文件Analytics整合指南

Report on advertising data

最後更新： 2026年4月23日

建立對象：

  • User
  • Admin

本文提供有關Analysis Workspace報表與Report Builder報表的詳細資訊。

NOTE
搜尋引擎資料會在24小時之後開始填入Analytics報表，請耐心等候。 Analytics reporting does not return data for hourly granularity, because Adobe Advertising data does not support hourly granularity.

This report lets anyone who implements search engine integration get access to search engine data within Analytics. You can access it via Workspace > Reports > Acquisition > Advertising Analytics: paid search

NOTE
The Paid search report is visible to all customers, even if you have not implemented any Advertising Accounts. If you try to open the Paid search report for a company that is not provisioned, an error message will explain that you have not configured any search engine account. Select Configure Now, which takes you to the Advertising Account Setup screen.

Table/Visualization
說明
Advertising Trends
Daily trended overview for AMO Impressions, AMO Clicks, and AMO Cost.
廣告平台
2大平台(Google Ads、Microsoft Advertising)的成本環圈圖。
Ad Platform Totals
Freeform table of the top platforms broken down by AMO Impressions, AMO Clicks, AMO Costs, AMO Avg. Position, AMO Avg. 品質分數。
帳戶
Stacked area of cost.
Account Totals
Freeform table of the top accounts broken down by the associated metrics.
行銷活動
行銷活動成本的長條圖。
行銷活動總計
排名最前的行銷活動的自由表格，依相關量度劃分。
群組
Tree map of cost.
Group Totals
Freeform table of the top advertising groups broken down by the associated metrics.
廣告
Horizontal bar chart of impressions, clicks, and cost.
Ad Totals
排名最前的廣告的自由格式表格，依相關量度劃分。
關鍵字
所有關鍵字/比對型別組合的曝光數、點按數和成本的散佈圖。
關鍵字總計
Freeform table of the top keyword/match type combinations broken down by the associated metrics.

Report Builder section_8E0371CF81144C33990D909685D1726E

As soon as you have set up an Advertising Analytics account, the Advertising Analytics report is made available.

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