpurl}?source={network}&id=5 or http://www.trackingservice.example.com/?url={lpurl}?source={network}&id=5 to include a redirect.

For Adobe Advertising conversion tracking, which is applied when the campaign settings include “EF Redirect” and “Auto Upload,” Search, Social, & Commerce automatically prefixes its own redirect and tracking code when you save the record.

  • For supported parameters to embed the final URL, see the Google Ads documentation for the supported ValueTrack formats. (Go to the “Tracking template only” parameters in the section on “Available ValueTrack Parameters.”)

  • You can optionally include URL parameters and any custom parameters defined for the campaign, separated by ampersands (&), such as {lpurl}?matchtype={matchtype}&device={device}.

  • You can optionally add third-party redirects and tracking.

NOTE
  • Avoid using macros, which aren’t substituted for clicks from sources that enable parallel tracking. If the advertiser must use macros, then the Adobe Account Team should work with Customer Support or the implementation team to add them.
  • The tracking template at the most granular level overrides the values at all higher levels. For example, if both the account settings and the keyword settings include a value, then the keyword value is applied.
  • If you update a tracking template at the ad, sitelink, or keyword level, then the relevant ads are resubmitted for review. You can update your tracking templates at the account, campaign, or ad group levels without resubmitting your ads for approval.

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