마케터를 위한 의사 결정 관리 시작

Adobe Journey Optimizer의 의사 결정 관리 기능에 대해 알아봅니다.

https://video.tv.adobe.com/v/340354?learn=on

의사 결정 관리 기능 데모

브랜드가 의사 결정 관리 기능을 사용하여 오퍼를 정의 및 관리하고, 실시간 고객 데이터를 적용하며, 고객이 기대하는 최적의 경험을 전달하는 방법에 대해 알아봅니다.

303

https://video.tv.adobe.com/vc/340354/kor.json

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https://video.tv.adobe.com/v/340417?learn=on

의사 결정 관리 기능 소개

Journey Optimizer의 의사 결정 관리 기능에 대한 개요를 살펴보십시오.

392

https://video.tv.adobe.com/vc/340417/kor.json

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https://video.tv.adobe.com/v/341390?learn=on

배치 만들기

의사 결정 관리에 사용할 배치를 만드는 방법을 알아봅니다. 배치는 오퍼의 필수 빌딩 블록 구성 요소 중 하나입니다.

143

https://video.tv.adobe.com/vc/341390/kor.json

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https://video.tv.adobe.com/v/341375?learn=on

의사 결정 규칙 만들기

의사 결정 관리에 사용할 의사 결정 규칙을 만드는 방법을 알아봅니다. 규칙은 개인화된 오퍼의 필수 빌딩 블록 구성 요소 중 하나입니다.

202

https://video.tv.adobe.com/vc/341375/kor.json

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https://video.tv.adobe.com/v/341374?learn=on

태그 만들기

의사 결정 관리에서 태그를 만드는 방법을 알아봅니다. 태그는 오퍼의 선택적 구성 요소입니다.

170

https://video.tv.adobe.com/vc/341374/kor.json

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https://video.tv.adobe.com/v/341358?learn=on

개인화된 오퍼 만들기

의사 결정 관리에 사용할 개인화된 오퍼를 만드는 방법을 알아봅니다. 개인화된 오퍼에는 관련 고객에게만 표시하는 데 도움이 되도록 해당 오퍼와 연관된 자격 규칙이 있습니다.

370

https://video.tv.adobe.com/vc/341358/kor.json

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https://video.tv.adobe.com/v/341359?learn=on

대체 오퍼 만들기

의사 결정 관리에 사용할 대체 오퍼를 만드는 방법을 알아봅니다. 대체 오퍼에는 관련 고객에게만 표시되는 데 도움이 되는 자격 규칙이 있습니다.

258

https://video.tv.adobe.com/vc/341359/kor.json

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https://video.tv.adobe.com/v/346690?learn=on

컬렉션 만들기

의사 결정 관리에 사용할 컬렉션을 만드는 방법을 알아봅니다. 컬렉션에는 관련 고객에게만 표시되는 데 도움이 되는 관련 자격 규칙이 있습니다.

219

https://video.tv.adobe.com/vc/346690/kor.json

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https://video.tv.adobe.com/v/346696?learn=on

의사 결정 만들기

의사 결정 관리에 사용할 의사 결정을 만드는 방법을 알아봅니다. 의사 결정은 배치와 컬렉션을 하나의 엔터티로 결합하므로 고객에게 가장 연관성 높은 오퍼를 게재하는 결정을 내릴 수 있습니다.

491

https://video.tv.adobe.com/vc/346696/kor.json

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https://video.tv.adobe.com/v/3415690?learn=on

메시지에 오퍼를 개인화 요소로 추가하기

Journey Optimizer에서 메시지에 의사 결정 관리 구성 요소를 추가하는 방법을 알아봅니다.

151

https://video.tv.adobe.com/vc/3415690/kor.json

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