[也适用于v8]{class="badge positive" title="也适用于Campaign v8"}

AB测试：创建脚本 step-5--creating-the-script

Last update: Fri Jul 19 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

主题：
A/B 测试

创建对象：

用户

由脚本计算预定用于剩余群体的投放内容的选择。此脚本可恢复有关打开率最高的投放的信息，并将内容复制到最终投放中。

脚本示例 example-of-a-script

以下脚本可在定位工作流中按原样使用。如需详细信息，请参阅此小节。

 // query the database to find the winner (best open rate)
   var winner = xtk.queryDef.create(
     <queryDef schema="nms:delivery" operation="get">
       <select>
         <node expr="@id"/>
         <node expr="@label"/>
         <node expr="[@operation-id]"/>
         <node expr="[@workflow-id]"/>
       </select>
       <where>
         <condition expr={"@FCP=0 and [@workflow-id]= " + instance.id}/>
       </where>
       <orderBy>
         <node expr="[indicators/@estimatedRecipientOpenRatio]" sortDesc="true"/>
       </orderBy>
     </queryDef>).ExecuteQuery()

   // create a new delivery object and initialize it by doing a copy of
   // the winner delivery
   var delivery = nms.delivery.create()
   delivery.Duplicate("nms:delivery|" + winner.@id)

   // append 'final' to the delivery label
   delivery.label = winner.@label + " final"

   // link the delivery to the operation to make sure it will be displayed in
   // the campaign dashboard. This attribute needs to be set manually here since
   // the Duplicate() method has reset it to its default value => 0
   delivery.operation_id = winner.@["operation-id"]
   delivery.workflow_id = winner.@["workflow-id"]

   // adjust some delivery parameters to make it compatible with the
   // "Prepare and start" option selected in the Delivery tab of this activity
   delivery.scheduling.validationMode = "manual"
   delivery.scheduling.delayed = 0

   // save the delivery in database
   delivery.save()

   // store the new delivery Id in event variables
   vars.deliveryId = delivery.id

有关脚本的详细说明，请参阅此部分。

实现 implementation

打开您的 JavaScript code 活动。
将脚本示例中提供的脚本复制到 JavaScript code 窗口中。

在 Label 字段中，输入脚本的名称，即

code language-none
`<%= vars.deliveryId %>`

关闭 JavaScript code 活动。
保存您的工作流。

脚本的详细信息 details-of-the-script

此部分详细介绍脚本的各个部分及其操作模式。

脚本的第一部分是查询。通过 queryDef 命令，您可以从 NmsDelivery 表中恢复通过执行定向工作流创建的投放，并根据它们的预计打开率对它们进行排序，然后恢复打开率最高的投放中的信息。

code language-none

code language-none
`// query the database to find the winner (best open rate) var winner = xtk.queryDef.create( <queryDef schema="nms:delivery" operation="get"> <select> <node expr="@id"/> <node expr="@label"/> <node expr="[@operation-id]"/> </select> <where> <condition expr={"@FCP=0 and [@workflow-id]= " + instance.id}/> </where> <orderBy> <node expr="[indicators/@estimatedRecipientOpenRatio]" sortDesc="true"/> </orderBy> </queryDef>).ExecuteQuery()`

// query the database to find the winner (best open rate)
   var winner = xtk.queryDef.create(
     <queryDef schema="nms:delivery" operation="get">
       <select>
         <node expr="@id"/>
         <node expr="@label"/>
         <node expr="[@operation-id]"/>
       </select>
       <where>
         <condition expr={"@FCP=0 and [@workflow-id]= " + instance.id}/>
       </where>
       <orderBy>
         <node expr="[indicators/@estimatedRecipientOpenRatio]" sortDesc="true"/>
       </orderBy>
     </queryDef>).ExecuteQuery()

将复制打开率最高的投放。

code language-none
`// create a new delivery object and initialize it by doing a copy of // the winner delivery var delivery = nms.delivery.create() delivery.Duplicate("nms:delivery\|" + winner.@id)`

已修改重复投放的标签，并在其中添加了 final 一词。

code language-none
`// append 'final' to the delivery label delivery.label = winner.@label + " final"`

投放将会复制到活动仪表板中。

code language-none

code language-none
`// link the delivery to the operation to make sure it will be displayed in // the campaign dashboard. This attribute needs to be set manually here since // the Duplicate() method has reset it to its default value => 0 delivery.operation_id = winner.@["operation-id"] delivery.workflow_id = winner.@["workflow-id"]`

// link the delivery to the operation to make sure it will be displayed in
// the campaign dashboard. This attribute needs to be set manually here since
// the Duplicate() method has reset it to its default value => 0
delivery.operation_id = winner.@["operation-id"]
delivery.workflow_id = winner.@["workflow-id"]

code language-none

code language-none
`// adjust some delivery parameters to make it compatible with the // "Prepare and start" option selected in the Delivery tab of this activity delivery.scheduling.validationMode = "manual" delivery.scheduling.delayed = 0`

// adjust some delivery parameters to make it compatible with the
// "Prepare and start" option selected in the Delivery tab of this activity
delivery.scheduling.validationMode = "manual"
delivery.scheduling.delayed = 0

投放将保存在数据库中。

code language-none
`// save the delivery in database delivery.save()`

重复投放的唯一标识符存储在工作流变量中。

code language-none
`// store the new delivery Id in event variables vars.deliveryId = delivery.id`

其他选择标准 other-selection-criteria

以上示例允许您根据电子邮件打开率选择投放的内容。您可以根据其他特定于投放的指标对其进行调整：

最佳点击吞吐量： [indicators/@recipientClickRatio]，
最高反应率（电子邮件打开和邮件点击次数）： [indicators/@reactivity]，
最低投诉率： [indicators/@refusedRatio] （对sortDesc属性使用false值），
最高转化率： [indicators/@transactionRatio]，
收到邮件后访问的页面数： [indicators/@totalWebPage]，
最低取消订阅率： [indicators/@optOutRatio]，
交易金额： [indicators/@amount]。

您现在可以定义最终投放。了解详情。

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