The planner tool helps you to forecast the household-level unique reach of connected TV (CTV) placements according to specified budget and targeting criteria before you begin spending on inventory. After you evaluate multiple reach plans, you can implement the plan that best aligns with the desired outcomes in your packages and placements.
The planner tool uses historical bid, impression, and reach data from the last 90 days to estimate the unique reach, average CPM, average frequency, and impressions for a plan configuration.
Each forecast consists of a reach-budget forecast curve that shows the amount of reach achievable with the plan settings. Move the cursor over the visualization to see incremental reach opportunities with higher budgets.
The forecast output also includes an Inventory Breakdown section that shows how different publishers contribute to unique reach, offering valuable discovery opportunities.
In the Planner view, you can view your existing CTV reach plans and create new ones.
You can also edit, duplicate, export, archive, or regenerate the forecast for any plan.
The planner tool supports all types of inventory, including programmatic guaranteed (PG), private marketplace (PMP), On Demand, and public. To generate accurate forecasts, include deals with at least 50,000 impressions in the last seven days.
One of the most common reasons for this error is an insufficient budget or maximum bid. For best results, use a minimum budget of 5000 USD. If the Connected TV media type is selected, enter a maximum bid of at least 10 USD.
Also, ensure that the included publishers or deals are active and have recent impression activity.
The reach forecast is only an estimate, and actual results are expected to vary because of multiple factors that change frequently, such as seasonality, bid competitiveness, and supply & demand. It’s not expected be fully accurate but is most useful for directional insights into campaign strategies that can potentially drive the best outcomes.
The planner generates forecasts based on the latest observed data, so the forecasted output might vary at different times even though the plan settings remain the same. Consider generating multiple forecasts for the same plan and exporting the results for each.
Yes, you can export a forecast into a Microsoft® Excel spreadsheet by clicking … > Export in the upper right. The spreadsheet captures the information displayed in the reach budget curve using two data columns: Budget and Reach.