Bringing Intelligence on Content in Adobe Experience Manager with Content AI

Adobe Experience Manager Content AI transforms digital experiences by utilizing existing content for semantic search, generative discovery, and automatic content variations. Learn how Content AI’s architecture and enrichment pipelines deliver intelligent digital experiences. Discover its capabilities to efficiently manage content and unlock AI opportunities, enhancing your business’s digital transformation.

This session — Bringing Intelligence on Content in Adobe Experience Manager with Content AI — features Fabrizio Fortino, Senior Cloud Software Engineer, and Julia Daurer, Manager of Software Development at Adobe. Recorded live from Basel, this presentation explores how Adobe Experience Manager Content AI uses existing customer content to power semantic search, generative discovery, and automatic content variations through agentic workflows. Learn about Content AI’s architecture, enrichment pipelines, and A/B testing capabilities designed to deliver intelligent digital experiences.

Special thanks to our sponsors Algolia and Ensemble for supporting Adobe Developers Live 2025.

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