Manage biddable keywords

Last update: 2024-01-18
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Google Ads and Microsoft® Advertising, Yahoo! Japan Ads, Yandex, and existing Baidu accounts only

You can create and edit keywords for search ad groups in supported campaign types that target the search and display/native networks within a synchronized ad network account

Create keywords

TIP

To create many keywords at once, use the copy and paste feature or campaign bulksheets.

  1. In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Keywords > Keywords.

  2. In the toolbar above the data table, click Create.

  3. Select the ad network, the account, the campaign, and the ad group, and then click Continue.

  4. Enter the Baidu keyword settings, Google Ads keyword settings, Microsoft® Advertising keyword settings, Yahoo! Japan Ads keyword settings, or Yandex keyword settings.

    You can enter or paste up to 2000 keywords in one operation. Separate multiple keywords with commas, or enter them on separate lines.

    Depending on the ad network, the settings may be grouped into Keyword Details, Bids, Placeholders, and URL Options.

    If the account or campaign settings require tracking at only the creative (ad) level, then you can’t generate tracking for keywords.

  5. Click Post.

Edit keyword settings

The existing keyword is deleted and another one is created when:

  • (Baidu, Google Ads, and Yandex) You edit a keyword name.

  • (Google Ads, Microsoft® Advertising, and Yandex) You change a keyword’s match type.

TIP

To edit larger amounts of keyword data at once, including keywords on different ad networks, use the copy and paste feature or campaign bulksheets.

  1. In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Keywords > Keywords.

  2. Select the check box next to each row to edit.

    For tips on selecting multiple rows, see “Select multiple rows.”

  3. In the toolbar above the data table, click Edit .

  4. Edit the Baidu keyword settings, Google Ads keyword settings, Microsoft® Advertising keyword settings, Yahoo! Japan Ads keyword settings, or Yandex keyword settings.

    For multiple keywords, you can edit only the fields that are common to all of the selected keywords, and your changes are applied to all of the selected keywords. For some alphanumeric fields, you have options to change existing values to a specified value, replace an existing string with a specified string, add a specified prefix to the beginning of each value, or append a suffix to the end of each value. For some monetary fields, you have options to change existing values to a specified value or to either increase or decrease the amount by a specified percentage or monetary amount, with a limit.

  5. Save the data:

    • (Single keywords) Click Post.

    • (Multiple ad groups) Click Post Now.

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