Advertisers with an Adobe Advertising-Adobe Analytics Integration Only
All segments created in Analytics and published to Experience Cloud.
New segments take 24-48 hours to appear in Adobe Advertising. Updates to existing segments are synchronized within about eight hours.
Site Engagement Metrics
Analytics passes events for the EF ID eVar into Adobe Advertising. The default integration doesn’t support sending calculated metrics or other dimensions (eVars) into Adobe Advertising. If the calculated metric can be wholly captured in a custom event, however, then Adobe Advertising can ingest the custom event.
Analytics passes data to Adobe Advertising hourly.
Timespent_secs_1stvisit: The number of seconds spent on the site during the visitor’s first visit.
Timespent_secs_total: The total number of seconds spent on the site across all visits within the click lookback window.
Pageviews_1stvisit: The number of page views on the site during the visitor’s first visit.
Pageviews_total: The total number of page views on the site across all visits within the click lookback window.