Ad Group Name: An ad group name that is unique within the campaign. The maximum length is 15 double-byte characters.
Status: The display status of the ad group: Active or Paused. The default for new ad groups is Active.
Bid: The maximum cost per click (CPC) for an ad or cost per 1000 impressions (CPM) for an ad, as applicable for the ad network and campaign pricing model. Keyword-level bids override this value.
If an ad group with a CPC bid is in an optimized portfolio, then the specified bid is applied for one day. Afterward, the optimization capability places bids according to its own calculations.
Negative Keywords: (Optional) Any keywords that, when queried, don’t trigger an ad. Use the following syntax, without a minus sign (
keyword(not supported by Microsoft Advertising)
Separate multiple values with commas, or enter them on separate lines. You can enter or paste up to 2000 negative keywords in one operation.