Explorative Datenanalyse

table_name = 'ecommerce_events'

basic_statistics_query = f"""
SELECT
    COUNT(_id) as "totalRows",
    COUNT(DISTINCT _id) as "distinctUsers"
FROM {table_name}"""

df = qs_cursor.query(basic_statistics_query, output="dataframe")
df

# A sampling rate of 10 is 100% in Query Service, so for 5% use a sampling rate 0.5
sampling_rate = 0.5

analyze_table_query=f"""
SET aqp=true;
ANALYZE TABLE {table_name} TABLESAMPLE SAMPLERATE {sampling_rate}"""

qs_cursor.query(analyze_table_query, output="raw")

sampled_version_of_table_query = f'''SELECT sample_meta('{table_name}')'''

df_samples = qs_cursor.query(sampled_version_of_table_query, output="dataframe")
df_samples

sample_table_name = df_samples[df_samples["sampling_rate"] == sampling_rate]["sample_table_name"].iloc[0]

count_query=f'''SELECT count(*) as cnt from {sample_table_name}'''

df = qs_cursor.query(count_query, output="dataframe")
# Divide by the sampling rate to extrapolate to the full dataset
approx_count = df["cnt"].iloc[0] / (sampling_rate / 100)

print(f"Approximate count: {approx_count} using {sampling_rate *10}% sample")

simple_funnel_analysis_query = f'''SELECT eventType, COUNT(DISTINCT _id) as "distinctUsers",COUNT(_id) as "distinctEvents" FROM {table_name} GROUP BY eventType ORDER BY distinctUsers DESC'''

funnel_df = qs_cursor.query(simple_funnel_analysis_query, output="dataframe")
funnel_df

import plotly.express as px

email_funnel_events = ["directMarketing.emailSent", "directMarketing.emailOpened", "directMarketing.emailClicked", "web.formFilledOut"]
email_funnel_df = funnel_df[funnel_df["eventType"].isin(email_funnel_events)]

fig = px.funnel(email_funnel_df, y='eventType', x='distinctUsers')
fig.show()

large_correlation_query=f'''
SELECT SUM(webFormsFilled) as webFormsFilled_totalUsers,
       SUM(advertisingClicks) as advertisingClicks_totalUsers,
       SUM(productViews) as productViews_totalUsers,
       SUM(productPurchases) as productPurchases_totalUsers,
       SUM(propositionDismisses) as propositionDismisses_totaUsers,
       SUM(propositionDisplays) as propositionDisplays_totaUsers,
       SUM(propositionInteracts) as propositionInteracts_totalUsers,
       SUM(emailClicks) as emailClicks_totalUsers,
       SUM(emailOpens) as emailOpens_totalUsers,
       SUM(webLinkClicks) as webLinksClicks_totalUsers,
       SUM(webPageViews) as webPageViews_totalusers,
       corr(webFormsFilled, emailOpens) as webForms_EmailOpens,
       corr(webFormsFilled, advertisingClicks) as webForms_advertisingClicks,
       corr(webFormsFilled, productViews) as webForms_productViews,
       corr(webFormsFilled, productPurchases) as webForms_productPurchases,
       corr(webFormsFilled, propositionDismisses) as webForms_propositionDismisses,
       corr(webFormsFilled, propositionInteracts) as webForms_propositionInteracts,
       corr(webFormsFilled, emailClicks) as webForms_emailClicks,
       corr(webFormsFilled, emailOpens) as webForms_emailOpens,
       corr(webFormsFilled, emailSends) as webForms_emailSends,
       corr(webFormsFilled, webLinkClicks) as webForms_webLinkClicks,
       corr(webFormsFilled, webPageViews) as webForms_webPageViews
FROM(
    SELECT _{tenant_id}.cmle_id as userID,
            SUM(CASE WHEN eventType='web.formFilledOut' THEN 1 ELSE 0 END) as webFormsFilled,
            SUM(CASE WHEN eventType='advertising.clicks' THEN 1 ELSE 0 END) as advertisingClicks,
            SUM(CASE WHEN eventType='commerce.productViews' THEN 1 ELSE 0 END) as productViews,
            SUM(CASE WHEN eventType='commerce.productPurchases' THEN 1 ELSE 0 END) as productPurchases,
            SUM(CASE WHEN eventType='decisioning.propositionDismiss' THEN 1 ELSE 0 END) as propositionDismisses,
            SUM(CASE WHEN eventType='decisioning.propositionDisplay' THEN 1 ELSE 0 END) as propositionDisplays,
            SUM(CASE WHEN eventType='decisioning.propositionInteract' THEN 1 ELSE 0 END) as propositionInteracts,
            SUM(CASE WHEN eventType='directMarketing.emailClicked' THEN 1 ELSE 0 END) as emailClicks,
            SUM(CASE WHEN eventType='directMarketing.emailOpened' THEN 1 ELSE 0 END) as emailOpens,
            SUM(CASE WHEN eventType='directMarketing.emailSent' THEN 1 ELSE 0 END) as emailSends,
            SUM(CASE WHEN eventType='web.webinteraction.linkClicks' THEN 1 ELSE 0 END) as webLinkClicks,
            SUM(CASE WHEN eventType='web.webinteraction.pageViews' THEN 1 ELSE 0 END) as webPageViews
    FROM {table_name}
    GROUP BY userId
)
'''
large_correlation_df = qs_cursor.query(large_correlation_query, output="dataframe")
large_correlation_df

cols = large_correlation_df.columns
corrdf = large_correlation_df[[col for col in cols if ("webForms_"  in col)]].melt()
corrdf["feature"] = corrdf["variable"].apply(lambda x: x.replace("webForms_", ""))
corrdf["pearsonCorrelation"] = corrdf["value"]

corrdf.fillna(0)

import matplotlib.pyplot as plt
fig, ax = plt.subplots(figsize=(5,10))
sns.barplot(data=corrdf.fillna(0), y="feature", x="pearsonCorrelation")
ax.set_title("Pearson Correlation of Events with the outcome event")