View the Sites, Ads, Frequency, and Inventory Details for a Placement

Last update: 2024-01-29
  • Created for:
  • User

For each placement, you can open a (detail view Inspector), which lists all targeted sites, ads, and deals in a placement. It also includes frequency data for the placement. You can optionally export the data from any tab.

placement Inspector

Information in the Placement Inspector

  • Sites: All of the sites on which the placement has had impressions.

    The Sites tab includes search and filter features, the same standard and custom column view options that are available on the main page, and an Exclude button in each row so you can quickly exclude a site from the placement.

  • Ads: All of the ads in the placement.

    The Ads tab includes search and filter features, the same standard and custom column view options that are available on the main page, and quick action buttons in each row, such as Pause (so you can quickly pause an ad).

  • Frequency: Data for each ad frequency level for the placement, including:

    • the ad frequency level (such as “1” for all instances in which users saw an ad one time)
    • the estimated unique number of devices/browsers or people (depending on the specified Cross Device Level for the campaign) who received impressions at the specified frequency level
    • the estimated number of impressions at the specified frequency level
    • the estimated average frequency for the specified frequency level. This value is equal to (Estimated Impressions)/(Estimated Uniques).
  • Inventory: Information about all deals targeted by the placement.

    The Inventory tab enables quick troubleshooting by showing performance statistics, such as Auctions, Bids, and Win Rate. The tab includes search and filter features, the same standard and custom column view options that are available on the main page, and quick action buttons in each row, including Edit, View Report, and Auction Insights for further troubleshooting.

Open the Placement Inspector

  1. Open the placements view for the parent campaign or package:

    • View all placements within the parent campaign:

      1. In the main menu, click Campaigns.

      2. Click the name of the campaign.

      3. Click the Placements tab.

    • View all placements within the parent package:

      1. In the main menu, click Campaigns.

      2. Click the name of the campaign.

      3. Click the Packages tab.

      4. Click the name of the parent package.

  2. Hold the cursor over the placement row, click More, and then click an option:

    • To view all sites that the placement targets, click Sites.

    • To view all ads in the placement, click Ads.

    • To view frequency data for the placement, click Frequency.

    • To view all deals that the placement targets, click Inventory.

  3. (Optional) Change the column view as needed to view the required metrics.

  4. (Optional) To export the data on any tab, click More in the upper right, and then click Export.

    The data is saved to your browser’s default download folder as a report in XLSM format.

Troubleshooting Inventory

Issue Possible Cause Actions to Take
Zero Auctions The publisher hasn’t started sending bid requests. Contact the publisher to activate the deal.
The deal was set up incorrectly, such as by entering an incorrect external deal ID. Confirm the deal details and edit the deal.
Auctions but no Bids The placement targeting doesn’t match the incoming bid requests for the deal.

For example, a placement might be targeting a geography that isn’t eligible for the deal.
Edit the placement targets as needed to avoid targeting mismatches.
The placement doesn’t have an active ad with the required media type for the deal. Create and attach an ad with the correct media type to the placement.
The placement doesn’t have adequate budget. Increase the placement budget to allow bidding on incoming requests.
The placement flight dates don’t overlap with the impression delivery dates for the deal. Edit the placement’s flight dates as needed.
Low Win Rate The placement’s maximum bid (floor or fixed) is below the minimum required by the deal. Increase the placement’s Max Bid as needed.
The placement uses pre-bid filters that limit bidding. Lower the thresholds of the pre-bid filters to allow more bidding.
Audience targeting for the placement is too restrictive. Check if the specified audience targets have enough active users, and expand the audience if possible.

On this page