文字功能
文字功能包括某些文字元素的計數，例如文字、句子、表情符號，以及使用Insights進行分析時所使用的語意、情緒和語調的分類。 文字也可能收到可讀性分數。
GenStudio for Performance Marketing使用Adobe的AI和機器學習功能來學習文字，並根據關聯的文字音調和行銷敘述套用媒體屬性。 程式會驗證輸入文字，確保文字包含英數字元、移除多餘的空格和無法列印的字元，並將文字截斷至允許的1500個字詞上限。 在套用偵測到的屬性標籤之前，AI會預測普遍的色調。
語調
色調代表透過語言展現的一般角色、態度或氣氛。 只要選擇字詞和標點符號、句子結構和樣式，就能改變訊息的語調。 例如，請考量下列使用三個基本音階的緊急訊息：
Take advantage of this distinctive and exceptional opportunity!Don't miss out on this great opportunity!Don't miss the chance!音調的其他次要值可讓您更清楚地區分訊息的字元和態度。 為了與先前緊急訊息的範例保持一致，GenAI可能會在這個異想天開的範例中偵測到 詩意 音調： Embrace the moment, without delay, for this occasion won't always stay.
下表列出GenStudio for Performance Marketing AI識別的色調值。
You need to act now to secure this deal!Don't miss the chance!We understand your needs, and this is perfect for you.This is an amazing opportunity you can't miss!Why wait? Grab this deal before it's gone!Believe in yourself and seize this opportunity!Embrace the dawn of a new opportunity.99% of users loved this offer, and you will too.Feel the excitement with this incredible offer!Once upon a time, there was an offer you couldn't refuse.情感訴求
行銷人員運用人類情感的力量，在對象與品牌之間建立強大的連結。 透過利用快樂、恐懼、興奮或懷舊等感覺，行銷人員可以製作在更深層次上產生共鳴的訊息，以推動參與並影響消費者行為。 情感吸引力有助於提供更易傳達且令人難忘的內容，最終提升品牌忠誠度，並鼓勵所需行動。
說服策略、行銷情感和敘述樣式可共同作用來鎖定客戶區段。
- 敘事樣式，例如真誠、慶祝和社群，有助於傳達與目標受眾產生共鳴的價值和身分，創造更吸引人且更可傳達的訊息。
- 勸說策略 （例如稀缺、社交證明和互惠）是設計來吸引消費者的情感和喜好以影響他們的行為。
- 行銷情感 旨在刺激情緒，增強參與度和與品牌的聯絡。
GenStudio for Performance Marketing AI會通過分析文字的情緒提示、語調和敘述風格來偵測和區分這些特徵。 AI使用自然語言處理(NLP)和機器學習演演算法來識別模式，並根據預先定義的情感和說服屬性來分類文字。
敘事風格
敘事或上訴因素屬性有助於識別可傳達可與目標受眾產生共鳴的值、目的或身份的媒體。 下表列出GenStudio for Performance Marketing AI識別的敘述樣式。
A behind-the-scenes look at how our products are made.Join us in celebrating our 10th anniversary with special offers!Our brand is built on the strength of our community.Get what you need with just one click.Empower yourself with our latest tools and resources.Discover new horizons with our travel packages.Experience the future of technology today.Don't miss out on the most anticipated event of the year!Treat yourself to the finest gourmet chocolates.Rest easy knowing your data is safe with us.Get a custom-fit solution just for you.Join the elite with our premium membership.Our designs are timeless and never go out of style.Our product fits seamlessly into any lifestyle.Enhance your well-being with our holistic approach.勸說策略
勸說技巧是用來影響消費者行為並驅動所需的動作。 這些策略會鎖定特定的心理觸發器和客戶區段，以提升行銷訊息的有效性。 下表列出GenStudio for Performance Marketing AI識別的說服策略。
Our friendly chatbot is here to help you.See how we compare to the competition.Save 20% on your next purchase.Recommended by top industry experts.Try our free trial today.We understand your concerns, and here's how we address them.Get a free gift with your purchase.Only a few items left in stock!Join our community of innovators.Your purchase helps plant a tree.See why thousands of users love our product.行銷情感
情緒是行銷訊息的目標，可喚起觀眾的特定情感和回應，這可能會增強與品牌的參與度和聯絡。 下表列出GenStudio for Performance Marketing AI識別的情緒。
Imagine the possibilities with our premium service.Are you ready to take the next step in your career?Discover the secrets behind our success.Join our exclusive club for members-only benefits.Be amazed by our latest innovations.Enjoy the ultimate comfort with our luxury bedding.Get the recognition you deserve with our award-winning service.Trust us to deliver quality and excellence every time.Act now before this limited-time offer expires!可讀性分數
可讀性評分會評估一段文字閱讀和理解的難易程度。 這可協助確保您的內容適合您的目標對象。 分數取決於多種因素，包括句子長度和字詞複雜度。 下表列出GenStudio for Performance Marketing AI辨識的可讀性等級。
The cat sat on the mat.You can find great deals on our website.Our new product is simple to use and very effective.This guide will help you understand the basics of our service.The comprehensive manual provides detailed instructions for setup.The study explores the multifaceted implications of the new policy.The dissertation delves into the intricacies of quantum mechanics.計數
瞭解並利用主題標籤計數、字數、句子計數和停用字數等計數屬性，可大幅提升您的內容策略。 這些量度可讓您深入瞭解行銷工作的效益和觸及範圍。 下表列出GenStudio for Performance Marketing AI識別的計數類別。
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