提供个性化

Last update: Sat Jul 20 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

主题：

创建对象：

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步骤摘要

为您的组织启用on-device decisioning
创建Experience Targeting (XT)活动
按受众定义个性化体验
验证每个受众的个性化体验
设置报表
添加用于跟踪KPI的量度
在应用程序中实施个性化优惠
实施代码以跟踪转化事件
激活您的Experience Targeting (XT)个性化活动

假设您是一家旅游公司。您需要提供特定旅行套餐25%的个性化优惠。为了让选件能够引起用户的共鸣，您决定显示目标城市的里程碑。您还希望确保以近乎零延迟的方式执行个性化选件交付，以免影响用户体验和扭曲结果。

1.为您的组织启用on-device decisioning

启用设备上决策可确保在几乎零延迟的情况下执行A/B活动。要启用此功能，请在Adobe Target中导航到 Administration > Implementation > Account details，并启用 On-Device Decisioning 切换开关。

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note note
NOTE
您必须具有管理员或审批者用户角色才能启用或禁用On-Device Decisioning切换开关。

启用 On-Device Decisioning 切换后，Adobe Target开始为您的客户端生成 规则工件。

2.创建Experience Targeting (XT)活动

在Adobe Target中，导航到 Activities 页面，然后选择 Create Activity > Experience Targeting。
在 Create Experience Targeting Activity 模式中，保留默认的 Web 选项(1)，选择 Form 作为体验编辑器(2)，选择工作区和属性(3)，然后单击 Next (4)。

3.为每个受众定义个性化体验

在活动创建的 Experiences 步骤中，单击 Change Audience 以创建那些希望前往加利福尼亚州旧金山的访客的受众。
在 Create Audience 模式中，定义destinationCity = San Francisco的自定义规则。这定义了要前往旧金山的用户组。
仍在 Experiences 步骤中，输入您的应用程序中要呈现有关Golden Gate Bridge的特殊选件的位置(1)的名称，但仅限于前往旧金山的客户。在此处的示例中，主页是为HTML选件(2)选择的位置，该选件在 Content 区域中定义。
通过单击 Add Experience Targeting 添加其他定向受众。这次，通过定义destinationCity = New York的受众规则来定位希望前往纽约的受众。在应用程序中定义您要提供有关帝国大厦的特殊优惠的位置。在此处的示例中，homepage是为HTML选件(2)选择的位置，该选件在 Content 区域中定义。

4.验证每个受众的个性化体验

在 Targeting 步骤中，验证您已为每个受众配置了所需的个性化体验。

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5.设置报表

在 Goals & Settings 步骤中，选择 Adobe Target 作为 Reporting Source 以在Adobe Target UI中查看活动结果，或选择 Adobe Analytics 以在Adobe Analytics UI中查看这些结果。

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6.添加用于跟踪KPI的量度

选择一个 Goal Metric 来衡量活动是否成功。在本例中，成功的转化取决于用户是否点击了个性化目标选件。

7.在应用程序中实施个性化优惠

Node.js

code language-js line-numbers

code language-js line-numbers
`const TargetClient = require("@adobe/target-nodejs-sdk"); const CONFIG = { client: "acmeclient", organizationId: "1234567890@AdobeOrg" }; const targetClient = TargetClient.create(CONFIG); targetClient.getOffers({ request: { execute: { pageLoad: { parameters: { destinationCity: "San Francisco" } } } } }) .then(console.log) .catch(console.error);`

const TargetClient = require("@adobe/target-nodejs-sdk");

const CONFIG = {
  client: "acmeclient",
  organizationId: "1234567890@AdobeOrg"
};

const targetClient = TargetClient.create(CONFIG);

targetClient.getOffers({
  request: {
    execute: {
      pageLoad: {
        parameters: {
          destinationCity: "San Francisco"
        }
      }
    }
  }
})
.then(console.log)
.catch(console.error);

Java

code language-java line-numbers

code language-java line-numbers
ClientConfig config = ClientConfig.builder() .client("acmeclient") .organizationId("1234567890@AdobeOrg") .build(); TargetClient targetClient = TargetClient.create(config); Context context = new Context().channel(ChannelType.WEB); ExecuteRequest executeRequest = new ExecuteRequest(); RequestDetails pageLoad = new RequestDetails(); pageLoad.setParameters( new HashMap<String, String>() { { put("destinationCity", "San Francisco"); } }); executeRequest.setPageLoad(pageLoad); TargetDeliveryRequest request = TargetDeliveryRequest.builder() .context(context) .execute(executeRequest) .build(); TargetDeliveryResponse offers = targetClient.getOffers(request);

ClientConfig config = ClientConfig.builder()
  .client("acmeclient")
  .organizationId("1234567890@AdobeOrg")
  .build();
TargetClient targetClient = TargetClient.create(config);

Context context = new Context().channel(ChannelType.WEB);

ExecuteRequest executeRequest = new ExecuteRequest();

RequestDetails pageLoad = new RequestDetails();
pageLoad.setParameters(
    new HashMap<String, String>() {
      {
        put("destinationCity", "San Francisco");
      }
    });

executeRequest.setPageLoad(pageLoad);

TargetDeliveryRequest request = TargetDeliveryRequest.builder()
  .context(context)
  .execute(executeRequest)
  .build();

TargetDeliveryResponse offers = targetClient.getOffers(request);

8.实施代码以跟踪转化事件

Node.js

code language-js line-numbers

code language-js line-numbers
`//... Code removed for brevity //When a conversion happens TargetClient.sendNotifications({ targetCookie, "request" : { "notifications" : [ { type: "click", timestamp : Date.now(), id: "conversion", mbox : { name : "destinationOffer" } } ] } })`

//... Code removed for brevity

//When a conversion happens
TargetClient.sendNotifications({
    targetCookie,
    "request" : {
      "notifications" : [
        {
          type: "click",
          timestamp : Date.now(),
          id: "conversion",
          mbox : {
            name : "destinationOffer"
          }
        }
      ]
    }
})

Java

code language-java line-numbers

code language-java line-numbers
ClientConfig config = ClientConfig.builder() .client("acmeclient") .organizationId("1234567890@AdobeOrg") .build(); TargetClient targetClient = TargetClient.create(config); Context context = new Context().channel(ChannelType.WEB); ExecuteRequest executeRequest = new ExecuteRequest(); RequestDetails pageLoad = new RequestDetails(); pageLoad.setParameters( new HashMap<String, String>() { { put("destinationCity", "San Francisco"); } }); executeRequest.setPageLoad(pageLoad); NotificationDeliveryService notificationDeliveryService = new NotificationDeliveryService(); Notification notification = new Notification(); notification.setId("conversion"); notification.setImpressionId(UUID.randomUUID().toString()); notification.setType(MetricType.CLICK); notification.setTimestamp(System.currentTimeMillis()); notification.setTokens( Collections.singletonList( "IbG2Jz2xmHaqX7Ml/YRxRGqipfsIHvVzTQxHolz2IpSCnQ9Y9OaLL2gsdrWQTvE54PwSz67rmXWmSnkXpSSS2Q==")); TargetDeliveryRequest targetDeliveryRequest = TargetDeliveryRequest.builder() .context(context) .execute(executeRequest) .notifications(Collections.singletonList(notification)) .build(); TargetDeliveryResponse offers = targetClient.getOffers(request); notificationDeliveryService.sendNotification(request);

ClientConfig config = ClientConfig.builder()
  .client("acmeclient")
  .organizationId("1234567890@AdobeOrg")
  .build();
TargetClient targetClient = TargetClient.create(config);

Context context = new Context().channel(ChannelType.WEB);

ExecuteRequest executeRequest = new ExecuteRequest();

RequestDetails pageLoad = new RequestDetails();
pageLoad.setParameters(
    new HashMap<String, String>() {
      {
        put("destinationCity", "San Francisco");
      }
    });

executeRequest.setPageLoad(pageLoad);
NotificationDeliveryService notificationDeliveryService = new NotificationDeliveryService();

Notification notification = new Notification();
notification.setId("conversion");
notification.setImpressionId(UUID.randomUUID().toString());
notification.setType(MetricType.CLICK);
notification.setTimestamp(System.currentTimeMillis());
notification.setTokens(
    Collections.singletonList(
        "IbG2Jz2xmHaqX7Ml/YRxRGqipfsIHvVzTQxHolz2IpSCnQ9Y9OaLL2gsdrWQTvE54PwSz67rmXWmSnkXpSSS2Q=="));

TargetDeliveryRequest targetDeliveryRequest =
    TargetDeliveryRequest.builder()
        .context(context)
        .execute(executeRequest)
        .notifications(Collections.singletonList(notification))
        .build();

TargetDeliveryResponse offers = targetClient.getOffers(request);
notificationDeliveryService.sendNotification(request);

9.激活您的体验定位(XT)活动

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