Every Businesses want to deliver customer experiences that are timely, targeted, effective and personalized. Event-driven architectures are a foundational component of the experience business. EDA’s enable our customers to react to changes in state, and behaviors and updates to trigger workflows and decisions in near-real time. Adobe I/O Events supports Adobe internal providers and product teams, by providing 3rd party subscription management to the events emitted by these providers. In this session learn about Custom I/O Events, which extends the EDA capabilities, by allowing 3rd party developers to generate external events to integrate with Adobe products in a bi-directional flow.
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