Create Google Ads customer match audiences from Adobe Analytics and Audience Manager audiences

Last update: 2023-09-29
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Google Ads accounts that are eligible for customer match only

Advertisers with an Adobe Advertising-Adobe Audience Manager or Adobe Advertising-Adobe Analytics integration only

Opted-in advertisers can create Google Ads customer match audiences using user IDs from a) Analytics segments that are shared with Adobe Experience Cloud and b) Audience Manager segments that have Search, Social, & Commerce as a destination, including Analytics segments that are published to Adobe Experience Cloud and segments that are created using the Adobe Experience Cloud Audience Library. Search, Social, & Commerce automatically pushes a Google tracking URL back to each Analytics or Audience Manager segment so that Google can track the audience.

Each Adobe audience can be used for only one Google audience.

Each new Google audience has the same name as the original Adobe audience. Google determines how large the audience must be to be targetable.

TIP

For real-time segmentation, use Audience Manager-created audiences. Segments created in Analytics and synced to Adobe Experience Cloud may have smaller populations because they’re only synced daily; a surfer who qualifies for a segment may not be included in the segment until the next day. Segments from Analytics have a data source of “report suite - .”

NOTE

Search, Social, & Commerce doesn’t store any of the customer data from your Adobe segments used to create or edit a Google audience.

  1. Complete the prerequisites as needed:

    1. (To create user ID remarketing list audiences) An Adobe admin user or account manager must select the advertiser-level setting to enable customer match audiences.

    2. Implement the Adobe Experience Platform Identity Service version 2.0 or higher.

    3. Deploy the following tag as high as possible on the advertiser’s webpages from which the audience should be tracked

      <script src="//pixel.everesttech.net/rlsa/<Advertising_Cloud_UserID>" type="text/javascript"> </script>

      where Advertising_Cloud_UserID is the unique numeric user ID assigned to the advertiser.

      Example: <script src="//pixel.everesttech.net/rlsa/1234" type="text/javascript"> </script>

    4. (If not already completed) An authorized user must configure the advertiser’s account to sync with the advertiser’s organization account in Adobe Experience Cloud.

  2. In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Audiences > Library.

  3. In the toolbar above the data table, click Create.

  4. Select the ad network and the account name, and then click Continue.

  5. Specify the audience information:

    1. In the Data Source menu, select Adobe Audience.

    2. Select the Adobe Audience on which to base the Google audience.

      NOTE

      Adobe audiences that are already used for another Google audience aren’t available.

      You can optionally search for audiences that contain a specific text string with a minimum of three characters. For any matching audience, click Include to select it.

      If you select multiple Adobe audiences, then a separate Google audience is created for each.

    3. Select the Audience Type to create: Customer List_User ID.

      The advertiser’s Google Ads account must be eligible for custom match and opted in for user ID remarketing.

    4. Select the check box to indicate that you agree with the terms of the Adobe and ad network privacy policies.

    5. Specify the number of Membership Days, which is the number of days a user’s cookie stays in the audience.

      Use the length of time for which you expect your ad to be relevant to the user. Remarketing lists have a maximum duration of 540 days. Customer lists don’t have a maximum duration; to indicate that the cookie never expires, enter 10000.

    6. Click Post.

NOTE

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