發展進階技能

當您精通Audience Manager的基本知識後，請觀看這些影片，以瞭解如何將您的受眾管理技能提升到新的境界。瞭解如何搭配演演算法模型使用AI，以及如何使用設定檔合併規則以人而非裝置的形式瞭解您的客戶。

https://video.tv.adobe.com/v/33630?learn=on

設定並報告Predictive Audiences

在此影片中，在Audience Manager介面中逐步進行Predictive Audiences設定。請參閱顯示模型結果的報表。

422

https://video.tv.adobe.com/vc/33630/chi_hant.json

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https://video.tv.adobe.com/v/23504?learn=on

建立第一方相似模型

在本影片中，您將瞭解如何建立第一方相似模型，以便找出更多看起來像您的轉換者的訪客。

467

https://video.tv.adobe.com/vc/23504/chi_hant.json

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https://video.tv.adobe.com/v/25569?learn=on

排除演演算法（相似）模型中的特徵

瞭解如何以及為何要從演演算法（相似）模型排除特定（或群組）特徵。

271

https://video.tv.adobe.com/vc/25569/chi_hant.json

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https://video.tv.adobe.com/v/25188?learn=on

使用演演算法（相似）模型增加ROAS

當您面對第二方和第三方資料來源的全新高品質使用者集，尋求擴展您的基線對象時，Audience Manager類似建模的真正功能就來了。在本教學課程中，瞭解從此資料建立模型的步驟。

423

https://video.tv.adobe.com/vc/25188/chi_hant.json

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https://video.tv.adobe.com/v/28974?learn=on

設定檔合併規則概觀

瞭解什麼是設定檔合併規則、其運作方式，以及其對行銷人員的價值。

210

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https://video.tv.adobe.com/v/37908?learn=on

選擇正確的設定檔合併規則

此影片將會介紹「設定檔合併規則」最常見的三種使用案例，並說明各種案例對行銷的效益。

191

https://video.tv.adobe.com/vc/37908/chi_hant.json

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https://video.tv.adobe.com/v/35937?learn=on

建立及使用簡單的設定檔合併規則

瞭解設定檔合併規則以及如何將其指派給區段。瞭解預設的「目前裝置」設定檔及其何時可以/應該使用。

360

https://video.tv.adobe.com/vc/35937/chi_hant.json

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https://video.tv.adobe.com/v/35938?learn=on

使用設定檔合併規則在驗證狀態下進行個人化

使用這些設定檔合併規則設定，為登入的客戶提供個人化體驗。

223

https://video.tv.adobe.com/vc/35938/chi_hant.json

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https://video.tv.adobe.com/v/35939?learn=on

使用設定檔合併規則進行裝置延伸與延伸模組

使用個人資料合併規則將觸及所有使用者的裝置，因此您可以向使用者行銷，而非向裝置。

518

https://video.tv.adobe.com/vc/35939/chi_hant.json

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https://video.tv.adobe.com/v/28976?learn=on

設定檔合併規則增強功能概述

此影片說明2019年10月發行的「設定檔合併規則」增強功能。

https://video.tv.adobe.com/vc/28976/chi_hant.json

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https://video.tv.adobe.com/v/28973?learn=on

解譯對象身分報表

受眾身分報表可讓客戶依身分的個人/家庭定義，報告某個特徵或區段的總母體。觀看此影片以檢視Audience Manager報表中的呈現方式。

306

https://video.tv.adobe.com/vc/28973/chi_hant.json

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https://video.tv.adobe.com/v/33445?learn=on

瞭解Audience Manager中的跨裝置量度

瞭解裝置設定檔與跨裝置設定檔之間的差異，以及介面中的數字與這些不同設定檔型別相符的位置。

506

https://video.tv.adobe.com/vc/33445/chi_hant.json

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