Get started with Adobe GenStudio for Performance Marketing

Adobe GenStudio for Performance Marketing offers a comprehensive suite of tools designed to streamline content creation, management, and analysis. It infuses the content creation lifecycle with generative AI capabilities that transform how marketing content is created, reviewed, shared, and analyzed.

Start creating, sharing, and reviewing content

If you are new to generative AI-based tools or are simply curious about GenStudio for Performance Marketing’s core principles, see Concepts and Write effective prompts. You can check out Adobe GenStudio Academy, Adobe’s online learning platform about using generative AI technologies in the creative process.

個人化GenStudio for Performance Marketing

GenStudio for Performance Marketing uses information about your brand and markets to enhance brand-compliant content creation. The generative AI leverages descriptions of customer personas, products, and brand guidelines to guide content generation in alignment with your organization’s requirements.

System managers set up Adobe GenStudio for Performance Marketing by entering or uploading organization-specific information. This preparation ensures that content editors and collaborators can effectively use the generative AI features to create and review campaign assets. Once an Adobe system administrator provisions your organization’s product instance and assigns a GenStudio system manager permissions, the GenStudio system manager can prepare the product’s underlying generative AI framework using guidelines.

Step 1: Add guidelines

Brand guidelines capture brand characteristics. GenStudio for Performance Marketing’s underlying generative AI capabilities use these guidelines to establish guardrails that guide content generation. 您可以上傳Brands 指南檔案或手動輸入品牌資訊。

Content editors and collaborators cannot begin their work until the foundational elements of your organization’s brand identity are established. These brand components include both:

Before creating guidelines, learn about how GenStudio for Performance Marketing defines brand components

Prepare your guideline documents

全面且重點明確的Brands、Products和Personas指引定義您組織行銷活動的核心層面。 GenStudio for Performance Marketing會從這些指引中擷取資訊，以開始建立您的品牌。 您可以上傳指導性檔案，或在您將資訊手動輸入到GenStudio for Performance Marketing時進行查閱。 請參閱新增准則，以取得上傳或輸入此資訊的指引。

修訂指導方針

GenStudio系統管理員可以手動輸入或上傳您組織的特定品牌需求，以準備產品的基本產生AI架構。 雖然設定組織的品牌指引是一次性動作，但您可以根據組織的波動、成長和不斷變化的市場環境來修訂和增強這些指引。

步驟2：為GenStudio Brands設定Adobe Admin Console專案

系統管理員必須先完成其他設定工作，共同作業人員才能編輯或建立Brands。 Adobe系統管理員會在Adobe Admin Console中執行下列工作：

請參閱指派品牌許可權。

步驟3：上傳範本

範本可加速內容建立。 範本包含已核准的功能，例如頁首和頁尾，針對特定管道進行最佳化。 系統管理員通常會上傳和管理其組織的範本。 內容編輯人員可使用範本，在組織品牌的既定界限內，快速啟動內容建立程式。

請參閱使用範本。

步驟4：上傳已核准的資產

Content中已核准的資產可供所有GenStudio for Performance Marketing編輯使用。 您可將資產填入Content，以供內容編輯人員用於建立新體驗或資產。

請參閱上傳已核准的資產。

步驟5：連線至付費媒體帳戶

設定GenStudio for Performance Marketing與您的付費媒體帳戶之間的連線，以接收來自作用中行銷活動、資產和體驗的資料。 使用Meta和LinkedIn時，使用Insights分析管道衍生的資料，包括​ Insights 2.0 ​跨管道概觀（Insights概觀）。 請參閱連線付費媒體帳戶。