Journey Optimizer

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the time-series event.		AJO Message Feedback Event Schema
Address	string	_experience > customerJourneyManagement > emailChannelContext > address	The technical address, for example, 'name@domain.com' as commonly defined in RFC2822 and subsequent standards.		AJO Message Feedback Event Schema
Email Attachments	array	_experience > customerJourneyManagement > emailChannelContext > attachment	List of attachments in the email message.		AJO Message Feedback Event Schema
Content Type	string	_experience > customerJourneyManagement > emailChannelContext > attachment > items > contentType	MIME type of the attachment (e.g., application/pdf, image/jpeg).		AJO Message Feedback Event Schema
Attachment Name	string	_experience > customerJourneyManagement > emailChannelContext > attachment > items > name	File name of the attachment.		AJO Message Feedback Event Schema
Attachment Size	integer	_experience > customerJourneyManagement > emailChannelContext > attachment > items > size	Size of the attachment in bytes.		AJO Message Feedback Event Schema
Domain	string	_experience > customerJourneyManagement > emailChannelContext > domain	Domain of the recipient's email address.		AJO Message Feedback Event Schema
Email Namespace	string	_experience > customerJourneyManagement > emailChannelContext > namespace	Email namespace associated with the email address in the consent preferences in the Profile, e.g. email or Email		AJO Message Feedback Event Schema
IP Address	string	_experience > customerJourneyManagement > emailChannelContext > outboundIP	Outbound IP address of the customer used to deliver the message.		AJO Message Feedback Event Schema
Feedback Status	string	_experience > customerJourneyManagement > messageDeliveryfeedback > feedbackStatus	Provide status of a delivery attempt across different channels(Email,Push,SMS etc.), Not all enums are used for all the channels, so follow the detailed documentation.	error: Message processing failed exclude: Message profile filtered out sent: Message sent bounce: Message bounced delay: Message delayed duplicate: Duplicate message skipped denylist: Invalid destination skipped delivered: Message Delivered read: Message read unknown: Unknown feedback status	AJO Message Feedback Event Schema
First Attempt Timestamp	string	_experience > customerJourneyManagement > messageDeliveryfeedback > firstAttemptTimestamp	The timestamp of the first delivery attempt of the message.		AJO Message Feedback Event Schema
Exclude Code	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageExclusion > code	Provide top level exclusion reason, like typology rule, mandatory parameter missing.		AJO Message Feedback Event Schema
Exclusion Details	object	_experience > customerJourneyManagement > messageDeliveryfeedback > messageExclusion > details	Dynamic map of additional details about the exclusion. Keys depend on the exclusion reason.		AJO Message Feedback Event Schema
Exclude Reason	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageExclusion > reason	Provide exclusion subcode, like exact typology rule-id.		AJO Message Feedback Event Schema
Failure Category	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > category	Classifies whether it is a sync bounce or async bounce.	sync: The delivery failed synchronously. async: The delivery failed asynchronously.	AJO Message Feedback Event Schema
Failure Code	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > code	Failure code for a failed delivery attempt.		AJO Message Feedback Event Schema
Failure Reason	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > reason	Failure reason for a failed delivery attempt.		AJO Message Feedback Event Schema
Failure Type	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > type	Classifies whether it is a soft bounce or hard bounce.	soft: The reason for failed delivery is temporary. hard: The reason for failed delivery is permanent.	AJO Message Feedback Event Schema
Offer details	object	_experience > customerJourneyManagement > messageDeliveryfeedback > offers	Describes offer(s) involved in a message feedback.		AJO Message Feedback Event Schema
Offer Activity ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > activityID	Unique Offer Decision identifier.		AJO Message Feedback Event Schema
Offer Count	integer	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > offerCount	Count of offers included in the offer proposition.		AJO Message Feedback Event Schema
Offer ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > offerID	Unique Identifier for Offer.		AJO Message Feedback Event Schema
Placement ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > placementID	Unique Identifier for Offer Placement.		AJO Message Feedback Event Schema
Proposition ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > propositionID	Unique Identifier for Offer Proposition.		AJO Message Feedback Event Schema
Proposition Time	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > propositionTime	Time at which the Offer proposition was generated.		AJO Message Feedback Event Schema
Offer Decision Scope ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > scopeID	Unique Offer Decison Scope identifier(offer-activity-id+placement-id BASE64 encoded).		AJO Message Feedback Event Schema
Request Timestamp	string	_experience > customerJourneyManagement > messageDeliveryfeedback > requestTimestamp	The timestamp of the request to send the message.		AJO Message Feedback Event Schema
Retry Count	integer	_experience > customerJourneyManagement > messageDeliveryfeedback > retryCount	Number of failed attempts before the current event. The retryCount starts with '0', for message which is sent in first attempt will have 'retryCount' as 0.		AJO Message Feedback Event Schema
AJO Campaign ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignID	Unique ID of the AJO Campaign that triggered this message execution.		AJO Message Feedback Event Schema
AJO Campaign Version ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignVersionID	Version ID of the AJO Campaign that triggered this message execution.		AJO Message Feedback Event Schema
Audience	object	_experience > customerJourneyManagement > messageExecution > audience	Defines the audience associated with this message execution.		AJO Message Feedback Event Schema
Audience ID	string	_experience > customerJourneyManagement > messageExecution > audience > id	Identifier for the audience.		AJO Message Feedback Event Schema
Audience Type	string	_experience > customerJourneyManagement > messageExecution > audience > type	Type of the audience. Specifies one of the predefined audience categories.	ORCHESTRATED_CAMPAIGN: Orchestrated Campaign UPS: UPS AUDIENCE_ORCHESTRATION: Audience Orchestration	AJO Message Feedback Event Schema
Batch Instance ID	string	_experience > customerJourneyManagement > messageExecution > batchInstanceID	GUID created at invocation of each new batch instance for a scheduled Journey or Campaign Action. E.g: If a scheduled Journey or Campaign Action runs at 8.00am and 10.00am, there will be two separate different batchInstanceID's.		AJO Message Feedback Event Schema
Campaign Action ID	string	_experience > customerJourneyManagement > messageExecution > campaignActionID	Action ID of the Campaign that triggered this message execution.		AJO Message Feedback Event Schema
Campaign ID	string	_experience > customerJourneyManagement > messageExecution > campaignID	Unique ID of the Campaign that triggered this message execution.		AJO Message Feedback Event Schema
Campaign Version ID	string	_experience > customerJourneyManagement > messageExecution > campaignVersionID	Version ID of the Campaign that triggered this message execution.		AJO Message Feedback Event Schema
Fragment Publication IDs	array	_experience > customerJourneyManagement > messageExecution > fragmentPublicationIDs	The Fragment Publication ID of parent fragment IDs of a MessageExecution originating this message.		AJO Message Feedback Event Schema
Journey Action ID	string	_experience > customerJourneyManagement > messageExecution > journeyActionID	Journey Action ID, for which MessageExecution is triggered.		AJO Message Feedback Event Schema
JourneyVersion ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionID	JourneyVersion Id triggerieng the MessageExecution.		AJO Message Feedback Event Schema
JourneyVersion Instance ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionInstanceID	Identifier of the journey version instance, specific to one individual (uuid).		AJO Message Feedback Event Schema
Journey Version Node ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionNodeID	Identifier of the journey version node, triggering the Message Execution.		AJO Message Feedback Event Schema
MessageExecution ID	string	_experience > customerJourneyManagement > messageExecution > messageExecutionID	The CJM activity originating this message.		AJO Message Feedback Event Schema
Message ID	string	_experience > customerJourneyManagement > messageExecution > messageID	Unique ID representing a non-personalized message sent to the end user.		AJO Message Feedback Event Schema
Message Publication ID	string	_experience > customerJourneyManagement > messageExecution > messagePublicationID	The Publication ID of parent Message ID of a MessageExecution originating this message.		AJO Message Feedback Event Schema
Message Type	string	_experience > customerJourneyManagement > messageExecution > messageType	Message Type, whether it's marketing or transactional message	marketing: Marketing transactional: Transactional	AJO Message Feedback Event Schema
metadata	object	_experience > customerJourneyManagement > messageExecution > metadata	Dynamic contextual custom metadata information added by the user via the personalization helper.		AJO Message Feedback Event Schema
Source Action ID	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceActionID	Action id of the source from where message originate		AJO Message Feedback Event Schema
Source ID	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceID	Source Id of the entity where message originate.		AJO Message Feedback Event Schema
Source Type	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceType	Classifies the source type of the message.	orchestratedCampaign: Orchestrated Campaign singleStepCampaign: Single Step Campaign journey: Journey	AJO Message Feedback Event Schema
Source Version ID	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceVersionID	Source Version Id of the entity where message originate.		AJO Message Feedback Event Schema
Wave ID	string	_experience > customerJourneyManagement > messageExecution > waveID	Identifier of the wave execution for this message execution. Present when the message execution originates from a wave-driven Journey or Campaign Action and used to correlate with step events and message feedback across the pipeline.		AJO Message Feedback Event Schema
Experience channel	object	_experience > customerJourneyManagement > messageProfile > channel	Experience channel related to the ExperienceEvent.		AJO Message Feedback Event Schema
Referring Source	string	_experience > customerJourneyManagement > messageProfile > channel > referringSource	Referring source to this channel		AJO Message Feedback Event Schema
isSendTimeOptimized	boolean	_experience > customerJourneyManagement > messageProfile > isSendTimeOptimized	True if the message execution is send time optimized.		AJO Message Feedback Event Schema
isTestExecution	boolean	_experience > customerJourneyManagement > messageProfile > isTestExecution	True if the message is sent as Test Execution.		AJO Message Feedback Event Schema
MessageProfile ID	string	_experience > customerJourneyManagement > messageProfile > messageProfileID	A unique id refers to every single message sent as part of a MessageExecution activity.		AJO Message Feedback Event Schema
Message Profile Tracking ID	string	_experience > customerJourneyManagement > messageProfile > messageProfileTrackingID	A unique tracking id refers to every single message sent as part of a MessageExecution activity.		AJO Message Feedback Event Schema
Request ID	string	_experience > customerJourneyManagement > messageProfile > requestID	A unique request id refers to every single message sent as part of a MessageExecution activity.		AJO Message Feedback Event Schema
Secondary Dimension Id	string	_experience > customerJourneyManagement > messageProfile > secondaryDimensionID	The secondary dimension id of the message profile.		AJO Message Feedback Event Schema
Secondary Dimension Name	string	_experience > customerJourneyManagement > messageProfile > secondaryDimensionName	The secondary dimension name of the message profile.		AJO Message Feedback Event Schema
Content Variant	string	_experience > customerJourneyManagement > messageProfile > variant	A message execution can have multiple variants e.g. Multilingual (translated variants for the same content) or A/B testing (different content to test what works better) but a message delivered to a recipient always contains one of them.		AJO Message Feedback Event Schema
Live Activity Details	object	_experience > customerJourneyManagement > pushChannelContext > liveActivity	Live activity context for mobile push notifications. It includes the live activity ID, live activity event and an optional channel id which is used incase of broadcasting a live activity across multiple devices.		AJO Message Feedback Event Schema
Broadcast Channel ID	string	_experience > customerJourneyManagement > pushChannelContext > liveActivity > channelID	The broadcast channel identifier for the live activity.		AJO Message Feedback Event Schema
Live Activity Event	string	_experience > customerJourneyManagement > pushChannelContext > liveActivity > event	The type of live activity event being triggered.	localStart: Local start event for live activity pushToStart: Push to start or remote start event for live activity update: Update event for live activity end: End event for live activity	AJO Message Feedback Event Schema
Live Activity ID	string	_experience > customerJourneyManagement > pushChannelContext > liveActivity > liveActivityID	The unique identifier for the live activity.		AJO Message Feedback Event Schema
Push Platform	string	_experience > customerJourneyManagement > pushChannelContext > platform	Push provider service, e.g. apns or fcm	apns: Apple Push Notification service fcm: Firebase cloud messaging service	AJO Message Feedback Event Schema
Channel Type	string	_experience > customerJourneyManagement > smsChannelContext > channelType	ChannelType will contain like : SMS, MMS , RCS etc.		AJO Message Feedback Event Schema
SMS inbound Message	string	_experience > customerJourneyManagement > smsChannelContext > inboundMessage	SMS inbound reply, e.g. stop, start, subscribe, etc.		AJO Message Feedback Event Schema
SMS inbound Number	string	_experience > customerJourneyManagement > smsChannelContext > inboundNumber	SMS inbound Number : Sender Id where the MO being received		AJO Message Feedback Event Schema
SMS messageType	string	_experience > customerJourneyManagement > smsChannelContext > messageType	SMS provider, e.g. inbound, inboundReply or send		AJO Message Feedback Event Schema
Original Timestamp	string	_experience > customerJourneyManagement > smsChannelContext > origTimestamp	Timestamp from Provider		AJO Message Feedback Event Schema
Profile Phone Number	string	_experience > customerJourneyManagement > smsChannelContext > profileNumber	Phone Number from whihc we recevied the Inbound message		AJO Message Feedback Event Schema
SMS Provider	string	_experience > customerJourneyManagement > smsChannelContext > smsProvider	SMS provider , e.g. sinch or twilio	sinch: Sinch sms provider infobip: Twilio sms provider twilio: Twilio sms provider vibes: Vibes sms Provider	AJO Message Feedback Event Schema
Status	object	_experience > customerJourneyManagement > smsChannelContext > status	Status section containing provider feedback details.		AJO Message Feedback Event Schema
Feedback Status	string	_experience > customerJourneyManagement > smsChannelContext > status > feedbackStatus	Actual feedback status (mapped to standard enum).	error: Message processing failed exclude: Message profile filtered out sent: Message sent bounce: Message bounced delay: Message delayed duplicate: Duplicate message skipped denylist: Invalid destination skipped delivered: Message Delivered unknown: Unknown feedback status	AJO Message Feedback Event Schema
Message	string	_experience > customerJourneyManagement > smsChannelContext > status > message	Message from the SMS provider, either success or failure.		AJO Message Feedback Event Schema
Provider Feedback Status	string	_experience > customerJourneyManagement > smsChannelContext > status > providerFeedbackStatus	Status as reported by the SMS provider (e.g. DeliveredToTerminal), before mapping.		AJO Message Feedback Event Schema
Channel Type	string	_experience > customerJourneyManagement > whatsAppChannelContext > channelType	whatsApp ChannelType will contain like : Utility,Marketing,Promotional.		AJO Message Feedback Event Schema
whatsApp Inbound Message	string	_experience > customerJourneyManagement > whatsAppChannelContext > inboundMessage	whatsApp inbound reply, e.g. stop, start, subscribe, etc.		AJO Message Feedback Event Schema
whatsApp Inbound Number	string	_experience > customerJourneyManagement > whatsAppChannelContext > inboundNumber	whatsApp inbound Number : Sender Id where the MO being received		AJO Message Feedback Event Schema
Selected Description	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveSelectedDescription	Description of the Selected WhatsApp interactive message		AJO Message Feedback Event Schema
ID of the selected option from WhatsApp	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveSelectedID	ID of the selected option from WhatsApp		AJO Message Feedback Event Schema
User-selected title from WhatsApp	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveSelectedTitle	User-selected title from WhatsApp		AJO Message Feedback Event Schema
Interactive type from WhatsApp	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveType	Interactive type from WhatsApp message — options include: list reply, button reply, and button.		AJO Message Feedback Event Schema
whatsApp Message Type	string	_experience > customerJourneyManagement > whatsAppChannelContext > messageType	whatsApp Message Type, e.g. templateBased,response		AJO Message Feedback Event Schema
Original Timestamp	string	_experience > customerJourneyManagement > whatsAppChannelContext > origTimestamp	Timestamp from Meta / WhatsApp		AJO Message Feedback Event Schema
Profile Phone Number	string	_experience > customerJourneyManagement > whatsAppChannelContext > profileNumber	Phone Number from whihc we recevied the Inbound message		AJO Message Feedback Event Schema
Response Action Type	string	_experience > customerJourneyManagement > whatsAppChannelContext > reactionActionName	Type of response action from WhatsApp - react, unreact, or reply		AJO Message Feedback Event Schema
Response Content	string	_experience > customerJourneyManagement > whatsAppChannelContext > reactionEvent	Content of the user response - emoji for reactions, or message text for replies to a specific message		AJO Message Feedback Event Schema
Original Message ID	string	_experience > customerJourneyManagement > whatsAppChannelContext > reactionMessageID	ID of the original message being responded to (for reactions or replies)		AJO Message Feedback Event Schema
Status	object	_experience > customerJourneyManagement > whatsAppChannelContext > status	Status section containing provider feedback details.		AJO Message Feedback Event Schema
Feedback Status	string	_experience > customerJourneyManagement > whatsAppChannelContext > status > feedbackStatus	Actual feedback status (mapped to standard enum). Not the raw provider status.	error: Message processing failed exclude: Message profile filtered out sent: Message sent bounce: Message bounced delay: Message delayed duplicate: Duplicate message skipped denylist: Invalid destination skipped delivered: Message Delivered unknown: Unknown feedback status	AJO Message Feedback Event Schema
Message	string	_experience > customerJourneyManagement > whatsAppChannelContext > status > message	Message from the WhatsApp provider, either success or failure.		AJO Message Feedback Event Schema
Provider Feedback Status	string	_experience > customerJourneyManagement > whatsAppChannelContext > status > providerFeedbackStatus	Status as reported by the WhatsApp provider (e.g. DeliveredToTerminal), before mapping.		AJO Message Feedback Event Schema
Channel Type	string	_experience > decisioning > channelType	The channel type for all propositions in this event.	code: Code-based Experience email: Email sms: SMS directMail: Direct Mail push: Push web: Web whatsApp: WhatsApp contentCard: Content Card inapp: In-App Messaging	AJO Message Feedback Event Schema
ExD Decision Event Identifier	string	_experience > decisioning > exdRequestID	The unique identifier of the ExD decision event per request.		AJO Message Feedback Event Schema
Proposition Action	object	_experience > decisioning > propositionAction	The specific element that was interacted with which caused the proposition event to be triggered.		AJO Message Feedback Event Schema
id	string	_experience > decisioning > propositionAction > id	The customer generated id of the element with which the end-user interacted.		AJO Message Feedback Event Schema
label	string	_experience > decisioning > propositionAction > label	The customer generated display name of the element with which the end-user interacted.		AJO Message Feedback Event Schema
reason	string	_experience > decisioning > propositionAction > reason	The reason due to which an event was suppressed		AJO Message Feedback Event Schema
tokens	array	_experience > decisioning > propositionAction > tokens	Application-generated metadata associated with the element with which the end-user interacted.		AJO Message Feedback Event Schema
Proposition Event	object	_experience > decisioning > propositionEventType	A record of how the user interacted with the proposition. All propositions recorded on this event will be associated with the same event that is recorded here.		AJO Message Feedback Event Schema
decision	integer	_experience > decisioning > propositionEventType > decision	Proposition was offered to the client. This does not guarantee the proposition arrived or was displayed to the user.		AJO Message Feedback Event Schema
dismiss	integer	_experience > decisioning > propositionEventType > dismiss	User dismissed or rejected the proposition without any other direct interaction.		AJO Message Feedback Event Schema
display	integer	_experience > decisioning > propositionEventType > display	Proposition was displayed to the user.		AJO Message Feedback Event Schema
interact	integer	_experience > decisioning > propositionEventType > interact	User interacted with the proposition, usually in a positive way.		AJO Message Feedback Event Schema
send	integer	_experience > decisioning > propositionEventType > send	Proposition was sent to the client. This does not guarantee the proposition arrived or was displayed to the user.		AJO Message Feedback Event Schema
suppressDisplay	integer	_experience > decisioning > propositionEventType > suppressDisplay	Proposition was suppressed while displaying it to the client		AJO Message Feedback Event Schema
suppressSend	integer	_experience > decisioning > propositionEventType > suppressSend	Proposition was suppressed while sending it to the client		AJO Message Feedback Event Schema
trigger	integer	_experience > decisioning > propositionEventType > trigger	Proposition was chosen to be displayed by the client SDK. Other factors may prevent it from actually being displayed.		AJO Message Feedback Event Schema
unsubscribe	integer	_experience > decisioning > propositionEventType > unsubscribe	User has requested to not be shown the proposition in the future.		AJO Message Feedback Event Schema
Involved Propositions	array	_experience > decisioning > propositions	An array of decision propositions that contributed to the experience event. The experience event is attributed (at least partially) to those prior decisions/propositions. An individual profile's proposition-response history is maintained with these decision identifiers.		AJO Message Feedback Event Schema
Decision Event Details (deprecated)	object	_experience > decisioning > propositions > items > decisionEventDetails	A snapshot of properties from the decision event when it occured. (deprecated)		AJO Message Feedback Event Schema
Algorithm Reference	string	_experience > decisioning > propositions > items > decisionEventDetails > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO Message Feedback Event Schema
Experience Reference	string	_experience > decisioning > propositions > items > decisionEventDetails > experienceID	Unique identifier for the proposition's content. Recipients of propositions with the same value will receive the same content experience in the targeted placements. Moreover, propositions with the same value to the same user mean that the content of the propositions has not changed. Propositions with values indicate that the decision selections are different and a different experience resulted from the decision. Note that adding a placement to the decision scope always changes the experience value.		AJO Message Feedback Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > decisionEventDetails > trafficType	The class of algorithm/policy that was used to serve this decision. Contextual indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO Message Feedback Event Schema
Decision Event Identifier (deprecated)	string	_experience > decisioning > propositions > items > decisionEventID	The unique identifier of the decision event that proposed the 'items' (options). For a given decision request and profile identity the output of the decision is a unique event. If a decision is requested again for the same profile and the output are the same options, it is still considered a different proposition with a unique event ID. Multiple propositions can be associated with the same decision event. See https://ns.adobe.com/experience/decisioning/proposition. (deprecated)		AJO Message Feedback Event Schema
Decision Event Scope (deprecated)	string	_experience > decisioning > propositions > items > decisionScope	The scope that is associated with the decision. This is the name of the scope that was in the request when the decision was made. See https://ns.adobe.com/experience/decisioning/scope-details.(deprecated)		AJO Message Feedback Event Schema
Decision Event Scope Details (deprecated)	object	_experience > decisioning > propositions > items > decisionScopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst. (deprecated)		AJO Message Feedback Event Schema
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > decisionScopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		AJO Message Feedback Event Schema
Activity ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		AJO Message Feedback Event Schema
Activity End Date and Time	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		AJO Message Feedback Event Schema
Fallback Option	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		AJO Message Feedback Event Schema
Activity Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > id	A unique, immutable identifier for the decision activity.		AJO Message Feedback Event Schema
Matches action surfaces from the activity	array	_experience > decisioning > propositions > items > decisionScopeDetails > activity > matchedSurfaces	The activity surfaces that matches the request surfaces captured for reporting		AJO Message Feedback Event Schema
Activity Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		AJO Message Feedback Event Schema
Activity Priority	integer	_experience > decisioning > propositions > items > decisionScopeDetails > activity > priority	Priority set for the activity during publication.		AJO Message Feedback Event Schema
Activity Start Date and Time	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		AJO Message Feedback Event Schema
Scope Details Characteristics	object	_experience > decisioning > propositions > items > decisionScopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		AJO Message Feedback Event Schema
Correlation Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		AJO Message Feedback Event Schema
Decision Policy	object	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy	The decision policy used to make the decision.		AJO Message Feedback Event Schema
Decision Policy ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy > _repo > etag	The revision that the decision policy object was at when the snapshot was taken.		AJO Message Feedback Event Schema
Decision Policy Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy > id	A unique identifier for the decision policy.		AJO Message Feedback Event Schema
Decision Policy Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy > name	The decision policy name		AJO Message Feedback Event Schema
Decision Provider	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		AJO Message Feedback Event Schema
Selected Experience Option	object	_experience > decisioning > propositions > items > decisionScopeDetails > experience	The experience that was selected when the decision was made.		AJO Message Feedback Event Schema
Experience Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > experience > id	A unique identifier for the decision option.		AJO Message Feedback Event Schema
Decision Scope Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		AJO Message Feedback Event Schema
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		AJO Message Feedback Event Schema
Event observation	object	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		AJO Message Feedback Event Schema
Field name	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		AJO Message Feedback Event Schema
Mapping type	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	AJO Message Feedback Event Schema
Observation mapping	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		AJO Message Feedback Event Schema
Interaction outcome measurement	object	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		AJO Message Feedback Event Schema
Outcome identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		AJO Message Feedback Event Schema
Outcome property path	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		AJO Message Feedback Event Schema
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > decisionScopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		AJO Message Feedback Event Schema
Placement ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		AJO Message Feedback Event Schema
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		AJO Message Feedback Event Schema
Placement Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > id	A unique identifier for the decision placement.		AJO Message Feedback Event Schema
Placement Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		AJO Message Feedback Event Schema
Scope Rank	integer	_experience > decisioning > propositions > items > decisionScopeDetails > rank	The ordinal, relative rank associated with the activity amongst all activities that have been selected, qualified and prioritized.		AJO Message Feedback Event Schema
Strategy Step Details	array	_experience > decisioning > propositions > items > decisionScopeDetails > strategies	The steps that were executed when the decision was made.		AJO Message Feedback Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO Message Feedback Event Schema
Execution Step	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	AJO Message Feedback Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		AJO Message Feedback Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO Message Feedback Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		AJO Message Feedback Event Schema
Decision Proposition Identifier	string	_experience > decisioning > propositions > items > id	The unique identifier of the proposition that originally contained the decision options that are being acted upon (see the corresponding 'items' field in this object). When this identifier is present, direct attribution is given to a unique proposition. If the identifier is missing, the action for the items could not be assiciated with a unique proposition.		AJO Message Feedback Event Schema
Selected Options	array	_experience > decisioning > propositions > items > items	One or more of the previously proposed options that this experience event is related to. Those items were returned as output of the decision for a requested scope and are now part of an interaction. For instance, if the decision returned five proposed videos to watch and the user selected two in a "Save For Later" interaction, then this experience event could record the user's reaction with an event type "custom.savedToWatchLater" and list the two selected videos in the 'items' array.		AJO Message Feedback Event Schema
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsProfile > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO Message Feedback Event Schema
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsTotal > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO Message Feedback Event Schema
Decision Option ETag	string	_experience > decisioning > propositions > items > items > items > _repo > etag	The revision that the decision option object was at when the snapshot was taken.		AJO Message Feedback Event Schema
Decision Option Characteristics	object	_experience > decisioning > propositions > items > items > items > characteristics	Additional properties or attributes belonging to this particular decision option. Different instances can have different characteristics (keys in the map). The characteristics are name value pairs used to distinguish one decision option from others. Characteristics are used as values in content that represents this decision option and as features to analyze and optimize the performance of an option. When every instance has the same attribute or property, that aspect should be modeled as an extension schema that derives from decision option detail.		AJO Message Feedback Event Schema
Decision Option Identifier	string	_experience > decisioning > propositions > items > items > items > id	A unique identifier for the decision option.		AJO Message Feedback Event Schema
Item Selection	object	_experience > decisioning > propositions > items > items > items > itemSelection	The detail of an item selection of which the item was proposed.		AJO Message Feedback Event Schema
Ranking Detail	object	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail	Ranking detail of a decisioning item.		AJO Message Feedback Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO Message Feedback Event Schema
Execution Step	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	AJO Message Feedback Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		AJO Message Feedback Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO Message Feedback Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		AJO Message Feedback Event Schema
Selection Detail	object	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail	Selection detail of a decisioning item.		AJO Message Feedback Event Schema
Selection Type	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > selectionType	Selection type. The type of selection of which the item was derived from.	selectionStrategy: Selection Strategy fallback: Fallback Item manual: Manual Item	AJO Message Feedback Event Schema
Decision Option Strategy ID	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > strategyID	Strategy ID. The strategy identifier of which the item was derived from.		AJO Message Feedback Event Schema
Strategy Name	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > strategyName	Strategy name. The strategy name of which the item was derived from.		AJO Message Feedback Event Schema
Selection Version	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > version	Selection version. The version of which the item was derived from.		AJO Message Feedback Event Schema
Decision Option Name	string	_experience > decisioning > propositions > items > items > items > name	Option name. The name is displayed in various user interfaces.		AJO Message Feedback Event Schema
Option Content	object	_experience > decisioning > propositions > items > items > items > optionContent	Additional properties or attributes related to offer content		AJO Message Feedback Event Schema
Content Component Type	string	_experience > decisioning > propositions > items > items > items > optionContent > _type	Content Component Type. An enumerated set of URIs where each value maps to a type given to the content component. Some consumers of the content representations are expecting the @type value to be a reference to schema that describes additional properties of the content component.		AJO Message Feedback Event Schema
Format	string	_experience > decisioning > propositions > items > items > items > optionContent > _dc > format	The physical or digital manifestation of the resource. Typically, Format should include the media-type of the resource. Format may be used to determine the software, hardware or other equipment needed to display or operate the resource. Recommended best practice is to select a value from a controlled vocabulary (for example, the list of [Internet Media Types](http://www.iana.org/ assignments/media-types/) defining computer media formats).		AJO Message Feedback Event Schema
Language	array	_experience > decisioning > propositions > items > items > items > optionContent > _dc > language	The language or languages of the resource. Languages are specified in language code as defined in [IETF RFC 3066](https://www.ietf.org/rfc/rfc3066.txt), which is part of BCP 47, which is used elsewhere in XDM.		AJO Message Feedback Event Schema
Decision Option Score	number	_experience > decisioning > propositions > items > items > items > score	Calcuated value for that option in the context of a single scope. The value is only available if a score was calculated.		AJO Message Feedback Event Schema
Decision Option Selection ID	string	_experience > decisioning > propositions > items > items > items > selectionID	Option selection ID. The selectionID of which the item was derived from.		AJO Message Feedback Event Schema
Decision Option Selection Type	string	_experience > decisioning > propositions > items > items > items > selectionType	Option selection type. The selection type of which the item was derived from.		AJO Message Feedback Event Schema
Decision Option Tags	array	_experience > decisioning > propositions > items > items > items > tags	The set of tags associated with this option. The tags are used indicate catetoegies (dimensions) that the option belonged to at the time the proposition was made.		AJO Message Feedback Event Schema
Decision Option Tracking Token	string	_experience > decisioning > propositions > items > items > items > trackingToken	Option tracking token. The unique token pertains to the event of which the item event was derived from.		AJO Message Feedback Event Schema
Decision Scope	string	_experience > decisioning > propositions > items > scope	The scope that is associated with the decision. This is the name of the scope that was in the request when the decision was made.		AJO Message Feedback Event Schema
Decision Scope Snapshot	object	_experience > decisioning > propositions > items > scopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst.		AJO Message Feedback Event Schema
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		AJO Message Feedback Event Schema
Activity ETag	string	_experience > decisioning > propositions > items > scopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		AJO Message Feedback Event Schema
Activity End Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		AJO Message Feedback Event Schema
Fallback Option	string	_experience > decisioning > propositions > items > scopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		AJO Message Feedback Event Schema
Activity Identifier	string	_experience > decisioning > propositions > items > scopeDetails > activity > id	A unique, immutable identifier for the decision activity.		AJO Message Feedback Event Schema
Matches action surfaces from the activity	array	_experience > decisioning > propositions > items > scopeDetails > activity > matchedSurfaces	The activity surfaces that matches the request surfaces captured for reporting		AJO Message Feedback Event Schema
Activity Name	string	_experience > decisioning > propositions > items > scopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		AJO Message Feedback Event Schema
Activity Priority	integer	_experience > decisioning > propositions > items > scopeDetails > activity > priority	Priority set for the activity during publication.		AJO Message Feedback Event Schema
Activity Start Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		AJO Message Feedback Event Schema
Scope Details Characteristics	object	_experience > decisioning > propositions > items > scopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		AJO Message Feedback Event Schema
Correlation Identifier	string	_experience > decisioning > propositions > items > scopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		AJO Message Feedback Event Schema
Decision Policy	object	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy	The decision policy used to make the decision.		AJO Message Feedback Event Schema
Decision Policy ETag	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > _repo > etag	The revision that the decision policy object was at when the snapshot was taken.		AJO Message Feedback Event Schema
Decision Policy Identifier	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > id	A unique identifier for the decision policy.		AJO Message Feedback Event Schema
Decision Policy Name	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > name	The decision policy name		AJO Message Feedback Event Schema
Decision Provider	string	_experience > decisioning > propositions > items > scopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		AJO Message Feedback Event Schema
Selected Experience Option	object	_experience > decisioning > propositions > items > scopeDetails > experience	The experience that was selected when the decision was made.		AJO Message Feedback Event Schema
Experience Identifier	string	_experience > decisioning > propositions > items > scopeDetails > experience > id	A unique identifier for the decision option.		AJO Message Feedback Event Schema
Decision Scope Identifier	string	_experience > decisioning > propositions > items > scopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		AJO Message Feedback Event Schema
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		AJO Message Feedback Event Schema
Event observation	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		AJO Message Feedback Event Schema
Field name	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		AJO Message Feedback Event Schema
Mapping type	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	AJO Message Feedback Event Schema
Observation mapping	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		AJO Message Feedback Event Schema
Interaction outcome measurement	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		AJO Message Feedback Event Schema
Outcome identifier	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		AJO Message Feedback Event Schema
Outcome property path	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		AJO Message Feedback Event Schema
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		AJO Message Feedback Event Schema
Placement ETag	string	_experience > decisioning > propositions > items > scopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		AJO Message Feedback Event Schema
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		AJO Message Feedback Event Schema
Placement Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > id	A unique identifier for the decision placement.		AJO Message Feedback Event Schema
Placement Name	string	_experience > decisioning > propositions > items > scopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		AJO Message Feedback Event Schema
Scope Rank	integer	_experience > decisioning > propositions > items > scopeDetails > rank	The ordinal, relative rank associated with the activity amongst all activities that have been selected, qualified and prioritized.		AJO Message Feedback Event Schema
Strategy Step Details	array	_experience > decisioning > propositions > items > scopeDetails > strategies	The steps that were executed when the decision was made.		AJO Message Feedback Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO Message Feedback Event Schema
Execution Step	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	AJO Message Feedback Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		AJO Message Feedback Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO Message Feedback Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		AJO Message Feedback Event Schema
ExperienceEvent merge ID	string	eventMergeId	An ID to correlate or merge multiple Experience events together that are essentially the same event or should be merged. This is intended to be populated by the data producer prior to ingestion.		AJO Message Feedback Event Schema
Event Type	string	eventType	The primary event type for this time-series record.	advertising.completes: Advertising Completes advertising.timePlayed: Advertising Time Played advertising.federated: Advertising Federated advertising.clicks: Advertising Clicks advertising.conversions: Advertising Conversions advertising.firstQuartiles: Advertising First Quartiles advertising.impressions: Advertising Impressions advertising.midpoints: Advertising Midpoints advertising.starts: Advertising Starts advertising.thirdQuartiles: Advertising Third Quartiles application.close: Application Close application.launch: Application Launch web.webpagedetails.pageViews: Web Webpagedetails Page Views web.webinteraction.linkClicks: Web Webinteraction Link Clicks web.formFilledOut: Web Form Filled Out commerce.checkouts: Commerce Checkouts commerce.productListAdds: Commerce Product List (Cart) Adds commerce.productListOpens: Commerce Product List (Cart) Opens commerce.productListRemovals: Commerce Product List (Cart) Removals commerce.productListReopens: Commerce Product List (Cart) Reopens commerce.productListViews: Commerce Product List (Cart) Views commerce.productViews: Commerce Product Views commerce.purchases: Commerce Purchases commerce.saveForLaters: Commerce Save For Laters commerce.backofficeOrderPlaced: Commerce Backoffice Order Placed commerce.backofficeOrderCancelled: Commerce Backoffice Order Cancelled commerce.backofficeOrderItemsShipped: Commerce Backoffice OrderItems Shipped commerce.backofficeCreditMemoIssued: Commerce Backoffice CreditMemo Issued commerce.backofficeShipmentCompleted: Commerce Backoffice Shipment Completed decisioning.propositionDisplay: Decisioning Proposition Display decisioning.propositionInteract: Decisioning Proposition Interact decisioning.propositionSend: Decisioning Proposition Send decisioning.propositionDismiss: Decisioning Proposition Dismiss decisioning.propositionTrigger: Decisioning Proposition Trigger delivery.feedback: Delivery Feedback message.feedback: Message Feedback message.tracking: Message Tracking message.renderingData: Message Rendering Data pushTracking.applicationOpened: Push Tracking Application Opened pushTracking.customAction: Push Tracking Custom Action listOperation.removeFromList: List Operation Remove From List listOperation.addToList: List Operation Add To List leadOperation.scoreChanged: Lead Operation Score Changed leadOperation.revenueStageChanged: Lead Operation Revenue Stage changed leadOperation.statusInCampaignProgressionChanged: Lead Operation Status In Campaign Progression Changed leadOperation.interestingMoment: Lead Operation Interesting Moment leadOperation.newLead: Lead Operation New Lead leadOperation.convertLead: Lead Operation Convert Lead leadOperation.callWebhook: Lead Operation Call Webhook leadOperation.changeEngagementCampaignCadence: Change Engagement Campaign Cadence leadOperation.addToCampaign: Lead Operation Add To Campaign leadOperation.changeCampaignStream: Lead Operation Change Campaign Stream leadOperation.mergeLeads: Lead Operation Merge Leads directMarketing.emailBounced: Direct Marketing Email Bounced directMarketing.emailBouncedSoft: Direct Marketing Email Bounced Soft directMarketing.emailDelivered: Direct Marketing Email Delivered directMarketing.emailUnsubscribed: Direct Marketing Email Unsubscribed directMarketing.emailOpened: Direct Marketing Email Opened directMarketing.emailClicked: Direct Marketing Email Clicked directMarketing.emailSent: Direct Marketing Email Sent opportunityEvent.removeFromOpportunity: Opportunity Event Remove From Opportunity opportunityEvent.addToOpportunity: Opportunity Event Add To Opportunity opportunityEvent.opportunityUpdated: Opportunity Event Opportunity Updated inappmessageTracking.dismiss: inapp message was dimissed inappmessageTracking.display: inapp message was displayed inappmessageTracking.interact: inapp message was interacted with media.ping: Media ping media.sessionStart: Media sessionStart media.play: Media play media.bufferStart: Media bufferStart media.pauseStart: Media pauseStart media.chapterStart: Media chapterStart media.chapterSkip: Media chapterSkip media.chapterComplete: Media chapterComplete media.adStart: Media adStart media.adSkip: Media adSkip media.adComplete: Media adComplete media.adBreakStart: Media adBreakStart media.adBreakComplete: Media adBreakComplete media.bitrateChange: Media bitrateChange media.error: Media error media.sessionComplete: Media sessionComplete media.sessionEnd: Media sessionEnd media.statesUpdate: Media statesUpdate media.downloaded: Media downloaded content media.customTracking: Media custom tracking location.entry: Location entry location.exit: Location exit	AJO Message Feedback Event Schema
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		AJO Message Feedback Event Schema
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO Message Feedback Event Schema
Produced By	string	producedBy	Value that describes the producer of the event - suggested values would be 'self', 'system', 'salesRep', etc. Can be used to filter out certain producers if needed.	self: Self system: System salesRef: Sales Representative customerRep: Customer Representative	AJO Message Feedback Event Schema
Timestamp	string	timestamp	The time when an event or observation occurred.		AJO Message Feedback Event Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the time-series event.		AJO Email Tracking Experience Event Schema
Address	string	_experience > customerJourneyManagement > emailChannelContext > address	The technical address, for example, 'name@domain.com' as commonly defined in RFC2822 and subsequent standards.		AJO Email Tracking Experience Event Schema
Email Attachments	array	_experience > customerJourneyManagement > emailChannelContext > attachment	List of attachments in the email message.		AJO Email Tracking Experience Event Schema
Content Type	string	_experience > customerJourneyManagement > emailChannelContext > attachment > items > contentType	MIME type of the attachment (e.g., application/pdf, image/jpeg).		AJO Email Tracking Experience Event Schema
Attachment Name	string	_experience > customerJourneyManagement > emailChannelContext > attachment > items > name	File name of the attachment.		AJO Email Tracking Experience Event Schema
Attachment Size	integer	_experience > customerJourneyManagement > emailChannelContext > attachment > items > size	Size of the attachment in bytes.		AJO Email Tracking Experience Event Schema
Domain	string	_experience > customerJourneyManagement > emailChannelContext > domain	Domain of the recipient's email address.		AJO Email Tracking Experience Event Schema
Email Namespace	string	_experience > customerJourneyManagement > emailChannelContext > namespace	Email namespace associated with the email address in the consent preferences in the Profile, e.g. email or Email		AJO Email Tracking Experience Event Schema
IP Address	string	_experience > customerJourneyManagement > emailChannelContext > outboundIP	Outbound IP address of the customer used to deliver the message.		AJO Email Tracking Experience Event Schema
AJO Campaign ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignID	Unique ID of the AJO Campaign that triggered this message execution.		AJO Email Tracking Experience Event Schema
AJO Campaign Version ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignVersionID	Version ID of the AJO Campaign that triggered this message execution.		AJO Email Tracking Experience Event Schema
Audience	object	_experience > customerJourneyManagement > messageExecution > audience	Defines the audience associated with this message execution.		AJO Email Tracking Experience Event Schema
Audience ID	string	_experience > customerJourneyManagement > messageExecution > audience > id	Identifier for the audience.		AJO Email Tracking Experience Event Schema
Audience Type	string	_experience > customerJourneyManagement > messageExecution > audience > type	Type of the audience. Specifies one of the predefined audience categories.	ORCHESTRATED_CAMPAIGN: Orchestrated Campaign UPS: UPS AUDIENCE_ORCHESTRATION: Audience Orchestration	AJO Email Tracking Experience Event Schema
Batch Instance ID	string	_experience > customerJourneyManagement > messageExecution > batchInstanceID	GUID created at invocation of each new batch instance for a scheduled Journey or Campaign Action. E.g: If a scheduled Journey or Campaign Action runs at 8.00am and 10.00am, there will be two separate different batchInstanceID's.		AJO Email Tracking Experience Event Schema
Campaign Action ID	string	_experience > customerJourneyManagement > messageExecution > campaignActionID	Action ID of the Campaign that triggered this message execution.		AJO Email Tracking Experience Event Schema
Campaign ID	string	_experience > customerJourneyManagement > messageExecution > campaignID	Unique ID of the Campaign that triggered this message execution.		AJO Email Tracking Experience Event Schema
Campaign Version ID	string	_experience > customerJourneyManagement > messageExecution > campaignVersionID	Version ID of the Campaign that triggered this message execution.		AJO Email Tracking Experience Event Schema
Fragment Publication IDs	array	_experience > customerJourneyManagement > messageExecution > fragmentPublicationIDs	The Fragment Publication ID of parent fragment IDs of a MessageExecution originating this message.		AJO Email Tracking Experience Event Schema
Journey Action ID	string	_experience > customerJourneyManagement > messageExecution > journeyActionID	Journey Action ID, for which MessageExecution is triggered.		AJO Email Tracking Experience Event Schema
JourneyVersion ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionID	JourneyVersion Id triggerieng the MessageExecution.		AJO Email Tracking Experience Event Schema
JourneyVersion Instance ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionInstanceID	Identifier of the journey version instance, specific to one individual (uuid).		AJO Email Tracking Experience Event Schema
Journey Version Node ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionNodeID	Identifier of the journey version node, triggering the Message Execution.		AJO Email Tracking Experience Event Schema
MessageExecution ID	string	_experience > customerJourneyManagement > messageExecution > messageExecutionID	The CJM activity originating this message.		AJO Email Tracking Experience Event Schema
Message ID	string	_experience > customerJourneyManagement > messageExecution > messageID	Unique ID representing a non-personalized message sent to the end user.		AJO Email Tracking Experience Event Schema
Message Publication ID	string	_experience > customerJourneyManagement > messageExecution > messagePublicationID	The Publication ID of parent Message ID of a MessageExecution originating this message.		AJO Email Tracking Experience Event Schema
Message Type	string	_experience > customerJourneyManagement > messageExecution > messageType	Message Type, whether it's marketing or transactional message	marketing: Marketing transactional: Transactional	AJO Email Tracking Experience Event Schema
metadata	object	_experience > customerJourneyManagement > messageExecution > metadata	Dynamic contextual custom metadata information added by the user via the personalization helper.		AJO Email Tracking Experience Event Schema
Source Action ID	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceActionID	Action id of the source from where message originate		AJO Email Tracking Experience Event Schema
Source ID	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceID	Source Id of the entity where message originate.		AJO Email Tracking Experience Event Schema
Source Type	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceType	Classifies the source type of the message.	orchestratedCampaign: Orchestrated Campaign singleStepCampaign: Single Step Campaign journey: Journey	AJO Email Tracking Experience Event Schema
Source Version ID	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceVersionID	Source Version Id of the entity where message originate.		AJO Email Tracking Experience Event Schema
Wave ID	string	_experience > customerJourneyManagement > messageExecution > waveID	Identifier of the wave execution for this message execution. Present when the message execution originates from a wave-driven Journey or Campaign Action and used to correlate with step events and message feedback across the pipeline.		AJO Email Tracking Experience Event Schema
The entity in whose context this event is published	string	_experience > customerJourneyManagement > messageInteraction > entityType	The entity in whose context this event is published	landing_page: Event is related to landing page entity message: Event is related to message entity	AJO Email Tracking Experience Event Schema
Environment Details	object	_experience > customerJourneyManagement > messageInteraction > environment	Describes environment details involved in a message interaction.		AJO Email Tracking Experience Event Schema
Browser Details	object	_experience > customerJourneyManagement > messageInteraction > environment > browserDetails	Details about the browser used during the interaction.		AJO Email Tracking Experience Event Schema
User Agent	string	_experience > customerJourneyManagement > messageInteraction > environment > browserDetails > userAgent	The user agent string of the browser.		AJO Email Tracking Experience Event Schema
IPv4 Address	string	_experience > customerJourneyManagement > messageInteraction > environment > ipV4	The IPv4 address of the client.		AJO Email Tracking Experience Event Schema
Fill Out Form	object	_experience > customerJourneyManagement > messageInteraction > fillOutForm	Details about form filled out during web interaction.		AJO Email Tracking Experience Event Schema
Web Form ID	string	_experience > customerJourneyManagement > messageInteraction > fillOutForm > webFormID	Unique Identifier for the web form.		AJO Email Tracking Experience Event Schema
Interaction Type	string	_experience > customerJourneyManagement > messageInteraction > interactionType	Specify action made by user on a message.	click: Message link clicked. open: Message opened. unsubscribe: Unsubscribed from messages. spam_complaint: Message is marked as spam by the user. subscription: Subscribe / Unsubscribe to a subscription list. submit: Submit message. visit: Message visited. bot_open: Message opened by a bot. bot_click: Message link clicked by a bot. reply: Message replied to by recipient.	AJO Email Tracking Experience Event Schema
Tracker URL Label	string	_experience > customerJourneyManagement > messageInteraction > label	Human-Friendly label.		AJO Email Tracking Experience Event Schema
Landing Page Details	object	_experience > customerJourneyManagement > messageInteraction > landingpage	Describes landing pages involved in a message interaction.		AJO Email Tracking Experience Event Schema
Additional Data	object	_experience > customerJourneyManagement > messageInteraction > landingpage > additionalData	Additional data added by the marketer while authoring the landing page.		AJO Email Tracking Experience Event Schema
Form Data	object	_experience > customerJourneyManagement > messageInteraction > landingpage > formData	Data filled by the user on the landing page form.		AJO Email Tracking Experience Event Schema
Consent details.	object	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > consents	Consent details input by the end user in the landing page.		AJO Email Tracking Experience Event Schema
Channel level consent details	object	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > consents > channel	Consent details specific to channel like email/push etc		AJO Email Tracking Experience Event Schema
Consent choice	string	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > consents > channel > additionalProperties > _experience > customerJourneyManagement > messageInteraction > val	Consent choice for the channel.	y: Subscribed to channel n: Unsubscribed to channel p: Subscription Pending u: Subscription Unknown	AJO Email Tracking Experience Event Schema
Contact address level consent details.	object	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > consents > idSpecific	Consent details specific to contact address.		AJO Email Tracking Experience Event Schema
Consent choice	string	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > consents > idSpecific > additionalProperties > _experience > customerJourneyManagement > messageInteraction > val	Consent choice for the contact address.	y: Contact address subscribed n: Contact address unsubscribed p: Subscription Pending u: Subscription Unknown	AJO Email Tracking Experience Event Schema
Contact address specified by the subscriber.	string	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > subscriberContactAddress	Contact address specified by the subscriber.		AJO Email Tracking Experience Event Schema
Subscription details.	object	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > subscriptions	Subscription details input by the end user in the landing page.		AJO Email Tracking Experience Event Schema
Subscription Type	string	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > subscriptions > additionalProperties > _experience > customerJourneyManagement > messageInteraction > type	The type of subscription.		AJO Email Tracking Experience Event Schema
Subscription Choice	string	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > subscriptions > additionalProperties > _experience > customerJourneyManagement > messageInteraction > val	Subscription Choice for the Subscription List.	y: Subscribed to Subscription List n: Unsubscribed to Subscription List p: Subscription Pending u: Subscription Unknown	AJO Email Tracking Experience Event Schema
Landing Page ID	string	_experience > customerJourneyManagement > messageInteraction > landingpage > landingPageID	Unique Identifier for Landing Page.		AJO Email Tracking Experience Event Schema
Landing Page Name	string	_experience > customerJourneyManagement > messageInteraction > landingpage > landingPageName	Human-Friendly name of landing page.		AJO Email Tracking Experience Event Schema
Source	string	_experience > customerJourneyManagement > messageInteraction > landingpage > source	Source of the Landing page.		AJO Email Tracking Experience Event Schema
Source Type	string	_experience > customerJourneyManagement > messageInteraction > landingpage > sourceType	Type of the Source of Landing Page.	internal: Internal for AJO Landing Page external: External for Non-AJO Landing Page	AJO Email Tracking Experience Event Schema
Message Reply Details	object	_experience > customerJourneyManagement > messageInteraction > messageReply	Describes reply message interaction.		AJO Email Tracking Experience Event Schema
Additional Metadata	object	_experience > customerJourneyManagement > messageInteraction > messageReply > additionalMetadata	Additional metadata that can be used in Journey.		AJO Email Tracking Experience Event Schema
Reply Channel	string	_experience > customerJourneyManagement > messageInteraction > messageReply > channel	The channel through which the reply was received.	email: Email reply	AJO Email Tracking Experience Event Schema
Email Specific Details	object	_experience > customerJourneyManagement > messageInteraction > messageReply > email	Email-specific metadata and threading information.		AJO Email Tracking Experience Event Schema
In Reply To	string	_experience > customerJourneyManagement > messageInteraction > messageReply > email > inReplyTo	The In-Reply-To header value, containing the Message-ID of the original message being replied to.		AJO Email Tracking Experience Event Schema
Message ID	string	_experience > customerJourneyManagement > messageInteraction > messageReply > email > messageID	The Message-ID header value of the message, uniquely identifying this message in email threading.		AJO Email Tracking Experience Event Schema
References	array	_experience > customerJourneyManagement > messageInteraction > messageReply > email > references	The References header value, containing the chain of Message-IDs in the conversation thread.		AJO Email Tracking Experience Event Schema
Email Subject	string	_experience > customerJourneyManagement > messageInteraction > messageReply > email > subject	Subject line of the email message.		AJO Email Tracking Experience Event Schema
Identified Intent	string	_experience > customerJourneyManagement > messageInteraction > messageReply > intent	Identified intent of the reply.		AJO Email Tracking Experience Event Schema
Channel Surface ID	string	_experience > customerJourneyManagement > messageInteraction > messageReply > surfaceID	Channel Surface used to send the original message.		AJO Email Tracking Experience Event Schema
Reply Timestamp	string	_experience > customerJourneyManagement > messageInteraction > messageReply > timestamp	Timestamp when the reply was received.		AJO Email Tracking Experience Event Schema
Offer Details	object	_experience > customerJourneyManagement > messageInteraction > offers	Describes offer(s) involved in a message interaction.		AJO Email Tracking Experience Event Schema
Offer Activity ID	string	_experience > customerJourneyManagement > messageInteraction > offers > activityID	Unique Offer Decision identifier.		AJO Email Tracking Experience Event Schema
Offer Count	integer	_experience > customerJourneyManagement > messageInteraction > offers > offerCount	Count of offers included in the offer proposition.		AJO Email Tracking Experience Event Schema
Offer ID	string	_experience > customerJourneyManagement > messageInteraction > offers > offerID	Unique Identifier for Offer.		AJO Email Tracking Experience Event Schema
Placement ID	string	_experience > customerJourneyManagement > messageInteraction > offers > placementID	Unique Identifier for Offer Placement.		AJO Email Tracking Experience Event Schema
Proposition ID	string	_experience > customerJourneyManagement > messageInteraction > offers > propositionID	Unique Identifier for Offer Proposition.		AJO Email Tracking Experience Event Schema
Proposition Time	string	_experience > customerJourneyManagement > messageInteraction > offers > propositionTime	Time at which the Offer proposition was generated.		AJO Email Tracking Experience Event Schema
Offer Decision Scope ID	string	_experience > customerJourneyManagement > messageInteraction > offers > scopeID	Unique Offer Decison Scope identifier(offer-activity-id+placement-id BASE64 encoded).		AJO Email Tracking Experience Event Schema
Subscription Details	object	_experience > customerJourneyManagement > messageInteraction > subscription	Describes subscription involved in a message interaction.		AJO Email Tracking Experience Event Schema
Source	string	_experience > customerJourneyManagement > messageInteraction > subscription > source	Source of the Subscription List.		AJO Email Tracking Experience Event Schema
Source Type	string	_experience > customerJourneyManagement > messageInteraction > subscription > sourceType	Type of the Source of Subscription List.	internal: Internal for AJO Landing Page external: External for Non-AJO Landing Page	AJO Email Tracking Experience Event Schema
Subscription Choice	string	_experience > customerJourneyManagement > messageInteraction > subscription > subscriptionChoice	Subscription Choice for the Subscription List.	yes: Subscribed to Subscription List no: Unsubscribed to Subscription List pending: Subscription Pending unknown: Subscription Unknown	AJO Email Tracking Experience Event Schema
Subscription List ID	string	_experience > customerJourneyManagement > messageInteraction > subscription > subscriptionListID	Unique Identifier for Subscription List.		AJO Email Tracking Experience Event Schema
Link Tags	array	_experience > customerJourneyManagement > messageInteraction > tags	The tags present on this link.		AJO Email Tracking Experience Event Schema
URL Tracking Type	string	_experience > customerJourneyManagement > messageInteraction > trackingType	The tracking type of the URL. It may be `subscription`, or a user-defined category.		AJO Email Tracking Experience Event Schema
Tracker URL	string	_experience > customerJourneyManagement > messageInteraction > url	The URL clicked by the user.		AJO Email Tracking Experience Event Schema
Tracker URL ID	string	_experience > customerJourneyManagement > messageInteraction > urlID	Unique Identifier of the URL clicked by the user.		AJO Email Tracking Experience Event Schema
Web Details	object	_experience > customerJourneyManagement > messageInteraction > web	Describes web interaction details involved in a message interaction.		AJO Email Tracking Experience Event Schema
Web Page Details	object	_experience > customerJourneyManagement > messageInteraction > web > webPageDetails	Details about the web page involved in the interaction.		AJO Email Tracking Experience Event Schema
Name	string	_experience > customerJourneyManagement > messageInteraction > web > webPageDetails > name	The name of the web page.		AJO Email Tracking Experience Event Schema
Query Parameters	string	_experience > customerJourneyManagement > messageInteraction > web > webPageDetails > queryParameters	The query parameters of the web page URL.		AJO Email Tracking Experience Event Schema
Web Page ID	string	_experience > customerJourneyManagement > messageInteraction > web > webPageDetails > webPageID	Unique Identifier for the web page.		AJO Email Tracking Experience Event Schema
Web Referrer	object	_experience > customerJourneyManagement > messageInteraction > web > webReferrer	Details about the web referrer.		AJO Email Tracking Experience Event Schema
URL	string	_experience > customerJourneyManagement > messageInteraction > web > webReferrer > URL	The referrer URL.		AJO Email Tracking Experience Event Schema
Experience channel	object	_experience > customerJourneyManagement > messageProfile > channel	Experience channel related to the ExperienceEvent.		AJO Email Tracking Experience Event Schema
Referring Source	string	_experience > customerJourneyManagement > messageProfile > channel > referringSource	Referring source to this channel		AJO Email Tracking Experience Event Schema
isSendTimeOptimized	boolean	_experience > customerJourneyManagement > messageProfile > isSendTimeOptimized	True if the message execution is send time optimized.		AJO Email Tracking Experience Event Schema
isTestExecution	boolean	_experience > customerJourneyManagement > messageProfile > isTestExecution	True if the message is sent as Test Execution.		AJO Email Tracking Experience Event Schema
MessageProfile ID	string	_experience > customerJourneyManagement > messageProfile > messageProfileID	A unique id refers to every single message sent as part of a MessageExecution activity.		AJO Email Tracking Experience Event Schema
Message Profile Tracking ID	string	_experience > customerJourneyManagement > messageProfile > messageProfileTrackingID	A unique tracking id refers to every single message sent as part of a MessageExecution activity.		AJO Email Tracking Experience Event Schema
Request ID	string	_experience > customerJourneyManagement > messageProfile > requestID	A unique request id refers to every single message sent as part of a MessageExecution activity.		AJO Email Tracking Experience Event Schema
Secondary Dimension Id	string	_experience > customerJourneyManagement > messageProfile > secondaryDimensionID	The secondary dimension id of the message profile.		AJO Email Tracking Experience Event Schema
Secondary Dimension Name	string	_experience > customerJourneyManagement > messageProfile > secondaryDimensionName	The secondary dimension name of the message profile.		AJO Email Tracking Experience Event Schema
Content Variant	string	_experience > customerJourneyManagement > messageProfile > variant	A message execution can have multiple variants e.g. Multilingual (translated variants for the same content) or A/B testing (different content to test what works better) but a message delivered to a recipient always contains one of them.		AJO Email Tracking Experience Event Schema
Live Activity Details	object	_experience > customerJourneyManagement > pushChannelContext > liveActivity	Live activity context for mobile push notifications. It includes the live activity ID, live activity event and an optional channel id which is used incase of broadcasting a live activity across multiple devices.		AJO Email Tracking Experience Event Schema
Broadcast Channel ID	string	_experience > customerJourneyManagement > pushChannelContext > liveActivity > channelID	The broadcast channel identifier for the live activity.		AJO Email Tracking Experience Event Schema
Live Activity Event	string	_experience > customerJourneyManagement > pushChannelContext > liveActivity > event	The type of live activity event being triggered.	localStart: Local start event for live activity pushToStart: Push to start or remote start event for live activity update: Update event for live activity end: End event for live activity	AJO Email Tracking Experience Event Schema
Live Activity ID	string	_experience > customerJourneyManagement > pushChannelContext > liveActivity > liveActivityID	The unique identifier for the live activity.		AJO Email Tracking Experience Event Schema
Push Platform	string	_experience > customerJourneyManagement > pushChannelContext > platform	Push provider service, e.g. apns or fcm	apns: Apple Push Notification service fcm: Firebase cloud messaging service	AJO Email Tracking Experience Event Schema
Channel Type	string	_experience > customerJourneyManagement > smsChannelContext > channelType	ChannelType will contain like : SMS, MMS , RCS etc.		AJO Email Tracking Experience Event Schema
SMS inbound Message	string	_experience > customerJourneyManagement > smsChannelContext > inboundMessage	SMS inbound reply, e.g. stop, start, subscribe, etc.		AJO Email Tracking Experience Event Schema
SMS inbound Number	string	_experience > customerJourneyManagement > smsChannelContext > inboundNumber	SMS inbound Number : Sender Id where the MO being received		AJO Email Tracking Experience Event Schema
SMS messageType	string	_experience > customerJourneyManagement > smsChannelContext > messageType	SMS provider, e.g. inbound, inboundReply or send		AJO Email Tracking Experience Event Schema
Original Timestamp	string	_experience > customerJourneyManagement > smsChannelContext > origTimestamp	Timestamp from Provider		AJO Email Tracking Experience Event Schema
Profile Phone Number	string	_experience > customerJourneyManagement > smsChannelContext > profileNumber	Phone Number from whihc we recevied the Inbound message		AJO Email Tracking Experience Event Schema
SMS Provider	string	_experience > customerJourneyManagement > smsChannelContext > smsProvider	SMS provider , e.g. sinch or twilio	sinch: Sinch sms provider infobip: Twilio sms provider twilio: Twilio sms provider vibes: Vibes sms Provider	AJO Email Tracking Experience Event Schema
Status	object	_experience > customerJourneyManagement > smsChannelContext > status	Status section containing provider feedback details.		AJO Email Tracking Experience Event Schema
Feedback Status	string	_experience > customerJourneyManagement > smsChannelContext > status > feedbackStatus	Actual feedback status (mapped to standard enum).	error: Message processing failed exclude: Message profile filtered out sent: Message sent bounce: Message bounced delay: Message delayed duplicate: Duplicate message skipped denylist: Invalid destination skipped delivered: Message Delivered unknown: Unknown feedback status	AJO Email Tracking Experience Event Schema
Message	string	_experience > customerJourneyManagement > smsChannelContext > status > message	Message from the SMS provider, either success or failure.		AJO Email Tracking Experience Event Schema
Provider Feedback Status	string	_experience > customerJourneyManagement > smsChannelContext > status > providerFeedbackStatus	Status as reported by the SMS provider (e.g. DeliveredToTerminal), before mapping.		AJO Email Tracking Experience Event Schema
Channel Type	string	_experience > customerJourneyManagement > whatsAppChannelContext > channelType	whatsApp ChannelType will contain like : Utility,Marketing,Promotional.		AJO Email Tracking Experience Event Schema
whatsApp Inbound Message	string	_experience > customerJourneyManagement > whatsAppChannelContext > inboundMessage	whatsApp inbound reply, e.g. stop, start, subscribe, etc.		AJO Email Tracking Experience Event Schema
whatsApp Inbound Number	string	_experience > customerJourneyManagement > whatsAppChannelContext > inboundNumber	whatsApp inbound Number : Sender Id where the MO being received		AJO Email Tracking Experience Event Schema
Selected Description	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveSelectedDescription	Description of the Selected WhatsApp interactive message		AJO Email Tracking Experience Event Schema
ID of the selected option from WhatsApp	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveSelectedID	ID of the selected option from WhatsApp		AJO Email Tracking Experience Event Schema
User-selected title from WhatsApp	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveSelectedTitle	User-selected title from WhatsApp		AJO Email Tracking Experience Event Schema
Interactive type from WhatsApp	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveType	Interactive type from WhatsApp message — options include: list reply, button reply, and button.		AJO Email Tracking Experience Event Schema
whatsApp Message Type	string	_experience > customerJourneyManagement > whatsAppChannelContext > messageType	whatsApp Message Type, e.g. templateBased,response		AJO Email Tracking Experience Event Schema
Original Timestamp	string	_experience > customerJourneyManagement > whatsAppChannelContext > origTimestamp	Timestamp from Meta / WhatsApp		AJO Email Tracking Experience Event Schema
Profile Phone Number	string	_experience > customerJourneyManagement > whatsAppChannelContext > profileNumber	Phone Number from whihc we recevied the Inbound message		AJO Email Tracking Experience Event Schema
Response Action Type	string	_experience > customerJourneyManagement > whatsAppChannelContext > reactionActionName	Type of response action from WhatsApp - react, unreact, or reply		AJO Email Tracking Experience Event Schema
Response Content	string	_experience > customerJourneyManagement > whatsAppChannelContext > reactionEvent	Content of the user response - emoji for reactions, or message text for replies to a specific message		AJO Email Tracking Experience Event Schema
Original Message ID	string	_experience > customerJourneyManagement > whatsAppChannelContext > reactionMessageID	ID of the original message being responded to (for reactions or replies)		AJO Email Tracking Experience Event Schema
Status	object	_experience > customerJourneyManagement > whatsAppChannelContext > status	Status section containing provider feedback details.		AJO Email Tracking Experience Event Schema
Feedback Status	string	_experience > customerJourneyManagement > whatsAppChannelContext > status > feedbackStatus	Actual feedback status (mapped to standard enum). Not the raw provider status.	error: Message processing failed exclude: Message profile filtered out sent: Message sent bounce: Message bounced delay: Message delayed duplicate: Duplicate message skipped denylist: Invalid destination skipped delivered: Message Delivered unknown: Unknown feedback status	AJO Email Tracking Experience Event Schema
Message	string	_experience > customerJourneyManagement > whatsAppChannelContext > status > message	Message from the WhatsApp provider, either success or failure.		AJO Email Tracking Experience Event Schema
Provider Feedback Status	string	_experience > customerJourneyManagement > whatsAppChannelContext > status > providerFeedbackStatus	Status as reported by the WhatsApp provider (e.g. DeliveredToTerminal), before mapping.		AJO Email Tracking Experience Event Schema
Channel Type	string	_experience > decisioning > channelType	The channel type for all propositions in this event.	code: Code-based Experience email: Email sms: SMS directMail: Direct Mail push: Push web: Web whatsApp: WhatsApp contentCard: Content Card inapp: In-App Messaging	AJO Email Tracking Experience Event Schema
ExD Decision Event Identifier	string	_experience > decisioning > exdRequestID	The unique identifier of the ExD decision event per request.		AJO Email Tracking Experience Event Schema
Proposition Action	object	_experience > decisioning > propositionAction	The specific element that was interacted with which caused the proposition event to be triggered.		AJO Email Tracking Experience Event Schema
id	string	_experience > decisioning > propositionAction > id	The customer generated id of the element with which the end-user interacted.		AJO Email Tracking Experience Event Schema
label	string	_experience > decisioning > propositionAction > label	The customer generated display name of the element with which the end-user interacted.		AJO Email Tracking Experience Event Schema
reason	string	_experience > decisioning > propositionAction > reason	The reason due to which an event was suppressed		AJO Email Tracking Experience Event Schema
tokens	array	_experience > decisioning > propositionAction > tokens	Application-generated metadata associated with the element with which the end-user interacted.		AJO Email Tracking Experience Event Schema
Proposition Event	object	_experience > decisioning > propositionEventType	A record of how the user interacted with the proposition. All propositions recorded on this event will be associated with the same event that is recorded here.		AJO Email Tracking Experience Event Schema
decision	integer	_experience > decisioning > propositionEventType > decision	Proposition was offered to the client. This does not guarantee the proposition arrived or was displayed to the user.		AJO Email Tracking Experience Event Schema
dismiss	integer	_experience > decisioning > propositionEventType > dismiss	User dismissed or rejected the proposition without any other direct interaction.		AJO Email Tracking Experience Event Schema
display	integer	_experience > decisioning > propositionEventType > display	Proposition was displayed to the user.		AJO Email Tracking Experience Event Schema
interact	integer	_experience > decisioning > propositionEventType > interact	User interacted with the proposition, usually in a positive way.		AJO Email Tracking Experience Event Schema
send	integer	_experience > decisioning > propositionEventType > send	Proposition was sent to the client. This does not guarantee the proposition arrived or was displayed to the user.		AJO Email Tracking Experience Event Schema
suppressDisplay	integer	_experience > decisioning > propositionEventType > suppressDisplay	Proposition was suppressed while displaying it to the client		AJO Email Tracking Experience Event Schema
suppressSend	integer	_experience > decisioning > propositionEventType > suppressSend	Proposition was suppressed while sending it to the client		AJO Email Tracking Experience Event Schema
trigger	integer	_experience > decisioning > propositionEventType > trigger	Proposition was chosen to be displayed by the client SDK. Other factors may prevent it from actually being displayed.		AJO Email Tracking Experience Event Schema
unsubscribe	integer	_experience > decisioning > propositionEventType > unsubscribe	User has requested to not be shown the proposition in the future.		AJO Email Tracking Experience Event Schema
Involved Propositions	array	_experience > decisioning > propositions	An array of decision propositions that contributed to the experience event. The experience event is attributed (at least partially) to those prior decisions/propositions. An individual profile's proposition-response history is maintained with these decision identifiers.		AJO Email Tracking Experience Event Schema
Decision Event Details (deprecated)	object	_experience > decisioning > propositions > items > decisionEventDetails	A snapshot of properties from the decision event when it occured. (deprecated)		AJO Email Tracking Experience Event Schema
Algorithm Reference	string	_experience > decisioning > propositions > items > decisionEventDetails > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO Email Tracking Experience Event Schema
Experience Reference	string	_experience > decisioning > propositions > items > decisionEventDetails > experienceID	Unique identifier for the proposition's content. Recipients of propositions with the same value will receive the same content experience in the targeted placements. Moreover, propositions with the same value to the same user mean that the content of the propositions has not changed. Propositions with values indicate that the decision selections are different and a different experience resulted from the decision. Note that adding a placement to the decision scope always changes the experience value.		AJO Email Tracking Experience Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > decisionEventDetails > trafficType	The class of algorithm/policy that was used to serve this decision. Contextual indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO Email Tracking Experience Event Schema
Decision Event Identifier (deprecated)	string	_experience > decisioning > propositions > items > decisionEventID	The unique identifier of the decision event that proposed the 'items' (options). For a given decision request and profile identity the output of the decision is a unique event. If a decision is requested again for the same profile and the output are the same options, it is still considered a different proposition with a unique event ID. Multiple propositions can be associated with the same decision event. See https://ns.adobe.com/experience/decisioning/proposition. (deprecated)		AJO Email Tracking Experience Event Schema
Decision Event Scope (deprecated)	string	_experience > decisioning > propositions > items > decisionScope	The scope that is associated with the decision. This is the name of the scope that was in the request when the decision was made. See https://ns.adobe.com/experience/decisioning/scope-details.(deprecated)		AJO Email Tracking Experience Event Schema
Decision Event Scope Details (deprecated)	object	_experience > decisioning > propositions > items > decisionScopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst. (deprecated)		AJO Email Tracking Experience Event Schema
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > decisionScopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		AJO Email Tracking Experience Event Schema
Activity ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		AJO Email Tracking Experience Event Schema
Activity End Date and Time	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		AJO Email Tracking Experience Event Schema
Fallback Option	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		AJO Email Tracking Experience Event Schema
Activity Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > id	A unique, immutable identifier for the decision activity.		AJO Email Tracking Experience Event Schema
Matches action surfaces from the activity	array	_experience > decisioning > propositions > items > decisionScopeDetails > activity > matchedSurfaces	The activity surfaces that matches the request surfaces captured for reporting		AJO Email Tracking Experience Event Schema
Activity Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		AJO Email Tracking Experience Event Schema
Activity Priority	integer	_experience > decisioning > propositions > items > decisionScopeDetails > activity > priority	Priority set for the activity during publication.		AJO Email Tracking Experience Event Schema
Activity Start Date and Time	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		AJO Email Tracking Experience Event Schema
Scope Details Characteristics	object	_experience > decisioning > propositions > items > decisionScopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		AJO Email Tracking Experience Event Schema
Correlation Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		AJO Email Tracking Experience Event Schema
Decision Policy	object	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy	The decision policy used to make the decision.		AJO Email Tracking Experience Event Schema
Decision Policy ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy > _repo > etag	The revision that the decision policy object was at when the snapshot was taken.		AJO Email Tracking Experience Event Schema
Decision Policy Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy > id	A unique identifier for the decision policy.		AJO Email Tracking Experience Event Schema
Decision Policy Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy > name	The decision policy name		AJO Email Tracking Experience Event Schema
Decision Provider	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		AJO Email Tracking Experience Event Schema
Selected Experience Option	object	_experience > decisioning > propositions > items > decisionScopeDetails > experience	The experience that was selected when the decision was made.		AJO Email Tracking Experience Event Schema
Experience Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > experience > id	A unique identifier for the decision option.		AJO Email Tracking Experience Event Schema
Decision Scope Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		AJO Email Tracking Experience Event Schema
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		AJO Email Tracking Experience Event Schema
Event observation	object	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		AJO Email Tracking Experience Event Schema
Field name	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		AJO Email Tracking Experience Event Schema
Mapping type	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	AJO Email Tracking Experience Event Schema
Observation mapping	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		AJO Email Tracking Experience Event Schema
Interaction outcome measurement	object	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		AJO Email Tracking Experience Event Schema
Outcome identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		AJO Email Tracking Experience Event Schema
Outcome property path	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		AJO Email Tracking Experience Event Schema
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > decisionScopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		AJO Email Tracking Experience Event Schema
Placement ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		AJO Email Tracking Experience Event Schema
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		AJO Email Tracking Experience Event Schema
Placement Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > id	A unique identifier for the decision placement.		AJO Email Tracking Experience Event Schema
Placement Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		AJO Email Tracking Experience Event Schema
Scope Rank	integer	_experience > decisioning > propositions > items > decisionScopeDetails > rank	The ordinal, relative rank associated with the activity amongst all activities that have been selected, qualified and prioritized.		AJO Email Tracking Experience Event Schema
Strategy Step Details	array	_experience > decisioning > propositions > items > decisionScopeDetails > strategies	The steps that were executed when the decision was made.		AJO Email Tracking Experience Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO Email Tracking Experience Event Schema
Execution Step	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	AJO Email Tracking Experience Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		AJO Email Tracking Experience Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO Email Tracking Experience Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		AJO Email Tracking Experience Event Schema
Decision Proposition Identifier	string	_experience > decisioning > propositions > items > id	The unique identifier of the proposition that originally contained the decision options that are being acted upon (see the corresponding 'items' field in this object). When this identifier is present, direct attribution is given to a unique proposition. If the identifier is missing, the action for the items could not be assiciated with a unique proposition.		AJO Email Tracking Experience Event Schema
Selected Options	array	_experience > decisioning > propositions > items > items	One or more of the previously proposed options that this experience event is related to. Those items were returned as output of the decision for a requested scope and are now part of an interaction. For instance, if the decision returned five proposed videos to watch and the user selected two in a "Save For Later" interaction, then this experience event could record the user's reaction with an event type "custom.savedToWatchLater" and list the two selected videos in the 'items' array.		AJO Email Tracking Experience Event Schema
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsProfile > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO Email Tracking Experience Event Schema
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsTotal > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO Email Tracking Experience Event Schema
Decision Option ETag	string	_experience > decisioning > propositions > items > items > items > _repo > etag	The revision that the decision option object was at when the snapshot was taken.		AJO Email Tracking Experience Event Schema
Decision Option Characteristics	object	_experience > decisioning > propositions > items > items > items > characteristics	Additional properties or attributes belonging to this particular decision option. Different instances can have different characteristics (keys in the map). The characteristics are name value pairs used to distinguish one decision option from others. Characteristics are used as values in content that represents this decision option and as features to analyze and optimize the performance of an option. When every instance has the same attribute or property, that aspect should be modeled as an extension schema that derives from decision option detail.		AJO Email Tracking Experience Event Schema
Decision Option Identifier	string	_experience > decisioning > propositions > items > items > items > id	A unique identifier for the decision option.		AJO Email Tracking Experience Event Schema
Item Selection	object	_experience > decisioning > propositions > items > items > items > itemSelection	The detail of an item selection of which the item was proposed.		AJO Email Tracking Experience Event Schema
Ranking Detail	object	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail	Ranking detail of a decisioning item.		AJO Email Tracking Experience Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO Email Tracking Experience Event Schema
Execution Step	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	AJO Email Tracking Experience Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		AJO Email Tracking Experience Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO Email Tracking Experience Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		AJO Email Tracking Experience Event Schema
Selection Detail	object	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail	Selection detail of a decisioning item.		AJO Email Tracking Experience Event Schema
Selection Type	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > selectionType	Selection type. The type of selection of which the item was derived from.	selectionStrategy: Selection Strategy fallback: Fallback Item manual: Manual Item	AJO Email Tracking Experience Event Schema
Decision Option Strategy ID	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > strategyID	Strategy ID. The strategy identifier of which the item was derived from.		AJO Email Tracking Experience Event Schema
Strategy Name	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > strategyName	Strategy name. The strategy name of which the item was derived from.		AJO Email Tracking Experience Event Schema
Selection Version	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > version	Selection version. The version of which the item was derived from.		AJO Email Tracking Experience Event Schema
Decision Option Name	string	_experience > decisioning > propositions > items > items > items > name	Option name. The name is displayed in various user interfaces.		AJO Email Tracking Experience Event Schema
Option Content	object	_experience > decisioning > propositions > items > items > items > optionContent	Additional properties or attributes related to offer content		AJO Email Tracking Experience Event Schema
Content Component Type	string	_experience > decisioning > propositions > items > items > items > optionContent > _type	Content Component Type. An enumerated set of URIs where each value maps to a type given to the content component. Some consumers of the content representations are expecting the @type value to be a reference to schema that describes additional properties of the content component.		AJO Email Tracking Experience Event Schema
Format	string	_experience > decisioning > propositions > items > items > items > optionContent > _dc > format	The physical or digital manifestation of the resource. Typically, Format should include the media-type of the resource. Format may be used to determine the software, hardware or other equipment needed to display or operate the resource. Recommended best practice is to select a value from a controlled vocabulary (for example, the list of [Internet Media Types](http://www.iana.org/ assignments/media-types/) defining computer media formats).		AJO Email Tracking Experience Event Schema
Language	array	_experience > decisioning > propositions > items > items > items > optionContent > _dc > language	The language or languages of the resource. Languages are specified in language code as defined in [IETF RFC 3066](https://www.ietf.org/rfc/rfc3066.txt), which is part of BCP 47, which is used elsewhere in XDM.		AJO Email Tracking Experience Event Schema
Decision Option Score	number	_experience > decisioning > propositions > items > items > items > score	Calcuated value for that option in the context of a single scope. The value is only available if a score was calculated.		AJO Email Tracking Experience Event Schema
Decision Option Selection ID	string	_experience > decisioning > propositions > items > items > items > selectionID	Option selection ID. The selectionID of which the item was derived from.		AJO Email Tracking Experience Event Schema
Decision Option Selection Type	string	_experience > decisioning > propositions > items > items > items > selectionType	Option selection type. The selection type of which the item was derived from.		AJO Email Tracking Experience Event Schema
Decision Option Tags	array	_experience > decisioning > propositions > items > items > items > tags	The set of tags associated with this option. The tags are used indicate catetoegies (dimensions) that the option belonged to at the time the proposition was made.		AJO Email Tracking Experience Event Schema
Decision Option Tracking Token	string	_experience > decisioning > propositions > items > items > items > trackingToken	Option tracking token. The unique token pertains to the event of which the item event was derived from.		AJO Email Tracking Experience Event Schema
Decision Scope	string	_experience > decisioning > propositions > items > scope	The scope that is associated with the decision. This is the name of the scope that was in the request when the decision was made.		AJO Email Tracking Experience Event Schema
Decision Scope Snapshot	object	_experience > decisioning > propositions > items > scopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst.		AJO Email Tracking Experience Event Schema
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		AJO Email Tracking Experience Event Schema
Activity ETag	string	_experience > decisioning > propositions > items > scopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		AJO Email Tracking Experience Event Schema
Activity End Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		AJO Email Tracking Experience Event Schema
Fallback Option	string	_experience > decisioning > propositions > items > scopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		AJO Email Tracking Experience Event Schema
Activity Identifier	string	_experience > decisioning > propositions > items > scopeDetails > activity > id	A unique, immutable identifier for the decision activity.		AJO Email Tracking Experience Event Schema
Matches action surfaces from the activity	array	_experience > decisioning > propositions > items > scopeDetails > activity > matchedSurfaces	The activity surfaces that matches the request surfaces captured for reporting		AJO Email Tracking Experience Event Schema
Activity Name	string	_experience > decisioning > propositions > items > scopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		AJO Email Tracking Experience Event Schema
Activity Priority	integer	_experience > decisioning > propositions > items > scopeDetails > activity > priority	Priority set for the activity during publication.		AJO Email Tracking Experience Event Schema
Activity Start Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		AJO Email Tracking Experience Event Schema
Scope Details Characteristics	object	_experience > decisioning > propositions > items > scopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		AJO Email Tracking Experience Event Schema
Correlation Identifier	string	_experience > decisioning > propositions > items > scopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		AJO Email Tracking Experience Event Schema
Decision Policy	object	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy	The decision policy used to make the decision.		AJO Email Tracking Experience Event Schema
Decision Policy ETag	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > _repo > etag	The revision that the decision policy object was at when the snapshot was taken.		AJO Email Tracking Experience Event Schema
Decision Policy Identifier	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > id	A unique identifier for the decision policy.		AJO Email Tracking Experience Event Schema
Decision Policy Name	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > name	The decision policy name		AJO Email Tracking Experience Event Schema
Decision Provider	string	_experience > decisioning > propositions > items > scopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		AJO Email Tracking Experience Event Schema
Selected Experience Option	object	_experience > decisioning > propositions > items > scopeDetails > experience	The experience that was selected when the decision was made.		AJO Email Tracking Experience Event Schema
Experience Identifier	string	_experience > decisioning > propositions > items > scopeDetails > experience > id	A unique identifier for the decision option.		AJO Email Tracking Experience Event Schema
Decision Scope Identifier	string	_experience > decisioning > propositions > items > scopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		AJO Email Tracking Experience Event Schema
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		AJO Email Tracking Experience Event Schema
Event observation	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		AJO Email Tracking Experience Event Schema
Field name	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		AJO Email Tracking Experience Event Schema
Mapping type	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	AJO Email Tracking Experience Event Schema
Observation mapping	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		AJO Email Tracking Experience Event Schema
Interaction outcome measurement	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		AJO Email Tracking Experience Event Schema
Outcome identifier	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		AJO Email Tracking Experience Event Schema
Outcome property path	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		AJO Email Tracking Experience Event Schema
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		AJO Email Tracking Experience Event Schema
Placement ETag	string	_experience > decisioning > propositions > items > scopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		AJO Email Tracking Experience Event Schema
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		AJO Email Tracking Experience Event Schema
Placement Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > id	A unique identifier for the decision placement.		AJO Email Tracking Experience Event Schema
Placement Name	string	_experience > decisioning > propositions > items > scopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		AJO Email Tracking Experience Event Schema
Scope Rank	integer	_experience > decisioning > propositions > items > scopeDetails > rank	The ordinal, relative rank associated with the activity amongst all activities that have been selected, qualified and prioritized.		AJO Email Tracking Experience Event Schema
Strategy Step Details	array	_experience > decisioning > propositions > items > scopeDetails > strategies	The steps that were executed when the decision was made.		AJO Email Tracking Experience Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO Email Tracking Experience Event Schema
Execution Step	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	AJO Email Tracking Experience Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		AJO Email Tracking Experience Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO Email Tracking Experience Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		AJO Email Tracking Experience Event Schema
ExperienceEvent merge ID	string	eventMergeId	An ID to correlate or merge multiple Experience events together that are essentially the same event or should be merged. This is intended to be populated by the data producer prior to ingestion.		AJO Email Tracking Experience Event Schema
Event Type	string	eventType	The primary event type for this time-series record.	advertising.completes: Advertising Completes advertising.timePlayed: Advertising Time Played advertising.federated: Advertising Federated advertising.clicks: Advertising Clicks advertising.conversions: Advertising Conversions advertising.firstQuartiles: Advertising First Quartiles advertising.impressions: Advertising Impressions advertising.midpoints: Advertising Midpoints advertising.starts: Advertising Starts advertising.thirdQuartiles: Advertising Third Quartiles application.close: Application Close application.launch: Application Launch web.webpagedetails.pageViews: Web Webpagedetails Page Views web.webinteraction.linkClicks: Web Webinteraction Link Clicks web.formFilledOut: Web Form Filled Out commerce.checkouts: Commerce Checkouts commerce.productListAdds: Commerce Product List (Cart) Adds commerce.productListOpens: Commerce Product List (Cart) Opens commerce.productListRemovals: Commerce Product List (Cart) Removals commerce.productListReopens: Commerce Product List (Cart) Reopens commerce.productListViews: Commerce Product List (Cart) Views commerce.productViews: Commerce Product Views commerce.purchases: Commerce Purchases commerce.saveForLaters: Commerce Save For Laters commerce.backofficeOrderPlaced: Commerce Backoffice Order Placed commerce.backofficeOrderCancelled: Commerce Backoffice Order Cancelled commerce.backofficeOrderItemsShipped: Commerce Backoffice OrderItems Shipped commerce.backofficeCreditMemoIssued: Commerce Backoffice CreditMemo Issued commerce.backofficeShipmentCompleted: Commerce Backoffice Shipment Completed decisioning.propositionDisplay: Decisioning Proposition Display decisioning.propositionInteract: Decisioning Proposition Interact decisioning.propositionSend: Decisioning Proposition Send decisioning.propositionDismiss: Decisioning Proposition Dismiss decisioning.propositionTrigger: Decisioning Proposition Trigger delivery.feedback: Delivery Feedback message.feedback: Message Feedback message.tracking: Message Tracking message.renderingData: Message Rendering Data pushTracking.applicationOpened: Push Tracking Application Opened pushTracking.customAction: Push Tracking Custom Action listOperation.removeFromList: List Operation Remove From List listOperation.addToList: List Operation Add To List leadOperation.scoreChanged: Lead Operation Score Changed leadOperation.revenueStageChanged: Lead Operation Revenue Stage changed leadOperation.statusInCampaignProgressionChanged: Lead Operation Status In Campaign Progression Changed leadOperation.interestingMoment: Lead Operation Interesting Moment leadOperation.newLead: Lead Operation New Lead leadOperation.convertLead: Lead Operation Convert Lead leadOperation.callWebhook: Lead Operation Call Webhook leadOperation.changeEngagementCampaignCadence: Change Engagement Campaign Cadence leadOperation.addToCampaign: Lead Operation Add To Campaign leadOperation.changeCampaignStream: Lead Operation Change Campaign Stream leadOperation.mergeLeads: Lead Operation Merge Leads directMarketing.emailBounced: Direct Marketing Email Bounced directMarketing.emailBouncedSoft: Direct Marketing Email Bounced Soft directMarketing.emailDelivered: Direct Marketing Email Delivered directMarketing.emailUnsubscribed: Direct Marketing Email Unsubscribed directMarketing.emailOpened: Direct Marketing Email Opened directMarketing.emailClicked: Direct Marketing Email Clicked directMarketing.emailSent: Direct Marketing Email Sent opportunityEvent.removeFromOpportunity: Opportunity Event Remove From Opportunity opportunityEvent.addToOpportunity: Opportunity Event Add To Opportunity opportunityEvent.opportunityUpdated: Opportunity Event Opportunity Updated inappmessageTracking.dismiss: inapp message was dimissed inappmessageTracking.display: inapp message was displayed inappmessageTracking.interact: inapp message was interacted with media.ping: Media ping media.sessionStart: Media sessionStart media.play: Media play media.bufferStart: Media bufferStart media.pauseStart: Media pauseStart media.chapterStart: Media chapterStart media.chapterSkip: Media chapterSkip media.chapterComplete: Media chapterComplete media.adStart: Media adStart media.adSkip: Media adSkip media.adComplete: Media adComplete media.adBreakStart: Media adBreakStart media.adBreakComplete: Media adBreakComplete media.bitrateChange: Media bitrateChange media.error: Media error media.sessionComplete: Media sessionComplete media.sessionEnd: Media sessionEnd media.statesUpdate: Media statesUpdate media.downloaded: Media downloaded content media.customTracking: Media custom tracking location.entry: Location entry location.exit: Location exit	AJO Email Tracking Experience Event Schema
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		AJO Email Tracking Experience Event Schema
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO Email Tracking Experience Event Schema
Produced By	string	producedBy	Value that describes the producer of the event - suggested values would be 'self', 'system', 'salesRep', etc. Can be used to filter out certain producers if needed.	self: Self system: System salesRef: Sales Representative customerRep: Customer Representative	AJO Email Tracking Experience Event Schema
Timestamp	string	timestamp	The time when an event or observation occurred.		AJO Email Tracking Experience Event Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the time-series event.		AJO Push Tracking Experience Event Schema
Address	string	_experience > customerJourneyManagement > emailChannelContext > address	The technical address, for example, 'name@domain.com' as commonly defined in RFC2822 and subsequent standards.		AJO Push Tracking Experience Event Schema
Email Attachments	array	_experience > customerJourneyManagement > emailChannelContext > attachment	List of attachments in the email message.		AJO Push Tracking Experience Event Schema
Content Type	string	_experience > customerJourneyManagement > emailChannelContext > attachment > items > contentType	MIME type of the attachment (e.g., application/pdf, image/jpeg).		AJO Push Tracking Experience Event Schema
Attachment Name	string	_experience > customerJourneyManagement > emailChannelContext > attachment > items > name	File name of the attachment.		AJO Push Tracking Experience Event Schema
Attachment Size	integer	_experience > customerJourneyManagement > emailChannelContext > attachment > items > size	Size of the attachment in bytes.		AJO Push Tracking Experience Event Schema
Domain	string	_experience > customerJourneyManagement > emailChannelContext > domain	Domain of the recipient's email address.		AJO Push Tracking Experience Event Schema
Email Namespace	string	_experience > customerJourneyManagement > emailChannelContext > namespace	Email namespace associated with the email address in the consent preferences in the Profile, e.g. email or Email		AJO Push Tracking Experience Event Schema
IP Address	string	_experience > customerJourneyManagement > emailChannelContext > outboundIP	Outbound IP address of the customer used to deliver the message.		AJO Push Tracking Experience Event Schema
AJO Campaign ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignID	Unique ID of the AJO Campaign that triggered this message execution.		AJO Push Tracking Experience Event Schema
AJO Campaign Version ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignVersionID	Version ID of the AJO Campaign that triggered this message execution.		AJO Push Tracking Experience Event Schema
Audience	object	_experience > customerJourneyManagement > messageExecution > audience	Defines the audience associated with this message execution.		AJO Push Tracking Experience Event Schema
Audience ID	string	_experience > customerJourneyManagement > messageExecution > audience > id	Identifier for the audience.		AJO Push Tracking Experience Event Schema
Audience Type	string	_experience > customerJourneyManagement > messageExecution > audience > type	Type of the audience. Specifies one of the predefined audience categories.	ORCHESTRATED_CAMPAIGN: Orchestrated Campaign UPS: UPS AUDIENCE_ORCHESTRATION: Audience Orchestration	AJO Push Tracking Experience Event Schema
Batch Instance ID	string	_experience > customerJourneyManagement > messageExecution > batchInstanceID	GUID created at invocation of each new batch instance for a scheduled Journey or Campaign Action. E.g: If a scheduled Journey or Campaign Action runs at 8.00am and 10.00am, there will be two separate different batchInstanceID's.		AJO Push Tracking Experience Event Schema
Campaign Action ID	string	_experience > customerJourneyManagement > messageExecution > campaignActionID	Action ID of the Campaign that triggered this message execution.		AJO Push Tracking Experience Event Schema
Campaign ID	string	_experience > customerJourneyManagement > messageExecution > campaignID	Unique ID of the Campaign that triggered this message execution.		AJO Push Tracking Experience Event Schema
Campaign Version ID	string	_experience > customerJourneyManagement > messageExecution > campaignVersionID	Version ID of the Campaign that triggered this message execution.		AJO Push Tracking Experience Event Schema
Fragment Publication IDs	array	_experience > customerJourneyManagement > messageExecution > fragmentPublicationIDs	The Fragment Publication ID of parent fragment IDs of a MessageExecution originating this message.		AJO Push Tracking Experience Event Schema
Journey Action ID	string	_experience > customerJourneyManagement > messageExecution > journeyActionID	Journey Action ID, for which MessageExecution is triggered.		AJO Push Tracking Experience Event Schema
JourneyVersion ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionID	JourneyVersion Id triggerieng the MessageExecution.		AJO Push Tracking Experience Event Schema
JourneyVersion Instance ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionInstanceID	Identifier of the journey version instance, specific to one individual (uuid).		AJO Push Tracking Experience Event Schema
Journey Version Node ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionNodeID	Identifier of the journey version node, triggering the Message Execution.		AJO Push Tracking Experience Event Schema
MessageExecution ID	string	_experience > customerJourneyManagement > messageExecution > messageExecutionID	The CJM activity originating this message.		AJO Push Tracking Experience Event Schema
Message ID	string	_experience > customerJourneyManagement > messageExecution > messageID	Unique ID representing a non-personalized message sent to the end user.		AJO Push Tracking Experience Event Schema
Message Publication ID	string	_experience > customerJourneyManagement > messageExecution > messagePublicationID	The Publication ID of parent Message ID of a MessageExecution originating this message.		AJO Push Tracking Experience Event Schema
Message Type	string	_experience > customerJourneyManagement > messageExecution > messageType	Message Type, whether it's marketing or transactional message	marketing: Marketing transactional: Transactional	AJO Push Tracking Experience Event Schema
metadata	object	_experience > customerJourneyManagement > messageExecution > metadata	Dynamic contextual custom metadata information added by the user via the personalization helper.		AJO Push Tracking Experience Event Schema
Source Action ID	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceActionID	Action id of the source from where message originate		AJO Push Tracking Experience Event Schema
Source ID	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceID	Source Id of the entity where message originate.		AJO Push Tracking Experience Event Schema
Source Type	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceType	Classifies the source type of the message.	orchestratedCampaign: Orchestrated Campaign singleStepCampaign: Single Step Campaign journey: Journey	AJO Push Tracking Experience Event Schema
Source Version ID	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceVersionID	Source Version Id of the entity where message originate.		AJO Push Tracking Experience Event Schema
Wave ID	string	_experience > customerJourneyManagement > messageExecution > waveID	Identifier of the wave execution for this message execution. Present when the message execution originates from a wave-driven Journey or Campaign Action and used to correlate with step events and message feedback across the pipeline.		AJO Push Tracking Experience Event Schema
Experience channel	object	_experience > customerJourneyManagement > messageProfile > channel	Experience channel related to the ExperienceEvent.		AJO Push Tracking Experience Event Schema
Referring Source	string	_experience > customerJourneyManagement > messageProfile > channel > referringSource	Referring source to this channel		AJO Push Tracking Experience Event Schema
isSendTimeOptimized	boolean	_experience > customerJourneyManagement > messageProfile > isSendTimeOptimized	True if the message execution is send time optimized.		AJO Push Tracking Experience Event Schema
isTestExecution	boolean	_experience > customerJourneyManagement > messageProfile > isTestExecution	True if the message is sent as Test Execution.		AJO Push Tracking Experience Event Schema
MessageProfile ID	string	_experience > customerJourneyManagement > messageProfile > messageProfileID	A unique id refers to every single message sent as part of a MessageExecution activity.		AJO Push Tracking Experience Event Schema
Message Profile Tracking ID	string	_experience > customerJourneyManagement > messageProfile > messageProfileTrackingID	A unique tracking id refers to every single message sent as part of a MessageExecution activity.		AJO Push Tracking Experience Event Schema
Request ID	string	_experience > customerJourneyManagement > messageProfile > requestID	A unique request id refers to every single message sent as part of a MessageExecution activity.		AJO Push Tracking Experience Event Schema
Secondary Dimension Id	string	_experience > customerJourneyManagement > messageProfile > secondaryDimensionID	The secondary dimension id of the message profile.		AJO Push Tracking Experience Event Schema
Secondary Dimension Name	string	_experience > customerJourneyManagement > messageProfile > secondaryDimensionName	The secondary dimension name of the message profile.		AJO Push Tracking Experience Event Schema
Content Variant	string	_experience > customerJourneyManagement > messageProfile > variant	A message execution can have multiple variants e.g. Multilingual (translated variants for the same content) or A/B testing (different content to test what works better) but a message delivered to a recipient always contains one of them.		AJO Push Tracking Experience Event Schema
Live Activity Details	object	_experience > customerJourneyManagement > pushChannelContext > liveActivity	Live activity context for mobile push notifications. It includes the live activity ID, live activity event and an optional channel id which is used incase of broadcasting a live activity across multiple devices.		AJO Push Tracking Experience Event Schema
Broadcast Channel ID	string	_experience > customerJourneyManagement > pushChannelContext > liveActivity > channelID	The broadcast channel identifier for the live activity.		AJO Push Tracking Experience Event Schema
Live Activity Event	string	_experience > customerJourneyManagement > pushChannelContext > liveActivity > event	The type of live activity event being triggered.	localStart: Local start event for live activity pushToStart: Push to start or remote start event for live activity update: Update event for live activity end: End event for live activity	AJO Push Tracking Experience Event Schema
Live Activity ID	string	_experience > customerJourneyManagement > pushChannelContext > liveActivity > liveActivityID	The unique identifier for the live activity.		AJO Push Tracking Experience Event Schema
Push Platform	string	_experience > customerJourneyManagement > pushChannelContext > platform	Push provider service, e.g. apns or fcm	apns: Apple Push Notification service fcm: Firebase cloud messaging service	AJO Push Tracking Experience Event Schema
Channel Type	string	_experience > customerJourneyManagement > smsChannelContext > channelType	ChannelType will contain like : SMS, MMS , RCS etc.		AJO Push Tracking Experience Event Schema
SMS inbound Message	string	_experience > customerJourneyManagement > smsChannelContext > inboundMessage	SMS inbound reply, e.g. stop, start, subscribe, etc.		AJO Push Tracking Experience Event Schema
SMS inbound Number	string	_experience > customerJourneyManagement > smsChannelContext > inboundNumber	SMS inbound Number : Sender Id where the MO being received		AJO Push Tracking Experience Event Schema
SMS messageType	string	_experience > customerJourneyManagement > smsChannelContext > messageType	SMS provider, e.g. inbound, inboundReply or send		AJO Push Tracking Experience Event Schema
Original Timestamp	string	_experience > customerJourneyManagement > smsChannelContext > origTimestamp	Timestamp from Provider		AJO Push Tracking Experience Event Schema
Profile Phone Number	string	_experience > customerJourneyManagement > smsChannelContext > profileNumber	Phone Number from whihc we recevied the Inbound message		AJO Push Tracking Experience Event Schema
SMS Provider	string	_experience > customerJourneyManagement > smsChannelContext > smsProvider	SMS provider , e.g. sinch or twilio	sinch: Sinch sms provider infobip: Twilio sms provider twilio: Twilio sms provider vibes: Vibes sms Provider	AJO Push Tracking Experience Event Schema
Status	object	_experience > customerJourneyManagement > smsChannelContext > status	Status section containing provider feedback details.		AJO Push Tracking Experience Event Schema
Feedback Status	string	_experience > customerJourneyManagement > smsChannelContext > status > feedbackStatus	Actual feedback status (mapped to standard enum).	error: Message processing failed exclude: Message profile filtered out sent: Message sent bounce: Message bounced delay: Message delayed duplicate: Duplicate message skipped denylist: Invalid destination skipped delivered: Message Delivered unknown: Unknown feedback status	AJO Push Tracking Experience Event Schema
Message	string	_experience > customerJourneyManagement > smsChannelContext > status > message	Message from the SMS provider, either success or failure.		AJO Push Tracking Experience Event Schema
Provider Feedback Status	string	_experience > customerJourneyManagement > smsChannelContext > status > providerFeedbackStatus	Status as reported by the SMS provider (e.g. DeliveredToTerminal), before mapping.		AJO Push Tracking Experience Event Schema
Channel Type	string	_experience > customerJourneyManagement > whatsAppChannelContext > channelType	whatsApp ChannelType will contain like : Utility,Marketing,Promotional.		AJO Push Tracking Experience Event Schema
whatsApp Inbound Message	string	_experience > customerJourneyManagement > whatsAppChannelContext > inboundMessage	whatsApp inbound reply, e.g. stop, start, subscribe, etc.		AJO Push Tracking Experience Event Schema
whatsApp Inbound Number	string	_experience > customerJourneyManagement > whatsAppChannelContext > inboundNumber	whatsApp inbound Number : Sender Id where the MO being received		AJO Push Tracking Experience Event Schema
Selected Description	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveSelectedDescription	Description of the Selected WhatsApp interactive message		AJO Push Tracking Experience Event Schema
ID of the selected option from WhatsApp	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveSelectedID	ID of the selected option from WhatsApp		AJO Push Tracking Experience Event Schema
User-selected title from WhatsApp	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveSelectedTitle	User-selected title from WhatsApp		AJO Push Tracking Experience Event Schema
Interactive type from WhatsApp	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveType	Interactive type from WhatsApp message — options include: list reply, button reply, and button.		AJO Push Tracking Experience Event Schema
whatsApp Message Type	string	_experience > customerJourneyManagement > whatsAppChannelContext > messageType	whatsApp Message Type, e.g. templateBased,response		AJO Push Tracking Experience Event Schema
Original Timestamp	string	_experience > customerJourneyManagement > whatsAppChannelContext > origTimestamp	Timestamp from Meta / WhatsApp		AJO Push Tracking Experience Event Schema
Profile Phone Number	string	_experience > customerJourneyManagement > whatsAppChannelContext > profileNumber	Phone Number from whihc we recevied the Inbound message		AJO Push Tracking Experience Event Schema
Response Action Type	string	_experience > customerJourneyManagement > whatsAppChannelContext > reactionActionName	Type of response action from WhatsApp - react, unreact, or reply		AJO Push Tracking Experience Event Schema
Response Content	string	_experience > customerJourneyManagement > whatsAppChannelContext > reactionEvent	Content of the user response - emoji for reactions, or message text for replies to a specific message		AJO Push Tracking Experience Event Schema
Original Message ID	string	_experience > customerJourneyManagement > whatsAppChannelContext > reactionMessageID	ID of the original message being responded to (for reactions or replies)		AJO Push Tracking Experience Event Schema
Status	object	_experience > customerJourneyManagement > whatsAppChannelContext > status	Status section containing provider feedback details.		AJO Push Tracking Experience Event Schema
Feedback Status	string	_experience > customerJourneyManagement > whatsAppChannelContext > status > feedbackStatus	Actual feedback status (mapped to standard enum). Not the raw provider status.	error: Message processing failed exclude: Message profile filtered out sent: Message sent bounce: Message bounced delay: Message delayed duplicate: Duplicate message skipped denylist: Invalid destination skipped delivered: Message Delivered unknown: Unknown feedback status	AJO Push Tracking Experience Event Schema
Message	string	_experience > customerJourneyManagement > whatsAppChannelContext > status > message	Message from the WhatsApp provider, either success or failure.		AJO Push Tracking Experience Event Schema
Provider Feedback Status	string	_experience > customerJourneyManagement > whatsAppChannelContext > status > providerFeedbackStatus	Status as reported by the WhatsApp provider (e.g. DeliveredToTerminal), before mapping.		AJO Push Tracking Experience Event Schema
Channel Type	string	_experience > decisioning > channelType	The channel type for all propositions in this event.	code: Code-based Experience email: Email sms: SMS directMail: Direct Mail push: Push web: Web whatsApp: WhatsApp contentCard: Content Card inapp: In-App Messaging	AJO Push Tracking Experience Event Schema
ExD Decision Event Identifier	string	_experience > decisioning > exdRequestID	The unique identifier of the ExD decision event per request.		AJO Push Tracking Experience Event Schema
Proposition Action	object	_experience > decisioning > propositionAction	The specific element that was interacted with which caused the proposition event to be triggered.		AJO Push Tracking Experience Event Schema
id	string	_experience > decisioning > propositionAction > id	The customer generated id of the element with which the end-user interacted.		AJO Push Tracking Experience Event Schema
label	string	_experience > decisioning > propositionAction > label	The customer generated display name of the element with which the end-user interacted.		AJO Push Tracking Experience Event Schema
reason	string	_experience > decisioning > propositionAction > reason	The reason due to which an event was suppressed		AJO Push Tracking Experience Event Schema
tokens	array	_experience > decisioning > propositionAction > tokens	Application-generated metadata associated with the element with which the end-user interacted.		AJO Push Tracking Experience Event Schema
Proposition Event	object	_experience > decisioning > propositionEventType	A record of how the user interacted with the proposition. All propositions recorded on this event will be associated with the same event that is recorded here.		AJO Push Tracking Experience Event Schema
decision	integer	_experience > decisioning > propositionEventType > decision	Proposition was offered to the client. This does not guarantee the proposition arrived or was displayed to the user.		AJO Push Tracking Experience Event Schema
dismiss	integer	_experience > decisioning > propositionEventType > dismiss	User dismissed or rejected the proposition without any other direct interaction.		AJO Push Tracking Experience Event Schema
display	integer	_experience > decisioning > propositionEventType > display	Proposition was displayed to the user.		AJO Push Tracking Experience Event Schema
interact	integer	_experience > decisioning > propositionEventType > interact	User interacted with the proposition, usually in a positive way.		AJO Push Tracking Experience Event Schema
send	integer	_experience > decisioning > propositionEventType > send	Proposition was sent to the client. This does not guarantee the proposition arrived or was displayed to the user.		AJO Push Tracking Experience Event Schema
suppressDisplay	integer	_experience > decisioning > propositionEventType > suppressDisplay	Proposition was suppressed while displaying it to the client		AJO Push Tracking Experience Event Schema
suppressSend	integer	_experience > decisioning > propositionEventType > suppressSend	Proposition was suppressed while sending it to the client		AJO Push Tracking Experience Event Schema
trigger	integer	_experience > decisioning > propositionEventType > trigger	Proposition was chosen to be displayed by the client SDK. Other factors may prevent it from actually being displayed.		AJO Push Tracking Experience Event Schema
unsubscribe	integer	_experience > decisioning > propositionEventType > unsubscribe	User has requested to not be shown the proposition in the future.		AJO Push Tracking Experience Event Schema
Involved Propositions	array	_experience > decisioning > propositions	An array of decision propositions that contributed to the experience event. The experience event is attributed (at least partially) to those prior decisions/propositions. An individual profile's proposition-response history is maintained with these decision identifiers.		AJO Push Tracking Experience Event Schema
Decision Event Details (deprecated)	object	_experience > decisioning > propositions > items > decisionEventDetails	A snapshot of properties from the decision event when it occured. (deprecated)		AJO Push Tracking Experience Event Schema
Algorithm Reference	string	_experience > decisioning > propositions > items > decisionEventDetails > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO Push Tracking Experience Event Schema
Experience Reference	string	_experience > decisioning > propositions > items > decisionEventDetails > experienceID	Unique identifier for the proposition's content. Recipients of propositions with the same value will receive the same content experience in the targeted placements. Moreover, propositions with the same value to the same user mean that the content of the propositions has not changed. Propositions with values indicate that the decision selections are different and a different experience resulted from the decision. Note that adding a placement to the decision scope always changes the experience value.		AJO Push Tracking Experience Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > decisionEventDetails > trafficType	The class of algorithm/policy that was used to serve this decision. Contextual indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO Push Tracking Experience Event Schema
Decision Event Identifier (deprecated)	string	_experience > decisioning > propositions > items > decisionEventID	The unique identifier of the decision event that proposed the 'items' (options). For a given decision request and profile identity the output of the decision is a unique event. If a decision is requested again for the same profile and the output are the same options, it is still considered a different proposition with a unique event ID. Multiple propositions can be associated with the same decision event. See https://ns.adobe.com/experience/decisioning/proposition. (deprecated)		AJO Push Tracking Experience Event Schema
Decision Event Scope (deprecated)	string	_experience > decisioning > propositions > items > decisionScope	The scope that is associated with the decision. This is the name of the scope that was in the request when the decision was made. See https://ns.adobe.com/experience/decisioning/scope-details.(deprecated)		AJO Push Tracking Experience Event Schema
Decision Event Scope Details (deprecated)	object	_experience > decisioning > propositions > items > decisionScopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst. (deprecated)		AJO Push Tracking Experience Event Schema
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > decisionScopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		AJO Push Tracking Experience Event Schema
Activity ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		AJO Push Tracking Experience Event Schema
Activity End Date and Time	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		AJO Push Tracking Experience Event Schema
Fallback Option	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		AJO Push Tracking Experience Event Schema
Activity Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > id	A unique, immutable identifier for the decision activity.		AJO Push Tracking Experience Event Schema
Matches action surfaces from the activity	array	_experience > decisioning > propositions > items > decisionScopeDetails > activity > matchedSurfaces	The activity surfaces that matches the request surfaces captured for reporting		AJO Push Tracking Experience Event Schema
Activity Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		AJO Push Tracking Experience Event Schema
Activity Priority	integer	_experience > decisioning > propositions > items > decisionScopeDetails > activity > priority	Priority set for the activity during publication.		AJO Push Tracking Experience Event Schema
Activity Start Date and Time	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		AJO Push Tracking Experience Event Schema
Scope Details Characteristics	object	_experience > decisioning > propositions > items > decisionScopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		AJO Push Tracking Experience Event Schema
Correlation Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		AJO Push Tracking Experience Event Schema
Decision Policy	object	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy	The decision policy used to make the decision.		AJO Push Tracking Experience Event Schema
Decision Policy ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy > _repo > etag	The revision that the decision policy object was at when the snapshot was taken.		AJO Push Tracking Experience Event Schema
Decision Policy Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy > id	A unique identifier for the decision policy.		AJO Push Tracking Experience Event Schema
Decision Policy Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy > name	The decision policy name		AJO Push Tracking Experience Event Schema
Decision Provider	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		AJO Push Tracking Experience Event Schema
Selected Experience Option	object	_experience > decisioning > propositions > items > decisionScopeDetails > experience	The experience that was selected when the decision was made.		AJO Push Tracking Experience Event Schema
Experience Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > experience > id	A unique identifier for the decision option.		AJO Push Tracking Experience Event Schema
Decision Scope Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		AJO Push Tracking Experience Event Schema
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		AJO Push Tracking Experience Event Schema
Event observation	object	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		AJO Push Tracking Experience Event Schema
Field name	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		AJO Push Tracking Experience Event Schema
Mapping type	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	AJO Push Tracking Experience Event Schema
Observation mapping	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		AJO Push Tracking Experience Event Schema
Interaction outcome measurement	object	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		AJO Push Tracking Experience Event Schema
Outcome identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		AJO Push Tracking Experience Event Schema
Outcome property path	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		AJO Push Tracking Experience Event Schema
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > decisionScopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		AJO Push Tracking Experience Event Schema
Placement ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		AJO Push Tracking Experience Event Schema
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		AJO Push Tracking Experience Event Schema
Placement Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > id	A unique identifier for the decision placement.		AJO Push Tracking Experience Event Schema
Placement Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		AJO Push Tracking Experience Event Schema
Scope Rank	integer	_experience > decisioning > propositions > items > decisionScopeDetails > rank	The ordinal, relative rank associated with the activity amongst all activities that have been selected, qualified and prioritized.		AJO Push Tracking Experience Event Schema
Strategy Step Details	array	_experience > decisioning > propositions > items > decisionScopeDetails > strategies	The steps that were executed when the decision was made.		AJO Push Tracking Experience Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO Push Tracking Experience Event Schema
Execution Step	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	AJO Push Tracking Experience Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		AJO Push Tracking Experience Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO Push Tracking Experience Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		AJO Push Tracking Experience Event Schema
Decision Proposition Identifier	string	_experience > decisioning > propositions > items > id	The unique identifier of the proposition that originally contained the decision options that are being acted upon (see the corresponding 'items' field in this object). When this identifier is present, direct attribution is given to a unique proposition. If the identifier is missing, the action for the items could not be assiciated with a unique proposition.		AJO Push Tracking Experience Event Schema
Selected Options	array	_experience > decisioning > propositions > items > items	One or more of the previously proposed options that this experience event is related to. Those items were returned as output of the decision for a requested scope and are now part of an interaction. For instance, if the decision returned five proposed videos to watch and the user selected two in a "Save For Later" interaction, then this experience event could record the user's reaction with an event type "custom.savedToWatchLater" and list the two selected videos in the 'items' array.		AJO Push Tracking Experience Event Schema
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsProfile > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO Push Tracking Experience Event Schema
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsTotal > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO Push Tracking Experience Event Schema
Decision Option ETag	string	_experience > decisioning > propositions > items > items > items > _repo > etag	The revision that the decision option object was at when the snapshot was taken.		AJO Push Tracking Experience Event Schema
Decision Option Characteristics	object	_experience > decisioning > propositions > items > items > items > characteristics	Additional properties or attributes belonging to this particular decision option. Different instances can have different characteristics (keys in the map). The characteristics are name value pairs used to distinguish one decision option from others. Characteristics are used as values in content that represents this decision option and as features to analyze and optimize the performance of an option. When every instance has the same attribute or property, that aspect should be modeled as an extension schema that derives from decision option detail.		AJO Push Tracking Experience Event Schema
Decision Option Identifier	string	_experience > decisioning > propositions > items > items > items > id	A unique identifier for the decision option.		AJO Push Tracking Experience Event Schema
Item Selection	object	_experience > decisioning > propositions > items > items > items > itemSelection	The detail of an item selection of which the item was proposed.		AJO Push Tracking Experience Event Schema
Ranking Detail	object	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail	Ranking detail of a decisioning item.		AJO Push Tracking Experience Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO Push Tracking Experience Event Schema
Execution Step	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	AJO Push Tracking Experience Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		AJO Push Tracking Experience Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO Push Tracking Experience Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		AJO Push Tracking Experience Event Schema
Selection Detail	object	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail	Selection detail of a decisioning item.		AJO Push Tracking Experience Event Schema
Selection Type	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > selectionType	Selection type. The type of selection of which the item was derived from.	selectionStrategy: Selection Strategy fallback: Fallback Item manual: Manual Item	AJO Push Tracking Experience Event Schema
Decision Option Strategy ID	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > strategyID	Strategy ID. The strategy identifier of which the item was derived from.		AJO Push Tracking Experience Event Schema
Strategy Name	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > strategyName	Strategy name. The strategy name of which the item was derived from.		AJO Push Tracking Experience Event Schema
Selection Version	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > version	Selection version. The version of which the item was derived from.		AJO Push Tracking Experience Event Schema
Decision Option Name	string	_experience > decisioning > propositions > items > items > items > name	Option name. The name is displayed in various user interfaces.		AJO Push Tracking Experience Event Schema
Option Content	object	_experience > decisioning > propositions > items > items > items > optionContent	Additional properties or attributes related to offer content		AJO Push Tracking Experience Event Schema
Content Component Type	string	_experience > decisioning > propositions > items > items > items > optionContent > _type	Content Component Type. An enumerated set of URIs where each value maps to a type given to the content component. Some consumers of the content representations are expecting the @type value to be a reference to schema that describes additional properties of the content component.		AJO Push Tracking Experience Event Schema
Format	string	_experience > decisioning > propositions > items > items > items > optionContent > _dc > format	The physical or digital manifestation of the resource. Typically, Format should include the media-type of the resource. Format may be used to determine the software, hardware or other equipment needed to display or operate the resource. Recommended best practice is to select a value from a controlled vocabulary (for example, the list of [Internet Media Types](http://www.iana.org/ assignments/media-types/) defining computer media formats).		AJO Push Tracking Experience Event Schema
Language	array	_experience > decisioning > propositions > items > items > items > optionContent > _dc > language	The language or languages of the resource. Languages are specified in language code as defined in [IETF RFC 3066](https://www.ietf.org/rfc/rfc3066.txt), which is part of BCP 47, which is used elsewhere in XDM.		AJO Push Tracking Experience Event Schema
Decision Option Score	number	_experience > decisioning > propositions > items > items > items > score	Calcuated value for that option in the context of a single scope. The value is only available if a score was calculated.		AJO Push Tracking Experience Event Schema
Decision Option Selection ID	string	_experience > decisioning > propositions > items > items > items > selectionID	Option selection ID. The selectionID of which the item was derived from.		AJO Push Tracking Experience Event Schema
Decision Option Selection Type	string	_experience > decisioning > propositions > items > items > items > selectionType	Option selection type. The selection type of which the item was derived from.		AJO Push Tracking Experience Event Schema
Decision Option Tags	array	_experience > decisioning > propositions > items > items > items > tags	The set of tags associated with this option. The tags are used indicate catetoegies (dimensions) that the option belonged to at the time the proposition was made.		AJO Push Tracking Experience Event Schema
Decision Option Tracking Token	string	_experience > decisioning > propositions > items > items > items > trackingToken	Option tracking token. The unique token pertains to the event of which the item event was derived from.		AJO Push Tracking Experience Event Schema
Decision Scope	string	_experience > decisioning > propositions > items > scope	The scope that is associated with the decision. This is the name of the scope that was in the request when the decision was made.		AJO Push Tracking Experience Event Schema
Decision Scope Snapshot	object	_experience > decisioning > propositions > items > scopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst.		AJO Push Tracking Experience Event Schema
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		AJO Push Tracking Experience Event Schema
Activity ETag	string	_experience > decisioning > propositions > items > scopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		AJO Push Tracking Experience Event Schema
Activity End Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		AJO Push Tracking Experience Event Schema
Fallback Option	string	_experience > decisioning > propositions > items > scopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		AJO Push Tracking Experience Event Schema
Activity Identifier	string	_experience > decisioning > propositions > items > scopeDetails > activity > id	A unique, immutable identifier for the decision activity.		AJO Push Tracking Experience Event Schema
Matches action surfaces from the activity	array	_experience > decisioning > propositions > items > scopeDetails > activity > matchedSurfaces	The activity surfaces that matches the request surfaces captured for reporting		AJO Push Tracking Experience Event Schema
Activity Name	string	_experience > decisioning > propositions > items > scopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		AJO Push Tracking Experience Event Schema
Activity Priority	integer	_experience > decisioning > propositions > items > scopeDetails > activity > priority	Priority set for the activity during publication.		AJO Push Tracking Experience Event Schema
Activity Start Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		AJO Push Tracking Experience Event Schema
Scope Details Characteristics	object	_experience > decisioning > propositions > items > scopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		AJO Push Tracking Experience Event Schema
Correlation Identifier	string	_experience > decisioning > propositions > items > scopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		AJO Push Tracking Experience Event Schema
Decision Policy	object	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy	The decision policy used to make the decision.		AJO Push Tracking Experience Event Schema
Decision Policy ETag	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > _repo > etag	The revision that the decision policy object was at when the snapshot was taken.		AJO Push Tracking Experience Event Schema
Decision Policy Identifier	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > id	A unique identifier for the decision policy.		AJO Push Tracking Experience Event Schema
Decision Policy Name	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > name	The decision policy name		AJO Push Tracking Experience Event Schema
Decision Provider	string	_experience > decisioning > propositions > items > scopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		AJO Push Tracking Experience Event Schema
Selected Experience Option	object	_experience > decisioning > propositions > items > scopeDetails > experience	The experience that was selected when the decision was made.		AJO Push Tracking Experience Event Schema
Experience Identifier	string	_experience > decisioning > propositions > items > scopeDetails > experience > id	A unique identifier for the decision option.		AJO Push Tracking Experience Event Schema
Decision Scope Identifier	string	_experience > decisioning > propositions > items > scopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		AJO Push Tracking Experience Event Schema
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		AJO Push Tracking Experience Event Schema
Event observation	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		AJO Push Tracking Experience Event Schema
Field name	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		AJO Push Tracking Experience Event Schema
Mapping type	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	AJO Push Tracking Experience Event Schema
Observation mapping	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		AJO Push Tracking Experience Event Schema
Interaction outcome measurement	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		AJO Push Tracking Experience Event Schema
Outcome identifier	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		AJO Push Tracking Experience Event Schema
Outcome property path	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		AJO Push Tracking Experience Event Schema
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		AJO Push Tracking Experience Event Schema
Placement ETag	string	_experience > decisioning > propositions > items > scopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		AJO Push Tracking Experience Event Schema
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		AJO Push Tracking Experience Event Schema
Placement Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > id	A unique identifier for the decision placement.		AJO Push Tracking Experience Event Schema
Placement Name	string	_experience > decisioning > propositions > items > scopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		AJO Push Tracking Experience Event Schema
Scope Rank	integer	_experience > decisioning > propositions > items > scopeDetails > rank	The ordinal, relative rank associated with the activity amongst all activities that have been selected, qualified and prioritized.		AJO Push Tracking Experience Event Schema
Strategy Step Details	array	_experience > decisioning > propositions > items > scopeDetails > strategies	The steps that were executed when the decision was made.		AJO Push Tracking Experience Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO Push Tracking Experience Event Schema
Execution Step	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	AJO Push Tracking Experience Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		AJO Push Tracking Experience Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO Push Tracking Experience Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		AJO Push Tracking Experience Event Schema
Application	object	application	This fieldgroup is used to capture application information related to an ExperienceEvent, including the name of the application, app version, installs, launches, crashes, and closures. It could be either the application targeted by the event like the send of a push notification or the application originating the event such as a click, or a login.		AJO Push Tracking Experience Event Schema
Language	string	application > _dc > language	The language of the application to represent the user's linguistic, geographical, or cultural preferences for data presentation. Languages are specified in language code as defined in [IETF RFC 3066](https://www.ietf.org/rfc/rfc3066.txt), which is part of BCP 47, which is used elsewhere in XDM.		AJO Push Tracking Experience Event Schema
Unique Identifier	string	application > applicationCloses > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO Push Tracking Experience Event Schema
Close Type	string	application > closeType	Type of application close, sent on application isClose. Type is 'close' on graceful termination of an application, or 'unknown' when application termination source is unknown.	close: Close unknown: Unknown	AJO Push Tracking Experience Event Schema
Unique Identifier	string	application > crashes > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO Push Tracking Experience Event Schema
Unique Identifier	string	application > featureUsages > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO Push Tracking Experience Event Schema
Unique Identifier	string	application > firstLaunches > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO Push Tracking Experience Event Schema
Application Identifier	string	application > id	Identifier of the application.		AJO Push Tracking Experience Event Schema
Unique Identifier	string	application > installs > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO Push Tracking Experience Event Schema
Is Close	boolean	application > isClose	Close of an application.		AJO Push Tracking Experience Event Schema
Is Install	boolean	application > isInstall	Install of an application.		AJO Push Tracking Experience Event Schema
Is Launch	boolean	application > isLaunch	Launch of an application.		AJO Push Tracking Experience Event Schema
Is Upgrade	boolean	application > isUpgrade	Upgrade of an application.		AJO Push Tracking Experience Event Schema
Unique Identifier	string	application > launches > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO Push Tracking Experience Event Schema
Name	string	application > name	Name of the application.		AJO Push Tracking Experience Event Schema
Session Length	integer	application > sessionLength	Length of the application session in seconds. Usually referred as the time the application was in foreground.		AJO Push Tracking Experience Event Schema
Unique Identifier	string	application > upgrades > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO Push Tracking Experience Event Schema
User Perspective	string	application > userPerspective	The perspective/physical relationship between the user and the app/brand at the time the event happened. The most common are the app being in the foreground with the user directly interacting with it vs the app being in the background and still generating events. Detached means the event was related to the app but didn't come directly from the app like the sending of an email or push notification from an external system. Understanding the perspective of the user in relation to the app helps with accuratly generating sessions as the majority of the time you will not want to include background and detached events as part of an active session.	foreground: Foreground background: Background detached: Detached	AJO Push Tracking Experience Event Schema
Version	string	application > version	Version of the application.		AJO Push Tracking Experience Event Schema
Device	object	device	An identified device, application or device browser instance that is trackable across sessions, normally by cookies.		AJO Push Tracking Experience Event Schema
Color depth	integer	device > colorDepth	The number of colors the display is able to represent.		AJO Push Tracking Experience Event Schema
Background Push Enabled Flag	boolean	device > isBackgroundPushEnabled	For devices like mobile , this tracks the system background push enabled permision status.		AJO Push Tracking Experience Event Schema
Location Enabled Flag	boolean	device > isLocationEnabled	Indicates whether or not the device has location services enabled.		AJO Push Tracking Experience Event Schema
Push Opt In Flag	boolean	device > isPushOptIn	Indicates whether or not the device opted-in to receive push notifications.		AJO Push Tracking Experience Event Schema
Location Permission	string	device > locationPermission	Tracks the device location permision attribute setting.	SYSTEM_LOCATION_DISABLED: System Location Disabled NOT_ALLOWED: Not Allowed ALWAYS_ALLOWED: Always Allowed FOREGROUND_ALLOWED: Foreground Allowed UNPROMPTED: Unprompted	AJO Push Tracking Experience Event Schema
Manufacturer	string	device > manufacturer	The name of the organization who owns the design and creation of the device, for example, 'Apple' is the manufacturer of the iPhone.		AJO Push Tracking Experience Event Schema
Model	string	device > model	The name of the model for the device. This is the common, human-readable, or marketing name for the device. For example, the 'iPhone 6S' is a particular model of mobile phone.		AJO Push Tracking Experience Event Schema
Model number	string	device > modelNumber	The unique model number designation assigned by the manufacturer for this device. Model numbers are not versions, but unique identifiers that identify a particular model configuration. While the model for a particular phone might be 'iPhone 6S' the model number would be 'A1633', or 'A1634' based on configuration at the time of sale.		AJO Push Tracking Experience Event Schema
Screen height	integer	device > screenHeight	The number of vertical pixels of the device's active display in the default orientation.		AJO Push Tracking Experience Event Schema
Screen orientation	string	device > screenOrientation	The current screen orientation such as "portrait" or "landscape".	portrait: Portrait landscape: Landscape	AJO Push Tracking Experience Event Schema
Screen width	integer	device > screenWidth	The number of horizontal pixels of the device's active display in the default orientation.		AJO Push Tracking Experience Event Schema
Type	string	device > type	Type of device being tracked.	mobile: Mobile tablet: Tablet desktop: Desktop ereader: E-reader gaming: Gaming console television: Television settop: Set-top box mediaplayer: Media player computers: Computers tv screens: TV screens	AJO Push Tracking Experience Event Schema
Type identifier	string	device > typeID	An identifier for the device. This may be an identifier from 'DeviceAtlas' or another service that identifies the hardware that is being used.		AJO Push Tracking Experience Event Schema
Type identifier service	string	device > typeIDService	The namespace of the service that is used to identify the device type.	https://ns.adobe.com/xdm/external/deviceatlas: DeviceAtlas https://ns.adobe.com/xdm/external/adobecampaign: Adobe Campaign	AJO Push Tracking Experience Event Schema
Environment	object	environment	Information about the surrounding situation the event observation occurred in, specifically detailing transitory information such as the network or software versions.		AJO Push Tracking Experience Event Schema
Language	string	environment > _dc > language	The language of the environment to represent the user's linguistic, geographical, or cultural preferences for data presentation. Languages are specified in language code as defined in [IETF RFC 3066](https://www.ietf.org/rfc/rfc3066.txt), which is part of BCP 47, which is used elsewhere in XDM.		AJO Push Tracking Experience Event Schema
Internet service provider	string	environment > ISP	The name of the user's internet service provider.		AJO Push Tracking Experience Event Schema
Browser details	object	environment > browserDetails	The browser specific details such as browser name, version, javascript version, user agent string, and accept language.		AJO Push Tracking Experience Event Schema
Accept language	string	environment > browserDetails > acceptLanguage	An IETF language tag (RFC 5646).		AJO Push Tracking Experience Event Schema
Allows cookies	boolean	environment > browserDetails > cookiesEnabled	The current user agent settings allow for the writing of cookies.'		AJO Push Tracking Experience Event Schema
Java enabled	boolean	environment > browserDetails > javaEnabled	If Java was enabled in the device this observation was made from.		AJO Push Tracking Experience Event Schema
JavaScript enabled	boolean	environment > browserDetails > javaScriptEnabled	If JavaScript was enabled in the device this observation was made from.		AJO Push Tracking Experience Event Schema
JavaScript version	string	environment > browserDetails > javaScriptVersion	The version of JavaScript supported during the observation.		AJO Push Tracking Experience Event Schema
Java version	string	environment > browserDetails > javaVersion	The version of Java supported during the observation.		AJO Push Tracking Experience Event Schema
Name	string	environment > browserDetails > name	The application or browser name.		AJO Push Tracking Experience Event Schema
Quicktime version	string	environment > browserDetails > quicktimeVersion	The version of Apple Quicktime supported during the observation.		AJO Push Tracking Experience Event Schema
Allows third-party cookies	boolean	environment > browserDetails > thirdPartyCookiesEnabled	If third-party cookies were enabled when this observation was made.		AJO Push Tracking Experience Event Schema
User agent	string	environment > browserDetails > userAgent	The HTTP user-agent string from the client request.		AJO Push Tracking Experience Event Schema
Platform architecture	string	environment > browserDetails > userAgentClientHints > architecture	The user agent's underlying CPU architecture (e.g., ARM, or x86).		AJO Push Tracking Experience Event Schema
Platform bitness	string	environment > browserDetails > userAgentClientHints > bitness	The user agent's underlying CPU architecture bitness (e.g., 32 or 64).		AJO Push Tracking Experience Event Schema
Brand	string	environment > browserDetails > userAgentClientHints > brands > items > brand	The user-agent's commercial name (e.g., cURL, Edge).		AJO Push Tracking Experience Event Schema
Significant version	string	environment > browserDetails > userAgentClientHints > brands > items > version	The marketing version which includes distinguishable web-exposed features (e.g., 72, 3, or 12.1), corresponding to the user-agent.		AJO Push Tracking Experience Event Schema
Mobileness	boolean	environment > browserDetails > userAgentClientHints > mobile	A boolean indicating if the user agent's device is a mobile device.		AJO Push Tracking Experience Event Schema
Model	string	environment > browserDetails > userAgentClientHints > model	The user agent's device model (e.g., Pixel 2 XL).		AJO Push Tracking Experience Event Schema
Platform	string	environment > browserDetails > userAgentClientHints > platform	The user agent's operating system's commercial name.		AJO Push Tracking Experience Event Schema
Platform version	string	environment > browserDetails > userAgentClientHints > platformVersion	The user agent's operating system's version (e.g., NT 6.0, 15, or 17G).		AJO Push Tracking Experience Event Schema
WoW64-ness	boolean	environment > browserDetails > userAgentClientHints > wow64	A boolean indicating if the user agent's binary is running in 32-bit mode on 64-bit Windows.		AJO Push Tracking Experience Event Schema
Vendor	string	environment > browserDetails > vendor	The application or browser vendor.		AJO Push Tracking Experience Event Schema
Version	string	environment > browserDetails > version	The application or browser version.		AJO Push Tracking Experience Event Schema
Viewport height	integer	environment > browserDetails > viewportHeight	The vertical size in pixels of the window the experience was displayed inside. For a web view event, the browser viewport height.		AJO Push Tracking Experience Event Schema
Viewport width	integer	environment > browserDetails > viewportWidth	The horizontal size in pixels of the window the experience was displayed inside. For a web view event, the browser viewport width.		AJO Push Tracking Experience Event Schema
Mobile network carrier	string	environment > carrier	A mobile network carrier or MNO, also known as a wireless service provider, wireless carrier, cellular company, or mobile network carrier, is a provider of services wireless communications that owns or controls all the elements necessary to sell and deliver services to an end user.		AJO Push Tracking Experience Event Schema
Color depth	integer	environment > colorDepth	The number of bits used for each color component of a single pixel.		AJO Push Tracking Experience Event Schema
Connection type	string	environment > connectionType	Internet connection type.	dialup: Dial-up isdn: ISDN bisdn: BISDN dsl: DSL cable: Cable wireless_wifi: Wireless wifi mobile: Mobile mobile_edge: Mobile Edge mobile_gprs: Mobile GPRS mobile_2g: Mobile 2G mobile_3g: Mobile 3G mobile_lte: Mobile LTE t1: T1 t3: T3 oc3: OC3 lan: LAN modem: Modem	AJO Push Tracking Experience Event Schema
Domain	string	environment > domain	The domain of the users ISP.		AJO Push Tracking Experience Event Schema
Duration	integer	environment > duration	The number of milliseconds that the user was on the screen.		AJO Push Tracking Experience Event Schema
IPv4	string	environment > ipV4	The numerical label assigned to a device participating in a computer network that uses the Internet Protocol for communication.		AJO Push Tracking Experience Event Schema
IPv6	string	environment > ipV6	The numerical label assigned to a device participating in a computer network that uses the Internet Protocol for communication.		AJO Push Tracking Experience Event Schema
Operating system	string	environment > operatingSystem	The name of the operating system used when the observation was made. The attribute should not contain any version information such as '10.5.3', but instead contain 'edition' designations such as 'Ultimate' or 'Professional'.		AJO Push Tracking Experience Event Schema
Operating system vendor	string	environment > operatingSystemVendor	The name of the operating system vendor used when the observation was made.		AJO Push Tracking Experience Event Schema
Operating system version	string	environment > operatingSystemVersion	The full version identifier for the operating system used when the observation was made. Versions are generally numerically composed but may be in a vendor defined format.		AJO Push Tracking Experience Event Schema
Previous Screen	string	environment > previousScreen	The frinedly name assigned to the screen the user was on prior to the viewedScreen.		AJO Push Tracking Experience Event Schema
Proxy type	string	environment > proxyType	The type of proxy used.	anonymous: Anonymous consumer-privacy: Consumer privacy corporate: Corporate edu: Education public: Public cloud: Cloud cloud-security: Cloud security dns: DNS vpn: VPN transparent: Transparent	AJO Push Tracking Experience Event Schema
Type	string	environment > type	The type of the application environment.	browser: Browser application: Application iot: Internet of things external: External system widget: Application extension	AJO Push Tracking Experience Event Schema
Viewed Screen	string	environment > viewedScreen	The friendly name assigned to the screen that the user was on.		AJO Push Tracking Experience Event Schema
Viewport height	integer	environment > viewportHeight	The vertical size in pixels of the window the experience was displayed inside. For a web view event, the browser viewport height.		AJO Push Tracking Experience Event Schema
Viewport width	integer	environment > viewportWidth	The horizontal size in pixels of the window the experience was displayed inside. For a web view event, the browser viewport width.		AJO Push Tracking Experience Event Schema
ExperienceEvent merge ID	string	eventMergeId	An ID to correlate or merge multiple Experience events together that are essentially the same event or should be merged. This is intended to be populated by the data producer prior to ingestion.		AJO Push Tracking Experience Event Schema
Event Type	string	eventType	The primary event type for this time-series record.	advertising.completes: Advertising Completes advertising.timePlayed: Advertising Time Played advertising.federated: Advertising Federated advertising.clicks: Advertising Clicks advertising.conversions: Advertising Conversions advertising.firstQuartiles: Advertising First Quartiles advertising.impressions: Advertising Impressions advertising.midpoints: Advertising Midpoints advertising.starts: Advertising Starts advertising.thirdQuartiles: Advertising Third Quartiles application.close: Application Close application.launch: Application Launch web.webpagedetails.pageViews: Web Webpagedetails Page Views web.webinteraction.linkClicks: Web Webinteraction Link Clicks web.formFilledOut: Web Form Filled Out commerce.checkouts: Commerce Checkouts commerce.productListAdds: Commerce Product List (Cart) Adds commerce.productListOpens: Commerce Product List (Cart) Opens commerce.productListRemovals: Commerce Product List (Cart) Removals commerce.productListReopens: Commerce Product List (Cart) Reopens commerce.productListViews: Commerce Product List (Cart) Views commerce.productViews: Commerce Product Views commerce.purchases: Commerce Purchases commerce.saveForLaters: Commerce Save For Laters commerce.backofficeOrderPlaced: Commerce Backoffice Order Placed commerce.backofficeOrderCancelled: Commerce Backoffice Order Cancelled commerce.backofficeOrderItemsShipped: Commerce Backoffice OrderItems Shipped commerce.backofficeCreditMemoIssued: Commerce Backoffice CreditMemo Issued commerce.backofficeShipmentCompleted: Commerce Backoffice Shipment Completed decisioning.propositionDisplay: Decisioning Proposition Display decisioning.propositionInteract: Decisioning Proposition Interact decisioning.propositionSend: Decisioning Proposition Send decisioning.propositionDismiss: Decisioning Proposition Dismiss decisioning.propositionTrigger: Decisioning Proposition Trigger delivery.feedback: Delivery Feedback message.feedback: Message Feedback message.tracking: Message Tracking message.renderingData: Message Rendering Data pushTracking.applicationOpened: Push Tracking Application Opened pushTracking.customAction: Push Tracking Custom Action listOperation.removeFromList: List Operation Remove From List listOperation.addToList: List Operation Add To List leadOperation.scoreChanged: Lead Operation Score Changed leadOperation.revenueStageChanged: Lead Operation Revenue Stage changed leadOperation.statusInCampaignProgressionChanged: Lead Operation Status In Campaign Progression Changed leadOperation.interestingMoment: Lead Operation Interesting Moment leadOperation.newLead: Lead Operation New Lead leadOperation.convertLead: Lead Operation Convert Lead leadOperation.callWebhook: Lead Operation Call Webhook leadOperation.changeEngagementCampaignCadence: Change Engagement Campaign Cadence leadOperation.addToCampaign: Lead Operation Add To Campaign leadOperation.changeCampaignStream: Lead Operation Change Campaign Stream leadOperation.mergeLeads: Lead Operation Merge Leads directMarketing.emailBounced: Direct Marketing Email Bounced directMarketing.emailBouncedSoft: Direct Marketing Email Bounced Soft directMarketing.emailDelivered: Direct Marketing Email Delivered directMarketing.emailUnsubscribed: Direct Marketing Email Unsubscribed directMarketing.emailOpened: Direct Marketing Email Opened directMarketing.emailClicked: Direct Marketing Email Clicked directMarketing.emailSent: Direct Marketing Email Sent opportunityEvent.removeFromOpportunity: Opportunity Event Remove From Opportunity opportunityEvent.addToOpportunity: Opportunity Event Add To Opportunity opportunityEvent.opportunityUpdated: Opportunity Event Opportunity Updated inappmessageTracking.dismiss: inapp message was dimissed inappmessageTracking.display: inapp message was displayed inappmessageTracking.interact: inapp message was interacted with media.ping: Media ping media.sessionStart: Media sessionStart media.play: Media play media.bufferStart: Media bufferStart media.pauseStart: Media pauseStart media.chapterStart: Media chapterStart media.chapterSkip: Media chapterSkip media.chapterComplete: Media chapterComplete media.adStart: Media adStart media.adSkip: Media adSkip media.adComplete: Media adComplete media.adBreakStart: Media adBreakStart media.adBreakComplete: Media adBreakComplete media.bitrateChange: Media bitrateChange media.error: Media error media.sessionComplete: Media sessionComplete media.sessionEnd: Media sessionEnd media.statesUpdate: Media statesUpdate media.downloaded: Media downloaded content media.customTracking: Media custom tracking location.entry: Location entry location.exit: Location exit	AJO Push Tracking Experience Event Schema
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		AJO Push Tracking Experience Event Schema
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO Push Tracking Experience Event Schema
Inapp Message Interaction Tracking Details	object	inappMessageTracking	Describes interaction with an inapp message.		AJO Push Tracking Experience Event Schema
Custom Action	string	inappMessageTracking > action	Identifier for custom action that the user triggered while interacting with the inapp message.		AJO Push Tracking Experience Event Schema
Place context	object	placeContext	The transient circumstances related to the observation. Examples include locale specific information such as weather, local time, traffic, day of the week, workday vs. holiday, and working hours.		AJO Push Tracking Experience Event Schema
Local time based on IP geolocation	string	placeContext > IPLocalTime	The local time using RFC3339 with a stated time zone offset such as "2001-07-04T12:08:56-07:00". An example formatting pattern is "yyyy-MM-dd'T'HH:mm:ssXXX".		AJO Push Tracking Experience Event Schema
Local time zone offset based on IP geolocation	integer	placeContext > IPLocalTimezoneOffset	The current, local time zone offset in minutes from UTC for the localTime in this object. This will include the current DST offset if applicable and it's calculated based on IP geolocation.		AJO Push Tracking Experience Event Schema
POI interaction	object	placeContext > POIinteraction	The point of interest (POI) interaction details.		AJO Push Tracking Experience Event Schema
POI detail	object	placeContext > POIinteraction > POIDetail	Detail of the POI that cause the event.		AJO Push Tracking Experience Event Schema
POI identity	string	placeContext > POIinteraction > POIDetail > POIID	The unique identifier of the POI.		AJO Push Tracking Experience Event Schema
Beacon interaction details	object	placeContext > POIinteraction > POIDetail > beaconInteractionDetails	Beacon details active for the POI interaction.		AJO Push Tracking Experience Event Schema
Beacon major	number	placeContext > POIinteraction > POIDetail > beaconInteractionDetails > beaconMajor	Major values identify and distinguish a group and unsigned integer values between 1 and 65,535.		AJO Push Tracking Experience Event Schema
Beacon Minor	number	placeContext > POIinteraction > POIDetail > beaconInteractionDetails > beaconMinor	Minor values identify and distinguish an individual and unsigned integer values between 1 and 65,535.		AJO Push Tracking Experience Event Schema
Proximity to beacon	string	placeContext > POIinteraction > POIDetail > beaconInteractionDetails > proximity	Estimated distance from the beacon.	immediate: Within a few centimeter. near: Within a couple of meters. far: Greater than 10 meters away. unknown: Not able to ascertain distance, signal likely very weak.	AJO Push Tracking Experience Event Schema
Proximity UUID	string	placeContext > POIinteraction > POIDetail > beaconInteractionDetails > proximityUUID	A proximity UUID (Universally Unique IDentifier) is a special type of identifier used to distinguish beacons in your network from all other beacons in networks outside your control. The proximity UUID is configured into a beacon, to be transmitted to mobile devices in range to identify an organizations beacons.		AJO Push Tracking Experience Event Schema
POI category	string	placeContext > POIinteraction > POIDetail > category	General category assigned for organizing the POIs by the administrator of POI definitions.		AJO Push Tracking Experience Event Schema
Distance to POI center	number	placeContext > POIinteraction > POIDetail > distanceToPOICenter	Estimated distance from the POI center in meters.		AJO Push Tracking Experience Event Schema
Geo interaction details	object	placeContext > POIinteraction > POIDetail > geoInteractionDetails	Geo details active for the POI interaction.		AJO Push Tracking Experience Event Schema
Geo device accuracy	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > deviceGeoAccuracy	The accuracy of the geo measuring device or mechanism, measured in meters.		AJO Push Tracking Experience Event Schema
Distance to center	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > distanceToCenter	Distance to center of geo in, case of a geo circle, measured in meters.		AJO Push Tracking Experience Event Schema
Geo shape	object	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape	Geo shape of the geo being interacted with.		AJO Push Tracking Experience Event Schema
Shape ID	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _id	The unique identifier of the shape.		AJO Push Tracking Experience Event Schema
Box	array	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > box	The area enclosed by the rectangle formed by two coordinates. The first coordinate is the lower corner and the second coordinate is the upper corner of a rectangle.		AJO Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > box > items > _id	The unique identifier of the coordinates.		AJO Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > box > items > _schema > description	A description of what the coordinates identify.		AJO Push Tracking Experience Event Schema
Elevation	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > box > items > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		AJO Push Tracking Experience Event Schema
Latitude	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > box > items > _schema > latitude	The signed vertical coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Longitude	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > box > items > _schema > longitude	The signed horizontal coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Circle	object	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > circle	A circular region with a specific radius centered on a geographic coordinate.		AJO Push Tracking Experience Event Schema
Identifier	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > circle > _id	The unique identifier of the circle.		AJO Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _id	The unique identifier of the coordinates.		AJO Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > description	A description of what the coordinates identify.		AJO Push Tracking Experience Event Schema
Elevation	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		AJO Push Tracking Experience Event Schema
Latitude	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > latitude	The signed vertical coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Longitude	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > longitude	The signed horizontal coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > description	A description of what the circle contains.		AJO Push Tracking Experience Event Schema
Radius	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > radius	The length of the radius of the circle. This value conforms to the WGS84 datum and is measured in meters.		AJO Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > description	A description of what the shape is defining.		AJO Push Tracking Experience Event Schema
Elevation	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > elevation	The specific or minimum elevation of the shape. This value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters. In combination with `ceiling`, this property can be used to express a three-dimensional bounding box for a location.		AJO Push Tracking Experience Event Schema
Polygon	array	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > polygon	A series of four or more coordinates where the first and final coordinates are identical. In schema.org, this is a plain text. In XDM, it is a structured array instead.		AJO Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _id	The unique identifier of the coordinates.		AJO Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > description	A description of what the coordinates identify.		AJO Push Tracking Experience Event Schema
Elevation	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		AJO Push Tracking Experience Event Schema
Latitude	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > latitude	The signed vertical coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Longitude	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > longitude	The signed horizontal coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Ceiling	number	placeContext > POIinteraction > POIDetail > geoInteractionDetails > geoShape > ceiling	The maximum elevation of the shape. Only valid when used in combination with `elevation`. This value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters. This value is not part of the schema.org spec. In combination with `elevation`, this property can be used to express a three-dimensional bounding box for a location.		AJO Push Tracking Experience Event Schema
Locating type	string	placeContext > POIinteraction > POIDetail > locatingType	Mechanism used to determine location.	beacon: Hardware beacon gps: Device GPS ip: IP to geo lookup ip+wifi: IP with wifi lookup wifi-triangulation: Wifi triangulation	AJO Push Tracking Experience Event Schema
POI metadata	object	placeContext > POIinteraction > POIDetail > metadata	metadata assigned to the POI by the administrator of the POI definitions.		AJO Push Tracking Experience Event Schema
Keyed List	array	placeContext > POIinteraction > POIDetail > metadata > list	List of keyed values.		AJO Push Tracking Experience Event Schema
Key	string	placeContext > POIinteraction > POIDetail > metadata > list > items > key	Key		AJO Push Tracking Experience Event Schema
Value	string	placeContext > POIinteraction > POIDetail > metadata > list > items > value	Value		AJO Push Tracking Experience Event Schema
POI name	string	placeContext > POIinteraction > POIDetail > name	The name given to the POI.		AJO Push Tracking Experience Event Schema
POI Identity	string	placeContext > POIinteraction > POIDetail > poiID	The unique identifier of the POI.		AJO Push Tracking Experience Event Schema
POI type	string	placeContext > POIinteraction > POIDetail > type	The general type of the POI using a typing schema selected by the administrator of the POI definitions.		AJO Push Tracking Experience Event Schema
POI detail	object	placeContext > POIinteraction > poiDetail	Detail of the POI that cause the event.		AJO Push Tracking Experience Event Schema
POI identity	string	placeContext > POIinteraction > poiDetail > POIID	The unique identifier of the POI.		AJO Push Tracking Experience Event Schema
Beacon interaction details	object	placeContext > POIinteraction > poiDetail > beaconInteractionDetails	Beacon details active for the POI interaction.		AJO Push Tracking Experience Event Schema
Beacon major	number	placeContext > POIinteraction > poiDetail > beaconInteractionDetails > beaconMajor	Major values identify and distinguish a group and unsigned integer values between 1 and 65,535.		AJO Push Tracking Experience Event Schema
Beacon Minor	number	placeContext > POIinteraction > poiDetail > beaconInteractionDetails > beaconMinor	Minor values identify and distinguish an individual and unsigned integer values between 1 and 65,535.		AJO Push Tracking Experience Event Schema
Proximity to beacon	string	placeContext > POIinteraction > poiDetail > beaconInteractionDetails > proximity	Estimated distance from the beacon.	immediate: Within a few centimeter. near: Within a couple of meters. far: Greater than 10 meters away. unknown: Not able to ascertain distance, signal likely very weak.	AJO Push Tracking Experience Event Schema
Proximity UUID	string	placeContext > POIinteraction > poiDetail > beaconInteractionDetails > proximityUUID	A proximity UUID (Universally Unique IDentifier) is a special type of identifier used to distinguish beacons in your network from all other beacons in networks outside your control. The proximity UUID is configured into a beacon, to be transmitted to mobile devices in range to identify an organizations beacons.		AJO Push Tracking Experience Event Schema
POI category	string	placeContext > POIinteraction > poiDetail > category	General category assigned for organizing the POIs by the administrator of POI definitions.		AJO Push Tracking Experience Event Schema
Distance to POI center	number	placeContext > POIinteraction > poiDetail > distanceToPOICenter	Estimated distance from the POI center in meters.		AJO Push Tracking Experience Event Schema
Geo interaction details	object	placeContext > POIinteraction > poiDetail > geoInteractionDetails	Geo details active for the POI interaction.		AJO Push Tracking Experience Event Schema
Geo device accuracy	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > deviceGeoAccuracy	The accuracy of the geo measuring device or mechanism, measured in meters.		AJO Push Tracking Experience Event Schema
Distance to center	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > distanceToCenter	Distance to center of geo in, case of a geo circle, measured in meters.		AJO Push Tracking Experience Event Schema
Geo shape	object	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape	Geo shape of the geo being interacted with.		AJO Push Tracking Experience Event Schema
Shape ID	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _id	The unique identifier of the shape.		AJO Push Tracking Experience Event Schema
Box	array	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > box	The area enclosed by the rectangle formed by two coordinates. The first coordinate is the lower corner and the second coordinate is the upper corner of a rectangle.		AJO Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > box > items > _id	The unique identifier of the coordinates.		AJO Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > box > items > _schema > description	A description of what the coordinates identify.		AJO Push Tracking Experience Event Schema
Elevation	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > box > items > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		AJO Push Tracking Experience Event Schema
Latitude	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > box > items > _schema > latitude	The signed vertical coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Longitude	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > box > items > _schema > longitude	The signed horizontal coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Circle	object	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > circle	A circular region with a specific radius centered on a geographic coordinate.		AJO Push Tracking Experience Event Schema
Identifier	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > circle > _id	The unique identifier of the circle.		AJO Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _id	The unique identifier of the coordinates.		AJO Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > description	A description of what the coordinates identify.		AJO Push Tracking Experience Event Schema
Elevation	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		AJO Push Tracking Experience Event Schema
Latitude	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > latitude	The signed vertical coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Longitude	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > longitude	The signed horizontal coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > description	A description of what the circle contains.		AJO Push Tracking Experience Event Schema
Radius	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > circle > _schema > radius	The length of the radius of the circle. This value conforms to the WGS84 datum and is measured in meters.		AJO Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > description	A description of what the shape is defining.		AJO Push Tracking Experience Event Schema
Elevation	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > elevation	The specific or minimum elevation of the shape. This value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters. In combination with `ceiling`, this property can be used to express a three-dimensional bounding box for a location.		AJO Push Tracking Experience Event Schema
Polygon	array	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > polygon	A series of four or more coordinates where the first and final coordinates are identical. In schema.org, this is a plain text. In XDM, it is a structured array instead.		AJO Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _id	The unique identifier of the coordinates.		AJO Push Tracking Experience Event Schema
Description	string	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > description	A description of what the coordinates identify.		AJO Push Tracking Experience Event Schema
Elevation	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		AJO Push Tracking Experience Event Schema
Latitude	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > latitude	The signed vertical coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Longitude	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > longitude	The signed horizontal coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Ceiling	number	placeContext > POIinteraction > poiDetail > geoInteractionDetails > geoShape > ceiling	The maximum elevation of the shape. Only valid when used in combination with `elevation`. This value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters. This value is not part of the schema.org spec. In combination with `elevation`, this property can be used to express a three-dimensional bounding box for a location.		AJO Push Tracking Experience Event Schema
Locating type	string	placeContext > POIinteraction > poiDetail > locatingType	Mechanism used to determine location.	beacon: Hardware beacon gps: Device GPS ip: IP to geo lookup ip+wifi: IP with wifi lookup wifi-triangulation: Wifi triangulation	AJO Push Tracking Experience Event Schema
POI metadata	object	placeContext > POIinteraction > poiDetail > metadata	metadata assigned to the POI by the administrator of the POI definitions.		AJO Push Tracking Experience Event Schema
Keyed List	array	placeContext > POIinteraction > poiDetail > metadata > list	List of keyed values.		AJO Push Tracking Experience Event Schema
Key	string	placeContext > POIinteraction > poiDetail > metadata > list > items > key	Key		AJO Push Tracking Experience Event Schema
Value	string	placeContext > POIinteraction > poiDetail > metadata > list > items > value	Value		AJO Push Tracking Experience Event Schema
POI name	string	placeContext > POIinteraction > poiDetail > name	The name given to the POI.		AJO Push Tracking Experience Event Schema
POI Identity	string	placeContext > POIinteraction > poiDetail > poiID	The unique identifier of the POI.		AJO Push Tracking Experience Event Schema
POI type	string	placeContext > POIinteraction > poiDetail > type	The general type of the POI using a typing schema selected by the administrator of the POI definitions.		AJO Push Tracking Experience Event Schema
Unique Identifier	string	placeContext > POIinteraction > poiEntries > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO Push Tracking Experience Event Schema
Unique Identifier	string	placeContext > POIinteraction > poiExits > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO Push Tracking Experience Event Schema
POI detail	array	placeContext > activePOIs	Details of the points of interest (POIs) that cause the event.		AJO Push Tracking Experience Event Schema
POI identity	string	placeContext > activePOIs > items > POIID	The unique identifier of the POI.		AJO Push Tracking Experience Event Schema
Beacon interaction details	object	placeContext > activePOIs > items > beaconInteractionDetails	Beacon details active for the POI interaction.		AJO Push Tracking Experience Event Schema
Beacon major	number	placeContext > activePOIs > items > beaconInteractionDetails > beaconMajor	Major values identify and distinguish a group and unsigned integer values between 1 and 65,535.		AJO Push Tracking Experience Event Schema
Beacon Minor	number	placeContext > activePOIs > items > beaconInteractionDetails > beaconMinor	Minor values identify and distinguish an individual and unsigned integer values between 1 and 65,535.		AJO Push Tracking Experience Event Schema
Proximity to beacon	string	placeContext > activePOIs > items > beaconInteractionDetails > proximity	Estimated distance from the beacon.	immediate: Within a few centimeter. near: Within a couple of meters. far: Greater than 10 meters away. unknown: Not able to ascertain distance, signal likely very weak.	AJO Push Tracking Experience Event Schema
Proximity UUID	string	placeContext > activePOIs > items > beaconInteractionDetails > proximityUUID	A proximity UUID (Universally Unique IDentifier) is a special type of identifier used to distinguish beacons in your network from all other beacons in networks outside your control. The proximity UUID is configured into a beacon, to be transmitted to mobile devices in range to identify an organizations beacons.		AJO Push Tracking Experience Event Schema
POI category	string	placeContext > activePOIs > items > category	General category assigned for organizing the POIs by the administrator of POI definitions.		AJO Push Tracking Experience Event Schema
Distance to POI center	number	placeContext > activePOIs > items > distanceToPOICenter	Estimated distance from the POI center in meters.		AJO Push Tracking Experience Event Schema
Geo interaction details	object	placeContext > activePOIs > items > geoInteractionDetails	Geo details active for the POI interaction.		AJO Push Tracking Experience Event Schema
Geo device accuracy	number	placeContext > activePOIs > items > geoInteractionDetails > deviceGeoAccuracy	The accuracy of the geo measuring device or mechanism, measured in meters.		AJO Push Tracking Experience Event Schema
Distance to center	number	placeContext > activePOIs > items > geoInteractionDetails > distanceToCenter	Distance to center of geo in, case of a geo circle, measured in meters.		AJO Push Tracking Experience Event Schema
Geo shape	object	placeContext > activePOIs > items > geoInteractionDetails > geoShape	Geo shape of the geo being interacted with.		AJO Push Tracking Experience Event Schema
Shape ID	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _id	The unique identifier of the shape.		AJO Push Tracking Experience Event Schema
Box	array	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > box	The area enclosed by the rectangle formed by two coordinates. The first coordinate is the lower corner and the second coordinate is the upper corner of a rectangle.		AJO Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > box > items > _id	The unique identifier of the coordinates.		AJO Push Tracking Experience Event Schema
Description	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > box > items > _schema > description	A description of what the coordinates identify.		AJO Push Tracking Experience Event Schema
Elevation	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > box > items > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		AJO Push Tracking Experience Event Schema
Latitude	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > box > items > _schema > latitude	The signed vertical coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Longitude	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > box > items > _schema > longitude	The signed horizontal coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Circle	object	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > circle	A circular region with a specific radius centered on a geographic coordinate.		AJO Push Tracking Experience Event Schema
Identifier	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > circle > _id	The unique identifier of the circle.		AJO Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _id	The unique identifier of the coordinates.		AJO Push Tracking Experience Event Schema
Description	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > description	A description of what the coordinates identify.		AJO Push Tracking Experience Event Schema
Elevation	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		AJO Push Tracking Experience Event Schema
Latitude	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > latitude	The signed vertical coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Longitude	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > circle > _schema > coordinates > _schema > longitude	The signed horizontal coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Description	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > circle > _schema > description	A description of what the circle contains.		AJO Push Tracking Experience Event Schema
Radius	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > circle > _schema > radius	The length of the radius of the circle. This value conforms to the WGS84 datum and is measured in meters.		AJO Push Tracking Experience Event Schema
Description	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > description	A description of what the shape is defining.		AJO Push Tracking Experience Event Schema
Elevation	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > elevation	The specific or minimum elevation of the shape. This value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters. In combination with `ceiling`, this property can be used to express a three-dimensional bounding box for a location.		AJO Push Tracking Experience Event Schema
Polygon	array	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > polygon	A series of four or more coordinates where the first and final coordinates are identical. In schema.org, this is a plain text. In XDM, it is a structured array instead.		AJO Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > polygon > items > _id	The unique identifier of the coordinates.		AJO Push Tracking Experience Event Schema
Description	string	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > description	A description of what the coordinates identify.		AJO Push Tracking Experience Event Schema
Elevation	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		AJO Push Tracking Experience Event Schema
Latitude	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > latitude	The signed vertical coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Longitude	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > _schema > polygon > items > _schema > longitude	The signed horizontal coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Ceiling	number	placeContext > activePOIs > items > geoInteractionDetails > geoShape > ceiling	The maximum elevation of the shape. Only valid when used in combination with `elevation`. This value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters. This value is not part of the schema.org spec. In combination with `elevation`, this property can be used to express a three-dimensional bounding box for a location.		AJO Push Tracking Experience Event Schema
Locating type	string	placeContext > activePOIs > items > locatingType	Mechanism used to determine location.	beacon: Hardware beacon gps: Device GPS ip: IP to geo lookup ip+wifi: IP with wifi lookup wifi-triangulation: Wifi triangulation	AJO Push Tracking Experience Event Schema
POI metadata	object	placeContext > activePOIs > items > metadata	metadata assigned to the POI by the administrator of the POI definitions.		AJO Push Tracking Experience Event Schema
Keyed List	array	placeContext > activePOIs > items > metadata > list	List of keyed values.		AJO Push Tracking Experience Event Schema
Key	string	placeContext > activePOIs > items > metadata > list > items > key	Key		AJO Push Tracking Experience Event Schema
Value	string	placeContext > activePOIs > items > metadata > list > items > value	Value		AJO Push Tracking Experience Event Schema
POI name	string	placeContext > activePOIs > items > name	The name given to the POI.		AJO Push Tracking Experience Event Schema
POI Identity	string	placeContext > activePOIs > items > poiID	The unique identifier of the POI.		AJO Push Tracking Experience Event Schema
POI type	string	placeContext > activePOIs > items > type	The general type of the POI using a typing schema selected by the administrator of the POI definitions.		AJO Push Tracking Experience Event Schema
Geo	object	placeContext > geo	The geographic location where the experience was delivered.		AJO Push Tracking Experience Event Schema
Coordinates ID	string	placeContext > geo > _id	The unique identifier of the coordinates.		AJO Push Tracking Experience Event Schema
Description	string	placeContext > geo > _schema > description	A description of what the coordinates identify.		AJO Push Tracking Experience Event Schema
Elevation	number	placeContext > geo > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		AJO Push Tracking Experience Event Schema
Latitude	number	placeContext > geo > _schema > latitude	The signed vertical coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
Longitude	number	placeContext > geo > _schema > longitude	The signed horizontal coordinate of a geographic point.		AJO Push Tracking Experience Event Schema
City	string	placeContext > geo > city	The name of the city.		AJO Push Tracking Experience Event Schema
Country code	string	placeContext > geo > countryCode	The two-character [ISO 3166-1 alpha-2](https://datahub.io/core/country-list) code for the country.		AJO Push Tracking Experience Event Schema
Designated market area	integer	placeContext > geo > dmaID	The Nielsen media research designated market area.		AJO Push Tracking Experience Event Schema
Metropolitan statistical area	integer	placeContext > geo > msaID	The metropolitan statistical area in the United States where the observation occurred.		AJO Push Tracking Experience Event Schema
Postal code	string	placeContext > geo > postalCode	The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.		AJO Push Tracking Experience Event Schema
State or province	string	placeContext > geo > stateProvince	The state, or province portion of the observation. The format follows the [ISO 3166-2 (country and subdivision)][http://www.unece.org/cefact/locode/subdivisions.html] standard.		AJO Push Tracking Experience Event Schema
Iana Timezone	string	placeContext > ianaTimezone	Timezone of the device represented as a standard timezone string. https://en.wikipedia.org/wiki/List_of_tz_database_time_zones.		AJO Push Tracking Experience Event Schema
Local time	string	placeContext > localTime	The local time using RFC3339 with a stated time zone offset such as "2001-07-04T12:08:56-07:00". An example formatting pattern is "yyyy-MM-dd'T'HH:mm:ssXXX".		AJO Push Tracking Experience Event Schema
Local time zone offset	integer	placeContext > localTimezoneOffset	The current, local time zone offset in minutes from UTC for the localTime in this object. This will include the current DST offset if applicable.		AJO Push Tracking Experience Event Schema
Produced By	string	producedBy	Value that describes the producer of the event - suggested values would be 'self', 'system', 'salesRep', etc. Can be used to filter out certain producers if needed.	self: Self system: System salesRef: Sales Representative customerRep: Customer Representative	AJO Push Tracking Experience Event Schema
push notification tracking details	object	pushNotificationTracking	Describes interaction with a push notification.		AJO Push Tracking Experience Event Schema
custom action	object	pushNotificationTracking > customAction	End user clicked custom action in the push notification		AJO Push Tracking Experience Event Schema
action ID	string	pushNotificationTracking > customAction > actionID	user clicked custom action identifier		AJO Push Tracking Experience Event Schema
value	number	pushNotificationTracking > customAction > value	value associated with the custom action, if any		AJO Push Tracking Experience Event Schema
Is Launch	boolean	pushNotificationTracking > isLaunch	Indicates whether this push notification interaction launched the application.		AJO Push Tracking Experience Event Schema
Push Provider	string	pushNotificationTracking > pushProvider	Push provider, e.g. apns or fcm		AJO Push Tracking Experience Event Schema
Push Provider message ID	string	pushNotificationTracking > pushProviderMessageID	ID assigned to this notification as assigned by the push provider		AJO Push Tracking Experience Event Schema
Timestamp	string	timestamp	The time when an event or observation occurred.		AJO Push Tracking Experience Event Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the time-series event.		Journey Step Event schema for Journey Orchestration
Channel Type	string	_experience > decisioning > channelType	The channel type for all propositions in this event.	code: Code-based Experience email: Email sms: SMS directMail: Direct Mail push: Push web: Web whatsApp: WhatsApp contentCard: Content Card inapp: In-App Messaging	Journey Step Event schema for Journey Orchestration
ExD Decision Event Identifier	string	_experience > decisioning > exdRequestID	The unique identifier of the ExD decision event per request.		Journey Step Event schema for Journey Orchestration
Proposition Action	object	_experience > decisioning > propositionAction	The specific element that was interacted with which caused the proposition event to be triggered.		Journey Step Event schema for Journey Orchestration
id	string	_experience > decisioning > propositionAction > id	The customer generated id of the element with which the end-user interacted.		Journey Step Event schema for Journey Orchestration
label	string	_experience > decisioning > propositionAction > label	The customer generated display name of the element with which the end-user interacted.		Journey Step Event schema for Journey Orchestration
reason	string	_experience > decisioning > propositionAction > reason	The reason due to which an event was suppressed		Journey Step Event schema for Journey Orchestration
tokens	array	_experience > decisioning > propositionAction > tokens	Application-generated metadata associated with the element with which the end-user interacted.		Journey Step Event schema for Journey Orchestration
Proposition Event	object	_experience > decisioning > propositionEventType	A record of how the user interacted with the proposition. All propositions recorded on this event will be associated with the same event that is recorded here.		Journey Step Event schema for Journey Orchestration
decision	integer	_experience > decisioning > propositionEventType > decision	Proposition was offered to the client. This does not guarantee the proposition arrived or was displayed to the user.		Journey Step Event schema for Journey Orchestration
dismiss	integer	_experience > decisioning > propositionEventType > dismiss	User dismissed or rejected the proposition without any other direct interaction.		Journey Step Event schema for Journey Orchestration
display	integer	_experience > decisioning > propositionEventType > display	Proposition was displayed to the user.		Journey Step Event schema for Journey Orchestration
interact	integer	_experience > decisioning > propositionEventType > interact	User interacted with the proposition, usually in a positive way.		Journey Step Event schema for Journey Orchestration
send	integer	_experience > decisioning > propositionEventType > send	Proposition was sent to the client. This does not guarantee the proposition arrived or was displayed to the user.		Journey Step Event schema for Journey Orchestration
suppressDisplay	integer	_experience > decisioning > propositionEventType > suppressDisplay	Proposition was suppressed while displaying it to the client		Journey Step Event schema for Journey Orchestration
suppressSend	integer	_experience > decisioning > propositionEventType > suppressSend	Proposition was suppressed while sending it to the client		Journey Step Event schema for Journey Orchestration
trigger	integer	_experience > decisioning > propositionEventType > trigger	Proposition was chosen to be displayed by the client SDK. Other factors may prevent it from actually being displayed.		Journey Step Event schema for Journey Orchestration
unsubscribe	integer	_experience > decisioning > propositionEventType > unsubscribe	User has requested to not be shown the proposition in the future.		Journey Step Event schema for Journey Orchestration
Involved Propositions	array	_experience > decisioning > propositions	An array of decision propositions that contributed to the experience event. The experience event is attributed (at least partially) to those prior decisions/propositions. An individual profile's proposition-response history is maintained with these decision identifiers.		Journey Step Event schema for Journey Orchestration
Decision Event Details (deprecated)	object	_experience > decisioning > propositions > items > decisionEventDetails	A snapshot of properties from the decision event when it occured. (deprecated)		Journey Step Event schema for Journey Orchestration
Algorithm Reference	string	_experience > decisioning > propositions > items > decisionEventDetails > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		Journey Step Event schema for Journey Orchestration
Experience Reference	string	_experience > decisioning > propositions > items > decisionEventDetails > experienceID	Unique identifier for the proposition's content. Recipients of propositions with the same value will receive the same content experience in the targeted placements. Moreover, propositions with the same value to the same user mean that the content of the propositions has not changed. Propositions with values indicate that the decision selections are different and a different experience resulted from the decision. Note that adding a placement to the decision scope always changes the experience value.		Journey Step Event schema for Journey Orchestration
Traffic Type	string	_experience > decisioning > propositions > items > decisionEventDetails > trafficType	The class of algorithm/policy that was used to serve this decision. Contextual indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	Journey Step Event schema for Journey Orchestration
Decision Event Identifier (deprecated)	string	_experience > decisioning > propositions > items > decisionEventID	The unique identifier of the decision event that proposed the 'items' (options). For a given decision request and profile identity the output of the decision is a unique event. If a decision is requested again for the same profile and the output are the same options, it is still considered a different proposition with a unique event ID. Multiple propositions can be associated with the same decision event. See https://ns.adobe.com/experience/decisioning/proposition. (deprecated)		Journey Step Event schema for Journey Orchestration
Decision Event Scope (deprecated)	string	_experience > decisioning > propositions > items > decisionScope	The scope that is associated with the decision. This is the name of the scope that was in the request when the decision was made. See https://ns.adobe.com/experience/decisioning/scope-details.(deprecated)		Journey Step Event schema for Journey Orchestration
Decision Event Scope Details (deprecated)	object	_experience > decisioning > propositions > items > decisionScopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst. (deprecated)		Journey Step Event schema for Journey Orchestration
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > decisionScopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		Journey Step Event schema for Journey Orchestration
Activity ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		Journey Step Event schema for Journey Orchestration
Activity End Date and Time	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		Journey Step Event schema for Journey Orchestration
Fallback Option	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		Journey Step Event schema for Journey Orchestration
Activity Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > id	A unique, immutable identifier for the decision activity.		Journey Step Event schema for Journey Orchestration
Matches action surfaces from the activity	array	_experience > decisioning > propositions > items > decisionScopeDetails > activity > matchedSurfaces	The activity surfaces that matches the request surfaces captured for reporting		Journey Step Event schema for Journey Orchestration
Activity Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		Journey Step Event schema for Journey Orchestration
Activity Priority	integer	_experience > decisioning > propositions > items > decisionScopeDetails > activity > priority	Priority set for the activity during publication.		Journey Step Event schema for Journey Orchestration
Activity Start Date and Time	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		Journey Step Event schema for Journey Orchestration
Scope Details Characteristics	object	_experience > decisioning > propositions > items > decisionScopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		Journey Step Event schema for Journey Orchestration
Correlation Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		Journey Step Event schema for Journey Orchestration
Decision Policy	object	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy	The decision policy used to make the decision.		Journey Step Event schema for Journey Orchestration
Decision Policy ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy > _repo > etag	The revision that the decision policy object was at when the snapshot was taken.		Journey Step Event schema for Journey Orchestration
Decision Policy Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy > id	A unique identifier for the decision policy.		Journey Step Event schema for Journey Orchestration
Decision Policy Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy > name	The decision policy name		Journey Step Event schema for Journey Orchestration
Decision Provider	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		Journey Step Event schema for Journey Orchestration
Selected Experience Option	object	_experience > decisioning > propositions > items > decisionScopeDetails > experience	The experience that was selected when the decision was made.		Journey Step Event schema for Journey Orchestration
Experience Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > experience > id	A unique identifier for the decision option.		Journey Step Event schema for Journey Orchestration
Decision Scope Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		Journey Step Event schema for Journey Orchestration
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		Journey Step Event schema for Journey Orchestration
Event observation	object	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		Journey Step Event schema for Journey Orchestration
Field name	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		Journey Step Event schema for Journey Orchestration
Mapping type	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	Journey Step Event schema for Journey Orchestration
Observation mapping	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		Journey Step Event schema for Journey Orchestration
Interaction outcome measurement	object	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		Journey Step Event schema for Journey Orchestration
Outcome identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		Journey Step Event schema for Journey Orchestration
Outcome property path	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		Journey Step Event schema for Journey Orchestration
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > decisionScopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		Journey Step Event schema for Journey Orchestration
Placement ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		Journey Step Event schema for Journey Orchestration
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		Journey Step Event schema for Journey Orchestration
Placement Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > id	A unique identifier for the decision placement.		Journey Step Event schema for Journey Orchestration
Placement Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		Journey Step Event schema for Journey Orchestration
Scope Rank	integer	_experience > decisioning > propositions > items > decisionScopeDetails > rank	The ordinal, relative rank associated with the activity amongst all activities that have been selected, qualified and prioritized.		Journey Step Event schema for Journey Orchestration
Strategy Step Details	array	_experience > decisioning > propositions > items > decisionScopeDetails > strategies	The steps that were executed when the decision was made.		Journey Step Event schema for Journey Orchestration
Algorithm Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		Journey Step Event schema for Journey Orchestration
Execution Step	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	Journey Step Event schema for Journey Orchestration
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		Journey Step Event schema for Journey Orchestration
Traffic Type	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	Journey Step Event schema for Journey Orchestration
Treatment Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		Journey Step Event schema for Journey Orchestration
Decision Proposition Identifier	string	_experience > decisioning > propositions > items > id	The unique identifier of the proposition that originally contained the decision options that are being acted upon (see the corresponding 'items' field in this object). When this identifier is present, direct attribution is given to a unique proposition. If the identifier is missing, the action for the items could not be assiciated with a unique proposition.		Journey Step Event schema for Journey Orchestration
Selected Options	array	_experience > decisioning > propositions > items > items	One or more of the previously proposed options that this experience event is related to. Those items were returned as output of the decision for a requested scope and are now part of an interaction. For instance, if the decision returned five proposed videos to watch and the user selected two in a "Save For Later" interaction, then this experience event could record the user's reaction with an event type "custom.savedToWatchLater" and list the two selected videos in the 'items' array.		Journey Step Event schema for Journey Orchestration
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsProfile > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		Journey Step Event schema for Journey Orchestration
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsTotal > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		Journey Step Event schema for Journey Orchestration
Decision Option ETag	string	_experience > decisioning > propositions > items > items > items > _repo > etag	The revision that the decision option object was at when the snapshot was taken.		Journey Step Event schema for Journey Orchestration
Decision Option Characteristics	object	_experience > decisioning > propositions > items > items > items > characteristics	Additional properties or attributes belonging to this particular decision option. Different instances can have different characteristics (keys in the map). The characteristics are name value pairs used to distinguish one decision option from others. Characteristics are used as values in content that represents this decision option and as features to analyze and optimize the performance of an option. When every instance has the same attribute or property, that aspect should be modeled as an extension schema that derives from decision option detail.		Journey Step Event schema for Journey Orchestration
Decision Option Identifier	string	_experience > decisioning > propositions > items > items > items > id	A unique identifier for the decision option.		Journey Step Event schema for Journey Orchestration
Item Selection	object	_experience > decisioning > propositions > items > items > items > itemSelection	The detail of an item selection of which the item was proposed.		Journey Step Event schema for Journey Orchestration
Ranking Detail	object	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail	Ranking detail of a decisioning item.		Journey Step Event schema for Journey Orchestration
Algorithm Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		Journey Step Event schema for Journey Orchestration
Execution Step	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	Journey Step Event schema for Journey Orchestration
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		Journey Step Event schema for Journey Orchestration
Traffic Type	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	Journey Step Event schema for Journey Orchestration
Treatment Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		Journey Step Event schema for Journey Orchestration
Selection Detail	object	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail	Selection detail of a decisioning item.		Journey Step Event schema for Journey Orchestration
Selection Type	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > selectionType	Selection type. The type of selection of which the item was derived from.	selectionStrategy: Selection Strategy fallback: Fallback Item manual: Manual Item	Journey Step Event schema for Journey Orchestration
Decision Option Strategy ID	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > strategyID	Strategy ID. The strategy identifier of which the item was derived from.		Journey Step Event schema for Journey Orchestration
Strategy Name	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > strategyName	Strategy name. The strategy name of which the item was derived from.		Journey Step Event schema for Journey Orchestration
Selection Version	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > version	Selection version. The version of which the item was derived from.		Journey Step Event schema for Journey Orchestration
Decision Option Name	string	_experience > decisioning > propositions > items > items > items > name	Option name. The name is displayed in various user interfaces.		Journey Step Event schema for Journey Orchestration
Option Content	object	_experience > decisioning > propositions > items > items > items > optionContent	Additional properties or attributes related to offer content		Journey Step Event schema for Journey Orchestration
Content Component Type	string	_experience > decisioning > propositions > items > items > items > optionContent > _type	Content Component Type. An enumerated set of URIs where each value maps to a type given to the content component. Some consumers of the content representations are expecting the @type value to be a reference to schema that describes additional properties of the content component.		Journey Step Event schema for Journey Orchestration
Format	string	_experience > decisioning > propositions > items > items > items > optionContent > _dc > format	The physical or digital manifestation of the resource. Typically, Format should include the media-type of the resource. Format may be used to determine the software, hardware or other equipment needed to display or operate the resource. Recommended best practice is to select a value from a controlled vocabulary (for example, the list of [Internet Media Types](http://www.iana.org/ assignments/media-types/) defining computer media formats).		Journey Step Event schema for Journey Orchestration
Language	array	_experience > decisioning > propositions > items > items > items > optionContent > _dc > language	The language or languages of the resource. Languages are specified in language code as defined in [IETF RFC 3066](https://www.ietf.org/rfc/rfc3066.txt), which is part of BCP 47, which is used elsewhere in XDM.		Journey Step Event schema for Journey Orchestration
Decision Option Score	number	_experience > decisioning > propositions > items > items > items > score	Calcuated value for that option in the context of a single scope. The value is only available if a score was calculated.		Journey Step Event schema for Journey Orchestration
Decision Option Selection ID	string	_experience > decisioning > propositions > items > items > items > selectionID	Option selection ID. The selectionID of which the item was derived from.		Journey Step Event schema for Journey Orchestration
Decision Option Selection Type	string	_experience > decisioning > propositions > items > items > items > selectionType	Option selection type. The selection type of which the item was derived from.		Journey Step Event schema for Journey Orchestration
Decision Option Tags	array	_experience > decisioning > propositions > items > items > items > tags	The set of tags associated with this option. The tags are used indicate catetoegies (dimensions) that the option belonged to at the time the proposition was made.		Journey Step Event schema for Journey Orchestration
Decision Option Tracking Token	string	_experience > decisioning > propositions > items > items > items > trackingToken	Option tracking token. The unique token pertains to the event of which the item event was derived from.		Journey Step Event schema for Journey Orchestration
Decision Scope	string	_experience > decisioning > propositions > items > scope	The scope that is associated with the decision. This is the name of the scope that was in the request when the decision was made.		Journey Step Event schema for Journey Orchestration
Decision Scope Snapshot	object	_experience > decisioning > propositions > items > scopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst.		Journey Step Event schema for Journey Orchestration
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		Journey Step Event schema for Journey Orchestration
Activity ETag	string	_experience > decisioning > propositions > items > scopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		Journey Step Event schema for Journey Orchestration
Activity End Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		Journey Step Event schema for Journey Orchestration
Fallback Option	string	_experience > decisioning > propositions > items > scopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		Journey Step Event schema for Journey Orchestration
Activity Identifier	string	_experience > decisioning > propositions > items > scopeDetails > activity > id	A unique, immutable identifier for the decision activity.		Journey Step Event schema for Journey Orchestration
Matches action surfaces from the activity	array	_experience > decisioning > propositions > items > scopeDetails > activity > matchedSurfaces	The activity surfaces that matches the request surfaces captured for reporting		Journey Step Event schema for Journey Orchestration
Activity Name	string	_experience > decisioning > propositions > items > scopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		Journey Step Event schema for Journey Orchestration
Activity Priority	integer	_experience > decisioning > propositions > items > scopeDetails > activity > priority	Priority set for the activity during publication.		Journey Step Event schema for Journey Orchestration
Activity Start Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		Journey Step Event schema for Journey Orchestration
Scope Details Characteristics	object	_experience > decisioning > propositions > items > scopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		Journey Step Event schema for Journey Orchestration
Correlation Identifier	string	_experience > decisioning > propositions > items > scopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		Journey Step Event schema for Journey Orchestration
Decision Policy	object	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy	The decision policy used to make the decision.		Journey Step Event schema for Journey Orchestration
Decision Policy ETag	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > _repo > etag	The revision that the decision policy object was at when the snapshot was taken.		Journey Step Event schema for Journey Orchestration
Decision Policy Identifier	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > id	A unique identifier for the decision policy.		Journey Step Event schema for Journey Orchestration
Decision Policy Name	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > name	The decision policy name		Journey Step Event schema for Journey Orchestration
Decision Provider	string	_experience > decisioning > propositions > items > scopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		Journey Step Event schema for Journey Orchestration
Selected Experience Option	object	_experience > decisioning > propositions > items > scopeDetails > experience	The experience that was selected when the decision was made.		Journey Step Event schema for Journey Orchestration
Experience Identifier	string	_experience > decisioning > propositions > items > scopeDetails > experience > id	A unique identifier for the decision option.		Journey Step Event schema for Journey Orchestration
Decision Scope Identifier	string	_experience > decisioning > propositions > items > scopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		Journey Step Event schema for Journey Orchestration
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		Journey Step Event schema for Journey Orchestration
Event observation	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		Journey Step Event schema for Journey Orchestration
Field name	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		Journey Step Event schema for Journey Orchestration
Mapping type	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	Journey Step Event schema for Journey Orchestration
Observation mapping	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		Journey Step Event schema for Journey Orchestration
Interaction outcome measurement	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		Journey Step Event schema for Journey Orchestration
Outcome identifier	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		Journey Step Event schema for Journey Orchestration
Outcome property path	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		Journey Step Event schema for Journey Orchestration
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		Journey Step Event schema for Journey Orchestration
Placement ETag	string	_experience > decisioning > propositions > items > scopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		Journey Step Event schema for Journey Orchestration
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		Journey Step Event schema for Journey Orchestration
Placement Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > id	A unique identifier for the decision placement.		Journey Step Event schema for Journey Orchestration
Placement Name	string	_experience > decisioning > propositions > items > scopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		Journey Step Event schema for Journey Orchestration
Scope Rank	integer	_experience > decisioning > propositions > items > scopeDetails > rank	The ordinal, relative rank associated with the activity amongst all activities that have been selected, qualified and prioritized.		Journey Step Event schema for Journey Orchestration
Strategy Step Details	array	_experience > decisioning > propositions > items > scopeDetails > strategies	The steps that were executed when the decision was made.		Journey Step Event schema for Journey Orchestration
Algorithm Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		Journey Step Event schema for Journey Orchestration
Execution Step	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	Journey Step Event schema for Journey Orchestration
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		Journey Step Event schema for Journey Orchestration
Traffic Type	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	Journey Step Event schema for Journey Orchestration
Treatment Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		Journey Step Event schema for Journey Orchestration
Journey Orchestration debug related fields.	object	_experience > journeyOrchestration > debugInfo	This event is in relation with journey and describes the debug related fields		Journey Step Event schema for Journey Orchestration
logs(Map)	object	_experience > journeyOrchestration > debugInfo > logs	Useful for logging various information, for example logging a curl request/response.		Journey Step Event schema for Journey Orchestration
Values for capturing various information as logs, ex: curl request/response	string	_experience > journeyOrchestration > debugInfo > logs > additionalProperties	A logs map that can contain values of type string		Journey Step Event schema for Journey Orchestration
Request ID	string	_experience > journeyOrchestration > debugInfo > requestID	The request Id used by Journey Orchestration to track the flow of a request.		Journey Step Event schema for Journey Orchestration
ID	string	_experience > journeyOrchestration > journey > ID	Identifier for the given Journey.		Journey Step Event schema for Journey Orchestration
Description	string	_experience > journeyOrchestration > journey > description	Description of the Journey.		Journey Step Event schema for Journey Orchestration
Name	string	_experience > journeyOrchestration > journey > name	Name of the Journey.		Journey Step Event schema for Journey Orchestration
Version	string	_experience > journeyOrchestration > journey > version	Describes the Journey Version.		Journey Step Event schema for Journey Orchestration
Version ID	string	_experience > journeyOrchestration > journey > versionID	Identifier of the journey version. This id represents the identity of a journey. It's the last part of the journey's URL		Journey Step Event schema for Journey Orchestration
ID	string	_experience > journeyOrchestration > profile > ID	Profile identifier identifies the profile sent/used in a journey. E.g: foo@adobe.com.		Journey Step Event schema for Journey Orchestration
Namespace	string	_experience > journeyOrchestration > profile > namespace	This field describes the Namespace referenced by the Profile used in the Journey. E.g: Email, ECID		Journey Step Event schema for Journey Orchestration
Supplemental ID	string	_experience > journeyOrchestration > profile > supplementalID	Identity value corresponding to the supplemental namespace		Journey Step Event schema for Journey Orchestration
Supplemental Namespace	string	_experience > journeyOrchestration > profile > supplementalNamespace	Value of the supplemental namespace as part of the journey property		Journey Step Event schema for Journey Orchestration
Event Code	string	_experience > journeyOrchestration > serviceEvents > dispatcher > eventCode	The error code indicating the reason for corresponding eventType		Journey Step Event schema for Journey Orchestration
Event Code Reason	string	_experience > journeyOrchestration > serviceEvents > dispatcher > eventCodeReason	The reason for the corresponding eventCode, if any, so that it can be used for debugging or informational purposes.		Journey Step Event schema for Journey Orchestration
Event ID	string	_experience > journeyOrchestration > serviceEvents > dispatcher > eventID	The Event ID to which this event was mapped inside the controller.		Journey Step Event schema for Journey Orchestration
Event Type	string	_experience > journeyOrchestration > serviceEvents > dispatcher > eventType	The type of dispatcher service event like error, discard		Journey Step Event schema for Journey Orchestration
Projection ID	string	_experience > journeyOrchestration > serviceEvents > dispatcher > projectionID	The projection id of the segment being used in journey		Journey Step Event schema for Journey Orchestration
Rejected Rule Set	object	_experience > journeyOrchestration > serviceEvents > dispatcher > rejectedRuleset	This object will be populated when the incoming event is rejected by journey because it failed a ruleset check. The details of the rule are also mentioned in the rejectedRules array.		Journey Step Event schema for Journey Orchestration
Rule Set ID	string	_experience > journeyOrchestration > serviceEvents > dispatcher > rejectedRuleset > ID	The ID of the rejected rule set.		Journey Step Event schema for Journey Orchestration
Rule Set Name	string	_experience > journeyOrchestration > serviceEvents > dispatcher > rejectedRuleset > name	The name of the rejected rule set.		Journey Step Event schema for Journey Orchestration
Array of Rejected Rules within the Rule Set that led to rejection of the incoming event.	array	_experience > journeyOrchestration > serviceEvents > dispatcher > rejectedRuleset > rejectedRules	List of rules that were violated in the ruleset that led to rejection of the incoming event.		Journey Step Event schema for Journey Orchestration
Rule ID	string	_experience > journeyOrchestration > serviceEvents > dispatcher > rejectedRuleset > rejectedRules > items > ID	The ID of the rejected rule		Journey Step Event schema for Journey Orchestration
Rule Name	string	_experience > journeyOrchestration > serviceEvents > dispatcher > rejectedRuleset > rejectedRules > items > name	The name of the rejected rule.		Journey Step Event schema for Journey Orchestration
Segment ID	string	_experience > journeyOrchestration > serviceEvents > dispatcher > segmentID	The segment id of the incoming experience event		Journey Step Event schema for Journey Orchestration
ID	string	_experience > journeyOrchestration > serviceEvents > segmentExportJob > ID	The identifier of the segment export job triggered.		Journey Step Event schema for Journey Orchestration
Event Code	string	_experience > journeyOrchestration > serviceEvents > segmentExportJob > eventCode	The error code indicating the reason for corresponding eventType		Journey Step Event schema for Journey Orchestration
Event Type	string	_experience > journeyOrchestration > serviceEvents > segmentExportJob > eventType	The event type indicating whether it is an error event of info event.		Journey Step Event schema for Journey Orchestration
Export Count Failed	integer	_experience > journeyOrchestration > serviceEvents > segmentExportJob > exportCountFailed	The number of segments failed while exporting through the job		Journey Step Event schema for Journey Orchestration
Export Count Realized	integer	_experience > journeyOrchestration > serviceEvents > segmentExportJob > exportCountRealized	The actual number of segments exported through the job		Journey Step Event schema for Journey Orchestration
Export Count Total	integer	_experience > journeyOrchestration > serviceEvents > segmentExportJob > exportCountTotal	The max possible value of segment export job		Journey Step Event schema for Journey Orchestration
Export Segment ID	string	_experience > journeyOrchestration > serviceEvents > segmentExportJob > exportSegmentID	The identifier of the segment being exported		Journey Step Event schema for Journey Orchestration
Status	string	_experience > journeyOrchestration > serviceEvents > segmentExportJob > status	The status of segment export job.		Journey Step Event schema for Journey Orchestration
Event Category	string	_experience > journeyOrchestration > serviceEvents > stateMachine > eventCategory	Incoming event category indicating if the event is an unitary or business event		Journey Step Event schema for Journey Orchestration
Event Class	string	_experience > journeyOrchestration > serviceEvents > stateMachine > eventClass	Incoming event class indicating if the event is external or internal		Journey Step Event schema for Journey Orchestration
Event Code	string	_experience > journeyOrchestration > serviceEvents > stateMachine > eventCode	The error code indicating the reason for corresponding eventType		Journey Step Event schema for Journey Orchestration
Event ID	string	_experience > journeyOrchestration > serviceEvents > stateMachine > eventID	The incoming Event ID to which this event was mapped inside the state machine. can be external or internal event ID.		Journey Step Event schema for Journey Orchestration
Event Type	string	_experience > journeyOrchestration > serviceEvents > stateMachine > eventType	The type of state machine service event like error, discard		Journey Step Event schema for Journey Orchestration
Service Type	string	_experience > journeyOrchestration > serviceType	This field specifies service name. It is for serviceEvents only.		Journey Step Event schema for Journey Orchestration
actionBusinessType	string	_experience > journeyOrchestration > stepEvents > actionBusinessType	The business solution powering the executed action. E.g: ACC, Epsilon.		Journey Step Event schema for Journey Orchestration
ActionErrorContext	string	_experience > journeyOrchestration > stepEvents > actionErrorContext	Provides context of the error. Potential values: 'authCallError': error has occured in scope of custom or Adobe.IO authentication by calling the authentication endpoint to generate an access token, 'callError': error has occured on action call endpointTreatment name applied to execute the action		Journey Step Event schema for Journey Orchestration
actionExecutionError	string	_experience > journeyOrchestration > stepEvents > actionExecutionError	Error condition that prevented Journey Runtime from executing the action. E.g: timeout on the action step, capping on the action API etc, http error.		Journey Step Event schema for Journey Orchestration
actionExecutionErrorCode	string	_experience > journeyOrchestration > stepEvents > actionExecutionErrorCode	Error code corresponding to actionExecutionError.		Journey Step Event schema for Journey Orchestration
actionExecutionOriginCode	string	_experience > journeyOrchestration > stepEvents > actionExecutionOriginCode	Error code corresponding to actionExecutionOriginError.		Journey Step Event schema for Journey Orchestration
actionExecutionOriginError	string	_experience > journeyOrchestration > stepEvents > actionExecutionOriginError	In case of timeout or http error, the latest API response message. E.g: invalid payload, internal server error.		Journey Step Event schema for Journey Orchestration
actionExecutionOriginStartTime	string	_experience > journeyOrchestration > stepEvents > actionExecutionOriginStartTime	The timestamp in ISO8601 format with UTC TZ, at which the HTTP request was made. Note: For phase 1, this is the timestamp at which the final custom action http request was initiated. For later phases, we will have the respective custom action services send out a separate step event for each failed request except the final request.		Journey Step Event schema for Journey Orchestration
actionExecutionOriginTime	integer	_experience > journeyOrchestration > stepEvents > actionExecutionOriginTime	The response time of the server HTTP call. Note: For phase 1, this is the time taken by the last call, for later phases, we will have the Custom Action services send out a separate step event for each failed request except the final request(as it will be sent by the engine, and we do not want duplicates)		Journey Step Event schema for Journey Orchestration
actionExecutionTime	integer	_experience > journeyOrchestration > stepEvents > actionExecutionTime	Time(ms) inside Journey Engine to call the necessary APIs to execute the action.		Journey Step Event schema for Journey Orchestration
ActionGroupID	string	_experience > journeyOrchestration > stepEvents > actionGroupID	Action Group ID		Journey Step Event schema for Journey Orchestration
ActionGroupName	string	_experience > journeyOrchestration > stepEvents > actionGroupName	Action Group Name		Journey Step Event schema for Journey Orchestration
actionID	string	_experience > journeyOrchestration > stepEvents > actionID	GUID generated when the action is first authored on the JO canvas. Replicating the same action indirectly, by means of duplicating the journey or publishing a new version does not generate a new actionID.		Journey Step Event schema for Journey Orchestration
actionIsProxy	boolean	_experience > journeyOrchestration > stepEvents > actionIsProxy	Whether proxy is enabled or not		Journey Step Event schema for Journey Orchestration
actionIsThrottled	boolean	_experience > journeyOrchestration > stepEvents > actionIsThrottled	Whether Throttling is enabled or not		Journey Step Event schema for Journey Orchestration
actionName	string	_experience > journeyOrchestration > stepEvents > actionName	Name of the action as it appears on the Journey Canvas, if the action is internal to JO Runtime, then action name is set to stepName field.		Journey Step Event schema for Journey Orchestration
actionOriginEndpoint	string	_experience > journeyOrchestration > stepEvents > actionOriginEndpoint	Full Endpoint of the Custom Action Used		Journey Step Event schema for Journey Orchestration
actionOriginIsMTLS	boolean	_experience > journeyOrchestration > stepEvents > actionOriginIsMTLS	Whether MTLS is enabled or not		Journey Step Event schema for Journey Orchestration
actionOriginMethod	string	_experience > journeyOrchestration > stepEvents > actionOriginMethod	The method used in the HTTP request(GET,PUT,POST, etc)		Journey Step Event schema for Journey Orchestration
actionParameterized	boolean	_experience > journeyOrchestration > stepEvents > actionParameterized	True if the journey runtime passed in dynamic values retrieved at runtime to successfully execute the action. E.g: This field will be set to true, if a custom http action requires some values from external data sources for successful execution.		Journey Step Event schema for Journey Orchestration
actionSchedulerCount	integer	_experience > journeyOrchestration > stepEvents > actionSchedulerCount	Number of times the Journey Runtime Scheduler was invoked to fulfil the given journey step. E.g for a Wait step, count of actionSchedulerCount=1		Journey Step Event schema for Journey Orchestration
actionType	string	_experience > journeyOrchestration > stepEvents > actionType	Denotes the action channel invoked. E.g: Email, SMS, customHttp		Journey Step Event schema for Journey Orchestration
actionWaitTime	string	_experience > journeyOrchestration > stepEvents > actionWaitTime	Only supported if actionIsThrottled == true. It reports the amount of time the custom action event spent waiting in the http call throttling topic.		Journey Step Event schema for Journey Orchestration
batchDeliveryID	string	_experience > journeyOrchestration > stepEvents > batchDeliveryID	(Deprecated).This describes the delivery Id for the batch Journey.		Journey Step Event schema for Journey Orchestration
batchExternalKey	string	_experience > journeyOrchestration > stepEvents > batchExternalKey	Journey Version ID in case of scheduled, business key in case of the business event journey (productId in case of a journey triggered by a business event). This field is only available in the context of the unitary step.		Journey Step Event schema for Journey Orchestration
batchInstanceID	string	_experience > journeyOrchestration > stepEvents > batchInstanceID	GUID created at invocation of each new batch instance for a journey. E.g: If a scheduled journey runs at 8.00am and 10.00am, there will be two separate different batchInstanceID’s.		Journey Step Event schema for Journey Orchestration
batchRecurrenceIndex	integer	_experience > journeyOrchestration > stepEvents > batchRecurrenceIndex	A counter that increases by 1 each time a batch journey is invoked. Likewise in case of business events, it will show the E.g: If a freshly authored scheduled journey runs at 8.00am,then batchRecurrenceIndex=1 and then at 10.00am, then batchRecurrenceIndex=2.		Journey Step Event schema for Journey Orchestration
batchToUnitary	boolean	_experience > journeyOrchestration > stepEvents > batchToUnitary	(Deprecated)Indicates if this unitary instance has been triggered from a batch instance.		Journey Step Event schema for Journey Orchestration
batchUnitaryBranchID	string	_experience > journeyOrchestration > stepEvents > batchUnitaryBranchID	(Deprecated) If the instance has been triggered from a batch instance, unitary branch ID.		Journey Step Event schema for Journey Orchestration
Channel	string	_experience > journeyOrchestration > stepEvents > channel	Channel Name like email, push, sms		Journey Step Event schema for Journey Orchestration
Consent	object	_experience > journeyOrchestration > stepEvents > consent	Fields corresponding to action consent.		Journey Step Event schema for Journey Orchestration
RejectedPolicies	array	_experience > journeyOrchestration > stepEvents > consent > rejectedPolicies	Rejected Consent Policy details array object.		Journey Step Event schema for Journey Orchestration
ID	string	_experience > journeyOrchestration > stepEvents > consent > rejectedPolicies > items > ID	ID of the rejected Consent policy.		Journey Step Event schema for Journey Orchestration
Name	string	_experience > journeyOrchestration > stepEvents > consent > rejectedPolicies > items > name	Name of the corresponding rejected Consent policy.		Journey Step Event schema for Journey Orchestration
RejectedPoliciesCount	integer	_experience > journeyOrchestration > stepEvents > consent > rejectedPoliciesCount	Count of rejected consent policies		Journey Step Event schema for Journey Orchestration
deliveryJobID	string	_experience > journeyOrchestration > stepEvents > deliveryJobID	(Deprecated).This describes the delivery Job Id for the batch Journey.		Journey Step Event schema for Journey Orchestration
Dry run ID	string	_experience > journeyOrchestration > stepEvents > dryRunID	Dry run ID corresponding to Dry run instance of a journey		Journey Step Event schema for Journey Orchestration
EndSegmentQualificationTime	string	_experience > journeyOrchestration > stepEvents > endSegmentQualificationTime	Serialized instant of the end of the delta time window.		Journey Step Event schema for Journey Orchestration
entrance	boolean	_experience > journeyOrchestration > stepEvents > entrance	True if the step event was an entrance event for a profile(s). E.g: A step event corresponding to the first event trigger for a unitary journey and scheduled/business event trigger for a batch flow will have this field set to true.		Journey Step Event schema for Journey Orchestration
eventID	string	_experience > journeyOrchestration > stepEvents > eventID	If the step was triggered by an external event, this field will contain the eventID used by journey runtime to identify the event.		Journey Step Event schema for Journey Orchestration
eventName	string	_experience > journeyOrchestration > stepEvents > eventName	If the step was triggered by an external event, this field will contain the name of the event authored on Journey Canvas.		Journey Step Event schema for Journey Orchestration
eventProcessed	boolean	_experience > journeyOrchestration > stepEvents > eventProcessed	Set to true when the step event corresponding to the external event has been processed fully. The presence of this field denotes that the event node in the journey canvas has been processed fully.		Journey Step Event schema for Journey Orchestration
exitCriteriaID	string	_experience > journeyOrchestration > stepEvents > exitCriteriaID	ID of exit criteria		Journey Step Event schema for Journey Orchestration
exitCriteriaName	string	_experience > journeyOrchestration > stepEvents > exitCriteriaName	Name of exit criteria		Journey Step Event schema for Journey Orchestration
Experience ID	string	_experience > journeyOrchestration > stepEvents > experienceID	Journey Orchestration Experience Id		Journey Step Event schema for Journey Orchestration
ExperimentationID	string	_experience > journeyOrchestration > stepEvents > experimentationID	Experimentation ID		Journey Step Event schema for Journey Orchestration
ExperimentationName	string	_experience > journeyOrchestration > stepEvents > experimentationName	Experimentation Name		Journey Step Event schema for Journey Orchestration
Export Job ID	string	_experience > journeyOrchestration > stepEvents > exportJobID	Read Segment Export Job ID		Journey Step Event schema for Journey Orchestration
Export Segment ID	string	_experience > journeyOrchestration > stepEvents > exportSegmentID	Read Segment Export Segment ID		Journey Step Event schema for Journey Orchestration
Export Topic Name	string	_experience > journeyOrchestration > stepEvents > exportTopicName	Read Segment Export Topic Name		Journey Step Event schema for Journey Orchestration
externalKey	string	_experience > journeyOrchestration > stepEvents > externalKey	Contains the profileID of the profile the current unitary journey instance is executing for. This field was added to support ID’s other than AEP Profile.		Journey Step Event schema for Journey Orchestration
fetchCount	integer	_experience > journeyOrchestration > stepEvents > fetchCount	(Deprecated)Sum of number of calls made to custom data source and to AEP to fetch the required details to process a step. E.g: To process a condition step.		Journey Step Event schema for Journey Orchestration
fetchCustomCount	integer	_experience > journeyOrchestration > stepEvents > fetchCustomCount	Number of calls made to custom data source and to AEP to fetch the required details to process a step. E.g: To process a condition step.		Journey Step Event schema for Journey Orchestration
fetchCustomTotalTime	integer	_experience > journeyOrchestration > stepEvents > fetchCustomTotalTime	Total time(ms) to fetch all the required fields from the custom data source to execute the step.		Journey Step Event schema for Journey Orchestration
fetchError	string	_experience > journeyOrchestration > stepEvents > fetchError	Error condition that prevented Journey Runtime from executing the fetch. E.g: capping on the Data Source API etc, http error.		Journey Step Event schema for Journey Orchestration
fetchErrorCode	string	_experience > journeyOrchestration > stepEvents > fetchErrorCode	Error code corresponding to fetchError.		Journey Step Event schema for Journey Orchestration
FetchErrorContext	string	_experience > journeyOrchestration > stepEvents > fetchErrorContext	Provides context of the error. Potential values: 'authCallError': error has occured in scope of custom or Adobe.IO authentication by calling the authentication endpoint to generate an access token, 'callError': error has occured on action call endpointTreatment name applied to execute the action		Journey Step Event schema for Journey Orchestration
fetchOriginError	string	_experience > journeyOrchestration > stepEvents > fetchOriginError	In case of http error, the latest API response message. E.g: invalid payload, internal server error.		Journey Step Event schema for Journey Orchestration
fetchOriginErrorCode	string	_experience > journeyOrchestration > stepEvents > fetchOriginErrorCode	Error code corresponding to fetchOriginError.		Journey Step Event schema for Journey Orchestration
fetchPlatformCount	integer	_experience > journeyOrchestration > stepEvents > fetchPlatformCount	Number of calls made to AEP to fetch the required details to process a step.		Journey Step Event schema for Journey Orchestration
fetchPlatformTotalTime	integer	_experience > journeyOrchestration > stepEvents > fetchPlatformTotalTime	Total time(ms) to fetch all the required fields from the custom data source to execute the step.		Journey Step Event schema for Journey Orchestration
fetchTotalTime	integer	_experience > journeyOrchestration > stepEvents > fetchTotalTime	(Deprecated).Sum of fetchPlatformTotalTime and fetchCustomTotalTime.		Journey Step Event schema for Journey Orchestration
fetchTypeInError	string	_experience > journeyOrchestration > stepEvents > fetchTypeInError	The source of the first error that occurred while fetching fields to compute a journey step. Set to either Custom or AEP.		Journey Step Event schema for Journey Orchestration
fromSegmentTrigger	boolean	_experience > journeyOrchestration > stepEvents > fromSegmentTrigger	(Deprecated).This describes if the Batch Journey triggered from Audisence Segment.		Journey Step Event schema for Journey Orchestration
HasSegmentQualificationDelta	boolean	_experience > journeyOrchestration > stepEvents > hasSegmentQualificationDelta	Indicate if the journey has configuration for segment qualification delta.		Journey Step Event schema for Journey Orchestration
In Dry Run	boolean	_experience > journeyOrchestration > stepEvents > inDryRun	Journey Orchestration Dry Run		Journey Step Event schema for Journey Orchestration
inTest	boolean	_experience > journeyOrchestration > stepEvents > inTest	True if the journey instance was executed in test mode.		Journey Step Event schema for Journey Orchestration
instanceEnded	boolean	_experience > journeyOrchestration > stepEvents > instanceEnded	True if the current step led to ending an instance of the journey, that is the last step in a journey for a given profile was executed successfully.		Journey Step Event schema for Journey Orchestration
instanceID	string	_experience > journeyOrchestration > stepEvents > instanceID	GUID for each instance of the journey. For each profile entering a journey, a new instance is created.		Journey Step Event schema for Journey Orchestration
instanceType	string	_experience > journeyOrchestration > stepEvents > instanceType	Specifies if the journey instance corresponds Unitary(a single profile) or Batch(a journey instance executes a batch of profiles, E.g: Read Segment Journey).		Journey Step Event schema for Journey Orchestration
InteractionType	string	_experience > journeyOrchestration > stepEvents > interactionType	Indicate the interaction type, either 'marketing' or 'transactional'. Remark: this will be relevant for message and custom actions		Journey Step Event schema for Journey Orchestration
isExternalEvent	boolean	_experience > journeyOrchestration > stepEvents > isExternalEvent	Set to true when the event that triggered this step was external to JO.		Journey Step Event schema for Journey Orchestration
isReadSegmentTriggerStartEvent	boolean	_experience > journeyOrchestration > stepEvents > isReadSegmentTriggerStartEvent	If the journey is a read segment journey, the current step event indicates that the the segment export process has been initiated.		Journey Step Event schema for Journey Orchestration
IsSendTimeOptimized	boolean	_experience > journeyOrchestration > stepEvents > isSendTimeOptimized	Indicate if the message execution has been delayed by applying a send time optimization		Journey Step Event schema for Journey Orchestration
journeyDeploymentID	string	_experience > journeyOrchestration > stepEvents > journeyDeploymentID	As a journey can be republished, each profile execution should be traceable to the state of the journey. Therefore for each step event, we are introducing a new field. In the context of this project, a journeyDeploymentID will map to a particular DP/Fragment change and will allow us to trace which profile executed with which state of DP/Fragment		Journey Step Event schema for Journey Orchestration
journeyID	string	_experience > journeyOrchestration > stepEvents > journeyID	GUID generated to uniquely identify an authored journey inside the JO Runtime.		Journey Step Event schema for Journey Orchestration
journeyNodeProcessed	boolean	_experience > journeyOrchestration > stepEvents > journeyNodeProcessed	A node authored on the journey canvas can be expanded to multiple nodes inside the JO Runtime. This field is set to True when all the steps related to a journey node on canvas have been successfully processed inside the JO Runtime.		Journey Step Event schema for Journey Orchestration
journeyVersion	string	_experience > journeyOrchestration > stepEvents > journeyVersion	The authored version of the journey. E.g: 1.0, 2.0.		Journey Step Event schema for Journey Orchestration
journeyVersionID	string	_experience > journeyOrchestration > stepEvents > journeyVersionID	GUID generated to uniquely identify a journey on the authored UI. A new journey version ID is generated if a journey is duplicated or its new version is published.		Journey Step Event schema for Journey Orchestration
journeyVersionName	string	_experience > journeyOrchestration > stepEvents > journeyVersionName	Name of the journey as shown on the authoring UI.		Journey Step Event schema for Journey Orchestration
MessageID	string	_experience > journeyOrchestration > stepEvents > messageID	Message ID referenced in inline message action of a journey		Journey Step Event schema for Journey Orchestration
nodeID	string	_experience > journeyOrchestration > stepEvents > nodeID	GUID of the node as generated on the journey canvas corresponding to this step(multiple steps can map to the same node).		Journey Step Event schema for Journey Orchestration
nodeName	string	_experience > journeyOrchestration > stepEvents > nodeName	Name of the node corresponding to this step as visible on the Canvas.		Journey Step Event schema for Journey Orchestration
nodeType	string	_experience > journeyOrchestration > stepEvents > nodeType	Type of the node as authored on the canvas. E.g: action, segmentTrigger, end. There is a sentinel node before the initial node of the authored journey for which nodeType=start.		Journey Step Event schema for Journey Orchestration
origSegmentQualificationStatus	string	_experience > journeyOrchestration > stepEvents > origSegmentQualificationStatus	Indicates original Segment Qualification Status. Possible values can be: existing, realized, exited	existing: existing realized: realized exited: exited	Journey Step Event schema for Journey Orchestration
Projection Original Timestamp	string	_experience > journeyOrchestration > stepEvents > origTimestamp	The Projection Original Timestamp of the segment being used in journey		Journey Step Event schema for Journey Orchestration
originJumpJourneyID	string	_experience > journeyOrchestration > stepEvents > originJumpJourneyID	JourneyID of the first journey instance that had a jump action that led to the current journey instance. Only present if this journey was triggered by a journey jump action.		Journey Step Event schema for Journey Orchestration
originJumpJourneyInstanceID	string	_experience > journeyOrchestration > stepEvents > originJumpJourneyInstanceID	JourneyInstanceID of the first journey instance that had a jump action that led to the current journey instance. Only present if this journey was triggered by a journey jump action.		Journey Step Event schema for Journey Orchestration
originJumpJourneyVersionID	string	_experience > journeyOrchestration > stepEvents > originJumpJourneyVersionID	JourneyVersionID of the first journey instance that had a jump action that led to the current journey instance. Only present if this journey was triggered by a journey jump action.		Journey Step Event schema for Journey Orchestration
Projection Original Timestamp	string	_experience > journeyOrchestration > stepEvents > originalTimestamp	The Projection Original Timestamp of the segment being used in journey		Journey Step Event schema for Journey Orchestration
parentNodeID	string	_experience > journeyOrchestration > stepEvents > parentNodeID	nodeID of the previous step in the current journey instance.		Journey Step Event schema for Journey Orchestration
parentNodeName	string	_experience > journeyOrchestration > stepEvents > parentNodeName	nodeName of the previous step in the current journey instance.		Journey Step Event schema for Journey Orchestration
parentNodeType	string	_experience > journeyOrchestration > stepEvents > parentNodeType	nodeType of the previous step in the current journey instance.		Journey Step Event schema for Journey Orchestration
parentStepID	string	_experience > journeyOrchestration > stepEvents > parentStepID	stepID of the previous step in the current journey instance.		Journey Step Event schema for Journey Orchestration
parentStepName	string	_experience > journeyOrchestration > stepEvents > parentStepName	stepName of the previous step in the current journey instance.		Journey Step Event schema for Journey Orchestration
parentTransitionID	string	_experience > journeyOrchestration > stepEvents > parentTransitionID	Contains the transitionID of the transition that led to the current step. Set to “on-error” if the transition to the current step was because of an error.		Journey Step Event schema for Journey Orchestration
parentTransitionName	string	_experience > journeyOrchestration > stepEvents > parentTransitionName	Name of the transition which has brought the instance to the processed step.		Journey Step Event schema for Journey Orchestration
parentTransitionType	string	_experience > journeyOrchestration > stepEvents > parentTransitionType	Whether the transition to current step occurred because of an event, action or normal flow. Possible Values:Event Triggered(if an event trigger led to the current step),Condition Triggered (if a condition evaluation led to the current step),Basic(if the current step occurred normallly as the next step in the journey).		Journey Step Event schema for Journey Orchestration
previousJumpJourneyID	string	_experience > journeyOrchestration > stepEvents > previousJumpJourneyID	JourneyID of the previous journey instance that had the jump action that led to the current journey instance. Only present if this journey was triggered by a journey jump action.		Journey Step Event schema for Journey Orchestration
previousJumpJourneyInstanceID	string	_experience > journeyOrchestration > stepEvents > previousJumpJourneyInstanceID	JourneyInstanceID of the previous journey instance that had the jump action that led to the current journey instance. Only present if this journey was triggered by a journey jump action.		Journey Step Event schema for Journey Orchestration
previousJumpJourneyVersionID	string	_experience > journeyOrchestration > stepEvents > previousJumpJourneyVersionID	JourneyVersionID of the previous journey instance that had the jump action that led to the current journey instance. Only present if this journey was triggered by a journey jump action.		Journey Step Event schema for Journey Orchestration
processingTime	integer	_experience > journeyOrchestration > stepEvents > processingTime	Time(ms) taken to complete the processing of this step.		Journey Step Event schema for Journey Orchestration
processingTimeMs	integer	_experience > journeyOrchestration > stepEvents > processingTimeMs	(Deprecated) Time(ms) taken to complete the processing of this step.		Journey Step Event schema for Journey Orchestration
Profile ID	string	_experience > journeyOrchestration > stepEvents > profileID	Profile identifier identifies the profile sent/used in a journey.Present if the current step is running in the context of a unitary journey. E.g: foo@adobe.com.		Journey Step Event schema for Journey Orchestration
Profile Namespace	string	_experience > journeyOrchestration > stepEvents > profileNamespace	This field describes the Namespace referenced by the Profile used in the Journey. Present if the current step is running in the context of a unitary journey. E.g: Email, ECID		Journey Step Event schema for Journey Orchestration
PublishedMessageID	string	_experience > journeyOrchestration > stepEvents > publishedMessageID	Published message ID in inline message action of a journey		Journey Step Event schema for Journey Orchestration
reactionActionID	string	_experience > journeyOrchestration > stepEvents > reactionActionID	actionID of corresponding action to which the reaction occurred. Present if the current step is triggered as a result of a reaction.		Journey Step Event schema for Journey Orchestration
reactionChannel	string	_experience > journeyOrchestration > stepEvents > reactionChannel	Channel of the corresponding reaction. E.g: Email, Push		Journey Step Event schema for Journey Orchestration
reactionInteractionType	string	_experience > journeyOrchestration > stepEvents > reactionInteractionType	The user interaction that led to this reaction. E.g: Open, Click.		Journey Step Event schema for Journey Orchestration
reentrance	boolean	_experience > journeyOrchestration > stepEvents > reentrance	Set to true of the initial step event for this journey entrance has been triggered by a profile that has already finished one journey instance and is re-entering new journey instance.		Journey Step Event schema for Journey Orchestration
SegmentQualificationStatus	string	_experience > journeyOrchestration > stepEvents > segmentQualificationStatus	can be value in 'inSegment' or 'exited'. Indicate that the segment triggered journey is interested in profiles in segment or having existed the segment (in the time window is delta is applied).		Journey Step Event schema for Journey Orchestration
Simulation Run ID	string	_experience > journeyOrchestration > stepEvents > simulationRunId	Simulation Run ID corresponding to the Simulated Mode run of a journey		Journey Step Event schema for Journey Orchestration
StartSegmentQualificationTime	string	_experience > journeyOrchestration > stepEvents > startSegmentQualificationTime	Serialized instant of the start of the delta time window.		Journey Step Event schema for Journey Orchestration
stepID	string	_experience > journeyOrchestration > stepEvents > stepID	GUID corresponding to each step generated. Unique across all steps.		Journey Step Event schema for Journey Orchestration
stepName	string	_experience > journeyOrchestration > stepEvents > stepName	Name of the step as represented internally in Journey Runtime.		Journey Step Event schema for Journey Orchestration
stepStatus	string	_experience > journeyOrchestration > stepEvents > stepStatus	Gives the current state of the step that has finished executing. Possible Values: Transitions(Next step will occur on an event transition),EndStep(The last step in this journey instance has executed),Error(This step encountered an error condition, ending the current journey instance), TimedOut(The current step has ended because of a timeout on a fetch or on an action.)		Journey Step Event schema for Journey Orchestration
stepType	string	_experience > journeyOrchestration > stepEvents > stepType	Defines different types of steps as represented internally by Journey Runtime. Possible Values: ActionStep(Default Step Type),ConditionalRouterStep(If step involved evaluating a condition),SegmentTriggerReadStartStep(If the current step started the segmentTriggeredRead).		Journey Step Event schema for Journey Orchestration
SurfaceID	string	_experience > journeyOrchestration > stepEvents > surfaceID	Surface ID		Journey Step Event schema for Journey Orchestration
Test Mode Type	string	_experience > journeyOrchestration > stepEvents > testModeType	Specifies the Test Mode type for a journey run, indicating whether it was triggered in CLASSIC or SIMULATED mode.		Journey Step Event schema for Journey Orchestration
TreatmentID	string	_experience > journeyOrchestration > stepEvents > treatmentID	Treatment ID applied to execute the action		Journey Step Event schema for Journey Orchestration
TreatmentName	string	_experience > journeyOrchestration > stepEvents > treatmentName	Treatment name applied to execute the action		Journey Step Event schema for Journey Orchestration
waveID	string	_experience > journeyOrchestration > stepEvents > waveID	Identifier of the wave execution for this journey instance. Present when the journey instance is orchestrated as part of a wave and used to correlate step events and downstream message feedback events.		Journey Step Event schema for Journey Orchestration
Event Type	string	eventType	The primary event type for this time-series record.	advertising.completes: Advertising Completes advertising.timePlayed: Advertising Time Played advertising.federated: Advertising Federated advertising.clicks: Advertising Clicks advertising.conversions: Advertising Conversions advertising.firstQuartiles: Advertising First Quartiles advertising.impressions: Advertising Impressions advertising.midpoints: Advertising Midpoints advertising.starts: Advertising Starts advertising.thirdQuartiles: Advertising Third Quartiles application.close: Application Close application.launch: Application Launch web.webpagedetails.pageViews: Web Webpagedetails Page Views web.webinteraction.linkClicks: Web Webinteraction Link Clicks web.formFilledOut: Web Form Filled Out commerce.checkouts: Commerce Checkouts commerce.productListAdds: Commerce Product List (Cart) Adds commerce.productListOpens: Commerce Product List (Cart) Opens commerce.productListRemovals: Commerce Product List (Cart) Removals commerce.productListReopens: Commerce Product List (Cart) Reopens commerce.productListViews: Commerce Product List (Cart) Views commerce.productViews: Commerce Product Views commerce.purchases: Commerce Purchases commerce.saveForLaters: Commerce Save For Laters commerce.backofficeOrderPlaced: Commerce Backoffice Order Placed commerce.backofficeOrderCancelled: Commerce Backoffice Order Cancelled commerce.backofficeOrderItemsShipped: Commerce Backoffice OrderItems Shipped commerce.backofficeCreditMemoIssued: Commerce Backoffice CreditMemo Issued commerce.backofficeShipmentCompleted: Commerce Backoffice Shipment Completed decisioning.propositionDisplay: Decisioning Proposition Display decisioning.propositionInteract: Decisioning Proposition Interact decisioning.propositionSend: Decisioning Proposition Send decisioning.propositionDismiss: Decisioning Proposition Dismiss decisioning.propositionTrigger: Decisioning Proposition Trigger delivery.feedback: Delivery Feedback message.feedback: Message Feedback message.tracking: Message Tracking message.renderingData: Message Rendering Data pushTracking.applicationOpened: Push Tracking Application Opened pushTracking.customAction: Push Tracking Custom Action listOperation.removeFromList: List Operation Remove From List listOperation.addToList: List Operation Add To List leadOperation.scoreChanged: Lead Operation Score Changed leadOperation.revenueStageChanged: Lead Operation Revenue Stage changed leadOperation.statusInCampaignProgressionChanged: Lead Operation Status In Campaign Progression Changed leadOperation.interestingMoment: Lead Operation Interesting Moment leadOperation.newLead: Lead Operation New Lead leadOperation.convertLead: Lead Operation Convert Lead leadOperation.callWebhook: Lead Operation Call Webhook leadOperation.changeEngagementCampaignCadence: Change Engagement Campaign Cadence leadOperation.addToCampaign: Lead Operation Add To Campaign leadOperation.changeCampaignStream: Lead Operation Change Campaign Stream leadOperation.mergeLeads: Lead Operation Merge Leads directMarketing.emailBounced: Direct Marketing Email Bounced directMarketing.emailBouncedSoft: Direct Marketing Email Bounced Soft directMarketing.emailDelivered: Direct Marketing Email Delivered directMarketing.emailUnsubscribed: Direct Marketing Email Unsubscribed directMarketing.emailOpened: Direct Marketing Email Opened directMarketing.emailClicked: Direct Marketing Email Clicked directMarketing.emailSent: Direct Marketing Email Sent opportunityEvent.removeFromOpportunity: Opportunity Event Remove From Opportunity opportunityEvent.addToOpportunity: Opportunity Event Add To Opportunity opportunityEvent.opportunityUpdated: Opportunity Event Opportunity Updated inappmessageTracking.dismiss: inapp message was dimissed inappmessageTracking.display: inapp message was displayed inappmessageTracking.interact: inapp message was interacted with media.ping: Media ping media.sessionStart: Media sessionStart media.play: Media play media.bufferStart: Media bufferStart media.pauseStart: Media pauseStart media.chapterStart: Media chapterStart media.chapterSkip: Media chapterSkip media.chapterComplete: Media chapterComplete media.adStart: Media adStart media.adSkip: Media adSkip media.adComplete: Media adComplete media.adBreakStart: Media adBreakStart media.adBreakComplete: Media adBreakComplete media.bitrateChange: Media bitrateChange media.error: Media error media.sessionComplete: Media sessionComplete media.sessionEnd: Media sessionEnd media.statesUpdate: Media statesUpdate media.downloaded: Media downloaded content media.customTracking: Media custom tracking location.entry: Location entry location.exit: Location exit	Journey Step Event schema for Journey Orchestration
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		Journey Step Event schema for Journey Orchestration
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		Journey Step Event schema for Journey Orchestration
Timestamp	string	timestamp	The time when an event or observation occurred.		Journey Step Event schema for Journey Orchestration
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the time-series event.		ODE DecisionEvents
IMS Organization Identifier	string	_adobecloudplatform > ims > organizationID	An identity associated with the organization that maintains the library of business objects and rules for this decision.		ODE DecisionEvents
Batch Identifier	string	_experience > decisioning > batchID	A workflow identity associated with the decision event, if the request was made in batch mode. This property will be absent if the decision leading to this event was made individually for a single profile identity.		ODE DecisionEvents
Container Identifier	string	_experience > decisioning > containerID	An identity associated with the library of business objects and rules for this decision.		ODE DecisionEvents
Request Identifier	string	_experience > decisioning > decisionRequestID	An optional identifier that was provided by the client, unique per profile and request. It is used to track the decision request in the dataset of propositions. If a request was processed more than once for any reason there will be more than one event with the same decision request identifier in the dataset and those events can be de-duplicated.		ODE DecisionEvents
Experience Reference	string	_experience > decisioning > experienceID	Unique identifier for the proposition's content. Recipients of propositions with the same value will receive the same content experience in the targeted placements. Moreover, propositions with the same value to the same user mean that the content of the propositions has not changed. Propositions with values indicate that the decision selections are different and a different experience resulted from the decision. Note that adding a placement to the decision scope always changes the experience value.		ODE DecisionEvents
DEPRECATED: Proposition Content Key	string	_experience > decisioning > propositionContentKey	DEPRECATED: Digest or unique hash key (generated automatically) for the proposition content. Recipients of propositions with the same value will receive the same content selections in the targeted placements. Moreover, propositions with the same value to the same user mean that the content of the propositions has not changed. Propositions with different digests or hash values indicate that the decision selections are different. Note that adding a placement to the decision always change digest value.		ODE DecisionEvents
Proposition Details	array	_experience > decisioning > propositionDetails	Details about the results of the decision. An array providing the output of a single decision event, one proposition per activity parameter in the request.		ODE DecisionEvents
Decision Activity Snapshot	object	_experience > decisioning > propositionDetails > items > activity	Snapshot of the activity for which the proposition was made. The object contains at least the xdm:id property value which is the identifier of the decision activity. In the future, this will be deprecated in favor of scopeDetails.activity.		ODE DecisionEvents
Activity ETag	string	_experience > decisioning > propositionDetails > items > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		ODE DecisionEvents
Activity End Date and Time	string	_experience > decisioning > propositionDetails > items > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		ODE DecisionEvents
Fallback Option	string	_experience > decisioning > propositionDetails > items > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		ODE DecisionEvents
Activity Identifier	string	_experience > decisioning > propositionDetails > items > activity > id	A unique, immutable identifier for the decision activity.		ODE DecisionEvents
Matches action surfaces from the activity	array	_experience > decisioning > propositionDetails > items > activity > matchedSurfaces	The activity surfaces that matches the request surfaces captured for reporting		ODE DecisionEvents
Activity Name	string	_experience > decisioning > propositionDetails > items > activity > name	Activity name. The name is displayed in various user interfaces.		ODE DecisionEvents
Activity Priority	integer	_experience > decisioning > propositionDetails > items > activity > priority	Priority set for the activity during publication.		ODE DecisionEvents
Activity Start Date and Time	string	_experience > decisioning > propositionDetails > items > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		ODE DecisionEvents
Channel (deprecated)	string	_experience > decisioning > propositionDetails > items > channel	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'. (deprecated), use scope.placement.channel instead.		ODE DecisionEvents
Fallback Option Snapshot	object	_experience > decisioning > propositionDetails > items > fallback	Snapshot of the fixed fallback option that was selected because no available option satisfied all constraints. The object contains at least the xdm:id property value which is the identifier of the fallback action. Note that the intention is that either the selections or the fallback property is required. In the future, this will be deprecated in favor of scopeDetails.activity.fallback.		ODE DecisionEvents
Unique Identifier	string	_experience > decisioning > propositionDetails > items > fallback > _experience > decisioning > propositionsProfile > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		ODE DecisionEvents
Unique Identifier	string	_experience > decisioning > propositionDetails > items > fallback > _experience > decisioning > propositionsTotal > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		ODE DecisionEvents
Decision Option ETag	string	_experience > decisioning > propositionDetails > items > fallback > _repo > etag	The revision that the decision option object was at when the snapshot was taken.		ODE DecisionEvents
Decision Option Characteristics	object	_experience > decisioning > propositionDetails > items > fallback > characteristics	Additional properties or attributes belonging to this particular decision option. Different instances can have different characteristics (keys in the map). The characteristics are name value pairs used to distinguish one decision option from others. Characteristics are used as values in content that represents this decision option and as features to analyze and optimize the performance of an option. When every instance has the same attribute or property, that aspect should be modeled as an extension schema that derives from decision option detail.		ODE DecisionEvents
Decision Option Identifier	string	_experience > decisioning > propositionDetails > items > fallback > id	A unique identifier for the decision option.		ODE DecisionEvents
Item Selection	object	_experience > decisioning > propositionDetails > items > fallback > itemSelection	The detail of an item selection of which the item was proposed.		ODE DecisionEvents
Ranking Detail	object	_experience > decisioning > propositionDetails > items > fallback > itemSelection > rankingDetail	Ranking detail of a decisioning item.		ODE DecisionEvents
Algorithm Identifier	string	_experience > decisioning > propositionDetails > items > fallback > itemSelection > rankingDetail > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		ODE DecisionEvents
Execution Step	string	_experience > decisioning > propositionDetails > items > fallback > itemSelection > rankingDetail > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	ODE DecisionEvents
Step's Strategy Identifier	string	_experience > decisioning > propositionDetails > items > fallback > itemSelection > rankingDetail > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		ODE DecisionEvents
Traffic Type	string	_experience > decisioning > propositionDetails > items > fallback > itemSelection > rankingDetail > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	ODE DecisionEvents
Treatment Identifier	string	_experience > decisioning > propositionDetails > items > fallback > itemSelection > rankingDetail > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		ODE DecisionEvents
Selection Detail	object	_experience > decisioning > propositionDetails > items > fallback > itemSelection > selectionDetail	Selection detail of a decisioning item.		ODE DecisionEvents
Selection Type	string	_experience > decisioning > propositionDetails > items > fallback > itemSelection > selectionDetail > selectionType	Selection type. The type of selection of which the item was derived from.	selectionStrategy: Selection Strategy fallback: Fallback Item manual: Manual Item	ODE DecisionEvents
Decision Option Strategy ID	string	_experience > decisioning > propositionDetails > items > fallback > itemSelection > selectionDetail > strategyID	Strategy ID. The strategy identifier of which the item was derived from.		ODE DecisionEvents
Strategy Name	string	_experience > decisioning > propositionDetails > items > fallback > itemSelection > selectionDetail > strategyName	Strategy name. The strategy name of which the item was derived from.		ODE DecisionEvents
Selection Version	string	_experience > decisioning > propositionDetails > items > fallback > itemSelection > selectionDetail > version	Selection version. The version of which the item was derived from.		ODE DecisionEvents
Decision Option Name	string	_experience > decisioning > propositionDetails > items > fallback > name	Option name. The name is displayed in various user interfaces.		ODE DecisionEvents
Option Content	object	_experience > decisioning > propositionDetails > items > fallback > optionContent	Additional properties or attributes related to offer content		ODE DecisionEvents
Content Component Type	string	_experience > decisioning > propositionDetails > items > fallback > optionContent > _type	Content Component Type. An enumerated set of URIs where each value maps to a type given to the content component. Some consumers of the content representations are expecting the @type value to be a reference to schema that describes additional properties of the content component.		ODE DecisionEvents
Format	string	_experience > decisioning > propositionDetails > items > fallback > optionContent > _dc > format	The physical or digital manifestation of the resource. Typically, Format should include the media-type of the resource. Format may be used to determine the software, hardware or other equipment needed to display or operate the resource. Recommended best practice is to select a value from a controlled vocabulary (for example, the list of [Internet Media Types](http://www.iana.org/ assignments/media-types/) defining computer media formats).		ODE DecisionEvents
Language	array	_experience > decisioning > propositionDetails > items > fallback > optionContent > _dc > language	The language or languages of the resource. Languages are specified in language code as defined in [IETF RFC 3066](https://www.ietf.org/rfc/rfc3066.txt), which is part of BCP 47, which is used elsewhere in XDM.		ODE DecisionEvents
Decision Option Score	number	_experience > decisioning > propositionDetails > items > fallback > score	Calcuated value for that option in the context of a single scope. The value is only available if a score was calculated.		ODE DecisionEvents
Decision Option Selection ID	string	_experience > decisioning > propositionDetails > items > fallback > selectionID	Option selection ID. The selectionID of which the item was derived from.		ODE DecisionEvents
Decision Option Selection Type	string	_experience > decisioning > propositionDetails > items > fallback > selectionType	Option selection type. The selection type of which the item was derived from.		ODE DecisionEvents
Decision Option Tags	array	_experience > decisioning > propositionDetails > items > fallback > tags	The set of tags associated with this option. The tags are used indicate catetoegies (dimensions) that the option belonged to at the time the proposition was made.		ODE DecisionEvents
Decision Option Tracking Token	string	_experience > decisioning > propositionDetails > items > fallback > trackingToken	Option tracking token. The unique token pertains to the event of which the item event was derived from.		ODE DecisionEvents
Placement Snapshot	object	_experience > decisioning > propositionDetails > items > placement	Snapshot of the placement for which the proposition was made. The object contains at least the xdm:id property value which is the identifier of the placement. In the future, this will be deprecated in favor of scopeDetails.placement.		ODE DecisionEvents
Placement ETag	string	_experience > decisioning > propositionDetails > items > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		ODE DecisionEvents
Placement's Channel Identifier	string	_experience > decisioning > propositionDetails > items > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		ODE DecisionEvents
Placement Identifier	string	_experience > decisioning > propositionDetails > items > placement > id	A unique identifier for the decision placement.		ODE DecisionEvents
Placement Name	string	_experience > decisioning > propositionDetails > items > placement > name	Placement name. The name is displayed in various user interfaces.		ODE DecisionEvents
Selection Strategy	object	_experience > decisioning > propositionDetails > items > selectionStrategy	Selection Strategy Details.		ODE DecisionEvents
Selection Strategy Identifier	string	_experience > decisioning > propositionDetails > items > selectionStrategy > id	A unique, immutable identifier for the selection strategy.		ODE DecisionEvents
Selected Options' Snapshot	array	_experience > decisioning > propositionDetails > items > selections	Snapshot of the options that were selected by this activity. The objects contain a at least the xdm:id property value which is the identifier of an option. The intention is that either the selections or the fallback property is required. In the future, this will be deprecated in favor of items.		ODE DecisionEvents
Unique Identifier	string	_experience > decisioning > propositionDetails > items > selections > items > _experience > decisioning > propositionsProfile > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		ODE DecisionEvents
Unique Identifier	string	_experience > decisioning > propositionDetails > items > selections > items > _experience > decisioning > propositionsTotal > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		ODE DecisionEvents
Decision Option ETag	string	_experience > decisioning > propositionDetails > items > selections > items > _repo > etag	The revision that the decision option object was at when the snapshot was taken.		ODE DecisionEvents
Decision Option Characteristics	object	_experience > decisioning > propositionDetails > items > selections > items > characteristics	Additional properties or attributes belonging to this particular decision option. Different instances can have different characteristics (keys in the map). The characteristics are name value pairs used to distinguish one decision option from others. Characteristics are used as values in content that represents this decision option and as features to analyze and optimize the performance of an option. When every instance has the same attribute or property, that aspect should be modeled as an extension schema that derives from decision option detail.		ODE DecisionEvents
Decision Option Identifier	string	_experience > decisioning > propositionDetails > items > selections > items > id	A unique identifier for the decision option.		ODE DecisionEvents
Item Selection	object	_experience > decisioning > propositionDetails > items > selections > items > itemSelection	The detail of an item selection of which the item was proposed.		ODE DecisionEvents
Ranking Detail	object	_experience > decisioning > propositionDetails > items > selections > items > itemSelection > rankingDetail	Ranking detail of a decisioning item.		ODE DecisionEvents
Algorithm Identifier	string	_experience > decisioning > propositionDetails > items > selections > items > itemSelection > rankingDetail > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		ODE DecisionEvents
Execution Step	string	_experience > decisioning > propositionDetails > items > selections > items > itemSelection > rankingDetail > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	ODE DecisionEvents
Step's Strategy Identifier	string	_experience > decisioning > propositionDetails > items > selections > items > itemSelection > rankingDetail > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		ODE DecisionEvents
Traffic Type	string	_experience > decisioning > propositionDetails > items > selections > items > itemSelection > rankingDetail > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	ODE DecisionEvents
Treatment Identifier	string	_experience > decisioning > propositionDetails > items > selections > items > itemSelection > rankingDetail > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		ODE DecisionEvents
Selection Detail	object	_experience > decisioning > propositionDetails > items > selections > items > itemSelection > selectionDetail	Selection detail of a decisioning item.		ODE DecisionEvents
Selection Type	string	_experience > decisioning > propositionDetails > items > selections > items > itemSelection > selectionDetail > selectionType	Selection type. The type of selection of which the item was derived from.	selectionStrategy: Selection Strategy fallback: Fallback Item manual: Manual Item	ODE DecisionEvents
Decision Option Strategy ID	string	_experience > decisioning > propositionDetails > items > selections > items > itemSelection > selectionDetail > strategyID	Strategy ID. The strategy identifier of which the item was derived from.		ODE DecisionEvents
Strategy Name	string	_experience > decisioning > propositionDetails > items > selections > items > itemSelection > selectionDetail > strategyName	Strategy name. The strategy name of which the item was derived from.		ODE DecisionEvents
Selection Version	string	_experience > decisioning > propositionDetails > items > selections > items > itemSelection > selectionDetail > version	Selection version. The version of which the item was derived from.		ODE DecisionEvents
Decision Option Name	string	_experience > decisioning > propositionDetails > items > selections > items > name	Option name. The name is displayed in various user interfaces.		ODE DecisionEvents
Option Content	object	_experience > decisioning > propositionDetails > items > selections > items > optionContent	Additional properties or attributes related to offer content		ODE DecisionEvents
Content Component Type	string	_experience > decisioning > propositionDetails > items > selections > items > optionContent > _type	Content Component Type. An enumerated set of URIs where each value maps to a type given to the content component. Some consumers of the content representations are expecting the @type value to be a reference to schema that describes additional properties of the content component.		ODE DecisionEvents
Format	string	_experience > decisioning > propositionDetails > items > selections > items > optionContent > _dc > format	The physical or digital manifestation of the resource. Typically, Format should include the media-type of the resource. Format may be used to determine the software, hardware or other equipment needed to display or operate the resource. Recommended best practice is to select a value from a controlled vocabulary (for example, the list of [Internet Media Types](http://www.iana.org/ assignments/media-types/) defining computer media formats).		ODE DecisionEvents
Language	array	_experience > decisioning > propositionDetails > items > selections > items > optionContent > _dc > language	The language or languages of the resource. Languages are specified in language code as defined in [IETF RFC 3066](https://www.ietf.org/rfc/rfc3066.txt), which is part of BCP 47, which is used elsewhere in XDM.		ODE DecisionEvents
Decision Option Score	number	_experience > decisioning > propositionDetails > items > selections > items > score	Calcuated value for that option in the context of a single scope. The value is only available if a score was calculated.		ODE DecisionEvents
Decision Option Selection ID	string	_experience > decisioning > propositionDetails > items > selections > items > selectionID	Option selection ID. The selectionID of which the item was derived from.		ODE DecisionEvents
Decision Option Selection Type	string	_experience > decisioning > propositionDetails > items > selections > items > selectionType	Option selection type. The selection type of which the item was derived from.		ODE DecisionEvents
Decision Option Tags	array	_experience > decisioning > propositionDetails > items > selections > items > tags	The set of tags associated with this option. The tags are used indicate catetoegies (dimensions) that the option belonged to at the time the proposition was made.		ODE DecisionEvents
Decision Option Tracking Token	string	_experience > decisioning > propositionDetails > items > selections > items > trackingToken	Option tracking token. The unique token pertains to the event of which the item event was derived from.		ODE DecisionEvents
Proposition Identifier	string	_experience > decisioning > propositionID	A unique identifier for the proposition event referenced by another "XDM ExperienceEvent". It is the expectation that applications use this "propositionID" in every experience event that was influenced by the set of propositions. An individual profile's proposition-response history is maintained with these proposition identifiers.		ODE DecisionEvents
Proposition Details	array	_experience > decisioning > propositions	Details about the results of the decision. An array providing the output of a single decision event, one proposition per activity parameter in the request.		ODE DecisionEvents
Decision Options' Snapshot	array	_experience > decisioning > propositions > items > items	Snapshot of the options that were selected by this proposition. The objects contain at least the xdm:id property value which is the identifier of an option. The intention is that either the selections or the fallback property is required.		ODE DecisionEvents
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsProfile > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		ODE DecisionEvents
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsTotal > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		ODE DecisionEvents
Decision Option ETag	string	_experience > decisioning > propositions > items > items > items > _repo > etag	The revision that the decision option object was at when the snapshot was taken.		ODE DecisionEvents
Decision Option Characteristics	object	_experience > decisioning > propositions > items > items > items > characteristics	Additional properties or attributes belonging to this particular decision option. Different instances can have different characteristics (keys in the map). The characteristics are name value pairs used to distinguish one decision option from others. Characteristics are used as values in content that represents this decision option and as features to analyze and optimize the performance of an option. When every instance has the same attribute or property, that aspect should be modeled as an extension schema that derives from decision option detail.		ODE DecisionEvents
Decision Option Identifier	string	_experience > decisioning > propositions > items > items > items > id	A unique identifier for the decision option.		ODE DecisionEvents
Item Selection	object	_experience > decisioning > propositions > items > items > items > itemSelection	The detail of an item selection of which the item was proposed.		ODE DecisionEvents
Ranking Detail	object	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail	Ranking detail of a decisioning item.		ODE DecisionEvents
Algorithm Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		ODE DecisionEvents
Execution Step	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	ODE DecisionEvents
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		ODE DecisionEvents
Traffic Type	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	ODE DecisionEvents
Treatment Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		ODE DecisionEvents
Selection Detail	object	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail	Selection detail of a decisioning item.		ODE DecisionEvents
Selection Type	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > selectionType	Selection type. The type of selection of which the item was derived from.	selectionStrategy: Selection Strategy fallback: Fallback Item manual: Manual Item	ODE DecisionEvents
Decision Option Strategy ID	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > strategyID	Strategy ID. The strategy identifier of which the item was derived from.		ODE DecisionEvents
Strategy Name	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > strategyName	Strategy name. The strategy name of which the item was derived from.		ODE DecisionEvents
Selection Version	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > version	Selection version. The version of which the item was derived from.		ODE DecisionEvents
Decision Option Name	string	_experience > decisioning > propositions > items > items > items > name	Option name. The name is displayed in various user interfaces.		ODE DecisionEvents
Option Content	object	_experience > decisioning > propositions > items > items > items > optionContent	Additional properties or attributes related to offer content		ODE DecisionEvents
Content Component Type	string	_experience > decisioning > propositions > items > items > items > optionContent > _type	Content Component Type. An enumerated set of URIs where each value maps to a type given to the content component. Some consumers of the content representations are expecting the @type value to be a reference to schema that describes additional properties of the content component.		ODE DecisionEvents
Format	string	_experience > decisioning > propositions > items > items > items > optionContent > _dc > format	The physical or digital manifestation of the resource. Typically, Format should include the media-type of the resource. Format may be used to determine the software, hardware or other equipment needed to display or operate the resource. Recommended best practice is to select a value from a controlled vocabulary (for example, the list of [Internet Media Types](http://www.iana.org/ assignments/media-types/) defining computer media formats).		ODE DecisionEvents
Language	array	_experience > decisioning > propositions > items > items > items > optionContent > _dc > language	The language or languages of the resource. Languages are specified in language code as defined in [IETF RFC 3066](https://www.ietf.org/rfc/rfc3066.txt), which is part of BCP 47, which is used elsewhere in XDM.		ODE DecisionEvents
Decision Option Score	number	_experience > decisioning > propositions > items > items > items > score	Calcuated value for that option in the context of a single scope. The value is only available if a score was calculated.		ODE DecisionEvents
Decision Option Selection ID	string	_experience > decisioning > propositions > items > items > items > selectionID	Option selection ID. The selectionID of which the item was derived from.		ODE DecisionEvents
Decision Option Selection Type	string	_experience > decisioning > propositions > items > items > items > selectionType	Option selection type. The selection type of which the item was derived from.		ODE DecisionEvents
Decision Option Tags	array	_experience > decisioning > propositions > items > items > items > tags	The set of tags associated with this option. The tags are used indicate catetoegies (dimensions) that the option belonged to at the time the proposition was made.		ODE DecisionEvents
Decision Option Tracking Token	string	_experience > decisioning > propositions > items > items > items > trackingToken	Option tracking token. The unique token pertains to the event of which the item event was derived from.		ODE DecisionEvents
Decision Scope Snapshot	object	_experience > decisioning > propositions > items > scopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst.		ODE DecisionEvents
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		ODE DecisionEvents
Activity ETag	string	_experience > decisioning > propositions > items > scopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		ODE DecisionEvents
Activity End Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		ODE DecisionEvents
Fallback Option	string	_experience > decisioning > propositions > items > scopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		ODE DecisionEvents
Activity Identifier	string	_experience > decisioning > propositions > items > scopeDetails > activity > id	A unique, immutable identifier for the decision activity.		ODE DecisionEvents
Matches action surfaces from the activity	array	_experience > decisioning > propositions > items > scopeDetails > activity > matchedSurfaces	The activity surfaces that matches the request surfaces captured for reporting		ODE DecisionEvents
Activity Name	string	_experience > decisioning > propositions > items > scopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		ODE DecisionEvents
Activity Priority	integer	_experience > decisioning > propositions > items > scopeDetails > activity > priority	Priority set for the activity during publication.		ODE DecisionEvents
Activity Start Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		ODE DecisionEvents
Scope Details Characteristics	object	_experience > decisioning > propositions > items > scopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		ODE DecisionEvents
Correlation Identifier	string	_experience > decisioning > propositions > items > scopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		ODE DecisionEvents
Decision Policy	object	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy	The decision policy used to make the decision.		ODE DecisionEvents
Decision Policy ETag	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > _repo > etag	The revision that the decision policy object was at when the snapshot was taken.		ODE DecisionEvents
Decision Policy Identifier	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > id	A unique identifier for the decision policy.		ODE DecisionEvents
Decision Policy Name	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > name	The decision policy name		ODE DecisionEvents
Decision Provider	string	_experience > decisioning > propositions > items > scopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		ODE DecisionEvents
Selected Experience Option	object	_experience > decisioning > propositions > items > scopeDetails > experience	The experience that was selected when the decision was made.		ODE DecisionEvents
Experience Identifier	string	_experience > decisioning > propositions > items > scopeDetails > experience > id	A unique identifier for the decision option.		ODE DecisionEvents
Decision Scope Identifier	string	_experience > decisioning > propositions > items > scopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		ODE DecisionEvents
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		ODE DecisionEvents
Event observation	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		ODE DecisionEvents
Field name	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		ODE DecisionEvents
Mapping type	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	ODE DecisionEvents
Observation mapping	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		ODE DecisionEvents
Interaction outcome measurement	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		ODE DecisionEvents
Outcome identifier	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		ODE DecisionEvents
Outcome property path	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		ODE DecisionEvents
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		ODE DecisionEvents
Placement ETag	string	_experience > decisioning > propositions > items > scopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		ODE DecisionEvents
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		ODE DecisionEvents
Placement Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > id	A unique identifier for the decision placement.		ODE DecisionEvents
Placement Name	string	_experience > decisioning > propositions > items > scopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		ODE DecisionEvents
Scope Rank	integer	_experience > decisioning > propositions > items > scopeDetails > rank	The ordinal, relative rank associated with the activity amongst all activities that have been selected, qualified and prioritized.		ODE DecisionEvents
Strategy Step Details	array	_experience > decisioning > propositions > items > scopeDetails > strategies	The steps that were executed when the decision was made.		ODE DecisionEvents
Algorithm Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		ODE DecisionEvents
Execution Step	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	ODE DecisionEvents
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		ODE DecisionEvents
Traffic Type	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	ODE DecisionEvents
Treatment Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		ODE DecisionEvents
Event Type	string	eventType	The primary event type for this time-series record.	advertising.completes: Advertising Completes advertising.timePlayed: Advertising Time Played advertising.federated: Advertising Federated advertising.clicks: Advertising Clicks advertising.conversions: Advertising Conversions advertising.firstQuartiles: Advertising First Quartiles advertising.impressions: Advertising Impressions advertising.midpoints: Advertising Midpoints advertising.starts: Advertising Starts advertising.thirdQuartiles: Advertising Third Quartiles application.close: Application Close application.launch: Application Launch web.webpagedetails.pageViews: Web Webpagedetails Page Views web.webinteraction.linkClicks: Web Webinteraction Link Clicks web.formFilledOut: Web Form Filled Out commerce.checkouts: Commerce Checkouts commerce.productListAdds: Commerce Product List (Cart) Adds commerce.productListOpens: Commerce Product List (Cart) Opens commerce.productListRemovals: Commerce Product List (Cart) Removals commerce.productListReopens: Commerce Product List (Cart) Reopens commerce.productListViews: Commerce Product List (Cart) Views commerce.productViews: Commerce Product Views commerce.purchases: Commerce Purchases commerce.saveForLaters: Commerce Save For Laters commerce.backofficeOrderPlaced: Commerce Backoffice Order Placed commerce.backofficeOrderCancelled: Commerce Backoffice Order Cancelled commerce.backofficeOrderItemsShipped: Commerce Backoffice OrderItems Shipped commerce.backofficeCreditMemoIssued: Commerce Backoffice CreditMemo Issued commerce.backofficeShipmentCompleted: Commerce Backoffice Shipment Completed decisioning.propositionDisplay: Decisioning Proposition Display decisioning.propositionInteract: Decisioning Proposition Interact decisioning.propositionSend: Decisioning Proposition Send decisioning.propositionDismiss: Decisioning Proposition Dismiss decisioning.propositionTrigger: Decisioning Proposition Trigger delivery.feedback: Delivery Feedback message.feedback: Message Feedback message.tracking: Message Tracking message.renderingData: Message Rendering Data pushTracking.applicationOpened: Push Tracking Application Opened pushTracking.customAction: Push Tracking Custom Action listOperation.removeFromList: List Operation Remove From List listOperation.addToList: List Operation Add To List leadOperation.scoreChanged: Lead Operation Score Changed leadOperation.revenueStageChanged: Lead Operation Revenue Stage changed leadOperation.statusInCampaignProgressionChanged: Lead Operation Status In Campaign Progression Changed leadOperation.interestingMoment: Lead Operation Interesting Moment leadOperation.newLead: Lead Operation New Lead leadOperation.convertLead: Lead Operation Convert Lead leadOperation.callWebhook: Lead Operation Call Webhook leadOperation.changeEngagementCampaignCadence: Change Engagement Campaign Cadence leadOperation.addToCampaign: Lead Operation Add To Campaign leadOperation.changeCampaignStream: Lead Operation Change Campaign Stream leadOperation.mergeLeads: Lead Operation Merge Leads directMarketing.emailBounced: Direct Marketing Email Bounced directMarketing.emailBouncedSoft: Direct Marketing Email Bounced Soft directMarketing.emailDelivered: Direct Marketing Email Delivered directMarketing.emailUnsubscribed: Direct Marketing Email Unsubscribed directMarketing.emailOpened: Direct Marketing Email Opened directMarketing.emailClicked: Direct Marketing Email Clicked directMarketing.emailSent: Direct Marketing Email Sent opportunityEvent.removeFromOpportunity: Opportunity Event Remove From Opportunity opportunityEvent.addToOpportunity: Opportunity Event Add To Opportunity opportunityEvent.opportunityUpdated: Opportunity Event Opportunity Updated inappmessageTracking.dismiss: inapp message was dimissed inappmessageTracking.display: inapp message was displayed inappmessageTracking.interact: inapp message was interacted with media.ping: Media ping media.sessionStart: Media sessionStart media.play: Media play media.bufferStart: Media bufferStart media.pauseStart: Media pauseStart media.chapterStart: Media chapterStart media.chapterSkip: Media chapterSkip media.chapterComplete: Media chapterComplete media.adStart: Media adStart media.adSkip: Media adSkip media.adComplete: Media adComplete media.adBreakStart: Media adBreakStart media.adBreakComplete: Media adBreakComplete media.bitrateChange: Media bitrateChange media.error: Media error media.sessionComplete: Media sessionComplete media.sessionEnd: Media sessionEnd media.statesUpdate: Media statesUpdate media.downloaded: Media downloaded content media.customTracking: Media custom tracking location.entry: Location entry location.exit: Location exit	ODE DecisionEvents
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		ODE DecisionEvents
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		ODE DecisionEvents
Timestamp	string	timestamp	The time when an event or observation occurred.		ODE DecisionEvents
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the time-series event.		AJO Email BCC Feedback Event Schema
Address	string	_experience > customerJourneyManagement > emailChannelContext > address	The technical address, for example, 'name@domain.com' as commonly defined in RFC2822 and subsequent standards.		AJO Email BCC Feedback Event Schema
Email Attachments	array	_experience > customerJourneyManagement > emailChannelContext > attachment	List of attachments in the email message.		AJO Email BCC Feedback Event Schema
Content Type	string	_experience > customerJourneyManagement > emailChannelContext > attachment > items > contentType	MIME type of the attachment (e.g., application/pdf, image/jpeg).		AJO Email BCC Feedback Event Schema
Attachment Name	string	_experience > customerJourneyManagement > emailChannelContext > attachment > items > name	File name of the attachment.		AJO Email BCC Feedback Event Schema
Attachment Size	integer	_experience > customerJourneyManagement > emailChannelContext > attachment > items > size	Size of the attachment in bytes.		AJO Email BCC Feedback Event Schema
Domain	string	_experience > customerJourneyManagement > emailChannelContext > domain	Domain of the recipient's email address.		AJO Email BCC Feedback Event Schema
Email Namespace	string	_experience > customerJourneyManagement > emailChannelContext > namespace	Email namespace associated with the email address in the consent preferences in the Profile, e.g. email or Email		AJO Email BCC Feedback Event Schema
IP Address	string	_experience > customerJourneyManagement > emailChannelContext > outboundIP	Outbound IP address of the customer used to deliver the message.		AJO Email BCC Feedback Event Schema
Feedback Status	string	_experience > customerJourneyManagement > messageDeliveryfeedback > feedbackStatus	Provide status of a delivery attempt across different channels(Email,Push,SMS etc.), Not all enums are used for all the channels, so follow the detailed documentation.	error: Message processing failed exclude: Message profile filtered out sent: Message sent bounce: Message bounced delay: Message delayed duplicate: Duplicate message skipped denylist: Invalid destination skipped delivered: Message Delivered read: Message read unknown: Unknown feedback status	AJO Email BCC Feedback Event Schema
First Attempt Timestamp	string	_experience > customerJourneyManagement > messageDeliveryfeedback > firstAttemptTimestamp	The timestamp of the first delivery attempt of the message.		AJO Email BCC Feedback Event Schema
Exclude Code	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageExclusion > code	Provide top level exclusion reason, like typology rule, mandatory parameter missing.		AJO Email BCC Feedback Event Schema
Exclusion Details	object	_experience > customerJourneyManagement > messageDeliveryfeedback > messageExclusion > details	Dynamic map of additional details about the exclusion. Keys depend on the exclusion reason.		AJO Email BCC Feedback Event Schema
Exclude Reason	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageExclusion > reason	Provide exclusion subcode, like exact typology rule-id.		AJO Email BCC Feedback Event Schema
Failure Category	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > category	Classifies whether it is a sync bounce or async bounce.	sync: The delivery failed synchronously. async: The delivery failed asynchronously.	AJO Email BCC Feedback Event Schema
Failure Code	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > code	Failure code for a failed delivery attempt.		AJO Email BCC Feedback Event Schema
Failure Reason	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > reason	Failure reason for a failed delivery attempt.		AJO Email BCC Feedback Event Schema
Failure Type	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > type	Classifies whether it is a soft bounce or hard bounce.	soft: The reason for failed delivery is temporary. hard: The reason for failed delivery is permanent.	AJO Email BCC Feedback Event Schema
Offer details	object	_experience > customerJourneyManagement > messageDeliveryfeedback > offers	Describes offer(s) involved in a message feedback.		AJO Email BCC Feedback Event Schema
Offer Activity ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > activityID	Unique Offer Decision identifier.		AJO Email BCC Feedback Event Schema
Offer Count	integer	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > offerCount	Count of offers included in the offer proposition.		AJO Email BCC Feedback Event Schema
Offer ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > offerID	Unique Identifier for Offer.		AJO Email BCC Feedback Event Schema
Placement ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > placementID	Unique Identifier for Offer Placement.		AJO Email BCC Feedback Event Schema
Proposition ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > propositionID	Unique Identifier for Offer Proposition.		AJO Email BCC Feedback Event Schema
Proposition Time	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > propositionTime	Time at which the Offer proposition was generated.		AJO Email BCC Feedback Event Schema
Offer Decision Scope ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > scopeID	Unique Offer Decison Scope identifier(offer-activity-id+placement-id BASE64 encoded).		AJO Email BCC Feedback Event Schema
Request Timestamp	string	_experience > customerJourneyManagement > messageDeliveryfeedback > requestTimestamp	The timestamp of the request to send the message.		AJO Email BCC Feedback Event Schema
Retry Count	integer	_experience > customerJourneyManagement > messageDeliveryfeedback > retryCount	Number of failed attempts before the current event. The retryCount starts with '0', for message which is sent in first attempt will have 'retryCount' as 0.		AJO Email BCC Feedback Event Schema
AJO Campaign ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignID	Unique ID of the AJO Campaign that triggered this message execution.		AJO Email BCC Feedback Event Schema
AJO Campaign Version ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignVersionID	Version ID of the AJO Campaign that triggered this message execution.		AJO Email BCC Feedback Event Schema
Audience	object	_experience > customerJourneyManagement > messageExecution > audience	Defines the audience associated with this message execution.		AJO Email BCC Feedback Event Schema
Audience ID	string	_experience > customerJourneyManagement > messageExecution > audience > id	Identifier for the audience.		AJO Email BCC Feedback Event Schema
Audience Type	string	_experience > customerJourneyManagement > messageExecution > audience > type	Type of the audience. Specifies one of the predefined audience categories.	ORCHESTRATED_CAMPAIGN: Orchestrated Campaign UPS: UPS AUDIENCE_ORCHESTRATION: Audience Orchestration	AJO Email BCC Feedback Event Schema
Batch Instance ID	string	_experience > customerJourneyManagement > messageExecution > batchInstanceID	GUID created at invocation of each new batch instance for a scheduled Journey or Campaign Action. E.g: If a scheduled Journey or Campaign Action runs at 8.00am and 10.00am, there will be two separate different batchInstanceID's.		AJO Email BCC Feedback Event Schema
Campaign Action ID	string	_experience > customerJourneyManagement > messageExecution > campaignActionID	Action ID of the Campaign that triggered this message execution.		AJO Email BCC Feedback Event Schema
Campaign ID	string	_experience > customerJourneyManagement > messageExecution > campaignID	Unique ID of the Campaign that triggered this message execution.		AJO Email BCC Feedback Event Schema
Campaign Version ID	string	_experience > customerJourneyManagement > messageExecution > campaignVersionID	Version ID of the Campaign that triggered this message execution.		AJO Email BCC Feedback Event Schema
Fragment Publication IDs	array	_experience > customerJourneyManagement > messageExecution > fragmentPublicationIDs	The Fragment Publication ID of parent fragment IDs of a MessageExecution originating this message.		AJO Email BCC Feedback Event Schema
Journey Action ID	string	_experience > customerJourneyManagement > messageExecution > journeyActionID	Journey Action ID, for which MessageExecution is triggered.		AJO Email BCC Feedback Event Schema
JourneyVersion ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionID	JourneyVersion Id triggerieng the MessageExecution.		AJO Email BCC Feedback Event Schema
JourneyVersion Instance ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionInstanceID	Identifier of the journey version instance, specific to one individual (uuid).		AJO Email BCC Feedback Event Schema
Journey Version Node ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionNodeID	Identifier of the journey version node, triggering the Message Execution.		AJO Email BCC Feedback Event Schema
MessageExecution ID	string	_experience > customerJourneyManagement > messageExecution > messageExecutionID	The CJM activity originating this message.		AJO Email BCC Feedback Event Schema
Message ID	string	_experience > customerJourneyManagement > messageExecution > messageID	Unique ID representing a non-personalized message sent to the end user.		AJO Email BCC Feedback Event Schema
Message Publication ID	string	_experience > customerJourneyManagement > messageExecution > messagePublicationID	The Publication ID of parent Message ID of a MessageExecution originating this message.		AJO Email BCC Feedback Event Schema
Message Type	string	_experience > customerJourneyManagement > messageExecution > messageType	Message Type, whether it's marketing or transactional message	marketing: Marketing transactional: Transactional	AJO Email BCC Feedback Event Schema
metadata	object	_experience > customerJourneyManagement > messageExecution > metadata	Dynamic contextual custom metadata information added by the user via the personalization helper.		AJO Email BCC Feedback Event Schema
Source Action ID	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceActionID	Action id of the source from where message originate		AJO Email BCC Feedback Event Schema
Source ID	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceID	Source Id of the entity where message originate.		AJO Email BCC Feedback Event Schema
Source Type	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceType	Classifies the source type of the message.	orchestratedCampaign: Orchestrated Campaign singleStepCampaign: Single Step Campaign journey: Journey	AJO Email BCC Feedback Event Schema
Source Version ID	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceVersionID	Source Version Id of the entity where message originate.		AJO Email BCC Feedback Event Schema
Wave ID	string	_experience > customerJourneyManagement > messageExecution > waveID	Identifier of the wave execution for this message execution. Present when the message execution originates from a wave-driven Journey or Campaign Action and used to correlate with step events and message feedback across the pipeline.		AJO Email BCC Feedback Event Schema
Experience channel	object	_experience > customerJourneyManagement > messageProfile > channel	Experience channel related to the ExperienceEvent.		AJO Email BCC Feedback Event Schema
Referring Source	string	_experience > customerJourneyManagement > messageProfile > channel > referringSource	Referring source to this channel		AJO Email BCC Feedback Event Schema
isSendTimeOptimized	boolean	_experience > customerJourneyManagement > messageProfile > isSendTimeOptimized	True if the message execution is send time optimized.		AJO Email BCC Feedback Event Schema
isTestExecution	boolean	_experience > customerJourneyManagement > messageProfile > isTestExecution	True if the message is sent as Test Execution.		AJO Email BCC Feedback Event Schema
MessageProfile ID	string	_experience > customerJourneyManagement > messageProfile > messageProfileID	A unique id refers to every single message sent as part of a MessageExecution activity.		AJO Email BCC Feedback Event Schema
Message Profile Tracking ID	string	_experience > customerJourneyManagement > messageProfile > messageProfileTrackingID	A unique tracking id refers to every single message sent as part of a MessageExecution activity.		AJO Email BCC Feedback Event Schema
Request ID	string	_experience > customerJourneyManagement > messageProfile > requestID	A unique request id refers to every single message sent as part of a MessageExecution activity.		AJO Email BCC Feedback Event Schema
Secondary Dimension Id	string	_experience > customerJourneyManagement > messageProfile > secondaryDimensionID	The secondary dimension id of the message profile.		AJO Email BCC Feedback Event Schema
Secondary Dimension Name	string	_experience > customerJourneyManagement > messageProfile > secondaryDimensionName	The secondary dimension name of the message profile.		AJO Email BCC Feedback Event Schema
Content Variant	string	_experience > customerJourneyManagement > messageProfile > variant	A message execution can have multiple variants e.g. Multilingual (translated variants for the same content) or A/B testing (different content to test what works better) but a message delivered to a recipient always contains one of them.		AJO Email BCC Feedback Event Schema
Live Activity Details	object	_experience > customerJourneyManagement > pushChannelContext > liveActivity	Live activity context for mobile push notifications. It includes the live activity ID, live activity event and an optional channel id which is used incase of broadcasting a live activity across multiple devices.		AJO Email BCC Feedback Event Schema
Broadcast Channel ID	string	_experience > customerJourneyManagement > pushChannelContext > liveActivity > channelID	The broadcast channel identifier for the live activity.		AJO Email BCC Feedback Event Schema
Live Activity Event	string	_experience > customerJourneyManagement > pushChannelContext > liveActivity > event	The type of live activity event being triggered.	localStart: Local start event for live activity pushToStart: Push to start or remote start event for live activity update: Update event for live activity end: End event for live activity	AJO Email BCC Feedback Event Schema
Live Activity ID	string	_experience > customerJourneyManagement > pushChannelContext > liveActivity > liveActivityID	The unique identifier for the live activity.		AJO Email BCC Feedback Event Schema
Push Platform	string	_experience > customerJourneyManagement > pushChannelContext > platform	Push provider service, e.g. apns or fcm	apns: Apple Push Notification service fcm: Firebase cloud messaging service	AJO Email BCC Feedback Event Schema
Original Recipient Address	string	_experience > customerJourneyManagement > secondaryRecipientDetail > originalRecipientAddress	It is the address of the original recipient of which the copy of the mail to the secondary recipient was sent.		AJO Email BCC Feedback Event Schema
Secondary Recipient Type	string	_experience > customerJourneyManagement > secondaryRecipientDetail > type	The type of the secondary recipient. i.e BCC (Blind Carbon Copy), CC (Carbon Copy) & Archival	bcc: BCC cc: CC archival: Archival	AJO Email BCC Feedback Event Schema
Channel Type	string	_experience > customerJourneyManagement > smsChannelContext > channelType	ChannelType will contain like : SMS, MMS , RCS etc.		AJO Email BCC Feedback Event Schema
SMS inbound Message	string	_experience > customerJourneyManagement > smsChannelContext > inboundMessage	SMS inbound reply, e.g. stop, start, subscribe, etc.		AJO Email BCC Feedback Event Schema
SMS inbound Number	string	_experience > customerJourneyManagement > smsChannelContext > inboundNumber	SMS inbound Number : Sender Id where the MO being received		AJO Email BCC Feedback Event Schema
SMS messageType	string	_experience > customerJourneyManagement > smsChannelContext > messageType	SMS provider, e.g. inbound, inboundReply or send		AJO Email BCC Feedback Event Schema
Original Timestamp	string	_experience > customerJourneyManagement > smsChannelContext > origTimestamp	Timestamp from Provider		AJO Email BCC Feedback Event Schema
Profile Phone Number	string	_experience > customerJourneyManagement > smsChannelContext > profileNumber	Phone Number from whihc we recevied the Inbound message		AJO Email BCC Feedback Event Schema
SMS Provider	string	_experience > customerJourneyManagement > smsChannelContext > smsProvider	SMS provider , e.g. sinch or twilio	sinch: Sinch sms provider infobip: Twilio sms provider twilio: Twilio sms provider vibes: Vibes sms Provider	AJO Email BCC Feedback Event Schema
Status	object	_experience > customerJourneyManagement > smsChannelContext > status	Status section containing provider feedback details.		AJO Email BCC Feedback Event Schema
Feedback Status	string	_experience > customerJourneyManagement > smsChannelContext > status > feedbackStatus	Actual feedback status (mapped to standard enum).	error: Message processing failed exclude: Message profile filtered out sent: Message sent bounce: Message bounced delay: Message delayed duplicate: Duplicate message skipped denylist: Invalid destination skipped delivered: Message Delivered unknown: Unknown feedback status	AJO Email BCC Feedback Event Schema
Message	string	_experience > customerJourneyManagement > smsChannelContext > status > message	Message from the SMS provider, either success or failure.		AJO Email BCC Feedback Event Schema
Provider Feedback Status	string	_experience > customerJourneyManagement > smsChannelContext > status > providerFeedbackStatus	Status as reported by the SMS provider (e.g. DeliveredToTerminal), before mapping.		AJO Email BCC Feedback Event Schema
Channel Type	string	_experience > customerJourneyManagement > whatsAppChannelContext > channelType	whatsApp ChannelType will contain like : Utility,Marketing,Promotional.		AJO Email BCC Feedback Event Schema
whatsApp Inbound Message	string	_experience > customerJourneyManagement > whatsAppChannelContext > inboundMessage	whatsApp inbound reply, e.g. stop, start, subscribe, etc.		AJO Email BCC Feedback Event Schema
whatsApp Inbound Number	string	_experience > customerJourneyManagement > whatsAppChannelContext > inboundNumber	whatsApp inbound Number : Sender Id where the MO being received		AJO Email BCC Feedback Event Schema
Selected Description	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveSelectedDescription	Description of the Selected WhatsApp interactive message		AJO Email BCC Feedback Event Schema
ID of the selected option from WhatsApp	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveSelectedID	ID of the selected option from WhatsApp		AJO Email BCC Feedback Event Schema
User-selected title from WhatsApp	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveSelectedTitle	User-selected title from WhatsApp		AJO Email BCC Feedback Event Schema
Interactive type from WhatsApp	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveType	Interactive type from WhatsApp message — options include: list reply, button reply, and button.		AJO Email BCC Feedback Event Schema
whatsApp Message Type	string	_experience > customerJourneyManagement > whatsAppChannelContext > messageType	whatsApp Message Type, e.g. templateBased,response		AJO Email BCC Feedback Event Schema
Original Timestamp	string	_experience > customerJourneyManagement > whatsAppChannelContext > origTimestamp	Timestamp from Meta / WhatsApp		AJO Email BCC Feedback Event Schema
Profile Phone Number	string	_experience > customerJourneyManagement > whatsAppChannelContext > profileNumber	Phone Number from whihc we recevied the Inbound message		AJO Email BCC Feedback Event Schema
Response Action Type	string	_experience > customerJourneyManagement > whatsAppChannelContext > reactionActionName	Type of response action from WhatsApp - react, unreact, or reply		AJO Email BCC Feedback Event Schema
Response Content	string	_experience > customerJourneyManagement > whatsAppChannelContext > reactionEvent	Content of the user response - emoji for reactions, or message text for replies to a specific message		AJO Email BCC Feedback Event Schema
Original Message ID	string	_experience > customerJourneyManagement > whatsAppChannelContext > reactionMessageID	ID of the original message being responded to (for reactions or replies)		AJO Email BCC Feedback Event Schema
Status	object	_experience > customerJourneyManagement > whatsAppChannelContext > status	Status section containing provider feedback details.		AJO Email BCC Feedback Event Schema
Feedback Status	string	_experience > customerJourneyManagement > whatsAppChannelContext > status > feedbackStatus	Actual feedback status (mapped to standard enum). Not the raw provider status.	error: Message processing failed exclude: Message profile filtered out sent: Message sent bounce: Message bounced delay: Message delayed duplicate: Duplicate message skipped denylist: Invalid destination skipped delivered: Message Delivered unknown: Unknown feedback status	AJO Email BCC Feedback Event Schema
Message	string	_experience > customerJourneyManagement > whatsAppChannelContext > status > message	Message from the WhatsApp provider, either success or failure.		AJO Email BCC Feedback Event Schema
Provider Feedback Status	string	_experience > customerJourneyManagement > whatsAppChannelContext > status > providerFeedbackStatus	Status as reported by the WhatsApp provider (e.g. DeliveredToTerminal), before mapping.		AJO Email BCC Feedback Event Schema
ExperienceEvent merge ID	string	eventMergeId	An ID to correlate or merge multiple Experience events together that are essentially the same event or should be merged. This is intended to be populated by the data producer prior to ingestion.		AJO Email BCC Feedback Event Schema
Event Type	string	eventType	The primary event type for this time-series record.	advertising.completes: Advertising Completes advertising.timePlayed: Advertising Time Played advertising.federated: Advertising Federated advertising.clicks: Advertising Clicks advertising.conversions: Advertising Conversions advertising.firstQuartiles: Advertising First Quartiles advertising.impressions: Advertising Impressions advertising.midpoints: Advertising Midpoints advertising.starts: Advertising Starts advertising.thirdQuartiles: Advertising Third Quartiles application.close: Application Close application.launch: Application Launch web.webpagedetails.pageViews: Web Webpagedetails Page Views web.webinteraction.linkClicks: Web Webinteraction Link Clicks web.formFilledOut: Web Form Filled Out commerce.checkouts: Commerce Checkouts commerce.productListAdds: Commerce Product List (Cart) Adds commerce.productListOpens: Commerce Product List (Cart) Opens commerce.productListRemovals: Commerce Product List (Cart) Removals commerce.productListReopens: Commerce Product List (Cart) Reopens commerce.productListViews: Commerce Product List (Cart) Views commerce.productViews: Commerce Product Views commerce.purchases: Commerce Purchases commerce.saveForLaters: Commerce Save For Laters commerce.backofficeOrderPlaced: Commerce Backoffice Order Placed commerce.backofficeOrderCancelled: Commerce Backoffice Order Cancelled commerce.backofficeOrderItemsShipped: Commerce Backoffice OrderItems Shipped commerce.backofficeCreditMemoIssued: Commerce Backoffice CreditMemo Issued commerce.backofficeShipmentCompleted: Commerce Backoffice Shipment Completed decisioning.propositionDisplay: Decisioning Proposition Display decisioning.propositionInteract: Decisioning Proposition Interact decisioning.propositionSend: Decisioning Proposition Send decisioning.propositionDismiss: Decisioning Proposition Dismiss decisioning.propositionTrigger: Decisioning Proposition Trigger delivery.feedback: Delivery Feedback message.feedback: Message Feedback message.tracking: Message Tracking message.renderingData: Message Rendering Data pushTracking.applicationOpened: Push Tracking Application Opened pushTracking.customAction: Push Tracking Custom Action listOperation.removeFromList: List Operation Remove From List listOperation.addToList: List Operation Add To List leadOperation.scoreChanged: Lead Operation Score Changed leadOperation.revenueStageChanged: Lead Operation Revenue Stage changed leadOperation.statusInCampaignProgressionChanged: Lead Operation Status In Campaign Progression Changed leadOperation.interestingMoment: Lead Operation Interesting Moment leadOperation.newLead: Lead Operation New Lead leadOperation.convertLead: Lead Operation Convert Lead leadOperation.callWebhook: Lead Operation Call Webhook leadOperation.changeEngagementCampaignCadence: Change Engagement Campaign Cadence leadOperation.addToCampaign: Lead Operation Add To Campaign leadOperation.changeCampaignStream: Lead Operation Change Campaign Stream leadOperation.mergeLeads: Lead Operation Merge Leads directMarketing.emailBounced: Direct Marketing Email Bounced directMarketing.emailBouncedSoft: Direct Marketing Email Bounced Soft directMarketing.emailDelivered: Direct Marketing Email Delivered directMarketing.emailUnsubscribed: Direct Marketing Email Unsubscribed directMarketing.emailOpened: Direct Marketing Email Opened directMarketing.emailClicked: Direct Marketing Email Clicked directMarketing.emailSent: Direct Marketing Email Sent opportunityEvent.removeFromOpportunity: Opportunity Event Remove From Opportunity opportunityEvent.addToOpportunity: Opportunity Event Add To Opportunity opportunityEvent.opportunityUpdated: Opportunity Event Opportunity Updated inappmessageTracking.dismiss: inapp message was dimissed inappmessageTracking.display: inapp message was displayed inappmessageTracking.interact: inapp message was interacted with media.ping: Media ping media.sessionStart: Media sessionStart media.play: Media play media.bufferStart: Media bufferStart media.pauseStart: Media pauseStart media.chapterStart: Media chapterStart media.chapterSkip: Media chapterSkip media.chapterComplete: Media chapterComplete media.adStart: Media adStart media.adSkip: Media adSkip media.adComplete: Media adComplete media.adBreakStart: Media adBreakStart media.adBreakComplete: Media adBreakComplete media.bitrateChange: Media bitrateChange media.error: Media error media.sessionComplete: Media sessionComplete media.sessionEnd: Media sessionEnd media.statesUpdate: Media statesUpdate media.downloaded: Media downloaded content media.customTracking: Media custom tracking location.entry: Location entry location.exit: Location exit	AJO Email BCC Feedback Event Schema
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		AJO Email BCC Feedback Event Schema
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO Email BCC Feedback Event Schema
Produced By	string	producedBy	Value that describes the producer of the event - suggested values would be 'self', 'system', 'salesRep', etc. Can be used to filter out certain producers if needed.	self: Self system: System salesRef: Sales Representative customerRep: Customer Representative	AJO Email BCC Feedback Event Schema
Timestamp	string	timestamp	The time when an event or observation occurred.		AJO Email BCC Feedback Event Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the record.		AJO Entity Record Schema
AJO Campaign Entity	object	_experience > customerJourneyManagement > entities > campaign	AJO Campaign Entity Specific Fields		AJO Entity Record Schema
Campaign Action ID	string	_experience > customerJourneyManagement > entities > campaign > campaignActionID	Action ID of the Campaign that triggered this message execution.		AJO Entity Record Schema
Campaign Action Name	string	_experience > customerJourneyManagement > entities > campaign > campaignActionName	Action Name of the Campaign that triggered this message execution.		AJO Entity Record Schema
AJO Campaign ID	string	_experience > customerJourneyManagement > entities > campaign > campaignID	AJO Campaign ID. Remains unchanged even after republishing.		AJO Entity Record Schema
AJO Campaign Version ID	string	_experience > customerJourneyManagement > entities > campaign > campaignVersionID	AJO Campaign Version ID. Changes on republishing. Represents immutable version of campaign.		AJO Entity Record Schema
AJO Campaign Description	string	_experience > customerJourneyManagement > entities > campaign > description	AJO Campaign Description.		AJO Entity Record Schema
Campaign Identity Namespace	string	_experience > customerJourneyManagement > entities > campaign > identityNamespace	AJO Campaign Identity Namespace.		AJO Entity Record Schema
flag for ipWarmUp campaign	boolean	_experience > customerJourneyManagement > entities > campaign > isIpWarmUpCampaign	Field to identify if campaign is warmup campaign		AJO Entity Record Schema
AJO Campaign Name	string	_experience > customerJourneyManagement > entities > campaign > name	AJO Campaign Name.		AJO Entity Record Schema
AJO Channel/Message Entity	object	_experience > customerJourneyManagement > entities > channelDetails	AJO Channel/Message Entity Specific Fields. Denormalized on variantId		AJO Entity Record Schema
Base Message ID	string	_experience > customerJourneyManagement > entities > channelDetails > baseMessageID	Represents the base Message ID from which the published message is derived.		AJO Entity Record Schema
The channel for which this row corresponds.	object	_experience > customerJourneyManagement > entities > channelDetails > channel	Each specific experience channel defines a constant `@id`.		AJO Entity Record Schema
Referring Source	string	_experience > customerJourneyManagement > entities > channelDetails > channel > referringSource	Referring source to this channel		AJO Entity Record Schema
Channel Configuration ID	string	_experience > customerJourneyManagement > entities > channelDetails > channelConfigID	The ID of the configuration used during creation of the journey or campaign		AJO Entity Record Schema
Channel Configuration Name	string	_experience > customerJourneyManagement > entities > channelDetails > channelConfigName	The name of the configuration used during creation of the journey or campaign		AJO Entity Record Schema
Email Specific Fields	object	_experience > customerJourneyManagement > entities > channelDetails > email	Email Specific Fields		AJO Entity Record Schema
Email Subject	string	_experience > customerJourneyManagement > entities > channelDetails > email > subject	Email subject, non-personalized		AJO Entity Record Schema
flag for multi-variant	boolean	_experience > customerJourneyManagement > entities > channelDetails > isMultiVariant	flag to identify if variant is multi-variant or not.		AJO Entity Record Schema
Message ID	string	_experience > customerJourneyManagement > entities > channelDetails > messageID	Unique ID representing a non-personalized message sent to the end user.		AJO Entity Record Schema
Message Publication ID	string	_experience > customerJourneyManagement > entities > channelDetails > messagePublicationID	Message Publication ID. Represents a frozen/published version of message.		AJO Entity Record Schema
Message Publication Time	string	_experience > customerJourneyManagement > entities > channelDetails > messagePublishedAt	Time at which message was published		AJO Entity Record Schema
Push Specific Fields	object	_experience > customerJourneyManagement > entities > channelDetails > push	Push Specific Fields.		AJO Entity Record Schema
Push Title	string	_experience > customerJourneyManagement > entities > channelDetails > push > title	Push Title, non-personalized		AJO Entity Record Schema
The json template used in the message	string	_experience > customerJourneyManagement > entities > channelDetails > template	The json template used while sending the message		AJO Entity Record Schema
Channel's variant ID	string	_experience > customerJourneyManagement > entities > channelDetails > variantID	Is not frozen and might remain same between different versions of message publication.		AJO Entity Record Schema
Channel's variant Name	string	_experience > customerJourneyManagement > entities > channelDetails > variantName	Represents the channel variant name		AJO Entity Record Schema
AJO Decision Policy Entity	array	_experience > customerJourneyManagement > entities > decisionPolicy	AJO Decision Policy Entity Specific Fields		AJO Entity Record Schema
Decision Policy ID	string	_experience > customerJourneyManagement > entities > decisionPolicy > items > decisionPolicyID	Decision Policy ID		AJO Entity Record Schema
Decision Policy Name	string	_experience > customerJourneyManagement > entities > decisionPolicy > items > decisionPolicyName	Decision Policy Name		AJO Entity Record Schema
Decision Policy Type	string	_experience > customerJourneyManagement > entities > decisionPolicy > items > decisionPolicyType	Decision Policy Type		AJO Entity Record Schema
Formula ID	string	_experience > customerJourneyManagement > entities > decisionPolicy > items > formulaId	ID of the formula used for ranking		AJO Entity Record Schema
Ranking Type	string	_experience > customerJourneyManagement > entities > decisionPolicy > items > rankingType	Ranking Type of the decision policy		AJO Entity Record Schema
Transition	array	_experience > customerJourneyManagement > entities > decisionPolicy > items > transitions	Transition Specific Fields		AJO Entity Record Schema
Eligibility Rule	string	_experience > customerJourneyManagement > entities > decisionPolicy > items > transitions > items > eligibilityRule	Eligibility Rule for Decision Node		AJO Entity Record Schema
Experiment ID	string	_experience > customerJourneyManagement > entities > decisionPolicy > items > transitions > items > experimentID	ID of the Experiment		AJO Entity Record Schema
Treatment Holdout	boolean	_experience > customerJourneyManagement > entities > decisionPolicy > items > transitions > items > isHoldout	Is the treatment holdout		AJO Entity Record Schema
Transition ID	string	_experience > customerJourneyManagement > entities > decisionPolicy > items > transitions > items > transitionID	Transition Node ID		AJO Entity Record Schema
Transition Name	string	_experience > customerJourneyManagement > entities > decisionPolicy > items > transitions > items > transitionName	Transition Node Name		AJO Entity Record Schema
Transition Type	string	_experience > customerJourneyManagement > entities > decisionPolicy > items > transitions > items > transitionType	Transition Node Type		AJO Entity Record Schema
Treatment ID	string	_experience > customerJourneyManagement > entities > decisionPolicy > items > transitions > items > treatmentID	ID of the Treatment		AJO Entity Record Schema
Executable Action Entity	object	_experience > customerJourneyManagement > entities > executableAction	Detail of Inline Campaign used for execution		AJO Entity Record Schema
Inline Campaign Action ID	string	_experience > customerJourneyManagement > entities > executableAction > actionID	Represents the Inline Campaign Action ID		AJO Entity Record Schema
Inline Campaign ID	string	_experience > customerJourneyManagement > entities > executableAction > id	Represents the Inline Campaign ID		AJO Entity Record Schema
Source Type of the Entity	string	_experience > customerJourneyManagement > entities > executableAction > sourceType	Represents the source type	orchestratedCampaign: Orchestrated Campaign singleStepCampaign: Single Step Campaign journey: Journey	AJO Entity Record Schema
Inline Campaign Version ID	string	_experience > customerJourneyManagement > entities > executableAction > versionID	Represents the Inline Campaign Version ID		AJO Entity Record Schema
AJO Experiment Entity Specific Fields	object	_experience > customerJourneyManagement > entities > experiment	AJO Experiment Entity Specific Fields		AJO Entity Record Schema
Experiment ID	string	_experience > customerJourneyManagement > entities > experiment > experimentId	This along with treatmentId has one to one mapping with messageID		AJO Entity Record Schema
Experiment Name	string	_experience > customerJourneyManagement > entities > experiment > experimentName	Name of the experiment		AJO Entity Record Schema
Treatment ID	string	_experience > customerJourneyManagement > entities > experiment > treatmentID	This along with experimentId has one to one mapping with messageID		AJO Entity Record Schema
Treatment Name	string	_experience > customerJourneyManagement > entities > experiment > treatmentName	Name of the treatment		AJO Entity Record Schema
AJO Journey Entity	object	_experience > customerJourneyManagement > entities > journey	AJO Journey Entity Specific Fields		AJO Entity Record Schema
Journey Action ID	string	_experience > customerJourneyManagement > entities > journey > journeyActionID	Represents the Journey Action ID		AJO Entity Record Schema
Journey Action Name	string	_experience > customerJourneyManagement > entities > journey > journeyActionName	Represents the Journey Label		AJO Entity Record Schema
Journey ID	string	_experience > customerJourneyManagement > entities > journey > journeyID	Represents the journey ID		AJO Entity Record Schema
Journey Name	string	_experience > customerJourneyManagement > entities > journey > journeyName	Represents the journey name		AJO Entity Record Schema
Journey Name and Version	string	_experience > customerJourneyManagement > entities > journey > journeyNameAndVersion	Represents the concatenated values of Journey Name and Version		AJO Entity Record Schema
Journey Node ID	string	_experience > customerJourneyManagement > entities > journey > journeyNodeID	Represents the id of the journey node on the canvas		AJO Entity Record Schema
Journey Node Name	string	_experience > customerJourneyManagement > entities > journey > journeyNodeName	Represents the name of the journey node on the canvas		AJO Entity Record Schema
Journey Node Type	string	_experience > customerJourneyManagement > entities > journey > journeyNodeType	Represents the journey node type as authored on the canvas		AJO Entity Record Schema
Journey profile namespace	string	_experience > customerJourneyManagement > entities > journey > journeyProfileNamespace	Represents the profile namespace selected for journey		AJO Entity Record Schema
Journey Version ID	string	_experience > customerJourneyManagement > entities > journey > journeyVersionID	Represents a frozen version of a Journey		AJO Entity Record Schema
AJO Orchestrated Campaign Entity	object	_experience > customerJourneyManagement > entities > orchestratedCampaign	AJO Orchestrated Campaign Entity Specific Fields		AJO Entity Record Schema
Orchestrated Campaign Action ID	string	_experience > customerJourneyManagement > entities > orchestratedCampaign > campaignActionID	Represents the Orchestrated Campaign Action ID		AJO Entity Record Schema
Orchestrated Campaign Action Identity Namespace	string	_experience > customerJourneyManagement > entities > orchestratedCampaign > campaignActionIdentityNamespace	Represents the Orchestrated Campaign Action Identity Namespace		AJO Entity Record Schema
Orchestrated Campaign Action Name	string	_experience > customerJourneyManagement > entities > orchestratedCampaign > campaignActionName	Represents the Orchestrated Campaign Action Name		AJO Entity Record Schema
Orchestrated Campaign ID	string	_experience > customerJourneyManagement > entities > orchestratedCampaign > campaignID	Represents the Orchestrated Campaign ID		AJO Entity Record Schema
Orchestrated Campaign Version ID	string	_experience > customerJourneyManagement > entities > orchestratedCampaign > campaignVersionID	Represents a frozen version of a Orchestrated Campaign		AJO Entity Record Schema
Orchestrated Campaign description	string	_experience > customerJourneyManagement > entities > orchestratedCampaign > description	Represents the Orchestrated Campaign description		AJO Entity Record Schema
Orchestrated Campaign Name	string	_experience > customerJourneyManagement > entities > orchestratedCampaign > name	Represents the Orchestrated Campaign Name		AJO Entity Record Schema
Orchestrated Campaign Secondary Dimension	string	_experience > customerJourneyManagement > entities > orchestratedCampaign > secondaryDimension	Represents the secondary sending dimension for the orchestrated campaign action.		AJO Entity Record Schema
Orchestrated Campaign Target Dimension	string	_experience > customerJourneyManagement > entities > orchestratedCampaign > targetDimension	Represents the main sending dimension of the orchestrated campaign action.		AJO Entity Record Schema
AJO Rule Set Entity	object	_experience > customerJourneyManagement > entities > ruleSet	AJO Rule Set Entity Specific Fields		AJO Entity Record Schema
Rule Set ID	string	_experience > customerJourneyManagement > entities > ruleSet > id	ID for the rule set		AJO Entity Record Schema
Rule Set Name	string	_experience > customerJourneyManagement > entities > ruleSet > name	Name for the rule set		AJO Entity Record Schema
AJO Entity tags	object	_experience > customerJourneyManagement > entities > tags	AJO Entity tags corresponding to a Journey or Campaign		AJO Entity Record Schema
Tags	array	_experience > customerJourneyManagement > entities > tags > values	Array of Tags used in AJO entity		AJO Entity Record Schema
AJO Timestamp Entity	object	_experience > customerJourneyManagement > entities > timestamp	AJO Timestamp Entity Specific Fields		AJO Entity Record Schema
Last Modification Timestamp	string	_experience > customerJourneyManagement > entities > timestamp > lastModifiedAt	Time at which message was last modified		AJO Entity Record Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the time-series event.		AJO Live Activities Feedback Event Schema
Address	string	_experience > customerJourneyManagement > emailChannelContext > address	The technical address, for example, 'name@domain.com' as commonly defined in RFC2822 and subsequent standards.		AJO Live Activities Feedback Event Schema
Email Attachments	array	_experience > customerJourneyManagement > emailChannelContext > attachment	List of attachments in the email message.		AJO Live Activities Feedback Event Schema
Content Type	string	_experience > customerJourneyManagement > emailChannelContext > attachment > items > contentType	MIME type of the attachment (e.g., application/pdf, image/jpeg).		AJO Live Activities Feedback Event Schema
Attachment Name	string	_experience > customerJourneyManagement > emailChannelContext > attachment > items > name	File name of the attachment.		AJO Live Activities Feedback Event Schema
Attachment Size	integer	_experience > customerJourneyManagement > emailChannelContext > attachment > items > size	Size of the attachment in bytes.		AJO Live Activities Feedback Event Schema
Domain	string	_experience > customerJourneyManagement > emailChannelContext > domain	Domain of the recipient's email address.		AJO Live Activities Feedback Event Schema
Email Namespace	string	_experience > customerJourneyManagement > emailChannelContext > namespace	Email namespace associated with the email address in the consent preferences in the Profile, e.g. email or Email		AJO Live Activities Feedback Event Schema
IP Address	string	_experience > customerJourneyManagement > emailChannelContext > outboundIP	Outbound IP address of the customer used to deliver the message.		AJO Live Activities Feedback Event Schema
Feedback Status	string	_experience > customerJourneyManagement > messageDeliveryfeedback > feedbackStatus	Provide status of a delivery attempt across different channels(Email,Push,SMS etc.), Not all enums are used for all the channels, so follow the detailed documentation.	error: Message processing failed exclude: Message profile filtered out sent: Message sent bounce: Message bounced delay: Message delayed duplicate: Duplicate message skipped denylist: Invalid destination skipped delivered: Message Delivered read: Message read unknown: Unknown feedback status	AJO Live Activities Feedback Event Schema
First Attempt Timestamp	string	_experience > customerJourneyManagement > messageDeliveryfeedback > firstAttemptTimestamp	The timestamp of the first delivery attempt of the message.		AJO Live Activities Feedback Event Schema
Exclude Code	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageExclusion > code	Provide top level exclusion reason, like typology rule, mandatory parameter missing.		AJO Live Activities Feedback Event Schema
Exclusion Details	object	_experience > customerJourneyManagement > messageDeliveryfeedback > messageExclusion > details	Dynamic map of additional details about the exclusion. Keys depend on the exclusion reason.		AJO Live Activities Feedback Event Schema
Exclude Reason	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageExclusion > reason	Provide exclusion subcode, like exact typology rule-id.		AJO Live Activities Feedback Event Schema
Failure Category	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > category	Classifies whether it is a sync bounce or async bounce.	sync: The delivery failed synchronously. async: The delivery failed asynchronously.	AJO Live Activities Feedback Event Schema
Failure Code	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > code	Failure code for a failed delivery attempt.		AJO Live Activities Feedback Event Schema
Failure Reason	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > reason	Failure reason for a failed delivery attempt.		AJO Live Activities Feedback Event Schema
Failure Type	string	_experience > customerJourneyManagement > messageDeliveryfeedback > messageFailure > type	Classifies whether it is a soft bounce or hard bounce.	soft: The reason for failed delivery is temporary. hard: The reason for failed delivery is permanent.	AJO Live Activities Feedback Event Schema
Offer details	object	_experience > customerJourneyManagement > messageDeliveryfeedback > offers	Describes offer(s) involved in a message feedback.		AJO Live Activities Feedback Event Schema
Offer Activity ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > activityID	Unique Offer Decision identifier.		AJO Live Activities Feedback Event Schema
Offer Count	integer	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > offerCount	Count of offers included in the offer proposition.		AJO Live Activities Feedback Event Schema
Offer ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > offerID	Unique Identifier for Offer.		AJO Live Activities Feedback Event Schema
Placement ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > placementID	Unique Identifier for Offer Placement.		AJO Live Activities Feedback Event Schema
Proposition ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > propositionID	Unique Identifier for Offer Proposition.		AJO Live Activities Feedback Event Schema
Proposition Time	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > propositionTime	Time at which the Offer proposition was generated.		AJO Live Activities Feedback Event Schema
Offer Decision Scope ID	string	_experience > customerJourneyManagement > messageDeliveryfeedback > offers > scopeID	Unique Offer Decison Scope identifier(offer-activity-id+placement-id BASE64 encoded).		AJO Live Activities Feedback Event Schema
Request Timestamp	string	_experience > customerJourneyManagement > messageDeliveryfeedback > requestTimestamp	The timestamp of the request to send the message.		AJO Live Activities Feedback Event Schema
Retry Count	integer	_experience > customerJourneyManagement > messageDeliveryfeedback > retryCount	Number of failed attempts before the current event. The retryCount starts with '0', for message which is sent in first attempt will have 'retryCount' as 0.		AJO Live Activities Feedback Event Schema
AJO Campaign ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignID	Unique ID of the AJO Campaign that triggered this message execution.		AJO Live Activities Feedback Event Schema
AJO Campaign Version ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignVersionID	Version ID of the AJO Campaign that triggered this message execution.		AJO Live Activities Feedback Event Schema
Audience	object	_experience > customerJourneyManagement > messageExecution > audience	Defines the audience associated with this message execution.		AJO Live Activities Feedback Event Schema
Audience ID	string	_experience > customerJourneyManagement > messageExecution > audience > id	Identifier for the audience.		AJO Live Activities Feedback Event Schema
Audience Type	string	_experience > customerJourneyManagement > messageExecution > audience > type	Type of the audience. Specifies one of the predefined audience categories.	ORCHESTRATED_CAMPAIGN: Orchestrated Campaign UPS: UPS AUDIENCE_ORCHESTRATION: Audience Orchestration	AJO Live Activities Feedback Event Schema
Batch Instance ID	string	_experience > customerJourneyManagement > messageExecution > batchInstanceID	GUID created at invocation of each new batch instance for a scheduled Journey or Campaign Action. E.g: If a scheduled Journey or Campaign Action runs at 8.00am and 10.00am, there will be two separate different batchInstanceID's.		AJO Live Activities Feedback Event Schema
Campaign Action ID	string	_experience > customerJourneyManagement > messageExecution > campaignActionID	Action ID of the Campaign that triggered this message execution.		AJO Live Activities Feedback Event Schema
Campaign ID	string	_experience > customerJourneyManagement > messageExecution > campaignID	Unique ID of the Campaign that triggered this message execution.		AJO Live Activities Feedback Event Schema
Campaign Version ID	string	_experience > customerJourneyManagement > messageExecution > campaignVersionID	Version ID of the Campaign that triggered this message execution.		AJO Live Activities Feedback Event Schema
Fragment Publication IDs	array	_experience > customerJourneyManagement > messageExecution > fragmentPublicationIDs	The Fragment Publication ID of parent fragment IDs of a MessageExecution originating this message.		AJO Live Activities Feedback Event Schema
Journey Action ID	string	_experience > customerJourneyManagement > messageExecution > journeyActionID	Journey Action ID, for which MessageExecution is triggered.		AJO Live Activities Feedback Event Schema
JourneyVersion ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionID	JourneyVersion Id triggerieng the MessageExecution.		AJO Live Activities Feedback Event Schema
JourneyVersion Instance ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionInstanceID	Identifier of the journey version instance, specific to one individual (uuid).		AJO Live Activities Feedback Event Schema
Journey Version Node ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionNodeID	Identifier of the journey version node, triggering the Message Execution.		AJO Live Activities Feedback Event Schema
MessageExecution ID	string	_experience > customerJourneyManagement > messageExecution > messageExecutionID	The CJM activity originating this message.		AJO Live Activities Feedback Event Schema
Message ID	string	_experience > customerJourneyManagement > messageExecution > messageID	Unique ID representing a non-personalized message sent to the end user.		AJO Live Activities Feedback Event Schema
Message Publication ID	string	_experience > customerJourneyManagement > messageExecution > messagePublicationID	The Publication ID of parent Message ID of a MessageExecution originating this message.		AJO Live Activities Feedback Event Schema
Message Type	string	_experience > customerJourneyManagement > messageExecution > messageType	Message Type, whether it's marketing or transactional message	marketing: Marketing transactional: Transactional	AJO Live Activities Feedback Event Schema
metadata	object	_experience > customerJourneyManagement > messageExecution > metadata	Dynamic contextual custom metadata information added by the user via the personalization helper.		AJO Live Activities Feedback Event Schema
Source Action ID	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceActionID	Action id of the source from where message originate		AJO Live Activities Feedback Event Schema
Source ID	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceID	Source Id of the entity where message originate.		AJO Live Activities Feedback Event Schema
Source Type	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceType	Classifies the source type of the message.	orchestratedCampaign: Orchestrated Campaign singleStepCampaign: Single Step Campaign journey: Journey	AJO Live Activities Feedback Event Schema
Source Version ID	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceVersionID	Source Version Id of the entity where message originate.		AJO Live Activities Feedback Event Schema
Wave ID	string	_experience > customerJourneyManagement > messageExecution > waveID	Identifier of the wave execution for this message execution. Present when the message execution originates from a wave-driven Journey or Campaign Action and used to correlate with step events and message feedback across the pipeline.		AJO Live Activities Feedback Event Schema
Experience channel	object	_experience > customerJourneyManagement > messageProfile > channel	Experience channel related to the ExperienceEvent.		AJO Live Activities Feedback Event Schema
Referring Source	string	_experience > customerJourneyManagement > messageProfile > channel > referringSource	Referring source to this channel		AJO Live Activities Feedback Event Schema
isSendTimeOptimized	boolean	_experience > customerJourneyManagement > messageProfile > isSendTimeOptimized	True if the message execution is send time optimized.		AJO Live Activities Feedback Event Schema
isTestExecution	boolean	_experience > customerJourneyManagement > messageProfile > isTestExecution	True if the message is sent as Test Execution.		AJO Live Activities Feedback Event Schema
MessageProfile ID	string	_experience > customerJourneyManagement > messageProfile > messageProfileID	A unique id refers to every single message sent as part of a MessageExecution activity.		AJO Live Activities Feedback Event Schema
Message Profile Tracking ID	string	_experience > customerJourneyManagement > messageProfile > messageProfileTrackingID	A unique tracking id refers to every single message sent as part of a MessageExecution activity.		AJO Live Activities Feedback Event Schema
Request ID	string	_experience > customerJourneyManagement > messageProfile > requestID	A unique request id refers to every single message sent as part of a MessageExecution activity.		AJO Live Activities Feedback Event Schema
Secondary Dimension Id	string	_experience > customerJourneyManagement > messageProfile > secondaryDimensionID	The secondary dimension id of the message profile.		AJO Live Activities Feedback Event Schema
Secondary Dimension Name	string	_experience > customerJourneyManagement > messageProfile > secondaryDimensionName	The secondary dimension name of the message profile.		AJO Live Activities Feedback Event Schema
Content Variant	string	_experience > customerJourneyManagement > messageProfile > variant	A message execution can have multiple variants e.g. Multilingual (translated variants for the same content) or A/B testing (different content to test what works better) but a message delivered to a recipient always contains one of them.		AJO Live Activities Feedback Event Schema
Live Activity Details	object	_experience > customerJourneyManagement > pushChannelContext > liveActivity	Live activity context for mobile push notifications. It includes the live activity ID, live activity event and an optional channel id which is used incase of broadcasting a live activity across multiple devices.		AJO Live Activities Feedback Event Schema
Broadcast Channel ID	string	_experience > customerJourneyManagement > pushChannelContext > liveActivity > channelID	The broadcast channel identifier for the live activity.		AJO Live Activities Feedback Event Schema
Live Activity Event	string	_experience > customerJourneyManagement > pushChannelContext > liveActivity > event	The type of live activity event being triggered.	localStart: Local start event for live activity pushToStart: Push to start or remote start event for live activity update: Update event for live activity end: End event for live activity	AJO Live Activities Feedback Event Schema
Live Activity ID	string	_experience > customerJourneyManagement > pushChannelContext > liveActivity > liveActivityID	The unique identifier for the live activity.		AJO Live Activities Feedback Event Schema
Push Platform	string	_experience > customerJourneyManagement > pushChannelContext > platform	Push provider service, e.g. apns or fcm	apns: Apple Push Notification service fcm: Firebase cloud messaging service	AJO Live Activities Feedback Event Schema
Channel Type	string	_experience > customerJourneyManagement > smsChannelContext > channelType	ChannelType will contain like : SMS, MMS , RCS etc.		AJO Live Activities Feedback Event Schema
SMS inbound Message	string	_experience > customerJourneyManagement > smsChannelContext > inboundMessage	SMS inbound reply, e.g. stop, start, subscribe, etc.		AJO Live Activities Feedback Event Schema
SMS inbound Number	string	_experience > customerJourneyManagement > smsChannelContext > inboundNumber	SMS inbound Number : Sender Id where the MO being received		AJO Live Activities Feedback Event Schema
SMS messageType	string	_experience > customerJourneyManagement > smsChannelContext > messageType	SMS provider, e.g. inbound, inboundReply or send		AJO Live Activities Feedback Event Schema
Original Timestamp	string	_experience > customerJourneyManagement > smsChannelContext > origTimestamp	Timestamp from Provider		AJO Live Activities Feedback Event Schema
Profile Phone Number	string	_experience > customerJourneyManagement > smsChannelContext > profileNumber	Phone Number from whihc we recevied the Inbound message		AJO Live Activities Feedback Event Schema
SMS Provider	string	_experience > customerJourneyManagement > smsChannelContext > smsProvider	SMS provider , e.g. sinch or twilio	sinch: Sinch sms provider infobip: Twilio sms provider twilio: Twilio sms provider vibes: Vibes sms Provider	AJO Live Activities Feedback Event Schema
Status	object	_experience > customerJourneyManagement > smsChannelContext > status	Status section containing provider feedback details.		AJO Live Activities Feedback Event Schema
Feedback Status	string	_experience > customerJourneyManagement > smsChannelContext > status > feedbackStatus	Actual feedback status (mapped to standard enum).	error: Message processing failed exclude: Message profile filtered out sent: Message sent bounce: Message bounced delay: Message delayed duplicate: Duplicate message skipped denylist: Invalid destination skipped delivered: Message Delivered unknown: Unknown feedback status	AJO Live Activities Feedback Event Schema
Message	string	_experience > customerJourneyManagement > smsChannelContext > status > message	Message from the SMS provider, either success or failure.		AJO Live Activities Feedback Event Schema
Provider Feedback Status	string	_experience > customerJourneyManagement > smsChannelContext > status > providerFeedbackStatus	Status as reported by the SMS provider (e.g. DeliveredToTerminal), before mapping.		AJO Live Activities Feedback Event Schema
Channel Type	string	_experience > customerJourneyManagement > whatsAppChannelContext > channelType	whatsApp ChannelType will contain like : Utility,Marketing,Promotional.		AJO Live Activities Feedback Event Schema
whatsApp Inbound Message	string	_experience > customerJourneyManagement > whatsAppChannelContext > inboundMessage	whatsApp inbound reply, e.g. stop, start, subscribe, etc.		AJO Live Activities Feedback Event Schema
whatsApp Inbound Number	string	_experience > customerJourneyManagement > whatsAppChannelContext > inboundNumber	whatsApp inbound Number : Sender Id where the MO being received		AJO Live Activities Feedback Event Schema
Selected Description	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveSelectedDescription	Description of the Selected WhatsApp interactive message		AJO Live Activities Feedback Event Schema
ID of the selected option from WhatsApp	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveSelectedID	ID of the selected option from WhatsApp		AJO Live Activities Feedback Event Schema
User-selected title from WhatsApp	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveSelectedTitle	User-selected title from WhatsApp		AJO Live Activities Feedback Event Schema
Interactive type from WhatsApp	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveType	Interactive type from WhatsApp message — options include: list reply, button reply, and button.		AJO Live Activities Feedback Event Schema
whatsApp Message Type	string	_experience > customerJourneyManagement > whatsAppChannelContext > messageType	whatsApp Message Type, e.g. templateBased,response		AJO Live Activities Feedback Event Schema
Original Timestamp	string	_experience > customerJourneyManagement > whatsAppChannelContext > origTimestamp	Timestamp from Meta / WhatsApp		AJO Live Activities Feedback Event Schema
Profile Phone Number	string	_experience > customerJourneyManagement > whatsAppChannelContext > profileNumber	Phone Number from whihc we recevied the Inbound message		AJO Live Activities Feedback Event Schema
Response Action Type	string	_experience > customerJourneyManagement > whatsAppChannelContext > reactionActionName	Type of response action from WhatsApp - react, unreact, or reply		AJO Live Activities Feedback Event Schema
Response Content	string	_experience > customerJourneyManagement > whatsAppChannelContext > reactionEvent	Content of the user response - emoji for reactions, or message text for replies to a specific message		AJO Live Activities Feedback Event Schema
Original Message ID	string	_experience > customerJourneyManagement > whatsAppChannelContext > reactionMessageID	ID of the original message being responded to (for reactions or replies)		AJO Live Activities Feedback Event Schema
Status	object	_experience > customerJourneyManagement > whatsAppChannelContext > status	Status section containing provider feedback details.		AJO Live Activities Feedback Event Schema
Feedback Status	string	_experience > customerJourneyManagement > whatsAppChannelContext > status > feedbackStatus	Actual feedback status (mapped to standard enum). Not the raw provider status.	error: Message processing failed exclude: Message profile filtered out sent: Message sent bounce: Message bounced delay: Message delayed duplicate: Duplicate message skipped denylist: Invalid destination skipped delivered: Message Delivered unknown: Unknown feedback status	AJO Live Activities Feedback Event Schema
Message	string	_experience > customerJourneyManagement > whatsAppChannelContext > status > message	Message from the WhatsApp provider, either success or failure.		AJO Live Activities Feedback Event Schema
Provider Feedback Status	string	_experience > customerJourneyManagement > whatsAppChannelContext > status > providerFeedbackStatus	Status as reported by the WhatsApp provider (e.g. DeliveredToTerminal), before mapping.		AJO Live Activities Feedback Event Schema
Channel Type	string	_experience > decisioning > channelType	The channel type for all propositions in this event.	code: Code-based Experience email: Email sms: SMS directMail: Direct Mail push: Push web: Web whatsApp: WhatsApp contentCard: Content Card inapp: In-App Messaging	AJO Live Activities Feedback Event Schema
ExD Decision Event Identifier	string	_experience > decisioning > exdRequestID	The unique identifier of the ExD decision event per request.		AJO Live Activities Feedback Event Schema
Proposition Action	object	_experience > decisioning > propositionAction	The specific element that was interacted with which caused the proposition event to be triggered.		AJO Live Activities Feedback Event Schema
id	string	_experience > decisioning > propositionAction > id	The customer generated id of the element with which the end-user interacted.		AJO Live Activities Feedback Event Schema
label	string	_experience > decisioning > propositionAction > label	The customer generated display name of the element with which the end-user interacted.		AJO Live Activities Feedback Event Schema
reason	string	_experience > decisioning > propositionAction > reason	The reason due to which an event was suppressed		AJO Live Activities Feedback Event Schema
tokens	array	_experience > decisioning > propositionAction > tokens	Application-generated metadata associated with the element with which the end-user interacted.		AJO Live Activities Feedback Event Schema
Proposition Event	object	_experience > decisioning > propositionEventType	A record of how the user interacted with the proposition. All propositions recorded on this event will be associated with the same event that is recorded here.		AJO Live Activities Feedback Event Schema
decision	integer	_experience > decisioning > propositionEventType > decision	Proposition was offered to the client. This does not guarantee the proposition arrived or was displayed to the user.		AJO Live Activities Feedback Event Schema
dismiss	integer	_experience > decisioning > propositionEventType > dismiss	User dismissed or rejected the proposition without any other direct interaction.		AJO Live Activities Feedback Event Schema
display	integer	_experience > decisioning > propositionEventType > display	Proposition was displayed to the user.		AJO Live Activities Feedback Event Schema
interact	integer	_experience > decisioning > propositionEventType > interact	User interacted with the proposition, usually in a positive way.		AJO Live Activities Feedback Event Schema
send	integer	_experience > decisioning > propositionEventType > send	Proposition was sent to the client. This does not guarantee the proposition arrived or was displayed to the user.		AJO Live Activities Feedback Event Schema
suppressDisplay	integer	_experience > decisioning > propositionEventType > suppressDisplay	Proposition was suppressed while displaying it to the client		AJO Live Activities Feedback Event Schema
suppressSend	integer	_experience > decisioning > propositionEventType > suppressSend	Proposition was suppressed while sending it to the client		AJO Live Activities Feedback Event Schema
trigger	integer	_experience > decisioning > propositionEventType > trigger	Proposition was chosen to be displayed by the client SDK. Other factors may prevent it from actually being displayed.		AJO Live Activities Feedback Event Schema
unsubscribe	integer	_experience > decisioning > propositionEventType > unsubscribe	User has requested to not be shown the proposition in the future.		AJO Live Activities Feedback Event Schema
Involved Propositions	array	_experience > decisioning > propositions	An array of decision propositions that contributed to the experience event. The experience event is attributed (at least partially) to those prior decisions/propositions. An individual profile's proposition-response history is maintained with these decision identifiers.		AJO Live Activities Feedback Event Schema
Decision Event Details (deprecated)	object	_experience > decisioning > propositions > items > decisionEventDetails	A snapshot of properties from the decision event when it occured. (deprecated)		AJO Live Activities Feedback Event Schema
Algorithm Reference	string	_experience > decisioning > propositions > items > decisionEventDetails > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO Live Activities Feedback Event Schema
Experience Reference	string	_experience > decisioning > propositions > items > decisionEventDetails > experienceID	Unique identifier for the proposition's content. Recipients of propositions with the same value will receive the same content experience in the targeted placements. Moreover, propositions with the same value to the same user mean that the content of the propositions has not changed. Propositions with values indicate that the decision selections are different and a different experience resulted from the decision. Note that adding a placement to the decision scope always changes the experience value.		AJO Live Activities Feedback Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > decisionEventDetails > trafficType	The class of algorithm/policy that was used to serve this decision. Contextual indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO Live Activities Feedback Event Schema
Decision Event Identifier (deprecated)	string	_experience > decisioning > propositions > items > decisionEventID	The unique identifier of the decision event that proposed the 'items' (options). For a given decision request and profile identity the output of the decision is a unique event. If a decision is requested again for the same profile and the output are the same options, it is still considered a different proposition with a unique event ID. Multiple propositions can be associated with the same decision event. See https://ns.adobe.com/experience/decisioning/proposition. (deprecated)		AJO Live Activities Feedback Event Schema
Decision Event Scope (deprecated)	string	_experience > decisioning > propositions > items > decisionScope	The scope that is associated with the decision. This is the name of the scope that was in the request when the decision was made. See https://ns.adobe.com/experience/decisioning/scope-details.(deprecated)		AJO Live Activities Feedback Event Schema
Decision Event Scope Details (deprecated)	object	_experience > decisioning > propositions > items > decisionScopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst. (deprecated)		AJO Live Activities Feedback Event Schema
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > decisionScopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		AJO Live Activities Feedback Event Schema
Activity ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		AJO Live Activities Feedback Event Schema
Activity End Date and Time	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		AJO Live Activities Feedback Event Schema
Fallback Option	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		AJO Live Activities Feedback Event Schema
Activity Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > id	A unique, immutable identifier for the decision activity.		AJO Live Activities Feedback Event Schema
Matches action surfaces from the activity	array	_experience > decisioning > propositions > items > decisionScopeDetails > activity > matchedSurfaces	The activity surfaces that matches the request surfaces captured for reporting		AJO Live Activities Feedback Event Schema
Activity Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		AJO Live Activities Feedback Event Schema
Activity Priority	integer	_experience > decisioning > propositions > items > decisionScopeDetails > activity > priority	Priority set for the activity during publication.		AJO Live Activities Feedback Event Schema
Activity Start Date and Time	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		AJO Live Activities Feedback Event Schema
Scope Details Characteristics	object	_experience > decisioning > propositions > items > decisionScopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		AJO Live Activities Feedback Event Schema
Correlation Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		AJO Live Activities Feedback Event Schema
Decision Policy	object	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy	The decision policy used to make the decision.		AJO Live Activities Feedback Event Schema
Decision Policy ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy > _repo > etag	The revision that the decision policy object was at when the snapshot was taken.		AJO Live Activities Feedback Event Schema
Decision Policy Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy > id	A unique identifier for the decision policy.		AJO Live Activities Feedback Event Schema
Decision Policy Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy > name	The decision policy name		AJO Live Activities Feedback Event Schema
Decision Provider	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		AJO Live Activities Feedback Event Schema
Selected Experience Option	object	_experience > decisioning > propositions > items > decisionScopeDetails > experience	The experience that was selected when the decision was made.		AJO Live Activities Feedback Event Schema
Experience Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > experience > id	A unique identifier for the decision option.		AJO Live Activities Feedback Event Schema
Decision Scope Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		AJO Live Activities Feedback Event Schema
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		AJO Live Activities Feedback Event Schema
Event observation	object	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		AJO Live Activities Feedback Event Schema
Field name	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		AJO Live Activities Feedback Event Schema
Mapping type	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	AJO Live Activities Feedback Event Schema
Observation mapping	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		AJO Live Activities Feedback Event Schema
Interaction outcome measurement	object	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		AJO Live Activities Feedback Event Schema
Outcome identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		AJO Live Activities Feedback Event Schema
Outcome property path	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		AJO Live Activities Feedback Event Schema
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > decisionScopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		AJO Live Activities Feedback Event Schema
Placement ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		AJO Live Activities Feedback Event Schema
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		AJO Live Activities Feedback Event Schema
Placement Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > id	A unique identifier for the decision placement.		AJO Live Activities Feedback Event Schema
Placement Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		AJO Live Activities Feedback Event Schema
Scope Rank	integer	_experience > decisioning > propositions > items > decisionScopeDetails > rank	The ordinal, relative rank associated with the activity amongst all activities that have been selected, qualified and prioritized.		AJO Live Activities Feedback Event Schema
Strategy Step Details	array	_experience > decisioning > propositions > items > decisionScopeDetails > strategies	The steps that were executed when the decision was made.		AJO Live Activities Feedback Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO Live Activities Feedback Event Schema
Execution Step	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	AJO Live Activities Feedback Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		AJO Live Activities Feedback Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO Live Activities Feedback Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		AJO Live Activities Feedback Event Schema
Decision Proposition Identifier	string	_experience > decisioning > propositions > items > id	The unique identifier of the proposition that originally contained the decision options that are being acted upon (see the corresponding 'items' field in this object). When this identifier is present, direct attribution is given to a unique proposition. If the identifier is missing, the action for the items could not be assiciated with a unique proposition.		AJO Live Activities Feedback Event Schema
Selected Options	array	_experience > decisioning > propositions > items > items	One or more of the previously proposed options that this experience event is related to. Those items were returned as output of the decision for a requested scope and are now part of an interaction. For instance, if the decision returned five proposed videos to watch and the user selected two in a "Save For Later" interaction, then this experience event could record the user's reaction with an event type "custom.savedToWatchLater" and list the two selected videos in the 'items' array.		AJO Live Activities Feedback Event Schema
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsProfile > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO Live Activities Feedback Event Schema
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsTotal > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO Live Activities Feedback Event Schema
Decision Option ETag	string	_experience > decisioning > propositions > items > items > items > _repo > etag	The revision that the decision option object was at when the snapshot was taken.		AJO Live Activities Feedback Event Schema
Decision Option Characteristics	object	_experience > decisioning > propositions > items > items > items > characteristics	Additional properties or attributes belonging to this particular decision option. Different instances can have different characteristics (keys in the map). The characteristics are name value pairs used to distinguish one decision option from others. Characteristics are used as values in content that represents this decision option and as features to analyze and optimize the performance of an option. When every instance has the same attribute or property, that aspect should be modeled as an extension schema that derives from decision option detail.		AJO Live Activities Feedback Event Schema
Decision Option Identifier	string	_experience > decisioning > propositions > items > items > items > id	A unique identifier for the decision option.		AJO Live Activities Feedback Event Schema
Item Selection	object	_experience > decisioning > propositions > items > items > items > itemSelection	The detail of an item selection of which the item was proposed.		AJO Live Activities Feedback Event Schema
Ranking Detail	object	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail	Ranking detail of a decisioning item.		AJO Live Activities Feedback Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO Live Activities Feedback Event Schema
Execution Step	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	AJO Live Activities Feedback Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		AJO Live Activities Feedback Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO Live Activities Feedback Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		AJO Live Activities Feedback Event Schema
Selection Detail	object	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail	Selection detail of a decisioning item.		AJO Live Activities Feedback Event Schema
Selection Type	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > selectionType	Selection type. The type of selection of which the item was derived from.	selectionStrategy: Selection Strategy fallback: Fallback Item manual: Manual Item	AJO Live Activities Feedback Event Schema
Decision Option Strategy ID	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > strategyID	Strategy ID. The strategy identifier of which the item was derived from.		AJO Live Activities Feedback Event Schema
Strategy Name	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > strategyName	Strategy name. The strategy name of which the item was derived from.		AJO Live Activities Feedback Event Schema
Selection Version	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > version	Selection version. The version of which the item was derived from.		AJO Live Activities Feedback Event Schema
Decision Option Name	string	_experience > decisioning > propositions > items > items > items > name	Option name. The name is displayed in various user interfaces.		AJO Live Activities Feedback Event Schema
Option Content	object	_experience > decisioning > propositions > items > items > items > optionContent	Additional properties or attributes related to offer content		AJO Live Activities Feedback Event Schema
Content Component Type	string	_experience > decisioning > propositions > items > items > items > optionContent > _type	Content Component Type. An enumerated set of URIs where each value maps to a type given to the content component. Some consumers of the content representations are expecting the @type value to be a reference to schema that describes additional properties of the content component.		AJO Live Activities Feedback Event Schema
Format	string	_experience > decisioning > propositions > items > items > items > optionContent > _dc > format	The physical or digital manifestation of the resource. Typically, Format should include the media-type of the resource. Format may be used to determine the software, hardware or other equipment needed to display or operate the resource. Recommended best practice is to select a value from a controlled vocabulary (for example, the list of [Internet Media Types](http://www.iana.org/ assignments/media-types/) defining computer media formats).		AJO Live Activities Feedback Event Schema
Language	array	_experience > decisioning > propositions > items > items > items > optionContent > _dc > language	The language or languages of the resource. Languages are specified in language code as defined in [IETF RFC 3066](https://www.ietf.org/rfc/rfc3066.txt), which is part of BCP 47, which is used elsewhere in XDM.		AJO Live Activities Feedback Event Schema
Decision Option Score	number	_experience > decisioning > propositions > items > items > items > score	Calcuated value for that option in the context of a single scope. The value is only available if a score was calculated.		AJO Live Activities Feedback Event Schema
Decision Option Selection ID	string	_experience > decisioning > propositions > items > items > items > selectionID	Option selection ID. The selectionID of which the item was derived from.		AJO Live Activities Feedback Event Schema
Decision Option Selection Type	string	_experience > decisioning > propositions > items > items > items > selectionType	Option selection type. The selection type of which the item was derived from.		AJO Live Activities Feedback Event Schema
Decision Option Tags	array	_experience > decisioning > propositions > items > items > items > tags	The set of tags associated with this option. The tags are used indicate catetoegies (dimensions) that the option belonged to at the time the proposition was made.		AJO Live Activities Feedback Event Schema
Decision Option Tracking Token	string	_experience > decisioning > propositions > items > items > items > trackingToken	Option tracking token. The unique token pertains to the event of which the item event was derived from.		AJO Live Activities Feedback Event Schema
Decision Scope	string	_experience > decisioning > propositions > items > scope	The scope that is associated with the decision. This is the name of the scope that was in the request when the decision was made.		AJO Live Activities Feedback Event Schema
Decision Scope Snapshot	object	_experience > decisioning > propositions > items > scopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst.		AJO Live Activities Feedback Event Schema
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		AJO Live Activities Feedback Event Schema
Activity ETag	string	_experience > decisioning > propositions > items > scopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		AJO Live Activities Feedback Event Schema
Activity End Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		AJO Live Activities Feedback Event Schema
Fallback Option	string	_experience > decisioning > propositions > items > scopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		AJO Live Activities Feedback Event Schema
Activity Identifier	string	_experience > decisioning > propositions > items > scopeDetails > activity > id	A unique, immutable identifier for the decision activity.		AJO Live Activities Feedback Event Schema
Matches action surfaces from the activity	array	_experience > decisioning > propositions > items > scopeDetails > activity > matchedSurfaces	The activity surfaces that matches the request surfaces captured for reporting		AJO Live Activities Feedback Event Schema
Activity Name	string	_experience > decisioning > propositions > items > scopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		AJO Live Activities Feedback Event Schema
Activity Priority	integer	_experience > decisioning > propositions > items > scopeDetails > activity > priority	Priority set for the activity during publication.		AJO Live Activities Feedback Event Schema
Activity Start Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		AJO Live Activities Feedback Event Schema
Scope Details Characteristics	object	_experience > decisioning > propositions > items > scopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		AJO Live Activities Feedback Event Schema
Correlation Identifier	string	_experience > decisioning > propositions > items > scopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		AJO Live Activities Feedback Event Schema
Decision Policy	object	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy	The decision policy used to make the decision.		AJO Live Activities Feedback Event Schema
Decision Policy ETag	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > _repo > etag	The revision that the decision policy object was at when the snapshot was taken.		AJO Live Activities Feedback Event Schema
Decision Policy Identifier	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > id	A unique identifier for the decision policy.		AJO Live Activities Feedback Event Schema
Decision Policy Name	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > name	The decision policy name		AJO Live Activities Feedback Event Schema
Decision Provider	string	_experience > decisioning > propositions > items > scopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		AJO Live Activities Feedback Event Schema
Selected Experience Option	object	_experience > decisioning > propositions > items > scopeDetails > experience	The experience that was selected when the decision was made.		AJO Live Activities Feedback Event Schema
Experience Identifier	string	_experience > decisioning > propositions > items > scopeDetails > experience > id	A unique identifier for the decision option.		AJO Live Activities Feedback Event Schema
Decision Scope Identifier	string	_experience > decisioning > propositions > items > scopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		AJO Live Activities Feedback Event Schema
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		AJO Live Activities Feedback Event Schema
Event observation	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		AJO Live Activities Feedback Event Schema
Field name	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		AJO Live Activities Feedback Event Schema
Mapping type	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	AJO Live Activities Feedback Event Schema
Observation mapping	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		AJO Live Activities Feedback Event Schema
Interaction outcome measurement	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		AJO Live Activities Feedback Event Schema
Outcome identifier	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		AJO Live Activities Feedback Event Schema
Outcome property path	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		AJO Live Activities Feedback Event Schema
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		AJO Live Activities Feedback Event Schema
Placement ETag	string	_experience > decisioning > propositions > items > scopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		AJO Live Activities Feedback Event Schema
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		AJO Live Activities Feedback Event Schema
Placement Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > id	A unique identifier for the decision placement.		AJO Live Activities Feedback Event Schema
Placement Name	string	_experience > decisioning > propositions > items > scopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		AJO Live Activities Feedback Event Schema
Scope Rank	integer	_experience > decisioning > propositions > items > scopeDetails > rank	The ordinal, relative rank associated with the activity amongst all activities that have been selected, qualified and prioritized.		AJO Live Activities Feedback Event Schema
Strategy Step Details	array	_experience > decisioning > propositions > items > scopeDetails > strategies	The steps that were executed when the decision was made.		AJO Live Activities Feedback Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO Live Activities Feedback Event Schema
Execution Step	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	AJO Live Activities Feedback Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		AJO Live Activities Feedback Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO Live Activities Feedback Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		AJO Live Activities Feedback Event Schema
ExperienceEvent merge ID	string	eventMergeId	An ID to correlate or merge multiple Experience events together that are essentially the same event or should be merged. This is intended to be populated by the data producer prior to ingestion.		AJO Live Activities Feedback Event Schema
Event Type	string	eventType	The primary event type for this time-series record.	advertising.completes: Advertising Completes advertising.timePlayed: Advertising Time Played advertising.federated: Advertising Federated advertising.clicks: Advertising Clicks advertising.conversions: Advertising Conversions advertising.firstQuartiles: Advertising First Quartiles advertising.impressions: Advertising Impressions advertising.midpoints: Advertising Midpoints advertising.starts: Advertising Starts advertising.thirdQuartiles: Advertising Third Quartiles application.close: Application Close application.launch: Application Launch web.webpagedetails.pageViews: Web Webpagedetails Page Views web.webinteraction.linkClicks: Web Webinteraction Link Clicks web.formFilledOut: Web Form Filled Out commerce.checkouts: Commerce Checkouts commerce.productListAdds: Commerce Product List (Cart) Adds commerce.productListOpens: Commerce Product List (Cart) Opens commerce.productListRemovals: Commerce Product List (Cart) Removals commerce.productListReopens: Commerce Product List (Cart) Reopens commerce.productListViews: Commerce Product List (Cart) Views commerce.productViews: Commerce Product Views commerce.purchases: Commerce Purchases commerce.saveForLaters: Commerce Save For Laters commerce.backofficeOrderPlaced: Commerce Backoffice Order Placed commerce.backofficeOrderCancelled: Commerce Backoffice Order Cancelled commerce.backofficeOrderItemsShipped: Commerce Backoffice OrderItems Shipped commerce.backofficeCreditMemoIssued: Commerce Backoffice CreditMemo Issued commerce.backofficeShipmentCompleted: Commerce Backoffice Shipment Completed decisioning.propositionDisplay: Decisioning Proposition Display decisioning.propositionInteract: Decisioning Proposition Interact decisioning.propositionSend: Decisioning Proposition Send decisioning.propositionDismiss: Decisioning Proposition Dismiss decisioning.propositionTrigger: Decisioning Proposition Trigger delivery.feedback: Delivery Feedback message.feedback: Message Feedback message.tracking: Message Tracking message.renderingData: Message Rendering Data pushTracking.applicationOpened: Push Tracking Application Opened pushTracking.customAction: Push Tracking Custom Action listOperation.removeFromList: List Operation Remove From List listOperation.addToList: List Operation Add To List leadOperation.scoreChanged: Lead Operation Score Changed leadOperation.revenueStageChanged: Lead Operation Revenue Stage changed leadOperation.statusInCampaignProgressionChanged: Lead Operation Status In Campaign Progression Changed leadOperation.interestingMoment: Lead Operation Interesting Moment leadOperation.newLead: Lead Operation New Lead leadOperation.convertLead: Lead Operation Convert Lead leadOperation.callWebhook: Lead Operation Call Webhook leadOperation.changeEngagementCampaignCadence: Change Engagement Campaign Cadence leadOperation.addToCampaign: Lead Operation Add To Campaign leadOperation.changeCampaignStream: Lead Operation Change Campaign Stream leadOperation.mergeLeads: Lead Operation Merge Leads directMarketing.emailBounced: Direct Marketing Email Bounced directMarketing.emailBouncedSoft: Direct Marketing Email Bounced Soft directMarketing.emailDelivered: Direct Marketing Email Delivered directMarketing.emailUnsubscribed: Direct Marketing Email Unsubscribed directMarketing.emailOpened: Direct Marketing Email Opened directMarketing.emailClicked: Direct Marketing Email Clicked directMarketing.emailSent: Direct Marketing Email Sent opportunityEvent.removeFromOpportunity: Opportunity Event Remove From Opportunity opportunityEvent.addToOpportunity: Opportunity Event Add To Opportunity opportunityEvent.opportunityUpdated: Opportunity Event Opportunity Updated inappmessageTracking.dismiss: inapp message was dimissed inappmessageTracking.display: inapp message was displayed inappmessageTracking.interact: inapp message was interacted with media.ping: Media ping media.sessionStart: Media sessionStart media.play: Media play media.bufferStart: Media bufferStart media.pauseStart: Media pauseStart media.chapterStart: Media chapterStart media.chapterSkip: Media chapterSkip media.chapterComplete: Media chapterComplete media.adStart: Media adStart media.adSkip: Media adSkip media.adComplete: Media adComplete media.adBreakStart: Media adBreakStart media.adBreakComplete: Media adBreakComplete media.bitrateChange: Media bitrateChange media.error: Media error media.sessionComplete: Media sessionComplete media.sessionEnd: Media sessionEnd media.statesUpdate: Media statesUpdate media.downloaded: Media downloaded content media.customTracking: Media custom tracking location.entry: Location entry location.exit: Location exit	AJO Live Activities Feedback Event Schema
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		AJO Live Activities Feedback Event Schema
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO Live Activities Feedback Event Schema
Produced By	string	producedBy	Value that describes the producer of the event - suggested values would be 'self', 'system', 'salesRep', etc. Can be used to filter out certain producers if needed.	self: Self system: System salesRef: Sales Representative customerRep: Customer Representative	AJO Live Activities Feedback Event Schema
Timestamp	string	timestamp	The time when an event or observation occurred.		AJO Live Activities Feedback Event Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the record.		AJO Engageable Profile Schema
Engagement Fields	object	_experience > customerJourneyManagement > engageableProfile > engagement	Fields defined for engagement		AJO Engageable Profile Schema
Latest Timestamp	string	_experience > customerJourneyManagement > engageableProfile > engagement > latestTimestamp	Latest Timestamp of engageable profile record. Latest time of engagement.		AJO Engageable Profile Schema
Solution	object	_experience > customerJourneyManagement > engageableProfile > engagement > solution	Object to store solution/product name and solution related fields for engageable profile.		AJO Engageable Profile Schema
Solution Name	string	_experience > customerJourneyManagement > engageableProfile > engagement > solution > name	Name of product/solution for engageable profile record.		AJO Engageable Profile Schema
Created by batch identifier	string	createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		AJO Engageable Profile Schema
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		AJO Engageable Profile Schema
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO Engageable Profile Schema
Modified by batch identifier	string	modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		AJO Engageable Profile Schema
Person ID	string	personID	Unique identifier of Person/Profile fragment.		AJO Engageable Profile Schema
Created by user identifier	string	repositoryCreatedBy	User ID of who created the record.		AJO Engageable Profile Schema
Modified by user identifier	string	repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		AJO Engageable Profile Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the time-series event.		AJO ExD Decision Event Schema
Channel Type	string	_experience > decisioning > channelType	The channel type for all propositions in this event.	code: Code-based Experience email: Email sms: SMS directMail: Direct Mail push: Push web: Web whatsApp: WhatsApp contentCard: Content Card inapp: In-App Messaging	AJO ExD Decision Event Schema
ExD Decision Event Identifier	string	_experience > decisioning > exdRequestID	The unique identifier of the ExD decision event per request.		AJO ExD Decision Event Schema
Proposition Action	object	_experience > decisioning > propositionAction	The specific element that was interacted with which caused the proposition event to be triggered.		AJO ExD Decision Event Schema
id	string	_experience > decisioning > propositionAction > id	The customer generated id of the element with which the end-user interacted.		AJO ExD Decision Event Schema
label	string	_experience > decisioning > propositionAction > label	The customer generated display name of the element with which the end-user interacted.		AJO ExD Decision Event Schema
reason	string	_experience > decisioning > propositionAction > reason	The reason due to which an event was suppressed		AJO ExD Decision Event Schema
tokens	array	_experience > decisioning > propositionAction > tokens	Application-generated metadata associated with the element with which the end-user interacted.		AJO ExD Decision Event Schema
Proposition Event	object	_experience > decisioning > propositionEventType	A record of how the user interacted with the proposition. All propositions recorded on this event will be associated with the same event that is recorded here.		AJO ExD Decision Event Schema
decision	integer	_experience > decisioning > propositionEventType > decision	Proposition was offered to the client. This does not guarantee the proposition arrived or was displayed to the user.		AJO ExD Decision Event Schema
dismiss	integer	_experience > decisioning > propositionEventType > dismiss	User dismissed or rejected the proposition without any other direct interaction.		AJO ExD Decision Event Schema
display	integer	_experience > decisioning > propositionEventType > display	Proposition was displayed to the user.		AJO ExD Decision Event Schema
interact	integer	_experience > decisioning > propositionEventType > interact	User interacted with the proposition, usually in a positive way.		AJO ExD Decision Event Schema
send	integer	_experience > decisioning > propositionEventType > send	Proposition was sent to the client. This does not guarantee the proposition arrived or was displayed to the user.		AJO ExD Decision Event Schema
suppressDisplay	integer	_experience > decisioning > propositionEventType > suppressDisplay	Proposition was suppressed while displaying it to the client		AJO ExD Decision Event Schema
suppressSend	integer	_experience > decisioning > propositionEventType > suppressSend	Proposition was suppressed while sending it to the client		AJO ExD Decision Event Schema
trigger	integer	_experience > decisioning > propositionEventType > trigger	Proposition was chosen to be displayed by the client SDK. Other factors may prevent it from actually being displayed.		AJO ExD Decision Event Schema
unsubscribe	integer	_experience > decisioning > propositionEventType > unsubscribe	User has requested to not be shown the proposition in the future.		AJO ExD Decision Event Schema
Involved Propositions	array	_experience > decisioning > propositions	An array of decision propositions that contributed to the experience event. The experience event is attributed (at least partially) to those prior decisions/propositions. An individual profile's proposition-response history is maintained with these decision identifiers.		AJO ExD Decision Event Schema
Decision Event Details (deprecated)	object	_experience > decisioning > propositions > items > decisionEventDetails	A snapshot of properties from the decision event when it occured. (deprecated)		AJO ExD Decision Event Schema
Algorithm Reference	string	_experience > decisioning > propositions > items > decisionEventDetails > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO ExD Decision Event Schema
Experience Reference	string	_experience > decisioning > propositions > items > decisionEventDetails > experienceID	Unique identifier for the proposition's content. Recipients of propositions with the same value will receive the same content experience in the targeted placements. Moreover, propositions with the same value to the same user mean that the content of the propositions has not changed. Propositions with values indicate that the decision selections are different and a different experience resulted from the decision. Note that adding a placement to the decision scope always changes the experience value.		AJO ExD Decision Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > decisionEventDetails > trafficType	The class of algorithm/policy that was used to serve this decision. Contextual indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO ExD Decision Event Schema
Decision Event Identifier (deprecated)	string	_experience > decisioning > propositions > items > decisionEventID	The unique identifier of the decision event that proposed the 'items' (options). For a given decision request and profile identity the output of the decision is a unique event. If a decision is requested again for the same profile and the output are the same options, it is still considered a different proposition with a unique event ID. Multiple propositions can be associated with the same decision event. See https://ns.adobe.com/experience/decisioning/proposition. (deprecated)		AJO ExD Decision Event Schema
Decision Event Scope (deprecated)	string	_experience > decisioning > propositions > items > decisionScope	The scope that is associated with the decision. This is the name of the scope that was in the request when the decision was made. See https://ns.adobe.com/experience/decisioning/scope-details.(deprecated)		AJO ExD Decision Event Schema
Decision Event Scope Details (deprecated)	object	_experience > decisioning > propositions > items > decisionScopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst. (deprecated)		AJO ExD Decision Event Schema
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > decisionScopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		AJO ExD Decision Event Schema
Activity ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		AJO ExD Decision Event Schema
Activity End Date and Time	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		AJO ExD Decision Event Schema
Fallback Option	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		AJO ExD Decision Event Schema
Activity Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > id	A unique, immutable identifier for the decision activity.		AJO ExD Decision Event Schema
Matches action surfaces from the activity	array	_experience > decisioning > propositions > items > decisionScopeDetails > activity > matchedSurfaces	The activity surfaces that matches the request surfaces captured for reporting		AJO ExD Decision Event Schema
Activity Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		AJO ExD Decision Event Schema
Activity Priority	integer	_experience > decisioning > propositions > items > decisionScopeDetails > activity > priority	Priority set for the activity during publication.		AJO ExD Decision Event Schema
Activity Start Date and Time	string	_experience > decisioning > propositions > items > decisionScopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		AJO ExD Decision Event Schema
Scope Details Characteristics	object	_experience > decisioning > propositions > items > decisionScopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		AJO ExD Decision Event Schema
Correlation Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		AJO ExD Decision Event Schema
Decision Policy	object	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy	The decision policy used to make the decision.		AJO ExD Decision Event Schema
Decision Policy ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy > _repo > etag	The revision that the decision policy object was at when the snapshot was taken.		AJO ExD Decision Event Schema
Decision Policy Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy > id	A unique identifier for the decision policy.		AJO ExD Decision Event Schema
Decision Policy Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionPolicy > name	The decision policy name		AJO ExD Decision Event Schema
Decision Provider	string	_experience > decisioning > propositions > items > decisionScopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		AJO ExD Decision Event Schema
Selected Experience Option	object	_experience > decisioning > propositions > items > decisionScopeDetails > experience	The experience that was selected when the decision was made.		AJO ExD Decision Event Schema
Experience Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > experience > id	A unique identifier for the decision option.		AJO ExD Decision Event Schema
Decision Scope Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		AJO ExD Decision Event Schema
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		AJO ExD Decision Event Schema
Event observation	object	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		AJO ExD Decision Event Schema
Field name	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		AJO ExD Decision Event Schema
Mapping type	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	AJO ExD Decision Event Schema
Observation mapping	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		AJO ExD Decision Event Schema
Interaction outcome measurement	object	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		AJO ExD Decision Event Schema
Outcome identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		AJO ExD Decision Event Schema
Outcome property path	string	_experience > decisioning > propositions > items > decisionScopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		AJO ExD Decision Event Schema
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > decisionScopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		AJO ExD Decision Event Schema
Placement ETag	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		AJO ExD Decision Event Schema
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		AJO ExD Decision Event Schema
Placement Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > id	A unique identifier for the decision placement.		AJO ExD Decision Event Schema
Placement Name	string	_experience > decisioning > propositions > items > decisionScopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		AJO ExD Decision Event Schema
Scope Rank	integer	_experience > decisioning > propositions > items > decisionScopeDetails > rank	The ordinal, relative rank associated with the activity amongst all activities that have been selected, qualified and prioritized.		AJO ExD Decision Event Schema
Strategy Step Details	array	_experience > decisioning > propositions > items > decisionScopeDetails > strategies	The steps that were executed when the decision was made.		AJO ExD Decision Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO ExD Decision Event Schema
Execution Step	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	AJO ExD Decision Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		AJO ExD Decision Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO ExD Decision Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > decisionScopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		AJO ExD Decision Event Schema
Decision Proposition Identifier	string	_experience > decisioning > propositions > items > id	The unique identifier of the proposition that originally contained the decision options that are being acted upon (see the corresponding 'items' field in this object). When this identifier is present, direct attribution is given to a unique proposition. If the identifier is missing, the action for the items could not be assiciated with a unique proposition.		AJO ExD Decision Event Schema
Selected Options	array	_experience > decisioning > propositions > items > items	One or more of the previously proposed options that this experience event is related to. Those items were returned as output of the decision for a requested scope and are now part of an interaction. For instance, if the decision returned five proposed videos to watch and the user selected two in a "Save For Later" interaction, then this experience event could record the user's reaction with an event type "custom.savedToWatchLater" and list the two selected videos in the 'items' array.		AJO ExD Decision Event Schema
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsProfile > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO ExD Decision Event Schema
Unique Identifier	string	_experience > decisioning > propositions > items > items > items > _experience > decisioning > propositionsTotal > id	Unique identifier of the measure. In cases of data collection using lossy communication channels, such as mobile apps or websites with offline functionality, where transmission of measures cannot be ensured, this property contains a client-generated, unique ID of the measure taken. It is best practice to make this sufficiently long to ensure enough entropy. Additionally, if information such as time stamp, device ID, IP, or MAC address, or other potentially user-identifying values are incorporated in the generation of the xdm:id, the result should be hashed, so that no PII is encoded in the value, as the goal is not to identify user or device, but the specific measure in time.		AJO ExD Decision Event Schema
Decision Option ETag	string	_experience > decisioning > propositions > items > items > items > _repo > etag	The revision that the decision option object was at when the snapshot was taken.		AJO ExD Decision Event Schema
Decision Option Characteristics	object	_experience > decisioning > propositions > items > items > items > characteristics	Additional properties or attributes belonging to this particular decision option. Different instances can have different characteristics (keys in the map). The characteristics are name value pairs used to distinguish one decision option from others. Characteristics are used as values in content that represents this decision option and as features to analyze and optimize the performance of an option. When every instance has the same attribute or property, that aspect should be modeled as an extension schema that derives from decision option detail.		AJO ExD Decision Event Schema
Decision Option Identifier	string	_experience > decisioning > propositions > items > items > items > id	A unique identifier for the decision option.		AJO ExD Decision Event Schema
Item Selection	object	_experience > decisioning > propositions > items > items > items > itemSelection	The detail of an item selection of which the item was proposed.		AJO ExD Decision Event Schema
Ranking Detail	object	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail	Ranking detail of a decisioning item.		AJO ExD Decision Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO ExD Decision Event Schema
Execution Step	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	AJO ExD Decision Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		AJO ExD Decision Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO ExD Decision Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > items > items > itemSelection > rankingDetail > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		AJO ExD Decision Event Schema
Selection Detail	object	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail	Selection detail of a decisioning item.		AJO ExD Decision Event Schema
Selection Type	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > selectionType	Selection type. The type of selection of which the item was derived from.	selectionStrategy: Selection Strategy fallback: Fallback Item manual: Manual Item	AJO ExD Decision Event Schema
Decision Option Strategy ID	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > strategyID	Strategy ID. The strategy identifier of which the item was derived from.		AJO ExD Decision Event Schema
Strategy Name	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > strategyName	Strategy name. The strategy name of which the item was derived from.		AJO ExD Decision Event Schema
Selection Version	string	_experience > decisioning > propositions > items > items > items > itemSelection > selectionDetail > version	Selection version. The version of which the item was derived from.		AJO ExD Decision Event Schema
Decision Option Name	string	_experience > decisioning > propositions > items > items > items > name	Option name. The name is displayed in various user interfaces.		AJO ExD Decision Event Schema
Option Content	object	_experience > decisioning > propositions > items > items > items > optionContent	Additional properties or attributes related to offer content		AJO ExD Decision Event Schema
Content Component Type	string	_experience > decisioning > propositions > items > items > items > optionContent > _type	Content Component Type. An enumerated set of URIs where each value maps to a type given to the content component. Some consumers of the content representations are expecting the @type value to be a reference to schema that describes additional properties of the content component.		AJO ExD Decision Event Schema
Format	string	_experience > decisioning > propositions > items > items > items > optionContent > _dc > format	The physical or digital manifestation of the resource. Typically, Format should include the media-type of the resource. Format may be used to determine the software, hardware or other equipment needed to display or operate the resource. Recommended best practice is to select a value from a controlled vocabulary (for example, the list of [Internet Media Types](http://www.iana.org/ assignments/media-types/) defining computer media formats).		AJO ExD Decision Event Schema
Language	array	_experience > decisioning > propositions > items > items > items > optionContent > _dc > language	The language or languages of the resource. Languages are specified in language code as defined in [IETF RFC 3066](https://www.ietf.org/rfc/rfc3066.txt), which is part of BCP 47, which is used elsewhere in XDM.		AJO ExD Decision Event Schema
Decision Option Score	number	_experience > decisioning > propositions > items > items > items > score	Calcuated value for that option in the context of a single scope. The value is only available if a score was calculated.		AJO ExD Decision Event Schema
Decision Option Selection ID	string	_experience > decisioning > propositions > items > items > items > selectionID	Option selection ID. The selectionID of which the item was derived from.		AJO ExD Decision Event Schema
Decision Option Selection Type	string	_experience > decisioning > propositions > items > items > items > selectionType	Option selection type. The selection type of which the item was derived from.		AJO ExD Decision Event Schema
Decision Option Tags	array	_experience > decisioning > propositions > items > items > items > tags	The set of tags associated with this option. The tags are used indicate catetoegies (dimensions) that the option belonged to at the time the proposition was made.		AJO ExD Decision Event Schema
Decision Option Tracking Token	string	_experience > decisioning > propositions > items > items > items > trackingToken	Option tracking token. The unique token pertains to the event of which the item event was derived from.		AJO ExD Decision Event Schema
Decision Scope	string	_experience > decisioning > propositions > items > scope	The scope that is associated with the decision. This is the name of the scope that was in the request when the decision was made.		AJO ExD Decision Event Schema
Decision Scope Snapshot	object	_experience > decisioning > propositions > items > scopeDetails	A snapshot of properties from the decision scope. This is the state of the scope entity that was used in the decision requst.		AJO ExD Decision Event Schema
Activity Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > activity	The activity that was a requested or chosen for this decision scope. Some scopes will prescribe the exact activity (why and how) that makes the decision, other scopes will use a dynamic strategy determine which activity is used. Those scopes will list executionDetails for steps that were performed during decision-making.		AJO ExD Decision Event Schema
Activity ETag	string	_experience > decisioning > propositions > items > scopeDetails > activity > _repo > etag	The revision that the decision activity object was at when the snapshot was taken.		AJO ExD Decision Event Schema
Activity End Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > endTime	Activity end date and end time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action		AJO ExD Decision Event Schema
Fallback Option	string	_experience > decisioning > propositions > items > scopeDetails > activity > fallback	The reference to a fallback option that is used when decisioning in the context of this activity does not qualify any of the regular options (this typically happens when hard constraints are applied). The value is the URI (@id) of the fallback option that is referenced.		AJO ExD Decision Event Schema
Activity Identifier	string	_experience > decisioning > propositions > items > scopeDetails > activity > id	A unique, immutable identifier for the decision activity.		AJO ExD Decision Event Schema
Matches action surfaces from the activity	array	_experience > decisioning > propositions > items > scopeDetails > activity > matchedSurfaces	The activity surfaces that matches the request surfaces captured for reporting		AJO ExD Decision Event Schema
Activity Name	string	_experience > decisioning > propositions > items > scopeDetails > activity > name	Activity name. The name is displayed in various user interfaces.		AJO ExD Decision Event Schema
Activity Priority	integer	_experience > decisioning > propositions > items > scopeDetails > activity > priority	Priority set for the activity during publication.		AJO ExD Decision Event Schema
Activity Start Date and Time	string	_experience > decisioning > propositions > items > scopeDetails > activity > startTime	Activity start date and end time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action		AJO ExD Decision Event Schema
Scope Details Characteristics	object	_experience > decisioning > propositions > items > scopeDetails > characteristics	Additional properties or attributes belonging to this particular scope details.		AJO ExD Decision Event Schema
Correlation Identifier	string	_experience > decisioning > propositions > items > scopeDetails > correlationID	The campaign, journey, or other object to which this activity can be correlated. This string will often be further classified in the reporting engine.		AJO ExD Decision Event Schema
Decision Policy	object	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy	The decision policy used to make the decision.		AJO ExD Decision Event Schema
Decision Policy ETag	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > _repo > etag	The revision that the decision policy object was at when the snapshot was taken.		AJO ExD Decision Event Schema
Decision Policy Identifier	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > id	A unique identifier for the decision policy.		AJO ExD Decision Event Schema
Decision Policy Name	string	_experience > decisioning > propositions > items > scopeDetails > decisionPolicy > name	The decision policy name		AJO ExD Decision Event Schema
Decision Provider	string	_experience > decisioning > propositions > items > scopeDetails > decisionProvider	The provider that was asked to make the decision. This dimension is used when mutliple services can make decisions for the same placement or activity.		AJO ExD Decision Event Schema
Selected Experience Option	object	_experience > decisioning > propositions > items > scopeDetails > experience	The experience that was selected when the decision was made.		AJO ExD Decision Event Schema
Experience Identifier	string	_experience > decisioning > propositions > items > scopeDetails > experience > id	A unique identifier for the decision option.		AJO ExD Decision Event Schema
Decision Scope Identifier	string	_experience > decisioning > propositions > items > scopeDetails > id	The unique identifier of the decision scope. For a given decision request a scope narrows the decision process along multiple dimensions. The scope is referencable by its identifier.		AJO ExD Decision Event Schema
Interaction Measurements used in this Scope	array	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements	The interaction measurements determine how inteaction event properties are interpreted (mapped) into outcomes for the propositions. Outcomes could be measured as the number of successes or failures or by a quantitative metric. An outcome can have a nominal value (e.g. success/failure), ordinal (rating value gathered) or numerical value (e.g. a measurable quantity).		AJO ExD Decision Event Schema
Event observation	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation	A qualification that is evaluated against the experience event to test if a measurable outcome has been achieved. This mapping could check if the value of a property matches a given constant or could be a more complex evaluation. An outcome will be recorded with the event if and only if the implied condition evaluates to 'true'		AJO ExD Decision Event Schema
Field name	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > field	The field that contains the observed value.		AJO ExD Decision Event Schema
Mapping type	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > mapping	Indicator for how the observation is mapped into an outcome value	direct: Direct eventTypeValue: Event Type Value fieldValue: Field Value predicate: Predicate	AJO ExD Decision Event Schema
Observation mapping	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > observation > value	The expression or term that defines how the outcome is derived from the observation. The presence and interpretation of this 'value' is based on the 'mapping' type		AJO ExD Decision Event Schema
Interaction outcome measurement	object	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome	The definition of a measurement for the outcome. A property path and value is specified where a measured outcome for the interaction is recorded.		AJO ExD Decision Event Schema
Outcome identifier	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > _id	Unique value that identifies the outcome of the interaction (nominal value).		AJO ExD Decision Event Schema
Outcome property path	string	_experience > decisioning > propositions > items > scopeDetails > interactionMeasurements > items > outcome > field	Property path where the outcome is inserted into the XDM event.		AJO ExD Decision Event Schema
Placement Detail for the Scope	object	_experience > decisioning > propositions > items > scopeDetails > placement	The placement that was a requested as part of this decision scope. A scope will include a specification of the location or surface where the option will be presented. The placement narrows the options that can be proposed to those that can be represented or rendered in that place.		AJO ExD Decision Event Schema
Placement ETag	string	_experience > decisioning > propositions > items > scopeDetails > placement > _repo > etag	The revision that the placement object was at when the snapshot was taken.		AJO ExD Decision Event Schema
Placement's Channel Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > channelID	The channel in which proposition was made. The value is a valid Channel URI. See 'https://ns.adobe.com/xdm/channels/channel'		AJO ExD Decision Event Schema
Placement Identifier	string	_experience > decisioning > propositions > items > scopeDetails > placement > id	A unique identifier for the decision placement.		AJO ExD Decision Event Schema
Placement Name	string	_experience > decisioning > propositions > items > scopeDetails > placement > name	Placement name. The name is displayed in various user interfaces.		AJO ExD Decision Event Schema
Scope Rank	integer	_experience > decisioning > propositions > items > scopeDetails > rank	The ordinal, relative rank associated with the activity amongst all activities that have been selected, qualified and prioritized.		AJO ExD Decision Event Schema
Strategy Step Details	array	_experience > decisioning > propositions > items > scopeDetails > strategies	The steps that were executed when the decision was made.		AJO ExD Decision Event Schema
Algorithm Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > algorithmID	Unique identifier for the algorithm used to make the decision, if applicable.		AJO ExD Decision Event Schema
Execution Step	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > step	Indicator for the step type in the overall decision strategy	profile: Profile Merge Policy eligibility: Eligibility Policy suppression: Suppression Policy ranking: Ranking Function capping: Capping Counter decisionPolicy: Decision Policy	AJO ExD Decision Event Schema
Step's Strategy Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > strategyID	The unique identifier of the step's strategy. When executing a decision various steps are performed. Each step is performed according to a strategy or policy and the chosen idetifier is recorded to measure its performance. This identifier could be the URI of a profile merge policy, an eligibility rule, a ML ranking strategy, a function that calculates the rank, a capping threshold or any object that signficantly contributes to the decision result.		AJO ExD Decision Event Schema
Traffic Type	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > trafficType	The class of algorithm/policy that was used to compute this decision. 'Contextual Traffic' indicates that event and profile context were used in deciding what to show. Noncontextual means that the decision was not made based on any contextual data. Random indicates that the decision was made by some pseudo-random process.	random: Random Traffic contextual: Contextual Traffic noncontextual: Non-Contextual Traffic	AJO ExD Decision Event Schema
Treatment Identifier	string	_experience > decisioning > propositions > items > scopeDetails > strategies > items > treatmentID	Identifier for the experiment treatment or traffic allocation strategy that was selected for the decision.		AJO ExD Decision Event Schema
ExperienceEvent merge ID	string	eventMergeId	An ID to correlate or merge multiple Experience events together that are essentially the same event or should be merged. This is intended to be populated by the data producer prior to ingestion.		AJO ExD Decision Event Schema
Event Type	string	eventType	The primary event type for this time-series record.	advertising.completes: Advertising Completes advertising.timePlayed: Advertising Time Played advertising.federated: Advertising Federated advertising.clicks: Advertising Clicks advertising.conversions: Advertising Conversions advertising.firstQuartiles: Advertising First Quartiles advertising.impressions: Advertising Impressions advertising.midpoints: Advertising Midpoints advertising.starts: Advertising Starts advertising.thirdQuartiles: Advertising Third Quartiles application.close: Application Close application.launch: Application Launch web.webpagedetails.pageViews: Web Webpagedetails Page Views web.webinteraction.linkClicks: Web Webinteraction Link Clicks web.formFilledOut: Web Form Filled Out commerce.checkouts: Commerce Checkouts commerce.productListAdds: Commerce Product List (Cart) Adds commerce.productListOpens: Commerce Product List (Cart) Opens commerce.productListRemovals: Commerce Product List (Cart) Removals commerce.productListReopens: Commerce Product List (Cart) Reopens commerce.productListViews: Commerce Product List (Cart) Views commerce.productViews: Commerce Product Views commerce.purchases: Commerce Purchases commerce.saveForLaters: Commerce Save For Laters commerce.backofficeOrderPlaced: Commerce Backoffice Order Placed commerce.backofficeOrderCancelled: Commerce Backoffice Order Cancelled commerce.backofficeOrderItemsShipped: Commerce Backoffice OrderItems Shipped commerce.backofficeCreditMemoIssued: Commerce Backoffice CreditMemo Issued commerce.backofficeShipmentCompleted: Commerce Backoffice Shipment Completed decisioning.propositionDisplay: Decisioning Proposition Display decisioning.propositionInteract: Decisioning Proposition Interact decisioning.propositionSend: Decisioning Proposition Send decisioning.propositionDismiss: Decisioning Proposition Dismiss decisioning.propositionTrigger: Decisioning Proposition Trigger delivery.feedback: Delivery Feedback message.feedback: Message Feedback message.tracking: Message Tracking message.renderingData: Message Rendering Data pushTracking.applicationOpened: Push Tracking Application Opened pushTracking.customAction: Push Tracking Custom Action listOperation.removeFromList: List Operation Remove From List listOperation.addToList: List Operation Add To List leadOperation.scoreChanged: Lead Operation Score Changed leadOperation.revenueStageChanged: Lead Operation Revenue Stage changed leadOperation.statusInCampaignProgressionChanged: Lead Operation Status In Campaign Progression Changed leadOperation.interestingMoment: Lead Operation Interesting Moment leadOperation.newLead: Lead Operation New Lead leadOperation.convertLead: Lead Operation Convert Lead leadOperation.callWebhook: Lead Operation Call Webhook leadOperation.changeEngagementCampaignCadence: Change Engagement Campaign Cadence leadOperation.addToCampaign: Lead Operation Add To Campaign leadOperation.changeCampaignStream: Lead Operation Change Campaign Stream leadOperation.mergeLeads: Lead Operation Merge Leads directMarketing.emailBounced: Direct Marketing Email Bounced directMarketing.emailBouncedSoft: Direct Marketing Email Bounced Soft directMarketing.emailDelivered: Direct Marketing Email Delivered directMarketing.emailUnsubscribed: Direct Marketing Email Unsubscribed directMarketing.emailOpened: Direct Marketing Email Opened directMarketing.emailClicked: Direct Marketing Email Clicked directMarketing.emailSent: Direct Marketing Email Sent opportunityEvent.removeFromOpportunity: Opportunity Event Remove From Opportunity opportunityEvent.addToOpportunity: Opportunity Event Add To Opportunity opportunityEvent.opportunityUpdated: Opportunity Event Opportunity Updated inappmessageTracking.dismiss: inapp message was dimissed inappmessageTracking.display: inapp message was displayed inappmessageTracking.interact: inapp message was interacted with media.ping: Media ping media.sessionStart: Media sessionStart media.play: Media play media.bufferStart: Media bufferStart media.pauseStart: Media pauseStart media.chapterStart: Media chapterStart media.chapterSkip: Media chapterSkip media.chapterComplete: Media chapterComplete media.adStart: Media adStart media.adSkip: Media adSkip media.adComplete: Media adComplete media.adBreakStart: Media adBreakStart media.adBreakComplete: Media adBreakComplete media.bitrateChange: Media bitrateChange media.error: Media error media.sessionComplete: Media sessionComplete media.sessionEnd: Media sessionEnd media.statesUpdate: Media statesUpdate media.downloaded: Media downloaded content media.customTracking: Media custom tracking location.entry: Location entry location.exit: Location exit	AJO ExD Decision Event Schema
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		AJO ExD Decision Event Schema
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO ExD Decision Event Schema
Produced By	string	producedBy	Value that describes the producer of the event - suggested values would be 'self', 'system', 'salesRep', etc. Can be used to filter out certain producers if needed.	self: Self system: System salesRef: Sales Representative customerRep: Customer Representative	AJO ExD Decision Event Schema
Timestamp	string	timestamp	The time when an event or observation occurred.		AJO ExD Decision Event Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the record.		AJO Classification Record Schema
Campaign	object	_experience > journeyOrchestration > classification > campaign	A container to group campaign details.		AJO Classification Record Schema
Campaign Id	string	_experience > journeyOrchestration > classification > campaign > campaignID	The id of the campaign to which this data should be correlated.		AJO Classification Record Schema
Campaign Name	string	_experience > journeyOrchestration > classification > campaign > campaignName	The name of the campaign to which this data should be correlated.		AJO Classification Record Schema
Campaign Version Id	string	_experience > journeyOrchestration > classification > campaign > campaignVersionID	The version id of the campaign to which this data should be correlated.		AJO Classification Record Schema
Channel	object	_experience > journeyOrchestration > classification > channel	The channel to which this data should be correlated.		AJO Classification Record Schema
Referring Source	string	_experience > journeyOrchestration > classification > channel > referringSource	Referring source to this channel		AJO Classification Record Schema
Experimentation	object	_experience > journeyOrchestration > classification > experimentation	A container to group experimentation details.		AJO Classification Record Schema
Experiment Id	string	_experience > journeyOrchestration > classification > experimentation > experimentID	The id of the experiment.		AJO Classification Record Schema
Experiment Name	string	_experience > journeyOrchestration > classification > experimentation > experimentName	The name of the experiment.		AJO Classification Record Schema
Treatment Id	string	_experience > journeyOrchestration > classification > experimentation > treatmentID	The id of selected treatment for the experiment.		AJO Classification Record Schema
Treatment Name	string	_experience > journeyOrchestration > classification > experimentation > treatmentName	The name of the selected treatment for the experiment.		AJO Classification Record Schema
Journey	object	_experience > journeyOrchestration > classification > journey	A container to group journey details.		AJO Classification Record Schema
actionName	string	_experience > journeyOrchestration > classification > journey > actionID	The action name of the journey to which this data should be correlated.		AJO Classification Record Schema
Action Name	string	_experience > journeyOrchestration > classification > journey > actionName	The action name of the journey to which this data should be correlated.		AJO Classification Record Schema
Journey Id	string	_experience > journeyOrchestration > classification > journey > journeyID	The id of the journey to which this data should be correlated.		AJO Classification Record Schema
Journey Name	string	_experience > journeyOrchestration > classification > journey > journeyName	The name of the journey to which this data should be correlated.		AJO Classification Record Schema
JourneyVersionName	string	_experience > journeyOrchestration > classification > journey > journeyNameAndVersion	The name with the appended version of the journey to which this data should be correlated.		AJO Classification Record Schema
Journey Version Id	string	_experience > journeyOrchestration > classification > journey > journeyVersionID	The version id of the journey to which this data should be correlated.		AJO Classification Record Schema
Node Id	string	_experience > journeyOrchestration > classification > journey > nodeID	The node id of the journey to which this data should be correlated.		AJO Classification Record Schema
Node Name	string	_experience > journeyOrchestration > classification > journey > nodeName	The node name of the journey to which this data should be correlated.		AJO Classification Record Schema
Step Id	string	_experience > journeyOrchestration > classification > journey > stepID	The step id of the journey to which this data should be correlated.		AJO Classification Record Schema
Step Name	string	_experience > journeyOrchestration > classification > journey > stepName	The step id of the journey to which this data should be correlated.		AJO Classification Record Schema
Message Id	string	_experience > journeyOrchestration > classification > messageID	The message id to which this data should be correlated.		AJO Classification Record Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the record.		UPS segmentDefinition schema
Created by batch identifier	string	createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		UPS segmentDefinition schema
Segment description	string	description	Description of the segment.		UPS segmentDefinition schema
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		UPS segmentDefinition schema
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		UPS segmentDefinition schema
Labels	array	labels	When present, it allows an array of labels. Values are resources IDs		UPS segmentDefinition schema
Modified by batch identifier	string	modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		UPS segmentDefinition schema
Created by user identifier	string	repositoryCreatedBy	User ID of who created the record.		UPS segmentDefinition schema
Modified by user identifier	string	repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		UPS segmentDefinition schema
Segment identity	object	segmentIdentity	Identity of the segment.		UPS segmentDefinition schema
Identifier	string	segmentIdentity > _id	Identity of the segment in the related namespace.		UPS segmentDefinition schema
Namespace	object	segmentIdentity > namespace	The namespace associated with the `xid` attribute.		UPS segmentDefinition schema
Code	string	segmentIdentity > namespace > code	The code is a human readable identifier for the namespace and can be used to request the technical namespace id which is used for identity graph processing.		UPS segmentDefinition schema
Experience identifier	string	segmentIdentity > xid	When present, this value represents a cross-namespace identifier that is unique across all namespace-scoped identifiers in all namespaces.		UPS segmentDefinition schema
Segment name	string	segmentName	Name of the segment.		UPS segmentDefinition schema
Segment status	string	segmentStatus	Current status of segment from external system normalized to active, inactive, deleted, draft or revoked.	ACTIVE: Active INACTIVE: Inactive DELETED: Deleted DRAFT: Draft REVOKED: Revoked	UPS segmentDefinition schema
Segment version	string	version	Version of the segment.		UPS segmentDefinition schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the record.		AJO Profile Counters Extension
Created by batch identifier	string	createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		AJO Profile Counters Extension
Profile Counter Expiry	string	frequencyMap > additionalProperties > expiryDate	Represents the TTL for the Profile Counter.		AJO Profile Counters Extension
Profile Counter Value	integer	frequencyMap > additionalProperties > value	Represents the latest value of the Profile Counter after being Incremented.		AJO Profile Counters Extension
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		AJO Profile Counters Extension
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO Profile Counters Extension
Modified by batch identifier	string	modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		AJO Profile Counters Extension
Person ID	string	personID	Unique identifier of Person/Profile fragment.		AJO Profile Counters Extension
Created by user identifier	string	repositoryCreatedBy	User ID of who created the record.		AJO Profile Counters Extension
Modified by user identifier	string	repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		AJO Profile Counters Extension
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the record.		AJO Consent Service Schema
Consents and Preferences	object	consents	Specific Consent and Preference Options		AJO Consent Service Schema
Data Collection	object	consents > collect	Data collection is permitted		AJO Consent Service Schema
Choice Value	string	consents > collect > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Identifier specific	object	consents > idSpecific	Identifier specific consents and preferences		AJO Consent Service Schema
Use Advertiser ID	object	consents > idSpecific > additionalProperties > additionalProperties > adID	The Advertiser ID (IDFA / GAID) can be used to link user across apps on this device		AJO Consent Service Schema
Ad ID Type	string	consents > idSpecific > additionalProperties > additionalProperties > adID > idType	The ad ID type (IDFA or GAID)	IDFA: Apple's ID for Advertisers (IDFA) GAID: Google's Advertiser ID (GAID) also known as Android Advertiser ID (AAID)	AJO Consent Service Schema
Choice Value	string	consents > idSpecific > additionalProperties > additionalProperties > adID > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Data Collection	object	consents > idSpecific > additionalProperties > additionalProperties > collect	Data collection is permitted		AJO Consent Service Schema
Choice Value	string	consents > idSpecific > additionalProperties > additionalProperties > collect > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Marketing Preferences	object	consents > idSpecific > additionalProperties > additionalProperties > marketing	User's Direct Marketing Preferences		AJO Consent Service Schema
Receive email	object	consents > idSpecific > additionalProperties > additionalProperties > marketing > email	User agrees to receive email		AJO Consent Service Schema
Opt-out reason	string	consents > idSpecific > additionalProperties > additionalProperties > marketing > email > reason	Reason for opting out		AJO Consent Service Schema
Preference timestamp	string	consents > idSpecific > additionalProperties > additionalProperties > marketing > email > time	Date and time this specific preference was collected. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Choice Value	string	consents > idSpecific > additionalProperties > additionalProperties > marketing > email > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Receive push notifications	object	consents > idSpecific > additionalProperties > additionalProperties > marketing > push	User permits receiving push notifications		AJO Consent Service Schema
Opt-out reason	string	consents > idSpecific > additionalProperties > additionalProperties > marketing > push > reason	Reason for opting out		AJO Consent Service Schema
Preference timestamp	string	consents > idSpecific > additionalProperties > additionalProperties > marketing > push > time	Date and time this specific preference was collected. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Choice Value	string	consents > idSpecific > additionalProperties > additionalProperties > marketing > push > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Receive SMS	object	consents > idSpecific > additionalProperties > additionalProperties > marketing > sms	User agrees to receive text messages		AJO Consent Service Schema
Opt-out reason	string	consents > idSpecific > additionalProperties > additionalProperties > marketing > sms > reason	Reason for opting out		AJO Consent Service Schema
Preference timestamp	string	consents > idSpecific > additionalProperties > additionalProperties > marketing > sms > time	Date and time this specific preference was collected. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Choice Value	string	consents > idSpecific > additionalProperties > additionalProperties > marketing > sms > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Receive whatsApp	object	consents > idSpecific > additionalProperties > additionalProperties > marketing > whatsApp	User agrees to receive whatsApp messages		AJO Consent Service Schema
Opt-out reason	string	consents > idSpecific > additionalProperties > additionalProperties > marketing > whatsApp > reason	Reason for opting out		AJO Consent Service Schema
Preference timestamp	string	consents > idSpecific > additionalProperties > additionalProperties > marketing > whatsApp > time	Date and time this specific preference was collected. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Choice Value	string	consents > idSpecific > additionalProperties > additionalProperties > marketing > whatsApp > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Personalization Preferences	object	consents > idSpecific > additionalProperties > additionalProperties > personalize	User's Personalization Preferences		AJO Consent Service Schema
Personalize Content	object	consents > idSpecific > additionalProperties > additionalProperties > personalize > content	Allow personalization of the content on my site or in my apps		AJO Consent Service Schema
Choice Value	string	consents > idSpecific > additionalProperties > additionalProperties > personalize > content > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Share Data	object	consents > idSpecific > additionalProperties > additionalProperties > share	Sharing of user's data with 2nd or 3rd parties is permitted		AJO Consent Service Schema
Choice Value	string	consents > idSpecific > additionalProperties > additionalProperties > share > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Consent and Preference Metadata	object	consents > idSpecific > xdm:metadata	Metadata that applies to all consents and preferences that don't specify a different value		AJO Consent Service Schema
Consent/Preferences timestamp	string	consents > idSpecific > xdm:metadata > time	Timestamp of this complete set of user consents and preferences. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Marketing Preferences	object	consents > marketing	User's Direct Marketing Preferences		AJO Consent Service Schema
General Direct Marketing Preference	object	consents > marketing > any	Does user permit any type of direct marketing		AJO Consent Service Schema
Opt-out reason	string	consents > marketing > any > reason	Reason for opting out		AJO Consent Service Schema
Preference timestamp	string	consents > marketing > any > time	Date and time this specific preference was collected. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Choice Value	string	consents > marketing > any > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Receive calls	object	consents > marketing > call	User permits receiving calls		AJO Consent Service Schema
Opt-out reason	string	consents > marketing > call > reason	Reason for opting out		AJO Consent Service Schema
Preference timestamp	string	consents > marketing > call > time	Date and time this specific preference was collected. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Choice Value	string	consents > marketing > call > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Receive commercial emails	object	consents > marketing > commercialEmail	User permits receiving commercial emails		AJO Consent Service Schema
Opt-out reason	string	consents > marketing > commercialEmail > reason	Reason for opting out		AJO Consent Service Schema
Preference timestamp	string	consents > marketing > commercialEmail > time	Date and time this specific preference was collected. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Choice Value	string	consents > marketing > commercialEmail > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Receive email	object	consents > marketing > email	User agrees to receive email		AJO Consent Service Schema
Opt-out reason	string	consents > marketing > email > reason	Reason for opting out		AJO Consent Service Schema
Subscriptions	object	consents > marketing > email > subscriptions	A set of notifications, newsletters, etc. to which the user subscribes		AJO Consent Service Schema
Subscription	object	consents > marketing > email > subscriptions > additionalProperties	The name or identifier of the specific subscription		AJO Consent Service Schema
Subscribers	object	consents > marketing > email > subscriptions > additionalProperties > subscribers	The set of identifiers (email addresses, phone numbers, etc.) for this user who have subscribed		AJO Consent Service Schema
Subscriber	object	consents > marketing > email > subscriptions > additionalProperties > subscribers > additionalProperties	The specific identifier (email addresses, phone numbers, etc.) for this subscriber		AJO Consent Service Schema
Preference Source	string	consents > marketing > email > subscriptions > additionalProperties > subscribers > additionalProperties > source	Through which interface did the user provide this preference value		AJO Consent Service Schema
Preference timestamp	string	consents > marketing > email > subscriptions > additionalProperties > subscribers > additionalProperties > time	Date and time this specific preference was collected. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Topics	array	consents > marketing > email > subscriptions > additionalProperties > topics	Topics of interest for personalizing this subscription.		AJO Consent Service Schema
Subscription Type	string	consents > marketing > email > subscriptions > additionalProperties > type	The type of subscription		AJO Consent Service Schema
Choice Value	string	consents > marketing > email > subscriptions > additionalProperties > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Preference timestamp	string	consents > marketing > email > time	Date and time this specific preference was collected. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Choice Value	string	consents > marketing > email > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Receive fax	object	consents > marketing > fax	User permits receiving fax		AJO Consent Service Schema
Opt-out reason	string	consents > marketing > fax > reason	Reason for opting out		AJO Consent Service Schema
Preference timestamp	string	consents > marketing > fax > time	Date and time this specific preference was collected. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Choice Value	string	consents > marketing > fax > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Receive postal mail	object	consents > marketing > postalMail	User permits receiving postal mail		AJO Consent Service Schema
Opt-out reason	string	consents > marketing > postalMail > reason	Reason for opting out		AJO Consent Service Schema
Preference timestamp	string	consents > marketing > postalMail > time	Date and time this specific preference was collected. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Choice Value	string	consents > marketing > postalMail > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Preferred Channel	string	consents > marketing > preferred	User's preferred channel for receiving communications	email: email push: Push Notifications inApp: In-app Messages sms: SMS (Text Messages) whatsApp: WhatsApp Messages (Meta) phone: Phone Calls phyMail: Physical Mail inVehicle: In-vehicle Messages inHome: In-home Messages iot: IoT Messages social: Social Media other: Other none: No Preferred Channel unknown: Unknown	AJO Consent Service Schema
Receive push notifications	object	consents > marketing > push	User permits receiving push notifications		AJO Consent Service Schema
Opt-out reason	string	consents > marketing > push > reason	Reason for opting out		AJO Consent Service Schema
Subscriptions	object	consents > marketing > push > subscriptions	A set of notifications, newsletters, etc. to which the user subscribes		AJO Consent Service Schema
Subscription	object	consents > marketing > push > subscriptions > additionalProperties	The name or identifier of the specific subscription		AJO Consent Service Schema
Subscribers	object	consents > marketing > push > subscriptions > additionalProperties > subscribers	The set of identifiers (email addresses, phone numbers, etc.) for this user who have subscribed		AJO Consent Service Schema
Subscriber	object	consents > marketing > push > subscriptions > additionalProperties > subscribers > additionalProperties	The specific identifier (email addresses, phone numbers, etc.) for this subscriber		AJO Consent Service Schema
Preference Source	string	consents > marketing > push > subscriptions > additionalProperties > subscribers > additionalProperties > source	Through which interface did the user provide this preference value		AJO Consent Service Schema
Preference timestamp	string	consents > marketing > push > subscriptions > additionalProperties > subscribers > additionalProperties > time	Date and time this specific preference was collected. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Topics	array	consents > marketing > push > subscriptions > additionalProperties > topics	Topics of interest for personalizing this subscription.		AJO Consent Service Schema
Subscription Type	string	consents > marketing > push > subscriptions > additionalProperties > type	The type of subscription		AJO Consent Service Schema
Choice Value	string	consents > marketing > push > subscriptions > additionalProperties > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Preference timestamp	string	consents > marketing > push > time	Date and time this specific preference was collected. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Choice Value	string	consents > marketing > push > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Receive SMS	object	consents > marketing > sms	User agrees to receive text messages		AJO Consent Service Schema
Opt-out reason	string	consents > marketing > sms > reason	Reason for opting out		AJO Consent Service Schema
Subscriptions	object	consents > marketing > sms > subscriptions	A set of notifications, newsletters, etc. to which the user subscribes		AJO Consent Service Schema
Subscription	object	consents > marketing > sms > subscriptions > additionalProperties	The name or identifier of the specific subscription		AJO Consent Service Schema
Subscribers	object	consents > marketing > sms > subscriptions > additionalProperties > subscribers	The set of identifiers (email addresses, phone numbers, etc.) for this user who have subscribed		AJO Consent Service Schema
Subscriber	object	consents > marketing > sms > subscriptions > additionalProperties > subscribers > additionalProperties	The specific identifier (email addresses, phone numbers, etc.) for this subscriber		AJO Consent Service Schema
Preference Source	string	consents > marketing > sms > subscriptions > additionalProperties > subscribers > additionalProperties > source	Through which interface did the user provide this preference value		AJO Consent Service Schema
Preference timestamp	string	consents > marketing > sms > subscriptions > additionalProperties > subscribers > additionalProperties > time	Date and time this specific preference was collected. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Topics	array	consents > marketing > sms > subscriptions > additionalProperties > topics	Topics of interest for personalizing this subscription.		AJO Consent Service Schema
Subscription Type	string	consents > marketing > sms > subscriptions > additionalProperties > type	The type of subscription		AJO Consent Service Schema
Choice Value	string	consents > marketing > sms > subscriptions > additionalProperties > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Preference timestamp	string	consents > marketing > sms > time	Date and time this specific preference was collected. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Choice Value	string	consents > marketing > sms > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Receive whatsApp	object	consents > marketing > whatsApp	User agrees to receive whatsApp messages		AJO Consent Service Schema
Opt-out reason	string	consents > marketing > whatsApp > reason	Reason for opting out		AJO Consent Service Schema
Subscriptions	object	consents > marketing > whatsApp > subscriptions	A set of notifications, newsletters, etc. to which the user subscribes		AJO Consent Service Schema
Subscription	object	consents > marketing > whatsApp > subscriptions > additionalProperties	The name or identifier of the specific subscription		AJO Consent Service Schema
Subscribers	object	consents > marketing > whatsApp > subscriptions > additionalProperties > subscribers	The set of identifiers (email addresses, phone numbers, etc.) for this user who have subscribed		AJO Consent Service Schema
Subscriber	object	consents > marketing > whatsApp > subscriptions > additionalProperties > subscribers > additionalProperties	The specific identifier (email addresses, phone numbers, etc.) for this subscriber		AJO Consent Service Schema
Preference Source	string	consents > marketing > whatsApp > subscriptions > additionalProperties > subscribers > additionalProperties > source	Through which interface did the user provide this preference value		AJO Consent Service Schema
Preference timestamp	string	consents > marketing > whatsApp > subscriptions > additionalProperties > subscribers > additionalProperties > time	Date and time this specific preference was collected. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Topics	array	consents > marketing > whatsApp > subscriptions > additionalProperties > topics	Topics of interest for personalizing this subscription.		AJO Consent Service Schema
Subscription Type	string	consents > marketing > whatsApp > subscriptions > additionalProperties > type	The type of subscription		AJO Consent Service Schema
Choice Value	string	consents > marketing > whatsApp > subscriptions > additionalProperties > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Preference timestamp	string	consents > marketing > whatsApp > time	Date and time this specific preference was collected. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Choice Value	string	consents > marketing > whatsApp > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Consent and Preference Metadata	object	consents > metadata	Metadata that applies to all consents and preferences that don't specify a different value		AJO Consent Service Schema
Consent/Preferences timestamp	string	consents > metadata > time	Timestamp of this complete set of user consents and preferences. This value should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".		AJO Consent Service Schema
Personalization Preferences	object	consents > personalize	User's Personalization Preferences		AJO Consent Service Schema
Personalize Content	object	consents > personalize > content	Allow personalization of the content on my site or in my apps		AJO Consent Service Schema
Choice Value	string	consents > personalize > content > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Share Data	object	consents > share	Sharing of user's data with 2nd or 3rd parties is permitted		AJO Consent Service Schema
Choice Value	string	consents > share > val	The value specified by the user as their preference or the basis of processing that precludes the need for user consent	y: Yes (opt-in) n: No (opt-out) p: Pending verification u: Unknown dy: Default of Yes (opt-in) dn: Default of No (opt-out) LI: Legitimate Interest CT: Contract CP: Compliance with a Legal Obligation VI: Vital Interest of the Individual PI: Public Interest	AJO Consent Service Schema
Created by batch identifier	string	createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		AJO Consent Service Schema
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		AJO Consent Service Schema
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO Consent Service Schema
Modified by batch identifier	string	modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		AJO Consent Service Schema
Person ID	string	personID	Unique identifier of Person/Profile fragment.		AJO Consent Service Schema
Created by user identifier	string	repositoryCreatedBy	User ID of who created the record.		AJO Consent Service Schema
Modified by user identifier	string	repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		AJO Consent Service Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the time-series event.		AJO Inbound Surfaces Schema
Surfaces	array	_experience > customerJourneyManagement > surfaces	Array of Surface for AJO Inbound channel delivery		AJO Inbound Surfaces Schema
ExperienceEvent merge ID	string	eventMergeId	An ID to correlate or merge multiple Experience events together that are essentially the same event or should be merged. This is intended to be populated by the data producer prior to ingestion.		AJO Inbound Surfaces Schema
Event Type	string	eventType	The primary event type for this time-series record.	advertising.completes: Advertising Completes advertising.timePlayed: Advertising Time Played advertising.federated: Advertising Federated advertising.clicks: Advertising Clicks advertising.conversions: Advertising Conversions advertising.firstQuartiles: Advertising First Quartiles advertising.impressions: Advertising Impressions advertising.midpoints: Advertising Midpoints advertising.starts: Advertising Starts advertising.thirdQuartiles: Advertising Third Quartiles application.close: Application Close application.launch: Application Launch web.webpagedetails.pageViews: Web Webpagedetails Page Views web.webinteraction.linkClicks: Web Webinteraction Link Clicks web.formFilledOut: Web Form Filled Out commerce.checkouts: Commerce Checkouts commerce.productListAdds: Commerce Product List (Cart) Adds commerce.productListOpens: Commerce Product List (Cart) Opens commerce.productListRemovals: Commerce Product List (Cart) Removals commerce.productListReopens: Commerce Product List (Cart) Reopens commerce.productListViews: Commerce Product List (Cart) Views commerce.productViews: Commerce Product Views commerce.purchases: Commerce Purchases commerce.saveForLaters: Commerce Save For Laters commerce.backofficeOrderPlaced: Commerce Backoffice Order Placed commerce.backofficeOrderCancelled: Commerce Backoffice Order Cancelled commerce.backofficeOrderItemsShipped: Commerce Backoffice OrderItems Shipped commerce.backofficeCreditMemoIssued: Commerce Backoffice CreditMemo Issued commerce.backofficeShipmentCompleted: Commerce Backoffice Shipment Completed decisioning.propositionDisplay: Decisioning Proposition Display decisioning.propositionInteract: Decisioning Proposition Interact decisioning.propositionSend: Decisioning Proposition Send decisioning.propositionDismiss: Decisioning Proposition Dismiss decisioning.propositionTrigger: Decisioning Proposition Trigger delivery.feedback: Delivery Feedback message.feedback: Message Feedback message.tracking: Message Tracking message.renderingData: Message Rendering Data pushTracking.applicationOpened: Push Tracking Application Opened pushTracking.customAction: Push Tracking Custom Action listOperation.removeFromList: List Operation Remove From List listOperation.addToList: List Operation Add To List leadOperation.scoreChanged: Lead Operation Score Changed leadOperation.revenueStageChanged: Lead Operation Revenue Stage changed leadOperation.statusInCampaignProgressionChanged: Lead Operation Status In Campaign Progression Changed leadOperation.interestingMoment: Lead Operation Interesting Moment leadOperation.newLead: Lead Operation New Lead leadOperation.convertLead: Lead Operation Convert Lead leadOperation.callWebhook: Lead Operation Call Webhook leadOperation.changeEngagementCampaignCadence: Change Engagement Campaign Cadence leadOperation.addToCampaign: Lead Operation Add To Campaign leadOperation.changeCampaignStream: Lead Operation Change Campaign Stream leadOperation.mergeLeads: Lead Operation Merge Leads directMarketing.emailBounced: Direct Marketing Email Bounced directMarketing.emailBouncedSoft: Direct Marketing Email Bounced Soft directMarketing.emailDelivered: Direct Marketing Email Delivered directMarketing.emailUnsubscribed: Direct Marketing Email Unsubscribed directMarketing.emailOpened: Direct Marketing Email Opened directMarketing.emailClicked: Direct Marketing Email Clicked directMarketing.emailSent: Direct Marketing Email Sent opportunityEvent.removeFromOpportunity: Opportunity Event Remove From Opportunity opportunityEvent.addToOpportunity: Opportunity Event Add To Opportunity opportunityEvent.opportunityUpdated: Opportunity Event Opportunity Updated inappmessageTracking.dismiss: inapp message was dimissed inappmessageTracking.display: inapp message was displayed inappmessageTracking.interact: inapp message was interacted with media.ping: Media ping media.sessionStart: Media sessionStart media.play: Media play media.bufferStart: Media bufferStart media.pauseStart: Media pauseStart media.chapterStart: Media chapterStart media.chapterSkip: Media chapterSkip media.chapterComplete: Media chapterComplete media.adStart: Media adStart media.adSkip: Media adSkip media.adComplete: Media adComplete media.adBreakStart: Media adBreakStart media.adBreakComplete: Media adBreakComplete media.bitrateChange: Media bitrateChange media.error: Media error media.sessionComplete: Media sessionComplete media.sessionEnd: Media sessionEnd media.statesUpdate: Media statesUpdate media.downloaded: Media downloaded content media.customTracking: Media custom tracking location.entry: Location entry location.exit: Location exit	AJO Inbound Surfaces Schema
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		AJO Inbound Surfaces Schema
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO Inbound Surfaces Schema
Produced By	string	producedBy	Value that describes the producer of the event - suggested values would be 'self', 'system', 'salesRep', etc. Can be used to filter out certain producers if needed.	self: Self system: System salesRef: Sales Representative customerRep: Customer Representative	AJO Inbound Surfaces Schema
Timestamp	string	timestamp	The time when an event or observation occurred.		AJO Inbound Surfaces Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the record.		Journey schema with Journey Fields for Journey Orchestration
description	string	_experience > journeyOrchestration > stepEvents > description	Description of the Journey.		Journey schema with Journey Fields for Journey Orchestration
journeyDeploymentID	string	_experience > journeyOrchestration > stepEvents > journeyDeploymentID	As a journey can be republished, each profile execution should be traceable to the state of the journey. Therefore for each step event, we are introducing a new field. In the context of this project, a journeyDeploymentID will map to a particular DP/Fragment change and will allow us to trace which profile executed with which state of DP/Fragment		Journey schema with Journey Fields for Journey Orchestration
journeyID	string	_experience > journeyOrchestration > stepEvents > journeyID	Identifier for the given Journey.		Journey schema with Journey Fields for Journey Orchestration
journeyVersionID	string	_experience > journeyOrchestration > stepEvents > journeyVersionID	Id of the journey version. This id represents the identity of a journey.		Journey schema with Journey Fields for Journey Orchestration
name	string	_experience > journeyOrchestration > stepEvents > name	Name of the Journey.		Journey schema with Journey Fields for Journey Orchestration
objectiveMetricID	string	_experience > journeyOrchestration > stepEvents > objectiveMetricID	Id of the objective metric.		Journey schema with Journey Fields for Journey Orchestration
version	string	_experience > journeyOrchestration > stepEvents > version	Describes the Journey Version.		Journey schema with Journey Fields for Journey Orchestration
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the time-series event.		AJO Inbound Activity Event Schema
Address	string	_experience > customerJourneyManagement > emailChannelContext > address	The technical address, for example, 'name@domain.com' as commonly defined in RFC2822 and subsequent standards.		AJO Inbound Activity Event Schema
Email Attachments	array	_experience > customerJourneyManagement > emailChannelContext > attachment	List of attachments in the email message.		AJO Inbound Activity Event Schema
Content Type	string	_experience > customerJourneyManagement > emailChannelContext > attachment > items > contentType	MIME type of the attachment (e.g., application/pdf, image/jpeg).		AJO Inbound Activity Event Schema
Attachment Name	string	_experience > customerJourneyManagement > emailChannelContext > attachment > items > name	File name of the attachment.		AJO Inbound Activity Event Schema
Attachment Size	integer	_experience > customerJourneyManagement > emailChannelContext > attachment > items > size	Size of the attachment in bytes.		AJO Inbound Activity Event Schema
Domain	string	_experience > customerJourneyManagement > emailChannelContext > domain	Domain of the recipient's email address.		AJO Inbound Activity Event Schema
Email Namespace	string	_experience > customerJourneyManagement > emailChannelContext > namespace	Email namespace associated with the email address in the consent preferences in the Profile, e.g. email or Email		AJO Inbound Activity Event Schema
IP Address	string	_experience > customerJourneyManagement > emailChannelContext > outboundIP	Outbound IP address of the customer used to deliver the message.		AJO Inbound Activity Event Schema
AJO Campaign ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignID	Unique ID of the AJO Campaign that triggered this message execution.		AJO Inbound Activity Event Schema
AJO Campaign Version ID (deprecated)	string	_experience > customerJourneyManagement > messageExecution > ajoCampaignVersionID	Version ID of the AJO Campaign that triggered this message execution.		AJO Inbound Activity Event Schema
Audience	object	_experience > customerJourneyManagement > messageExecution > audience	Defines the audience associated with this message execution.		AJO Inbound Activity Event Schema
Audience ID	string	_experience > customerJourneyManagement > messageExecution > audience > id	Identifier for the audience.		AJO Inbound Activity Event Schema
Audience Type	string	_experience > customerJourneyManagement > messageExecution > audience > type	Type of the audience. Specifies one of the predefined audience categories.	ORCHESTRATED_CAMPAIGN: Orchestrated Campaign UPS: UPS AUDIENCE_ORCHESTRATION: Audience Orchestration	AJO Inbound Activity Event Schema
Batch Instance ID	string	_experience > customerJourneyManagement > messageExecution > batchInstanceID	GUID created at invocation of each new batch instance for a scheduled Journey or Campaign Action. E.g: If a scheduled Journey or Campaign Action runs at 8.00am and 10.00am, there will be two separate different batchInstanceID's.		AJO Inbound Activity Event Schema
Campaign Action ID	string	_experience > customerJourneyManagement > messageExecution > campaignActionID	Action ID of the Campaign that triggered this message execution.		AJO Inbound Activity Event Schema
Campaign ID	string	_experience > customerJourneyManagement > messageExecution > campaignID	Unique ID of the Campaign that triggered this message execution.		AJO Inbound Activity Event Schema
Campaign Version ID	string	_experience > customerJourneyManagement > messageExecution > campaignVersionID	Version ID of the Campaign that triggered this message execution.		AJO Inbound Activity Event Schema
Fragment Publication IDs	array	_experience > customerJourneyManagement > messageExecution > fragmentPublicationIDs	The Fragment Publication ID of parent fragment IDs of a MessageExecution originating this message.		AJO Inbound Activity Event Schema
Journey Action ID	string	_experience > customerJourneyManagement > messageExecution > journeyActionID	Journey Action ID, for which MessageExecution is triggered.		AJO Inbound Activity Event Schema
JourneyVersion ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionID	JourneyVersion Id triggerieng the MessageExecution.		AJO Inbound Activity Event Schema
JourneyVersion Instance ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionInstanceID	Identifier of the journey version instance, specific to one individual (uuid).		AJO Inbound Activity Event Schema
Journey Version Node ID	string	_experience > customerJourneyManagement > messageExecution > journeyVersionNodeID	Identifier of the journey version node, triggering the Message Execution.		AJO Inbound Activity Event Schema
MessageExecution ID	string	_experience > customerJourneyManagement > messageExecution > messageExecutionID	The CJM activity originating this message.		AJO Inbound Activity Event Schema
Message ID	string	_experience > customerJourneyManagement > messageExecution > messageID	Unique ID representing a non-personalized message sent to the end user.		AJO Inbound Activity Event Schema
Message Publication ID	string	_experience > customerJourneyManagement > messageExecution > messagePublicationID	The Publication ID of parent Message ID of a MessageExecution originating this message.		AJO Inbound Activity Event Schema
Message Type	string	_experience > customerJourneyManagement > messageExecution > messageType	Message Type, whether it's marketing or transactional message	marketing: Marketing transactional: Transactional	AJO Inbound Activity Event Schema
metadata	object	_experience > customerJourneyManagement > messageExecution > metadata	Dynamic contextual custom metadata information added by the user via the personalization helper.		AJO Inbound Activity Event Schema
Source Action ID	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceActionID	Action id of the source from where message originate		AJO Inbound Activity Event Schema
Source ID	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceID	Source Id of the entity where message originate.		AJO Inbound Activity Event Schema
Source Type	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceType	Classifies the source type of the message.	orchestratedCampaign: Orchestrated Campaign singleStepCampaign: Single Step Campaign journey: Journey	AJO Inbound Activity Event Schema
Source Version ID	string	_experience > customerJourneyManagement > messageExecution > parentSourceMeta > sourceVersionID	Source Version Id of the entity where message originate.		AJO Inbound Activity Event Schema
Wave ID	string	_experience > customerJourneyManagement > messageExecution > waveID	Identifier of the wave execution for this message execution. Present when the message execution originates from a wave-driven Journey or Campaign Action and used to correlate with step events and message feedback across the pipeline.		AJO Inbound Activity Event Schema
The entity in whose context this event is published	string	_experience > customerJourneyManagement > messageInteraction > entityType	The entity in whose context this event is published	landing_page: Event is related to landing page entity message: Event is related to message entity	AJO Inbound Activity Event Schema
Environment Details	object	_experience > customerJourneyManagement > messageInteraction > environment	Describes environment details involved in a message interaction.		AJO Inbound Activity Event Schema
Browser Details	object	_experience > customerJourneyManagement > messageInteraction > environment > browserDetails	Details about the browser used during the interaction.		AJO Inbound Activity Event Schema
User Agent	string	_experience > customerJourneyManagement > messageInteraction > environment > browserDetails > userAgent	The user agent string of the browser.		AJO Inbound Activity Event Schema
IPv4 Address	string	_experience > customerJourneyManagement > messageInteraction > environment > ipV4	The IPv4 address of the client.		AJO Inbound Activity Event Schema
Fill Out Form	object	_experience > customerJourneyManagement > messageInteraction > fillOutForm	Details about form filled out during web interaction.		AJO Inbound Activity Event Schema
Web Form ID	string	_experience > customerJourneyManagement > messageInteraction > fillOutForm > webFormID	Unique Identifier for the web form.		AJO Inbound Activity Event Schema
Interaction Type	string	_experience > customerJourneyManagement > messageInteraction > interactionType	Specify action made by user on a message.	click: Message link clicked. open: Message opened. unsubscribe: Unsubscribed from messages. spam_complaint: Message is marked as spam by the user. subscription: Subscribe / Unsubscribe to a subscription list. submit: Submit message. visit: Message visited. bot_open: Message opened by a bot. bot_click: Message link clicked by a bot. reply: Message replied to by recipient.	AJO Inbound Activity Event Schema
Tracker URL Label	string	_experience > customerJourneyManagement > messageInteraction > label	Human-Friendly label.		AJO Inbound Activity Event Schema
Landing Page Details	object	_experience > customerJourneyManagement > messageInteraction > landingpage	Describes landing pages involved in a message interaction.		AJO Inbound Activity Event Schema
Additional Data	object	_experience > customerJourneyManagement > messageInteraction > landingpage > additionalData	Additional data added by the marketer while authoring the landing page.		AJO Inbound Activity Event Schema
Form Data	object	_experience > customerJourneyManagement > messageInteraction > landingpage > formData	Data filled by the user on the landing page form.		AJO Inbound Activity Event Schema
Consent details.	object	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > consents	Consent details input by the end user in the landing page.		AJO Inbound Activity Event Schema
Channel level consent details	object	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > consents > channel	Consent details specific to channel like email/push etc		AJO Inbound Activity Event Schema
Consent choice	string	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > consents > channel > additionalProperties > _experience > customerJourneyManagement > messageInteraction > val	Consent choice for the channel.	y: Subscribed to channel n: Unsubscribed to channel p: Subscription Pending u: Subscription Unknown	AJO Inbound Activity Event Schema
Contact address level consent details.	object	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > consents > idSpecific	Consent details specific to contact address.		AJO Inbound Activity Event Schema
Consent choice	string	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > consents > idSpecific > additionalProperties > _experience > customerJourneyManagement > messageInteraction > val	Consent choice for the contact address.	y: Contact address subscribed n: Contact address unsubscribed p: Subscription Pending u: Subscription Unknown	AJO Inbound Activity Event Schema
Contact address specified by the subscriber.	string	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > subscriberContactAddress	Contact address specified by the subscriber.		AJO Inbound Activity Event Schema
Subscription details.	object	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > subscriptions	Subscription details input by the end user in the landing page.		AJO Inbound Activity Event Schema
Subscription Type	string	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > subscriptions > additionalProperties > _experience > customerJourneyManagement > messageInteraction > type	The type of subscription.		AJO Inbound Activity Event Schema
Subscription Choice	string	_experience > customerJourneyManagement > messageInteraction > landingpage > formData > subscriptions > additionalProperties > _experience > customerJourneyManagement > messageInteraction > val	Subscription Choice for the Subscription List.	y: Subscribed to Subscription List n: Unsubscribed to Subscription List p: Subscription Pending u: Subscription Unknown	AJO Inbound Activity Event Schema
Landing Page ID	string	_experience > customerJourneyManagement > messageInteraction > landingpage > landingPageID	Unique Identifier for Landing Page.		AJO Inbound Activity Event Schema
Landing Page Name	string	_experience > customerJourneyManagement > messageInteraction > landingpage > landingPageName	Human-Friendly name of landing page.		AJO Inbound Activity Event Schema
Source	string	_experience > customerJourneyManagement > messageInteraction > landingpage > source	Source of the Landing page.		AJO Inbound Activity Event Schema
Source Type	string	_experience > customerJourneyManagement > messageInteraction > landingpage > sourceType	Type of the Source of Landing Page.	internal: Internal for AJO Landing Page external: External for Non-AJO Landing Page	AJO Inbound Activity Event Schema
Message Reply Details	object	_experience > customerJourneyManagement > messageInteraction > messageReply	Describes reply message interaction.		AJO Inbound Activity Event Schema
Additional Metadata	object	_experience > customerJourneyManagement > messageInteraction > messageReply > additionalMetadata	Additional metadata that can be used in Journey.		AJO Inbound Activity Event Schema
Reply Channel	string	_experience > customerJourneyManagement > messageInteraction > messageReply > channel	The channel through which the reply was received.	email: Email reply	AJO Inbound Activity Event Schema
Email Specific Details	object	_experience > customerJourneyManagement > messageInteraction > messageReply > email	Email-specific metadata and threading information.		AJO Inbound Activity Event Schema
In Reply To	string	_experience > customerJourneyManagement > messageInteraction > messageReply > email > inReplyTo	The In-Reply-To header value, containing the Message-ID of the original message being replied to.		AJO Inbound Activity Event Schema
Message ID	string	_experience > customerJourneyManagement > messageInteraction > messageReply > email > messageID	The Message-ID header value of the message, uniquely identifying this message in email threading.		AJO Inbound Activity Event Schema
References	array	_experience > customerJourneyManagement > messageInteraction > messageReply > email > references	The References header value, containing the chain of Message-IDs in the conversation thread.		AJO Inbound Activity Event Schema
Email Subject	string	_experience > customerJourneyManagement > messageInteraction > messageReply > email > subject	Subject line of the email message.		AJO Inbound Activity Event Schema
Identified Intent	string	_experience > customerJourneyManagement > messageInteraction > messageReply > intent	Identified intent of the reply.		AJO Inbound Activity Event Schema
Channel Surface ID	string	_experience > customerJourneyManagement > messageInteraction > messageReply > surfaceID	Channel Surface used to send the original message.		AJO Inbound Activity Event Schema
Reply Timestamp	string	_experience > customerJourneyManagement > messageInteraction > messageReply > timestamp	Timestamp when the reply was received.		AJO Inbound Activity Event Schema
Offer Details	object	_experience > customerJourneyManagement > messageInteraction > offers	Describes offer(s) involved in a message interaction.		AJO Inbound Activity Event Schema
Offer Activity ID	string	_experience > customerJourneyManagement > messageInteraction > offers > activityID	Unique Offer Decision identifier.		AJO Inbound Activity Event Schema
Offer Count	integer	_experience > customerJourneyManagement > messageInteraction > offers > offerCount	Count of offers included in the offer proposition.		AJO Inbound Activity Event Schema
Offer ID	string	_experience > customerJourneyManagement > messageInteraction > offers > offerID	Unique Identifier for Offer.		AJO Inbound Activity Event Schema
Placement ID	string	_experience > customerJourneyManagement > messageInteraction > offers > placementID	Unique Identifier for Offer Placement.		AJO Inbound Activity Event Schema
Proposition ID	string	_experience > customerJourneyManagement > messageInteraction > offers > propositionID	Unique Identifier for Offer Proposition.		AJO Inbound Activity Event Schema
Proposition Time	string	_experience > customerJourneyManagement > messageInteraction > offers > propositionTime	Time at which the Offer proposition was generated.		AJO Inbound Activity Event Schema
Offer Decision Scope ID	string	_experience > customerJourneyManagement > messageInteraction > offers > scopeID	Unique Offer Decison Scope identifier(offer-activity-id+placement-id BASE64 encoded).		AJO Inbound Activity Event Schema
Subscription Details	object	_experience > customerJourneyManagement > messageInteraction > subscription	Describes subscription involved in a message interaction.		AJO Inbound Activity Event Schema
Source	string	_experience > customerJourneyManagement > messageInteraction > subscription > source	Source of the Subscription List.		AJO Inbound Activity Event Schema
Source Type	string	_experience > customerJourneyManagement > messageInteraction > subscription > sourceType	Type of the Source of Subscription List.	internal: Internal for AJO Landing Page external: External for Non-AJO Landing Page	AJO Inbound Activity Event Schema
Subscription Choice	string	_experience > customerJourneyManagement > messageInteraction > subscription > subscriptionChoice	Subscription Choice for the Subscription List.	yes: Subscribed to Subscription List no: Unsubscribed to Subscription List pending: Subscription Pending unknown: Subscription Unknown	AJO Inbound Activity Event Schema
Subscription List ID	string	_experience > customerJourneyManagement > messageInteraction > subscription > subscriptionListID	Unique Identifier for Subscription List.		AJO Inbound Activity Event Schema
Link Tags	array	_experience > customerJourneyManagement > messageInteraction > tags	The tags present on this link.		AJO Inbound Activity Event Schema
URL Tracking Type	string	_experience > customerJourneyManagement > messageInteraction > trackingType	The tracking type of the URL. It may be `subscription`, or a user-defined category.		AJO Inbound Activity Event Schema
Tracker URL	string	_experience > customerJourneyManagement > messageInteraction > url	The URL clicked by the user.		AJO Inbound Activity Event Schema
Tracker URL ID	string	_experience > customerJourneyManagement > messageInteraction > urlID	Unique Identifier of the URL clicked by the user.		AJO Inbound Activity Event Schema
Web Details	object	_experience > customerJourneyManagement > messageInteraction > web	Describes web interaction details involved in a message interaction.		AJO Inbound Activity Event Schema
Web Page Details	object	_experience > customerJourneyManagement > messageInteraction > web > webPageDetails	Details about the web page involved in the interaction.		AJO Inbound Activity Event Schema
Name	string	_experience > customerJourneyManagement > messageInteraction > web > webPageDetails > name	The name of the web page.		AJO Inbound Activity Event Schema
Query Parameters	string	_experience > customerJourneyManagement > messageInteraction > web > webPageDetails > queryParameters	The query parameters of the web page URL.		AJO Inbound Activity Event Schema
Web Page ID	string	_experience > customerJourneyManagement > messageInteraction > web > webPageDetails > webPageID	Unique Identifier for the web page.		AJO Inbound Activity Event Schema
Web Referrer	object	_experience > customerJourneyManagement > messageInteraction > web > webReferrer	Details about the web referrer.		AJO Inbound Activity Event Schema
URL	string	_experience > customerJourneyManagement > messageInteraction > web > webReferrer > URL	The referrer URL.		AJO Inbound Activity Event Schema
Experience channel	object	_experience > customerJourneyManagement > messageProfile > channel	Experience channel related to the ExperienceEvent.		AJO Inbound Activity Event Schema
Referring Source	string	_experience > customerJourneyManagement > messageProfile > channel > referringSource	Referring source to this channel		AJO Inbound Activity Event Schema
isSendTimeOptimized	boolean	_experience > customerJourneyManagement > messageProfile > isSendTimeOptimized	True if the message execution is send time optimized.		AJO Inbound Activity Event Schema
isTestExecution	boolean	_experience > customerJourneyManagement > messageProfile > isTestExecution	True if the message is sent as Test Execution.		AJO Inbound Activity Event Schema
MessageProfile ID	string	_experience > customerJourneyManagement > messageProfile > messageProfileID	A unique id refers to every single message sent as part of a MessageExecution activity.		AJO Inbound Activity Event Schema
Message Profile Tracking ID	string	_experience > customerJourneyManagement > messageProfile > messageProfileTrackingID	A unique tracking id refers to every single message sent as part of a MessageExecution activity.		AJO Inbound Activity Event Schema
Request ID	string	_experience > customerJourneyManagement > messageProfile > requestID	A unique request id refers to every single message sent as part of a MessageExecution activity.		AJO Inbound Activity Event Schema
Secondary Dimension Id	string	_experience > customerJourneyManagement > messageProfile > secondaryDimensionID	The secondary dimension id of the message profile.		AJO Inbound Activity Event Schema
Secondary Dimension Name	string	_experience > customerJourneyManagement > messageProfile > secondaryDimensionName	The secondary dimension name of the message profile.		AJO Inbound Activity Event Schema
Content Variant	string	_experience > customerJourneyManagement > messageProfile > variant	A message execution can have multiple variants e.g. Multilingual (translated variants for the same content) or A/B testing (different content to test what works better) but a message delivered to a recipient always contains one of them.		AJO Inbound Activity Event Schema
Live Activity Details	object	_experience > customerJourneyManagement > pushChannelContext > liveActivity	Live activity context for mobile push notifications. It includes the live activity ID, live activity event and an optional channel id which is used incase of broadcasting a live activity across multiple devices.		AJO Inbound Activity Event Schema
Broadcast Channel ID	string	_experience > customerJourneyManagement > pushChannelContext > liveActivity > channelID	The broadcast channel identifier for the live activity.		AJO Inbound Activity Event Schema
Live Activity Event	string	_experience > customerJourneyManagement > pushChannelContext > liveActivity > event	The type of live activity event being triggered.	localStart: Local start event for live activity pushToStart: Push to start or remote start event for live activity update: Update event for live activity end: End event for live activity	AJO Inbound Activity Event Schema
Live Activity ID	string	_experience > customerJourneyManagement > pushChannelContext > liveActivity > liveActivityID	The unique identifier for the live activity.		AJO Inbound Activity Event Schema
Push Platform	string	_experience > customerJourneyManagement > pushChannelContext > platform	Push provider service, e.g. apns or fcm	apns: Apple Push Notification service fcm: Firebase cloud messaging service	AJO Inbound Activity Event Schema
Channel Type	string	_experience > customerJourneyManagement > smsChannelContext > channelType	ChannelType will contain like : SMS, MMS , RCS etc.		AJO Inbound Activity Event Schema
SMS inbound Message	string	_experience > customerJourneyManagement > smsChannelContext > inboundMessage	SMS inbound reply, e.g. stop, start, subscribe, etc.		AJO Inbound Activity Event Schema
SMS inbound Number	string	_experience > customerJourneyManagement > smsChannelContext > inboundNumber	SMS inbound Number : Sender Id where the MO being received		AJO Inbound Activity Event Schema
SMS messageType	string	_experience > customerJourneyManagement > smsChannelContext > messageType	SMS provider, e.g. inbound, inboundReply or send		AJO Inbound Activity Event Schema
Original Timestamp	string	_experience > customerJourneyManagement > smsChannelContext > origTimestamp	Timestamp from Provider		AJO Inbound Activity Event Schema
Profile Phone Number	string	_experience > customerJourneyManagement > smsChannelContext > profileNumber	Phone Number from whihc we recevied the Inbound message		AJO Inbound Activity Event Schema
SMS Provider	string	_experience > customerJourneyManagement > smsChannelContext > smsProvider	SMS provider , e.g. sinch or twilio	sinch: Sinch sms provider infobip: Twilio sms provider twilio: Twilio sms provider vibes: Vibes sms Provider	AJO Inbound Activity Event Schema
Status	object	_experience > customerJourneyManagement > smsChannelContext > status	Status section containing provider feedback details.		AJO Inbound Activity Event Schema
Feedback Status	string	_experience > customerJourneyManagement > smsChannelContext > status > feedbackStatus	Actual feedback status (mapped to standard enum).	error: Message processing failed exclude: Message profile filtered out sent: Message sent bounce: Message bounced delay: Message delayed duplicate: Duplicate message skipped denylist: Invalid destination skipped delivered: Message Delivered unknown: Unknown feedback status	AJO Inbound Activity Event Schema
Message	string	_experience > customerJourneyManagement > smsChannelContext > status > message	Message from the SMS provider, either success or failure.		AJO Inbound Activity Event Schema
Provider Feedback Status	string	_experience > customerJourneyManagement > smsChannelContext > status > providerFeedbackStatus	Status as reported by the SMS provider (e.g. DeliveredToTerminal), before mapping.		AJO Inbound Activity Event Schema
Channel Type	string	_experience > customerJourneyManagement > whatsAppChannelContext > channelType	whatsApp ChannelType will contain like : Utility,Marketing,Promotional.		AJO Inbound Activity Event Schema
whatsApp Inbound Message	string	_experience > customerJourneyManagement > whatsAppChannelContext > inboundMessage	whatsApp inbound reply, e.g. stop, start, subscribe, etc.		AJO Inbound Activity Event Schema
whatsApp Inbound Number	string	_experience > customerJourneyManagement > whatsAppChannelContext > inboundNumber	whatsApp inbound Number : Sender Id where the MO being received		AJO Inbound Activity Event Schema
Selected Description	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveSelectedDescription	Description of the Selected WhatsApp interactive message		AJO Inbound Activity Event Schema
ID of the selected option from WhatsApp	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveSelectedID	ID of the selected option from WhatsApp		AJO Inbound Activity Event Schema
User-selected title from WhatsApp	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveSelectedTitle	User-selected title from WhatsApp		AJO Inbound Activity Event Schema
Interactive type from WhatsApp	string	_experience > customerJourneyManagement > whatsAppChannelContext > interactiveType	Interactive type from WhatsApp message — options include: list reply, button reply, and button.		AJO Inbound Activity Event Schema
whatsApp Message Type	string	_experience > customerJourneyManagement > whatsAppChannelContext > messageType	whatsApp Message Type, e.g. templateBased,response		AJO Inbound Activity Event Schema
Original Timestamp	string	_experience > customerJourneyManagement > whatsAppChannelContext > origTimestamp	Timestamp from Meta / WhatsApp		AJO Inbound Activity Event Schema
Profile Phone Number	string	_experience > customerJourneyManagement > whatsAppChannelContext > profileNumber	Phone Number from whihc we recevied the Inbound message		AJO Inbound Activity Event Schema
Response Action Type	string	_experience > customerJourneyManagement > whatsAppChannelContext > reactionActionName	Type of response action from WhatsApp - react, unreact, or reply		AJO Inbound Activity Event Schema
Response Content	string	_experience > customerJourneyManagement > whatsAppChannelContext > reactionEvent	Content of the user response - emoji for reactions, or message text for replies to a specific message		AJO Inbound Activity Event Schema
Original Message ID	string	_experience > customerJourneyManagement > whatsAppChannelContext > reactionMessageID	ID of the original message being responded to (for reactions or replies)		AJO Inbound Activity Event Schema
Status	object	_experience > customerJourneyManagement > whatsAppChannelContext > status	Status section containing provider feedback details.		AJO Inbound Activity Event Schema
Feedback Status	string	_experience > customerJourneyManagement > whatsAppChannelContext > status > feedbackStatus	Actual feedback status (mapped to standard enum). Not the raw provider status.	error: Message processing failed exclude: Message profile filtered out sent: Message sent bounce: Message bounced delay: Message delayed duplicate: Duplicate message skipped denylist: Invalid destination skipped delivered: Message Delivered unknown: Unknown feedback status	AJO Inbound Activity Event Schema
Message	string	_experience > customerJourneyManagement > whatsAppChannelContext > status > message	Message from the WhatsApp provider, either success or failure.		AJO Inbound Activity Event Schema
Provider Feedback Status	string	_experience > customerJourneyManagement > whatsAppChannelContext > status > providerFeedbackStatus	Status as reported by the WhatsApp provider (e.g. DeliveredToTerminal), before mapping.		AJO Inbound Activity Event Schema
ExperienceEvent merge ID	string	eventMergeId	An ID to correlate or merge multiple Experience events together that are essentially the same event or should be merged. This is intended to be populated by the data producer prior to ingestion.		AJO Inbound Activity Event Schema
Event Type	string	eventType	The primary event type for this time-series record.	advertising.completes: Advertising Completes advertising.timePlayed: Advertising Time Played advertising.federated: Advertising Federated advertising.clicks: Advertising Clicks advertising.conversions: Advertising Conversions advertising.firstQuartiles: Advertising First Quartiles advertising.impressions: Advertising Impressions advertising.midpoints: Advertising Midpoints advertising.starts: Advertising Starts advertising.thirdQuartiles: Advertising Third Quartiles application.close: Application Close application.launch: Application Launch web.webpagedetails.pageViews: Web Webpagedetails Page Views web.webinteraction.linkClicks: Web Webinteraction Link Clicks web.formFilledOut: Web Form Filled Out commerce.checkouts: Commerce Checkouts commerce.productListAdds: Commerce Product List (Cart) Adds commerce.productListOpens: Commerce Product List (Cart) Opens commerce.productListRemovals: Commerce Product List (Cart) Removals commerce.productListReopens: Commerce Product List (Cart) Reopens commerce.productListViews: Commerce Product List (Cart) Views commerce.productViews: Commerce Product Views commerce.purchases: Commerce Purchases commerce.saveForLaters: Commerce Save For Laters commerce.backofficeOrderPlaced: Commerce Backoffice Order Placed commerce.backofficeOrderCancelled: Commerce Backoffice Order Cancelled commerce.backofficeOrderItemsShipped: Commerce Backoffice OrderItems Shipped commerce.backofficeCreditMemoIssued: Commerce Backoffice CreditMemo Issued commerce.backofficeShipmentCompleted: Commerce Backoffice Shipment Completed decisioning.propositionDisplay: Decisioning Proposition Display decisioning.propositionInteract: Decisioning Proposition Interact decisioning.propositionSend: Decisioning Proposition Send decisioning.propositionDismiss: Decisioning Proposition Dismiss decisioning.propositionTrigger: Decisioning Proposition Trigger delivery.feedback: Delivery Feedback message.feedback: Message Feedback message.tracking: Message Tracking message.renderingData: Message Rendering Data pushTracking.applicationOpened: Push Tracking Application Opened pushTracking.customAction: Push Tracking Custom Action listOperation.removeFromList: List Operation Remove From List listOperation.addToList: List Operation Add To List leadOperation.scoreChanged: Lead Operation Score Changed leadOperation.revenueStageChanged: Lead Operation Revenue Stage changed leadOperation.statusInCampaignProgressionChanged: Lead Operation Status In Campaign Progression Changed leadOperation.interestingMoment: Lead Operation Interesting Moment leadOperation.newLead: Lead Operation New Lead leadOperation.convertLead: Lead Operation Convert Lead leadOperation.callWebhook: Lead Operation Call Webhook leadOperation.changeEngagementCampaignCadence: Change Engagement Campaign Cadence leadOperation.addToCampaign: Lead Operation Add To Campaign leadOperation.changeCampaignStream: Lead Operation Change Campaign Stream leadOperation.mergeLeads: Lead Operation Merge Leads directMarketing.emailBounced: Direct Marketing Email Bounced directMarketing.emailBouncedSoft: Direct Marketing Email Bounced Soft directMarketing.emailDelivered: Direct Marketing Email Delivered directMarketing.emailUnsubscribed: Direct Marketing Email Unsubscribed directMarketing.emailOpened: Direct Marketing Email Opened directMarketing.emailClicked: Direct Marketing Email Clicked directMarketing.emailSent: Direct Marketing Email Sent opportunityEvent.removeFromOpportunity: Opportunity Event Remove From Opportunity opportunityEvent.addToOpportunity: Opportunity Event Add To Opportunity opportunityEvent.opportunityUpdated: Opportunity Event Opportunity Updated inappmessageTracking.dismiss: inapp message was dimissed inappmessageTracking.display: inapp message was displayed inappmessageTracking.interact: inapp message was interacted with media.ping: Media ping media.sessionStart: Media sessionStart media.play: Media play media.bufferStart: Media bufferStart media.pauseStart: Media pauseStart media.chapterStart: Media chapterStart media.chapterSkip: Media chapterSkip media.chapterComplete: Media chapterComplete media.adStart: Media adStart media.adSkip: Media adSkip media.adComplete: Media adComplete media.adBreakStart: Media adBreakStart media.adBreakComplete: Media adBreakComplete media.bitrateChange: Media bitrateChange media.error: Media error media.sessionComplete: Media sessionComplete media.sessionEnd: Media sessionEnd media.statesUpdate: Media statesUpdate media.downloaded: Media downloaded content media.customTracking: Media custom tracking location.entry: Location entry location.exit: Location exit	AJO Inbound Activity Event Schema
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		AJO Inbound Activity Event Schema
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO Inbound Activity Event Schema
Produced By	string	producedBy	Value that describes the producer of the event - suggested values would be 'self', 'system', 'salesRep', etc. Can be used to filter out certain producers if needed.	self: Self system: System salesRef: Sales Representative customerRep: Customer Representative	AJO Inbound Activity Event Schema
Timestamp	string	timestamp	The time when an event or observation occurred.		AJO Inbound Activity Event Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the record.		Personalized Offer Items - Experience Decisioning
Item Calendar Constraints	object	_experience > decisioning > decisionitem > itemCalendarConstraints	Defines the date range during which this decision item is eligible. This constraint may not be strictly enforced always.		Personalized Offer Items - Experience Decisioning
End Date & Time	string	_experience > decisioning > decisionitem > itemCalendarConstraints > endDate	The end date of a decision options validity. Options that have passed their end date can no longer cannot be proposed in the decisioning process.		Personalized Offer Items - Experience Decisioning
Start Date & Time	string	_experience > decisioning > decisionitem > itemCalendarConstraints > startDate	The start date of a decision options validity.. Options that have not reached their start date cannot be proposed yet in the decisioning process.		Personalized Offer Items - Experience Decisioning
Item CatalogId	string	_experience > decisioning > decisionitem > itemCatalogID	Each decision item belong to a catalog. CatalogId is used to relate to the catalog. Collections are derived based on select queries and catalogId helps to avoid joins with DecisionCatalog table during query execution in hub and especially the edges.		Personalized Offer Items - Experience Decisioning
Item Constraints	object	_experience > decisioning > decisionitem > itemConstraints	Constraints define the policies that ensure a particular decision Item qualifies, is relevant and is suitable for a particular profile. Such policy rules determine the eligibility, applicability and suitability of the option. Usually the option is tested against a user profile and the events that were observed for that profile, but the qualification rule can consider any context data as long as it can be described by an XDM schema.		Personalized Offer Items - Experience Decisioning
Description	string	_experience > decisioning > decisionitem > itemConstraints > description	Profile constraint description. It is used to convey human readable intentions on how or why this profile constraint was constructed and/or what option will be included or excluded by it.		Personalized Offer Items - Experience Decisioning
Eligibility Rule	string	_experience > decisioning > decisionitem > itemConstraints > eligibilityRule	A reference to a decision rule that evaluates to true or false for a given profile and/or other given contextual XDM objects. The rule is used to decide if the option qualifies for a given profile. The value is the URI (@id) of the decision rule that is referenced. See schema https://ns.adobe.com/experience/decisioning/rule		Personalized Offer Items - Experience Decisioning
Profile Constraint Type	string	_experience > decisioning > decisionitem > itemConstraints > profileConstraintType	Determines if any constraints are currently set and how the contraints are expressed. It could be though a rule or through one or more segment memberships.	none: eligibilityRule: The profile constraint is expressed as a single rule that must evaluate to true before the constrained action is allowed anySegments: The profile constraint is expressed as one or more segments and the profile must be a member of at least one of them before the constrained action is allowed allSegments: The profile constraint is expressed as one or more segments and the profile must be a member of all of them before the constrained action is allowed rules: The profile constraint is expressed as a number of different rules, e.g. eligibility, applicability, suitability, which all must evaluate to true before the constrained action is allowed	Personalized Offer Items - Experience Decisioning
Segment Identifiers	array	_experience > decisioning > decisionitem > itemConstraints > segmentIdentities	Identifiers of the segments		Personalized Offer Items - Experience Decisioning
Identifier	string	_experience > decisioning > decisionitem > itemConstraints > segmentIdentities > items > _id	Identity of the segment in the related namespace.		Personalized Offer Items - Experience Decisioning
Namespace	object	_experience > decisioning > decisionitem > itemConstraints > segmentIdentities > items > namespace	The namespace associated with the `xid` attribute.		Personalized Offer Items - Experience Decisioning
Code	string	_experience > decisioning > decisionitem > itemConstraints > segmentIdentities > items > namespace > code	The code is a human readable identifier for the namespace and can be used to request the technical namespace id which is used for identity graph processing.		Personalized Offer Items - Experience Decisioning
Experience identifier	string	_experience > decisioning > decisionitem > itemConstraints > segmentIdentities > items > xid	When present, this value represents a cross-namespace identifier that is unique across all namespace-scoped identifiers in all namespaces.		Personalized Offer Items - Experience Decisioning
Item Description	string	_experience > decisioning > decisionitem > itemDescription	Description of a decision item		Personalized Offer Items - Experience Decisioning
Item ID	string	_experience > decisioning > decisionitem > itemID	Identtifier of the decision item		Personalized Offer Items - Experience Decisioning
Item Labels	array	_experience > decisioning > decisionitem > itemLabels	OLAC labels for decision item.		Personalized Offer Items - Experience Decisioning
Item Name	string	_experience > decisioning > decisionitem > itemName	Name of a decision item		Personalized Offer Items - Experience Decisioning
Item Priority	integer	_experience > decisioning > decisionitem > itemPriority	Priority of a decision item, based on which decision items could be ranked		Personalized Offer Items - Experience Decisioning
Item Tags	array	_experience > decisioning > decisionitem > itemTags	An array of Unified TagIds associated with the decision item.		Personalized Offer Items - Experience Decisioning
Tracking Token	string	_experience > decisioning > decisionitem > trackingToken	A placeholder attribute to be added to the message to indicate the item interaction will be tracked. The value is meant to be populated by the AJO and customer should not populate with any value.		Personalized Offer Items - Experience Decisioning
AEM Content References	object	_experience > decisioning > offeritem > aemContentReferencesMap	AEM content references to be associated with offer.		Personalized Offer Items - Experience Decisioning
Reference Details	object	_experience > decisioning > offeritem > aemContentReferencesMap > additionalProperties	Content Reference Details supported through AJO or External Fragment		Personalized Offer Items - Experience Decisioning
External Reference	object	_experience > decisioning > offeritem > aemContentReferencesMap > additionalProperties > externalReference	Reference details when fragment is from an external source. Contains external id, origin, and metadata (repo, model info).		Personalized Offer Items - Experience Decisioning
External Reference Id	string	_experience > decisioning > offeritem > aemContentReferencesMap > additionalProperties > externalReference > extRefID	Id as referenced in the external system		Personalized Offer Items - Experience Decisioning
Metadata	object	_experience > decisioning > offeritem > aemContentReferencesMap > additionalProperties > externalReference > metadata	Metadata of the external fragment		Personalized Offer Items - Experience Decisioning
Model Info	object	_experience > decisioning > offeritem > aemContentReferencesMap > additionalProperties > externalReference > metadata > modelInfo	Model or schema on which the fragment is based		Personalized Offer Items - Experience Decisioning
Model Id	string	_experience > decisioning > offeritem > aemContentReferencesMap > additionalProperties > externalReference > metadata > modelInfo > modelID	Model Id		Personalized Offer Items - Experience Decisioning
Model Name	string	_experience > decisioning > offeritem > aemContentReferencesMap > additionalProperties > externalReference > metadata > modelInfo > modelName	Model Name		Personalized Offer Items - Experience Decisioning
Model Path	string	_experience > decisioning > offeritem > aemContentReferencesMap > additionalProperties > externalReference > metadata > modelInfo > modelPath	Model Path		Personalized Offer Items - Experience Decisioning
Source Info	object	_experience > decisioning > offeritem > aemContentReferencesMap > additionalProperties > externalReference > metadata > sourceInfo	Source access Information (can vary based on systems)		Personalized Offer Items - Experience Decisioning
Repository Id	string	_experience > decisioning > offeritem > aemContentReferencesMap > additionalProperties > externalReference > metadata > sourceInfo > repoID	Repository Id (AEM)		Personalized Offer Items - Experience Decisioning
Origin	string	_experience > decisioning > offeritem > aemContentReferencesMap > additionalProperties > externalReference > origin	Source of truth of fragments (for example AEM, other potential CMS providers)		Personalized Offer Items - Experience Decisioning
Status	string	_experience > decisioning > offeritem > aemContentReferencesMap > additionalProperties > externalReference > status	Status as maintained by the external CMS like AEM ( new, draft, published, modified, unpublished), etc		Personalized Offer Items - Experience Decisioning
Variation	string	_experience > decisioning > offeritem > aemContentReferencesMap > additionalProperties > externalReference > variation	Variation of the external fragment (e.g. language or locale specific variation)		Personalized Offer Items - Experience Decisioning
Publish date	string	_experience > decisioning > offeritem > aemContentReferencesMap > additionalProperties > publishDate	Publish date & time of the fragment at AJO (outside of ExD)		Personalized Offer Items - Experience Decisioning
Publish Status	string	_experience > decisioning > offeritem > aemContentReferencesMap > additionalProperties > publishStatus	Publish Status of fragment	published: Published un-published: Un-published	Personalized Offer Items - Experience Decisioning
Type of fragment	string	_experience > decisioning > offeritem > aemContentReferencesMap > additionalProperties > type	Type of fragment	html: HTML json: JSON text: TEXT visual: Visual expression: Expression	Personalized Offer Items - Experience Decisioning
Content References	object	_experience > decisioning > offeritem > contentReferences	Content References to be associated with offer		Personalized Offer Items - Experience Decisioning
Reference Details	object	_experience > decisioning > offeritem > contentReferences > _experience > decisioning > content-references > contentReferencesMap > additionalProperties	Content Reference Details supported through AJO or External Fragments		Personalized Offer Items - Experience Decisioning
External Reference	object	_experience > decisioning > offeritem > contentReferences > _experience > decisioning > content-references > contentReferencesMap > additionalProperties > externalReference	Reference details when fragment is from an external source. Contains external id, origin, and metadata (repo, model info).		Personalized Offer Items - Experience Decisioning
External Reference Id	string	_experience > decisioning > offeritem > contentReferences > _experience > decisioning > content-references > contentReferencesMap > additionalProperties > externalReference > extRefID	Id as referenced in the external system		Personalized Offer Items - Experience Decisioning
Metadata	object	_experience > decisioning > offeritem > contentReferences > _experience > decisioning > content-references > contentReferencesMap > additionalProperties > externalReference > metadata	Metadata of the external fragment		Personalized Offer Items - Experience Decisioning
Model Info	object	_experience > decisioning > offeritem > contentReferences > _experience > decisioning > content-references > contentReferencesMap > additionalProperties > externalReference > metadata > modelInfo	Model or schema on which the fragment is based		Personalized Offer Items - Experience Decisioning
Model Id	string	_experience > decisioning > offeritem > contentReferences > _experience > decisioning > content-references > contentReferencesMap > additionalProperties > externalReference > metadata > modelInfo > modelID	Model Id		Personalized Offer Items - Experience Decisioning
Model Name	string	_experience > decisioning > offeritem > contentReferences > _experience > decisioning > content-references > contentReferencesMap > additionalProperties > externalReference > metadata > modelInfo > modelName	Model Name		Personalized Offer Items - Experience Decisioning
Model Path	string	_experience > decisioning > offeritem > contentReferences > _experience > decisioning > content-references > contentReferencesMap > additionalProperties > externalReference > metadata > modelInfo > modelPath	Model Path		Personalized Offer Items - Experience Decisioning
Source Info	object	_experience > decisioning > offeritem > contentReferences > _experience > decisioning > content-references > contentReferencesMap > additionalProperties > externalReference > metadata > sourceInfo	Source access Information (can vary based on systems)		Personalized Offer Items - Experience Decisioning
Repository Id	string	_experience > decisioning > offeritem > contentReferences > _experience > decisioning > content-references > contentReferencesMap > additionalProperties > externalReference > metadata > sourceInfo > repoID	Repository Id (AEM)		Personalized Offer Items - Experience Decisioning
Origin	string	_experience > decisioning > offeritem > contentReferences > _experience > decisioning > content-references > contentReferencesMap > additionalProperties > externalReference > origin	Source of truth of fragments (for example AEM, other potential CMS providers)		Personalized Offer Items - Experience Decisioning
Status	string	_experience > decisioning > offeritem > contentReferences > _experience > decisioning > content-references > contentReferencesMap > additionalProperties > externalReference > status	Status as maintained by the external CMS like AEM ( new, draft, published, modified, unpublished), etc		Personalized Offer Items - Experience Decisioning
Variation	string	_experience > decisioning > offeritem > contentReferences > _experience > decisioning > content-references > contentReferencesMap > additionalProperties > externalReference > variation	Variation of the external fragment (e.g. language or locale specific variation)		Personalized Offer Items - Experience Decisioning
Publish date	string	_experience > decisioning > offeritem > contentReferences > _experience > decisioning > content-references > contentReferencesMap > additionalProperties > publishDate	Publish date & time of the fragment at AJO (outside of ExD)		Personalized Offer Items - Experience Decisioning
Publish Status	string	_experience > decisioning > offeritem > contentReferences > _experience > decisioning > content-references > contentReferencesMap > additionalProperties > publishStatus	Publish Status of fragment	published: Published un-published: Un-published	Personalized Offer Items - Experience Decisioning
Type of fragment	string	_experience > decisioning > offeritem > contentReferences > _experience > decisioning > content-references > contentReferencesMap > additionalProperties > type	Type of fragment	html: HTML json: JSON text: TEXT visual: Visual expression: Expression	Personalized Offer Items - Experience Decisioning
Content References	object	_experience > decisioning > offeritem > contentReferencesMap	Content References to be associated with offer		Personalized Offer Items - Experience Decisioning
Reference Details	object	_experience > decisioning > offeritem > contentReferencesMap > additionalProperties	Content Reference Details supported through AJO or External Fragments		Personalized Offer Items - Experience Decisioning
External Reference	object	_experience > decisioning > offeritem > contentReferencesMap > additionalProperties > externalReference	Reference details when fragment is from an external source. Contains external id, origin, and metadata (repo, model info).		Personalized Offer Items - Experience Decisioning
External Reference Id	string	_experience > decisioning > offeritem > contentReferencesMap > additionalProperties > externalReference > extRefID	Id as referenced in the external system		Personalized Offer Items - Experience Decisioning
Metadata	object	_experience > decisioning > offeritem > contentReferencesMap > additionalProperties > externalReference > metadata	Metadata of the external fragment		Personalized Offer Items - Experience Decisioning
Model Info	object	_experience > decisioning > offeritem > contentReferencesMap > additionalProperties > externalReference > metadata > modelInfo	Model or schema on which the fragment is based		Personalized Offer Items - Experience Decisioning
Model Id	string	_experience > decisioning > offeritem > contentReferencesMap > additionalProperties > externalReference > metadata > modelInfo > modelID	Model Id		Personalized Offer Items - Experience Decisioning
Model Name	string	_experience > decisioning > offeritem > contentReferencesMap > additionalProperties > externalReference > metadata > modelInfo > modelName	Model Name		Personalized Offer Items - Experience Decisioning
Model Path	string	_experience > decisioning > offeritem > contentReferencesMap > additionalProperties > externalReference > metadata > modelInfo > modelPath	Model Path		Personalized Offer Items - Experience Decisioning
Source Info	object	_experience > decisioning > offeritem > contentReferencesMap > additionalProperties > externalReference > metadata > sourceInfo	Source access Information (can vary based on systems)		Personalized Offer Items - Experience Decisioning
Repository Id	string	_experience > decisioning > offeritem > contentReferencesMap > additionalProperties > externalReference > metadata > sourceInfo > repoID	Repository Id (AEM)		Personalized Offer Items - Experience Decisioning
Origin	string	_experience > decisioning > offeritem > contentReferencesMap > additionalProperties > externalReference > origin	Source of truth of fragments (for example AEM, other potential CMS providers)		Personalized Offer Items - Experience Decisioning
Status	string	_experience > decisioning > offeritem > contentReferencesMap > additionalProperties > externalReference > status	Status as maintained by the external CMS like AEM ( new, draft, published, modified, unpublished), etc		Personalized Offer Items - Experience Decisioning
Variation	string	_experience > decisioning > offeritem > contentReferencesMap > additionalProperties > externalReference > variation	Variation of the external fragment (e.g. language or locale specific variation)		Personalized Offer Items - Experience Decisioning
Publish date	string	_experience > decisioning > offeritem > contentReferencesMap > additionalProperties > publishDate	Publish date & time of the fragment at AJO (outside of ExD)		Personalized Offer Items - Experience Decisioning
Publish Status	string	_experience > decisioning > offeritem > contentReferencesMap > additionalProperties > publishStatus	Publish Status of fragment	published: Published un-published: Un-published	Personalized Offer Items - Experience Decisioning
Type of fragment	string	_experience > decisioning > offeritem > contentReferencesMap > additionalProperties > type	Type of fragment	html: HTML json: JSON text: TEXT visual: Visual expression: Expression	Personalized Offer Items - Experience Decisioning
ETag	string	_experience > decisioning > offeritem > etag	Entity tag for versioning of the offer item. Used for optimistic concurrency control.		Personalized Offer Items - Experience Decisioning
Frequency Capping Constraints Last Index	integer	_experience > decisioning > offeritem > fCapConstraintsLastIndex	Last index of the capping object. This field is hidden on UI.		Personalized Offer Items - Experience Decisioning
Frequency capping constraint	object	_experience > decisioning > offeritem > frequencyCappingConstraints > items	Frequency capping constraint defines additional rules based on prior offer proposition, either across all audiences or for a particular profile identity.		Personalized Offer Items - Experience Decisioning
Custom PQL query	string	_experience > decisioning > offeritem > frequencyCappingConstraints > items > customQuery	Custom PQL query to match events.		Personalized Offer Items - Experience Decisioning
Toggle for Static or Dynamic Capping Threshold	boolean	_experience > decisioning > offeritem > frequencyCappingConstraints > items > dynamicCappingThresholdEnabled	If set to true, PQL query will be used to determine the capping threshold. The UI will not show limit field when this is enabled and will show a text box to enter PQL query.		Personalized Offer Items - Experience Decisioning
PQL Query for Dynamic Capping Threshold	string	_experience > decisioning > offeritem > frequencyCappingConstraints > items > dynamicCappingThresholdQuery	PQL query to determine the capping threshold.		Personalized Offer Items - Experience Decisioning
Events	array	_experience > decisioning > offeritem > frequencyCappingConstraints > items > events	Events of the capping to comply with. Since most of the events don't support offerId level counting, we will start with only support decisioning event, and will extend to support custom event in future phases. Other events to be supported in the future : web-display, web-click, message-delivery, message-open, message-click.		Personalized Offer Items - Experience Decisioning
Index	integer	_experience > decisioning > offeritem > frequencyCappingConstraints > items > index	Index of the capping object, this is used as suffix for counter id when we have multi capping objects. Index starts from 1		Personalized Offer Items - Experience Decisioning
Limit	integer	_experience > decisioning > offeritem > frequencyCappingConstraints > items > limit	How many times an option can be proposed.		Personalized Offer Items - Experience Decisioning
Repeat	object	_experience > decisioning > offeritem > frequencyCappingConstraints > items > repeat	When true, new counter rule with updated time window will be created. Configure a capping to be repeated (e.g., max times every 1 week). ECS will support repeating config in the rules, scan rules daily, and create a new rule with new expiry when the rule is due for repeating.		Personalized Offer Items - Experience Decisioning
Enabled	boolean	_experience > decisioning > offeritem > frequencyCappingConstraints > items > repeat > enabled	If set to true ECS will created new counter rules with updated time window.		Personalized Offer Items - Experience Decisioning
Unit	string	_experience > decisioning > offeritem > frequencyCappingConstraints > items > repeat > unit	Unit to comply with. It will be day/week/month.	day: To comply with Day. week: To comply with Week. month: To comply with Month.	Personalized Offer Items - Experience Decisioning
Unit Count	integer	_experience > decisioning > offeritem > frequencyCappingConstraints > items > repeat > unitCount	Unit count number.		Personalized Offer Items - Experience Decisioning
scope	string	_experience > decisioning > offeritem > frequencyCappingConstraints > items > scope	Scope of the capping	global: Global cap is a constraint on how many times an option can be proposed in totality. profile: Profile cap is a constraint on how many times an option can be proposed to a certain profile.	Personalized Offer Items - Experience Decisioning
life cycle status	string	_experience > decisioning > offeritem > lifecycleStatus	Status associated with offer life cycle.	draft: Draft approved: Approved archived: Archived deleted: Deleted	Personalized Offer Items - Experience Decisioning
ETag	string	etag	Entity tag for versioning of the offer item. Used for optimistic concurrency control.		Personalized Offer Items - Experience Decisioning
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the time-series event.		Initial Experience Events schema for Journeys
Event ID	string	_experience > campaign > orchestration > eventID	ID that identifies the event sent by the data source. This is used by Campaign orchestration to identify the event without inspecting its payload to determine which action should be triggered when the event is received. The value is automatically generated in Campaign at event creation time, it is globally unique across organizations.		Initial Experience Events schema for Journeys
Origin Journey ID	string	_experience > campaign > orchestration > originJourneyID	In case of jump between 2 journeys, ID of the journey where the event comes from.		Initial Experience Events schema for Journeys
ExperienceEvent merge ID	string	eventMergeId	An ID to correlate or merge multiple Experience events together that are essentially the same event or should be merged. This is intended to be populated by the data producer prior to ingestion.		Initial Experience Events schema for Journeys
Event Type	string	eventType	The primary event type for this time-series record.	advertising.completes: Advertising Completes advertising.timePlayed: Advertising Time Played advertising.federated: Advertising Federated advertising.clicks: Advertising Clicks advertising.conversions: Advertising Conversions advertising.firstQuartiles: Advertising First Quartiles advertising.impressions: Advertising Impressions advertising.midpoints: Advertising Midpoints advertising.starts: Advertising Starts advertising.thirdQuartiles: Advertising Third Quartiles application.close: Application Close application.launch: Application Launch web.webpagedetails.pageViews: Web Webpagedetails Page Views web.webinteraction.linkClicks: Web Webinteraction Link Clicks web.formFilledOut: Web Form Filled Out commerce.checkouts: Commerce Checkouts commerce.productListAdds: Commerce Product List (Cart) Adds commerce.productListOpens: Commerce Product List (Cart) Opens commerce.productListRemovals: Commerce Product List (Cart) Removals commerce.productListReopens: Commerce Product List (Cart) Reopens commerce.productListViews: Commerce Product List (Cart) Views commerce.productViews: Commerce Product Views commerce.purchases: Commerce Purchases commerce.saveForLaters: Commerce Save For Laters commerce.backofficeOrderPlaced: Commerce Backoffice Order Placed commerce.backofficeOrderCancelled: Commerce Backoffice Order Cancelled commerce.backofficeOrderItemsShipped: Commerce Backoffice OrderItems Shipped commerce.backofficeCreditMemoIssued: Commerce Backoffice CreditMemo Issued commerce.backofficeShipmentCompleted: Commerce Backoffice Shipment Completed decisioning.propositionDisplay: Decisioning Proposition Display decisioning.propositionInteract: Decisioning Proposition Interact decisioning.propositionSend: Decisioning Proposition Send decisioning.propositionDismiss: Decisioning Proposition Dismiss decisioning.propositionTrigger: Decisioning Proposition Trigger delivery.feedback: Delivery Feedback message.feedback: Message Feedback message.tracking: Message Tracking message.renderingData: Message Rendering Data pushTracking.applicationOpened: Push Tracking Application Opened pushTracking.customAction: Push Tracking Custom Action listOperation.removeFromList: List Operation Remove From List listOperation.addToList: List Operation Add To List leadOperation.scoreChanged: Lead Operation Score Changed leadOperation.revenueStageChanged: Lead Operation Revenue Stage changed leadOperation.statusInCampaignProgressionChanged: Lead Operation Status In Campaign Progression Changed leadOperation.interestingMoment: Lead Operation Interesting Moment leadOperation.newLead: Lead Operation New Lead leadOperation.convertLead: Lead Operation Convert Lead leadOperation.callWebhook: Lead Operation Call Webhook leadOperation.changeEngagementCampaignCadence: Change Engagement Campaign Cadence leadOperation.addToCampaign: Lead Operation Add To Campaign leadOperation.changeCampaignStream: Lead Operation Change Campaign Stream leadOperation.mergeLeads: Lead Operation Merge Leads directMarketing.emailBounced: Direct Marketing Email Bounced directMarketing.emailBouncedSoft: Direct Marketing Email Bounced Soft directMarketing.emailDelivered: Direct Marketing Email Delivered directMarketing.emailUnsubscribed: Direct Marketing Email Unsubscribed directMarketing.emailOpened: Direct Marketing Email Opened directMarketing.emailClicked: Direct Marketing Email Clicked directMarketing.emailSent: Direct Marketing Email Sent opportunityEvent.removeFromOpportunity: Opportunity Event Remove From Opportunity opportunityEvent.addToOpportunity: Opportunity Event Add To Opportunity opportunityEvent.opportunityUpdated: Opportunity Event Opportunity Updated inappmessageTracking.dismiss: inapp message was dimissed inappmessageTracking.display: inapp message was displayed inappmessageTracking.interact: inapp message was interacted with media.ping: Media ping media.sessionStart: Media sessionStart media.play: Media play media.bufferStart: Media bufferStart media.pauseStart: Media pauseStart media.chapterStart: Media chapterStart media.chapterSkip: Media chapterSkip media.chapterComplete: Media chapterComplete media.adStart: Media adStart media.adSkip: Media adSkip media.adComplete: Media adComplete media.adBreakStart: Media adBreakStart media.adBreakComplete: Media adBreakComplete media.bitrateChange: Media bitrateChange media.error: Media error media.sessionComplete: Media sessionComplete media.sessionEnd: Media sessionEnd media.statesUpdate: Media statesUpdate media.downloaded: Media downloaded content media.customTracking: Media custom tracking location.entry: Location entry location.exit: Location exit	Initial Experience Events schema for Journeys
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		Initial Experience Events schema for Journeys
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		Initial Experience Events schema for Journeys
Produced By	string	producedBy	Value that describes the producer of the event - suggested values would be 'self', 'system', 'salesRep', etc. Can be used to filter out certain producers if needed.	self: Self system: System salesRef: Sales Representative customerRep: Customer Representative	Initial Experience Events schema for Journeys
Timestamp	string	timestamp	The time when an event or observation occurred.		Initial Experience Events schema for Journeys
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the record.		Journey Inbound External Segment Profile Schema
Billing Address	object	billingAddress	Billing postal address.		Journey Inbound External Segment Profile Schema
Coordinates ID	string	billingAddress > _id	The unique identifier of the coordinates.		Journey Inbound External Segment Profile Schema
Description	string	billingAddress > _schema > description	A description of what the coordinates identify.		Journey Inbound External Segment Profile Schema
Elevation	number	billingAddress > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		Journey Inbound External Segment Profile Schema
Latitude	number	billingAddress > _schema > latitude	The signed vertical coordinate of a geographic point.		Journey Inbound External Segment Profile Schema
Longitude	number	billingAddress > _schema > longitude	The signed horizontal coordinate of a geographic point.		Journey Inbound External Segment Profile Schema
City	string	billingAddress > city	The name of the city.		Journey Inbound External Segment Profile Schema
Country	string	billingAddress > country	The name of the government-administered territory. Other than `xdm:countryCode`, this is a free-form field that can have the country name in any language.		Journey Inbound External Segment Profile Schema
Country code	string	billingAddress > countryCode	The two-character [ISO 3166-1 alpha-2](https://datahub.io/core/country-list) code for the country.		Journey Inbound External Segment Profile Schema
Created by batch identifier	string	billingAddress > createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		Journey Inbound External Segment Profile Schema
Designated market area	integer	billingAddress > dmaID	The Nielsen media research designated market area.		Journey Inbound External Segment Profile Schema
Label	string	billingAddress > label	Free form name of the address.		Journey Inbound External Segment Profile Schema
Last verified date	string	billingAddress > lastVerifiedDate	The date that the address was last verified as still associated to the person.		Journey Inbound External Segment Profile Schema
Modified by batch identifier	string	billingAddress > modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		Journey Inbound External Segment Profile Schema
Metropolitan statistical area	integer	billingAddress > msaID	The metropolitan statistical area in the United States where the observation occurred.		Journey Inbound External Segment Profile Schema
Post office box	string	billingAddress > postOfficeBox	Post office box of the address.		Journey Inbound External Segment Profile Schema
Postal code	string	billingAddress > postalCode	The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.		Journey Inbound External Segment Profile Schema
Primary	boolean	billingAddress > primary	Primary address indicator. A profile can have only one `primary` address at a given point of time.		Journey Inbound External Segment Profile Schema
Region	string	billingAddress > region	The region, county, or district portion of the address.		Journey Inbound External Segment Profile Schema
Created by user identifier	string	billingAddress > repositoryCreatedBy	User ID of who created the record.		Journey Inbound External Segment Profile Schema
Modified by user identifier	string	billingAddress > repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		Journey Inbound External Segment Profile Schema
State	string	billingAddress > state	The name of the State. This is a free-form field.		Journey Inbound External Segment Profile Schema
State or province	string	billingAddress > stateProvince	The state, or province portion of the observation. The format follows the [ISO 3166-2 (country and subdivision)][http://www.unece.org/cefact/locode/subdivisions.html] standard.		Journey Inbound External Segment Profile Schema
Status	string	billingAddress > status	An indication as to the ability to use the address.	active: Active incomplete: Incomplete pending_verification: Pending verification blacklisted: Blacklisted blocked: Blocked	Journey Inbound External Segment Profile Schema
Status reason	string	billingAddress > statusReason	A description of the current status.		Journey Inbound External Segment Profile Schema
Street 1	string	billingAddress > street1	Primary street level information, apartment number, street number, and street name.		Journey Inbound External Segment Profile Schema
Street 2	string	billingAddress > street2	Optional street information second line.		Journey Inbound External Segment Profile Schema
Street 3	string	billingAddress > street3	Optional street information third line.		Journey Inbound External Segment Profile Schema
Street 4	string	billingAddress > street4	Optional street information fourth line.		Journey Inbound External Segment Profile Schema
Billing Address Phone	object	billingAddressPhone	Phone number associated with billing address.		Journey Inbound External Segment Profile Schema
Country Calling Code	string	billingAddressPhone > countryCode	Country calling code (CC) as defined by E.164.		Journey Inbound External Segment Profile Schema
Extension	string	billingAddressPhone > extension	The internal dialing number used to call from a private exchange, operator, or switchboard.		Journey Inbound External Segment Profile Schema
Number	string	billingAddressPhone > number	The phone number. Note the phone number is a string and may include meaningful characters such as brackets '()', hyphens '-', or characters to indicate sub-dialing identifiers like extensions 'x' for example, 1-353(0)18391111 or +613 9403600x1234.		Journey Inbound External Segment Profile Schema
Primary	boolean	billingAddressPhone > primary	Primary phone number indicator. Unlike address or email address, there can be multiple primary phone numbers; one per communication channel. The communication channel is defined by the type: `textMessaging`, `mobile`, `phone`, `home`, `work`, `unknown`, and `fax`.		Journey Inbound External Segment Profile Schema
Status	string	billingAddressPhone > status	An indication as to the ability to use the phone number.	active: Active incomplete: Incomplete blacklisted: Blacklisted blocked: Blocked	Journey Inbound External Segment Profile Schema
Status reason	string	billingAddressPhone > statusReason	A description of the current status.		Journey Inbound External Segment Profile Schema
Validity	string	billingAddressPhone > validity	A level of technical correctness of the phone number.	consistent: Consistent inconsistent: Inconsistent incomplete: Incomplete successfullyUsed: Successfully used	Journey Inbound External Segment Profile Schema
Created by batch identifier	string	createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		Journey Inbound External Segment Profile Schema
Fax Phone	object	faxPhone	Fax phone number.		Journey Inbound External Segment Profile Schema
Country Calling Code	string	faxPhone > countryCode	Country calling code (CC) as defined by E.164.		Journey Inbound External Segment Profile Schema
Extension	string	faxPhone > extension	The internal dialing number used to call from a private exchange, operator, or switchboard.		Journey Inbound External Segment Profile Schema
Number	string	faxPhone > number	The phone number. Note the phone number is a string and may include meaningful characters such as brackets '()', hyphens '-', or characters to indicate sub-dialing identifiers like extensions 'x' for example, 1-353(0)18391111 or +613 9403600x1234.		Journey Inbound External Segment Profile Schema
Primary	boolean	faxPhone > primary	Primary phone number indicator. Unlike address or email address, there can be multiple primary phone numbers; one per communication channel. The communication channel is defined by the type: `textMessaging`, `mobile`, `phone`, `home`, `work`, `unknown`, and `fax`.		Journey Inbound External Segment Profile Schema
Status	string	faxPhone > status	An indication as to the ability to use the phone number.	active: Active incomplete: Incomplete blacklisted: Blacklisted blocked: Blocked	Journey Inbound External Segment Profile Schema
Status reason	string	faxPhone > statusReason	A description of the current status.		Journey Inbound External Segment Profile Schema
Validity	string	faxPhone > validity	A level of technical correctness of the phone number.	consistent: Consistent inconsistent: Inconsistent incomplete: Incomplete successfullyUsed: Successfully used	Journey Inbound External Segment Profile Schema
Home Address	object	homeAddress	A home postal address.		Journey Inbound External Segment Profile Schema
Coordinates ID	string	homeAddress > _id	The unique identifier of the coordinates.		Journey Inbound External Segment Profile Schema
Description	string	homeAddress > _schema > description	A description of what the coordinates identify.		Journey Inbound External Segment Profile Schema
Elevation	number	homeAddress > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		Journey Inbound External Segment Profile Schema
Latitude	number	homeAddress > _schema > latitude	The signed vertical coordinate of a geographic point.		Journey Inbound External Segment Profile Schema
Longitude	number	homeAddress > _schema > longitude	The signed horizontal coordinate of a geographic point.		Journey Inbound External Segment Profile Schema
City	string	homeAddress > city	The name of the city.		Journey Inbound External Segment Profile Schema
Country	string	homeAddress > country	The name of the government-administered territory. Other than `xdm:countryCode`, this is a free-form field that can have the country name in any language.		Journey Inbound External Segment Profile Schema
Country code	string	homeAddress > countryCode	The two-character [ISO 3166-1 alpha-2](https://datahub.io/core/country-list) code for the country.		Journey Inbound External Segment Profile Schema
Created by batch identifier	string	homeAddress > createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		Journey Inbound External Segment Profile Schema
Designated market area	integer	homeAddress > dmaID	The Nielsen media research designated market area.		Journey Inbound External Segment Profile Schema
Label	string	homeAddress > label	Free form name of the address.		Journey Inbound External Segment Profile Schema
Last verified date	string	homeAddress > lastVerifiedDate	The date that the address was last verified as still associated to the person.		Journey Inbound External Segment Profile Schema
Modified by batch identifier	string	homeAddress > modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		Journey Inbound External Segment Profile Schema
Metropolitan statistical area	integer	homeAddress > msaID	The metropolitan statistical area in the United States where the observation occurred.		Journey Inbound External Segment Profile Schema
Post office box	string	homeAddress > postOfficeBox	Post office box of the address.		Journey Inbound External Segment Profile Schema
Postal code	string	homeAddress > postalCode	The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.		Journey Inbound External Segment Profile Schema
Primary	boolean	homeAddress > primary	Primary address indicator. A profile can have only one `primary` address at a given point of time.		Journey Inbound External Segment Profile Schema
Region	string	homeAddress > region	The region, county, or district portion of the address.		Journey Inbound External Segment Profile Schema
Created by user identifier	string	homeAddress > repositoryCreatedBy	User ID of who created the record.		Journey Inbound External Segment Profile Schema
Modified by user identifier	string	homeAddress > repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		Journey Inbound External Segment Profile Schema
State	string	homeAddress > state	The name of the State. This is a free-form field.		Journey Inbound External Segment Profile Schema
State or province	string	homeAddress > stateProvince	The state, or province portion of the observation. The format follows the [ISO 3166-2 (country and subdivision)][http://www.unece.org/cefact/locode/subdivisions.html] standard.		Journey Inbound External Segment Profile Schema
Status	string	homeAddress > status	An indication as to the ability to use the address.	active: Active incomplete: Incomplete pending_verification: Pending verification blacklisted: Blacklisted blocked: Blocked	Journey Inbound External Segment Profile Schema
Status reason	string	homeAddress > statusReason	A description of the current status.		Journey Inbound External Segment Profile Schema
Street 1	string	homeAddress > street1	Primary street level information, apartment number, street number, and street name.		Journey Inbound External Segment Profile Schema
Street 2	string	homeAddress > street2	Optional street information second line.		Journey Inbound External Segment Profile Schema
Street 3	string	homeAddress > street3	Optional street information third line.		Journey Inbound External Segment Profile Schema
Street 4	string	homeAddress > street4	Optional street information fourth line.		Journey Inbound External Segment Profile Schema
Home Phone	object	homePhone	Home phone number.		Journey Inbound External Segment Profile Schema
Country Calling Code	string	homePhone > countryCode	Country calling code (CC) as defined by E.164.		Journey Inbound External Segment Profile Schema
Extension	string	homePhone > extension	The internal dialing number used to call from a private exchange, operator, or switchboard.		Journey Inbound External Segment Profile Schema
Number	string	homePhone > number	The phone number. Note the phone number is a string and may include meaningful characters such as brackets '()', hyphens '-', or characters to indicate sub-dialing identifiers like extensions 'x' for example, 1-353(0)18391111 or +613 9403600x1234.		Journey Inbound External Segment Profile Schema
Primary	boolean	homePhone > primary	Primary phone number indicator. Unlike address or email address, there can be multiple primary phone numbers; one per communication channel. The communication channel is defined by the type: `textMessaging`, `mobile`, `phone`, `home`, `work`, `unknown`, and `fax`.		Journey Inbound External Segment Profile Schema
Status	string	homePhone > status	An indication as to the ability to use the phone number.	active: Active incomplete: Incomplete blacklisted: Blacklisted blocked: Blocked	Journey Inbound External Segment Profile Schema
Status reason	string	homePhone > statusReason	A description of the current status.		Journey Inbound External Segment Profile Schema
Validity	string	homePhone > validity	A level of technical correctness of the phone number.	consistent: Consistent inconsistent: Inconsistent incomplete: Incomplete successfullyUsed: Successfully used	Journey Inbound External Segment Profile Schema
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		Journey Inbound External Segment Profile Schema
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		Journey Inbound External Segment Profile Schema
Mailing Address	object	mailingAddress	Mailing postal address.		Journey Inbound External Segment Profile Schema
Coordinates ID	string	mailingAddress > _id	The unique identifier of the coordinates.		Journey Inbound External Segment Profile Schema
Description	string	mailingAddress > _schema > description	A description of what the coordinates identify.		Journey Inbound External Segment Profile Schema
Elevation	number	mailingAddress > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		Journey Inbound External Segment Profile Schema
Latitude	number	mailingAddress > _schema > latitude	The signed vertical coordinate of a geographic point.		Journey Inbound External Segment Profile Schema
Longitude	number	mailingAddress > _schema > longitude	The signed horizontal coordinate of a geographic point.		Journey Inbound External Segment Profile Schema
City	string	mailingAddress > city	The name of the city.		Journey Inbound External Segment Profile Schema
Country	string	mailingAddress > country	The name of the government-administered territory. Other than `xdm:countryCode`, this is a free-form field that can have the country name in any language.		Journey Inbound External Segment Profile Schema
Country code	string	mailingAddress > countryCode	The two-character [ISO 3166-1 alpha-2](https://datahub.io/core/country-list) code for the country.		Journey Inbound External Segment Profile Schema
Created by batch identifier	string	mailingAddress > createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		Journey Inbound External Segment Profile Schema
Designated market area	integer	mailingAddress > dmaID	The Nielsen media research designated market area.		Journey Inbound External Segment Profile Schema
Label	string	mailingAddress > label	Free form name of the address.		Journey Inbound External Segment Profile Schema
Last verified date	string	mailingAddress > lastVerifiedDate	The date that the address was last verified as still associated to the person.		Journey Inbound External Segment Profile Schema
Modified by batch identifier	string	mailingAddress > modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		Journey Inbound External Segment Profile Schema
Metropolitan statistical area	integer	mailingAddress > msaID	The metropolitan statistical area in the United States where the observation occurred.		Journey Inbound External Segment Profile Schema
Post office box	string	mailingAddress > postOfficeBox	Post office box of the address.		Journey Inbound External Segment Profile Schema
Postal code	string	mailingAddress > postalCode	The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.		Journey Inbound External Segment Profile Schema
Primary	boolean	mailingAddress > primary	Primary address indicator. A profile can have only one `primary` address at a given point of time.		Journey Inbound External Segment Profile Schema
Region	string	mailingAddress > region	The region, county, or district portion of the address.		Journey Inbound External Segment Profile Schema
Created by user identifier	string	mailingAddress > repositoryCreatedBy	User ID of who created the record.		Journey Inbound External Segment Profile Schema
Modified by user identifier	string	mailingAddress > repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		Journey Inbound External Segment Profile Schema
State	string	mailingAddress > state	The name of the State. This is a free-form field.		Journey Inbound External Segment Profile Schema
State or province	string	mailingAddress > stateProvince	The state, or province portion of the observation. The format follows the [ISO 3166-2 (country and subdivision)][http://www.unece.org/cefact/locode/subdivisions.html] standard.		Journey Inbound External Segment Profile Schema
Status	string	mailingAddress > status	An indication as to the ability to use the address.	active: Active incomplete: Incomplete pending_verification: Pending verification blacklisted: Blacklisted blocked: Blocked	Journey Inbound External Segment Profile Schema
Status reason	string	mailingAddress > statusReason	A description of the current status.		Journey Inbound External Segment Profile Schema
Street 1	string	mailingAddress > street1	Primary street level information, apartment number, street number, and street name.		Journey Inbound External Segment Profile Schema
Street 2	string	mailingAddress > street2	Optional street information second line.		Journey Inbound External Segment Profile Schema
Street 3	string	mailingAddress > street3	Optional street information third line.		Journey Inbound External Segment Profile Schema
Street 4	string	mailingAddress > street4	Optional street information fourth line.		Journey Inbound External Segment Profile Schema
Mobile Phone	object	mobilePhone	Mobile phone number.		Journey Inbound External Segment Profile Schema
Country Calling Code	string	mobilePhone > countryCode	Country calling code (CC) as defined by E.164.		Journey Inbound External Segment Profile Schema
Extension	string	mobilePhone > extension	The internal dialing number used to call from a private exchange, operator, or switchboard.		Journey Inbound External Segment Profile Schema
Number	string	mobilePhone > number	The phone number. Note the phone number is a string and may include meaningful characters such as brackets '()', hyphens '-', or characters to indicate sub-dialing identifiers like extensions 'x' for example, 1-353(0)18391111 or +613 9403600x1234.		Journey Inbound External Segment Profile Schema
Primary	boolean	mobilePhone > primary	Primary phone number indicator. Unlike address or email address, there can be multiple primary phone numbers; one per communication channel. The communication channel is defined by the type: `textMessaging`, `mobile`, `phone`, `home`, `work`, `unknown`, and `fax`.		Journey Inbound External Segment Profile Schema
Status	string	mobilePhone > status	An indication as to the ability to use the phone number.	active: Active incomplete: Incomplete blacklisted: Blacklisted blocked: Blocked	Journey Inbound External Segment Profile Schema
Status reason	string	mobilePhone > statusReason	A description of the current status.		Journey Inbound External Segment Profile Schema
Validity	string	mobilePhone > validity	A level of technical correctness of the phone number.	consistent: Consistent inconsistent: Inconsistent incomplete: Incomplete successfullyUsed: Successfully used	Journey Inbound External Segment Profile Schema
Modified by batch identifier	string	modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		Journey Inbound External Segment Profile Schema
Person	object	person	An individual actor, contact, or owner.		Journey Inbound External Segment Profile Schema
Birth date(YYYY-MM-DD)	string	person > birthDate	The full date a person was born.		Journey Inbound External Segment Profile Schema
Birth date (MM-DD)	string	person > birthDayAndMonth	The day and month a person was born, in the format MM-DD. This field should be used when the day and month of a person's birth is known, but not the year.		Journey Inbound External Segment Profile Schema
Birth year	integer	person > birthYear	The year a person was born including the century, for example, 1983. This field should be used when only the person's age is known, not the full birth date.		Journey Inbound External Segment Profile Schema
Gender	string	person > gender	Gender identity of the person.	male: Male female: Female not_specified: Not Specified non_specific: Non-specific	Journey Inbound External Segment Profile Schema
Marital Status	string	person > maritalStatus	Describes a person's relationship with a significant other.	married: Married single: Single divorced: Divorced widowed: Widowed not_specified: Not Specified	Journey Inbound External Segment Profile Schema
Full name	object	person > name	The person's full name.		Journey Inbound External Segment Profile Schema
Courtesy title	string	person > name > courtesyTitle	Normally an abbreviation of a persons title, honorific, or salutation. The `courtesyTitle` is used in front of full or last name in opening texts. For example, Mr. Miss. or Dr.		Journey Inbound External Segment Profile Schema
First name	string	person > name > firstName	The first segment of the name in the writing order most commonly accepted in the language of the name. In many cultures this is the preferred personal or given name. The `firstName` and `lastName` properties have been introduced to maintain compatibility with existing systems that model names in a simplified, non-semantic, and non-internationalizable way. Using `xdm:fullName` is always preferable.		Journey Inbound External Segment Profile Schema
Full name	string	person > name > fullName	The full name of the person, in writing order most commonly accepted in the language of the name.		Journey Inbound External Segment Profile Schema
Last name	string	person > name > lastName	The last segment of the name in the writing order most commonly accepted in the language of the name. In many cultures this is the inherited family name, surname, patronymic, or matronymic name. The `firstName` and `lastName` properties have been introduced to maintain compatibility with existing systems that model names in a simplified, non-semantic, and non-internationalizable way. Using `xdm:fullName` is always preferable.		Journey Inbound External Segment Profile Schema
Middle name	string	person > name > middleName	Middle, alternative, or additional names supplied between the first name and last name.		Journey Inbound External Segment Profile Schema
Suffix	string	person > name > suffix	A group of letters provided after a person's name to provide additional information. The `suffix` is used at the end of someones name. For example Jr., Sr., M.D., PhD, I, II, III, etc.		Journey Inbound External Segment Profile Schema
Nationality	string	person > nationality	The legal relationship between a person and their state represented using the ISO 3166-1 Alpha-2 code.		Journey Inbound External Segment Profile Schema
Tax ID	string	person > taxId	The Tax / Fiscal ID of the person, e.g. the TIN in the US or the CIF/NIF in Spain.		Journey Inbound External Segment Profile Schema
Type	string	person > type	The type of individual in different business contexts like B2C.		Journey Inbound External Segment Profile Schema
Person ID	string	personID	Unique identifier of Person/Profile fragment.		Journey Inbound External Segment Profile Schema
Personal Email	object	personalEmail	A personal email address.		Journey Inbound External Segment Profile Schema
Address	string	personalEmail > address	The technical address, for example, 'name@domain.com' as commonly defined in RFC2822 and subsequent standards.		Journey Inbound External Segment Profile Schema
Label	string	personalEmail > label	Additional display information that maybe available, for example, Microsoft Outlook rich address controls display 'John Smith smithjr@company.uk', 'John Smith' part is data that would be placed in the label.		Journey Inbound External Segment Profile Schema
Primary	boolean	personalEmail > primary	Primary email indicator. A profile can have only one `primary` email address at a given point of time.		Journey Inbound External Segment Profile Schema
Status	string	personalEmail > status	An indication as to the ability to use the email address.	active: Active incomplete: Incomplete pending_verification: Pending verification blacklisted: Blacklisted blocked: Blocked	Journey Inbound External Segment Profile Schema
Status reason	string	personalEmail > statusReason	A description of the current status.		Journey Inbound External Segment Profile Schema
Type	string	personalEmail > type	The way the account relates to the person for example 'work' or 'personal'.	unknown: Unknown personal: Personal work: Work education: Education	Journey Inbound External Segment Profile Schema
Created by user identifier	string	repositoryCreatedBy	User ID of who created the record.		Journey Inbound External Segment Profile Schema
Modified by user identifier	string	repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		Journey Inbound External Segment Profile Schema
Last qualification time	string	segmentMembership > additionalProperties > additionalProperties > lastQualificationTime	The timestamp when the assertion of segment membership was made.		Journey Inbound External Segment Profile Schema
Payload	object	segmentMembership > additionalProperties > additionalProperties > payload	Values that are directly related with the segment realization. This payload exists with the same 'validUntil' as the segment realization. Note that the intention is that exactly one payload value be included, as indicated by the payload type. This was originally modeled using 'oneOf', but due to limitations in our tooling that was removed. This more semantically meaningful representation will be re-introduced in the future.		Journey Inbound External Segment Profile Schema
Value	boolean	segmentMembership > additionalProperties > additionalProperties > payload > payloadBooleanValue	The boolean value.		Journey Inbound External Segment Profile Schema
Value	number	segmentMembership > additionalProperties > additionalProperties > payload > payloadNumberValue	The number.		Journey Inbound External Segment Profile Schema
Value	number	segmentMembership > additionalProperties > additionalProperties > payload > payloadPropensityValue	The propensity.		Journey Inbound External Segment Profile Schema
Value	string	segmentMembership > additionalProperties > additionalProperties > payload > payloadStringValue	The string value.		Journey Inbound External Segment Profile Schema
Payload Type	string	segmentMembership > additionalProperties > additionalProperties > payload > payloadType	The type of payload.	boolean: Boolean number: Number propensity: Propensity string: String	Journey Inbound External Segment Profile Schema
Identifier	string	segmentMembership > additionalProperties > additionalProperties > profileStitchID > _id	Identity of the profile stitch in the related namespace.		Journey Inbound External Segment Profile Schema
Namespace	object	segmentMembership > additionalProperties > additionalProperties > profileStitchID > namespace	The namespace associated with the `xid` attribute.		Journey Inbound External Segment Profile Schema
Code	string	segmentMembership > additionalProperties > additionalProperties > profileStitchID > namespace > code	The code is a human readable identifier for the namespace and can be used to request the technical namespace id which is used for identity graph processing.		Journey Inbound External Segment Profile Schema
Experience identifier	string	segmentMembership > additionalProperties > additionalProperties > profileStitchID > xid	When present, this value represents a cross-namespace identifier that is unique across all namespace-scoped identifiers in all namespaces.		Journey Inbound External Segment Profile Schema
Segment ID	object	segmentMembership > additionalProperties > additionalProperties > segmentID	The identity of the segment or snapshot definition in with the domain of the specific system that processes that type of segment. Deprecated.		Journey Inbound External Segment Profile Schema
Identifier	string	segmentMembership > additionalProperties > additionalProperties > segmentID > _id	Identity of the segment in the related namespace.		Journey Inbound External Segment Profile Schema
Namespace	object	segmentMembership > additionalProperties > additionalProperties > segmentID > namespace	The namespace associated with the `xid` attribute.		Journey Inbound External Segment Profile Schema
Code	string	segmentMembership > additionalProperties > additionalProperties > segmentID > namespace > code	The code is a human readable identifier for the namespace and can be used to request the technical namespace id which is used for identity graph processing.		Journey Inbound External Segment Profile Schema
Experience identifier	string	segmentMembership > additionalProperties > additionalProperties > segmentID > xid	When present, this value represents a cross-namespace identifier that is unique across all namespace-scoped identifiers in all namespaces.		Journey Inbound External Segment Profile Schema
Status	string	segmentMembership > additionalProperties > additionalProperties > status	Is the segment participation realized as part of the current request.	existing: Entity continues to be in the segment. realized: Entity is entering the segment. exited: Entity is exiting the segment.	Journey Inbound External Segment Profile Schema
Valid until	string	segmentMembership > additionalProperties > additionalProperties > validUntil	The timestamp for when the segment assertion should no longer be assumed to be valid and should either be ignored or revalidated.		Journey Inbound External Segment Profile Schema
Version	string	segmentMembership > additionalProperties > additionalProperties > version	The version of the segment definition used in this segment assertion. Version can be omitted in audience lists when all memberships versions are the same.		Journey Inbound External Segment Profile Schema
Last qualification time	string	segments > items > lastQualificationTime	The timestamp when the assertion of segment membership was made.		Journey Inbound External Segment Profile Schema
Payload	object	segments > items > payload	Values that are directly related with the segment realization. This payload exists with the same 'validUntil' as the segment realization. Note that the intention is that exactly one payload value be included, as indicated by the payload type. This was originally modeled using 'oneOf', but due to limitations in our tooling that was removed. This more semantically meaningful representation will be re-introduced in the future.		Journey Inbound External Segment Profile Schema
Value	boolean	segments > items > payload > payloadBooleanValue	The boolean value.		Journey Inbound External Segment Profile Schema
Value	number	segments > items > payload > payloadNumberValue	The number.		Journey Inbound External Segment Profile Schema
Value	number	segments > items > payload > payloadPropensityValue	The propensity.		Journey Inbound External Segment Profile Schema
Value	string	segments > items > payload > payloadStringValue	The string value.		Journey Inbound External Segment Profile Schema
Payload Type	string	segments > items > payload > payloadType	The type of payload.	boolean: Boolean number: Number propensity: Propensity string: String	Journey Inbound External Segment Profile Schema
Identifier	string	segments > items > profileStitchID > _id	Identity of the profile stitch in the related namespace.		Journey Inbound External Segment Profile Schema
Namespace	object	segments > items > profileStitchID > namespace	The namespace associated with the `xid` attribute.		Journey Inbound External Segment Profile Schema
Code	string	segments > items > profileStitchID > namespace > code	The code is a human readable identifier for the namespace and can be used to request the technical namespace id which is used for identity graph processing.		Journey Inbound External Segment Profile Schema
Experience identifier	string	segments > items > profileStitchID > xid	When present, this value represents a cross-namespace identifier that is unique across all namespace-scoped identifiers in all namespaces.		Journey Inbound External Segment Profile Schema
Segment ID	object	segments > items > segmentID	The identity of the segment or snapshot definition in with the domain of the specific system that processes that type of segment. Deprecated.		Journey Inbound External Segment Profile Schema
Identifier	string	segments > items > segmentID > _id	Identity of the segment in the related namespace.		Journey Inbound External Segment Profile Schema
Namespace	object	segments > items > segmentID > namespace	The namespace associated with the `xid` attribute.		Journey Inbound External Segment Profile Schema
Code	string	segments > items > segmentID > namespace > code	The code is a human readable identifier for the namespace and can be used to request the technical namespace id which is used for identity graph processing.		Journey Inbound External Segment Profile Schema
Experience identifier	string	segments > items > segmentID > xid	When present, this value represents a cross-namespace identifier that is unique across all namespace-scoped identifiers in all namespaces.		Journey Inbound External Segment Profile Schema
Status	string	segments > items > status	Is the segment participation realized as part of the current request.	existing: Entity continues to be in the segment. realized: Entity is entering the segment. exited: Entity is exiting the segment.	Journey Inbound External Segment Profile Schema
Valid until	string	segments > items > validUntil	The timestamp for when the segment assertion should no longer be assumed to be valid and should either be ignored or revalidated.		Journey Inbound External Segment Profile Schema
Version	string	segments > items > version	The version of the segment definition used in this segment assertion. Version can be omitted in audience lists when all memberships versions are the same.		Journey Inbound External Segment Profile Schema
Shipping Address	object	shippingAddress	Shipping postal address.		Journey Inbound External Segment Profile Schema
Coordinates ID	string	shippingAddress > _id	The unique identifier of the coordinates.		Journey Inbound External Segment Profile Schema
Description	string	shippingAddress > _schema > description	A description of what the coordinates identify.		Journey Inbound External Segment Profile Schema
Elevation	number	shippingAddress > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		Journey Inbound External Segment Profile Schema
Latitude	number	shippingAddress > _schema > latitude	The signed vertical coordinate of a geographic point.		Journey Inbound External Segment Profile Schema
Longitude	number	shippingAddress > _schema > longitude	The signed horizontal coordinate of a geographic point.		Journey Inbound External Segment Profile Schema
City	string	shippingAddress > city	The name of the city.		Journey Inbound External Segment Profile Schema
Country	string	shippingAddress > country	The name of the government-administered territory. Other than `xdm:countryCode`, this is a free-form field that can have the country name in any language.		Journey Inbound External Segment Profile Schema
Country code	string	shippingAddress > countryCode	The two-character [ISO 3166-1 alpha-2](https://datahub.io/core/country-list) code for the country.		Journey Inbound External Segment Profile Schema
Created by batch identifier	string	shippingAddress > createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		Journey Inbound External Segment Profile Schema
Designated market area	integer	shippingAddress > dmaID	The Nielsen media research designated market area.		Journey Inbound External Segment Profile Schema
Label	string	shippingAddress > label	Free form name of the address.		Journey Inbound External Segment Profile Schema
Last verified date	string	shippingAddress > lastVerifiedDate	The date that the address was last verified as still associated to the person.		Journey Inbound External Segment Profile Schema
Modified by batch identifier	string	shippingAddress > modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		Journey Inbound External Segment Profile Schema
Metropolitan statistical area	integer	shippingAddress > msaID	The metropolitan statistical area in the United States where the observation occurred.		Journey Inbound External Segment Profile Schema
Post office box	string	shippingAddress > postOfficeBox	Post office box of the address.		Journey Inbound External Segment Profile Schema
Postal code	string	shippingAddress > postalCode	The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.		Journey Inbound External Segment Profile Schema
Primary	boolean	shippingAddress > primary	Primary address indicator. A profile can have only one `primary` address at a given point of time.		Journey Inbound External Segment Profile Schema
Region	string	shippingAddress > region	The region, county, or district portion of the address.		Journey Inbound External Segment Profile Schema
Created by user identifier	string	shippingAddress > repositoryCreatedBy	User ID of who created the record.		Journey Inbound External Segment Profile Schema
Modified by user identifier	string	shippingAddress > repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		Journey Inbound External Segment Profile Schema
State	string	shippingAddress > state	The name of the State. This is a free-form field.		Journey Inbound External Segment Profile Schema
State or province	string	shippingAddress > stateProvince	The state, or province portion of the observation. The format follows the [ISO 3166-2 (country and subdivision)][http://www.unece.org/cefact/locode/subdivisions.html] standard.		Journey Inbound External Segment Profile Schema
Status	string	shippingAddress > status	An indication as to the ability to use the address.	active: Active incomplete: Incomplete pending_verification: Pending verification blacklisted: Blacklisted blocked: Blocked	Journey Inbound External Segment Profile Schema
Status reason	string	shippingAddress > statusReason	A description of the current status.		Journey Inbound External Segment Profile Schema
Street 1	string	shippingAddress > street1	Primary street level information, apartment number, street number, and street name.		Journey Inbound External Segment Profile Schema
Street 2	string	shippingAddress > street2	Optional street information second line.		Journey Inbound External Segment Profile Schema
Street 3	string	shippingAddress > street3	Optional street information third line.		Journey Inbound External Segment Profile Schema
Street 4	string	shippingAddress > street4	Optional street information fourth line.		Journey Inbound External Segment Profile Schema
Shipping Address Phone	object	shippingAddressPhone	Phone number associated with shipping address.		Journey Inbound External Segment Profile Schema
Country Calling Code	string	shippingAddressPhone > countryCode	Country calling code (CC) as defined by E.164.		Journey Inbound External Segment Profile Schema
Extension	string	shippingAddressPhone > extension	The internal dialing number used to call from a private exchange, operator, or switchboard.		Journey Inbound External Segment Profile Schema
Number	string	shippingAddressPhone > number	The phone number. Note the phone number is a string and may include meaningful characters such as brackets '()', hyphens '-', or characters to indicate sub-dialing identifiers like extensions 'x' for example, 1-353(0)18391111 or +613 9403600x1234.		Journey Inbound External Segment Profile Schema
Primary	boolean	shippingAddressPhone > primary	Primary phone number indicator. Unlike address or email address, there can be multiple primary phone numbers; one per communication channel. The communication channel is defined by the type: `textMessaging`, `mobile`, `phone`, `home`, `work`, `unknown`, and `fax`.		Journey Inbound External Segment Profile Schema
Status	string	shippingAddressPhone > status	An indication as to the ability to use the phone number.	active: Active incomplete: Incomplete blacklisted: Blacklisted blocked: Blocked	Journey Inbound External Segment Profile Schema
Status reason	string	shippingAddressPhone > statusReason	A description of the current status.		Journey Inbound External Segment Profile Schema
Validity	string	shippingAddressPhone > validity	A level of technical correctness of the phone number.	consistent: Consistent inconsistent: Inconsistent incomplete: Incomplete successfullyUsed: Successfully used	Journey Inbound External Segment Profile Schema
Test profile	boolean	testProfile	Indicates the `profile` record is for use in testing and verification purposes and should not be automatically included in normal operations.		Journey Inbound External Segment Profile Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the record.		AJO Push Profile Schema
Created by batch identifier	string	createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		AJO Push Profile Schema
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		AJO Push Profile Schema
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO Push Profile Schema
Live Activity Push details	array	liveActivityPushNotificationDetails	Live activity push details array containing notification info required to send mobile live activity push notification to a specific mobile application on a given device for an activityType/attributeType.		AJO Push Profile Schema
Application Identifier	string	liveActivityPushNotificationDetails > items > appID	Unique Identifier for the mobile application.		AJO Push Profile Schema
Live Activity Attribute Type or Activity Type	string	liveActivityPushNotificationDetails > items > attributeType	The attribute type or activity type for a live activity. A mobile application can have multiple live activities and each will have a different activity type/attribute type to identify the different live activities.		AJO Push Profile Schema
Denylist Flag	boolean	liveActivityPushNotificationDetails > items > denylisted	Indicates whether the push to start token is blocked by the push provider for starting a live activity.		AJO Push Profile Schema
Identity associated with this push to start token	object	liveActivityPushNotificationDetails > items > identity	The identity associated with this push to start token before profile stitching.		AJO Push Profile Schema
Identifier	string	liveActivityPushNotificationDetails > items > identity > id	Identity of the consumer in the related namespace.		AJO Push Profile Schema
Namespace	object	liveActivityPushNotificationDetails > items > identity > namespace	The namespace associated with the `xid` attribute and matched up with the AAM data source integration code.		AJO Push Profile Schema
Code	string	liveActivityPushNotificationDetails > items > identity > namespace > code	The code is a human readable identifier for the namespace and can be used to request the technical namespace id which is used for identity graph processing.		AJO Push Profile Schema
Primary	boolean	liveActivityPushNotificationDetails > items > identity > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO Push Profile Schema
Experience identifier	string	liveActivityPushNotificationDetails > items > identity > xid	When present, experience identifier value represents a cross-namespace identifier that is unique across all namespace-scoped identifiers in all namespaces.		AJO Push Profile Schema
Live Activity Push Platform	string	liveActivityPushNotificationDetails > items > platform	Push provider, e.g. apns, apnsSandbox or fcm		AJO Push Profile Schema
Push to Start Token	string	liveActivityPushNotificationDetails > items > token	Valid push to start token for the given push platform for starting a live activity.		AJO Push Profile Schema
Modified by batch identifier	string	modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		AJO Push Profile Schema
Person ID	string	personID	Unique identifier of Person/Profile fragment.		AJO Push Profile Schema
Push details	array	pushNotificationDetails	Push details array containing notification info required to send mobile push notification to a specific mobile application on a given device.		AJO Push Profile Schema
Application Identifier	string	pushNotificationDetails > items > appID	Unique Identifier for the mobile application.		AJO Push Profile Schema
Blacklist Flag	boolean	pushNotificationDetails > items > blacklisted	Indicates whether the push token is blacklisted. Deprecated due to new guidance on key names, use blocklisted instead.		AJO Push Profile Schema
Blocklist Flag	boolean	pushNotificationDetails > items > blocklisted	Indicates whether the push token is blocked by the push provider. Deprecated due to new guidance on key names, use denylisted instead.		AJO Push Profile Schema
Denylist Flag	boolean	pushNotificationDetails > items > denylisted	Indicates whether the push token is blocked by the push provider.		AJO Push Profile Schema
Identity associated with this token	object	pushNotificationDetails > items > identity	The identity associated with this token before profile stitching.		AJO Push Profile Schema
Identifier	string	pushNotificationDetails > items > identity > id	Identity of the consumer in the related namespace.		AJO Push Profile Schema
Namespace	object	pushNotificationDetails > items > identity > namespace	The namespace associated with the `xid` attribute and matched up with the AAM data source integration code.		AJO Push Profile Schema
Code	string	pushNotificationDetails > items > identity > namespace > code	The code is a human readable identifier for the namespace and can be used to request the technical namespace id which is used for identity graph processing.		AJO Push Profile Schema
Primary	boolean	pushNotificationDetails > items > identity > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO Push Profile Schema
Experience identifier	string	pushNotificationDetails > items > identity > xid	When present, experience identifier value represents a cross-namespace identifier that is unique across all namespace-scoped identifiers in all namespaces.		AJO Push Profile Schema
Identity associated with this token	object	pushNotificationDetails > items > identiy	The identity associated with this token before profile stitching. Deprecated due to typo, use xdm:identity instead.		AJO Push Profile Schema
Identifier	string	pushNotificationDetails > items > identiy > id	Identity of the consumer in the related namespace.		AJO Push Profile Schema
Namespace	object	pushNotificationDetails > items > identiy > namespace	The namespace associated with the `xid` attribute and matched up with the AAM data source integration code.		AJO Push Profile Schema
Code	string	pushNotificationDetails > items > identiy > namespace > code	The code is a human readable identifier for the namespace and can be used to request the technical namespace id which is used for identity graph processing.		AJO Push Profile Schema
Primary	boolean	pushNotificationDetails > items > identiy > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO Push Profile Schema
Experience identifier	string	pushNotificationDetails > items > identiy > xid	When present, experience identifier value represents a cross-namespace identifier that is unique across all namespace-scoped identifiers in all namespaces.		AJO Push Profile Schema
Push Platform	string	pushNotificationDetails > items > platform	Push provider, e.g. apns or fcm		AJO Push Profile Schema
Push Token	string	pushNotificationDetails > items > token	Valid push token for the given push platform.		AJO Push Profile Schema
Created by user identifier	string	repositoryCreatedBy	User ID of who created the record.		AJO Push Profile Schema
Modified by user identifier	string	repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		AJO Push Profile Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the time-series event.		AJO STO Summary Schema
Journey AI	object	_experience > intelligentServices > journeyAI	Journey AI intelligent service provides various insights about message deliveries along customer's journey.		AJO STO Summary Schema
Send Time Optimization Summary	object	_experience > intelligentServices > journeyAI > sendTimeOptimizationSummary	Journey AI send time optimization summary.		AJO STO Summary Schema
BatchId	string	_experience > intelligentServices > journeyAI > sendTimeOptimizationSummary > batchId	Batch Id		AJO STO Summary Schema
Channel	string	_experience > intelligentServices > journeyAI > sendTimeOptimizationSummary > channel	Message channel		AJO STO Summary Schema
Journey Id	string	_experience > intelligentServices > journeyAI > sendTimeOptimizationSummary > journeyID	Journey Id		AJO STO Summary Schema
Click Count	integer	_experience > intelligentServices > journeyAI > sendTimeOptimizationSummary > noOfClicks	Number of click for each journey		AJO STO Summary Schema
Open Count	integer	_experience > intelligentServices > journeyAI > sendTimeOptimizationSummary > noOfOpens	Number of open for each journey		AJO STO Summary Schema
Send Count	integer	_experience > intelligentServices > journeyAI > sendTimeOptimizationSummary > noOfSends	Number of send for each journey		AJO STO Summary Schema
Variant	integer	_experience > intelligentServices > journeyAI > sendTimeOptimizationSummary > variant	Variant of message distribution.		AJO STO Summary Schema
Event Type	string	eventType	The primary event type for this time-series record.	advertising.completes: Advertising Completes advertising.timePlayed: Advertising Time Played advertising.federated: Advertising Federated advertising.clicks: Advertising Clicks advertising.conversions: Advertising Conversions advertising.firstQuartiles: Advertising First Quartiles advertising.impressions: Advertising Impressions advertising.midpoints: Advertising Midpoints advertising.starts: Advertising Starts advertising.thirdQuartiles: Advertising Third Quartiles application.close: Application Close application.launch: Application Launch web.webpagedetails.pageViews: Web Webpagedetails Page Views web.webinteraction.linkClicks: Web Webinteraction Link Clicks web.formFilledOut: Web Form Filled Out commerce.checkouts: Commerce Checkouts commerce.productListAdds: Commerce Product List (Cart) Adds commerce.productListOpens: Commerce Product List (Cart) Opens commerce.productListRemovals: Commerce Product List (Cart) Removals commerce.productListReopens: Commerce Product List (Cart) Reopens commerce.productListViews: Commerce Product List (Cart) Views commerce.productViews: Commerce Product Views commerce.purchases: Commerce Purchases commerce.saveForLaters: Commerce Save For Laters commerce.backofficeOrderPlaced: Commerce Backoffice Order Placed commerce.backofficeOrderCancelled: Commerce Backoffice Order Cancelled commerce.backofficeOrderItemsShipped: Commerce Backoffice OrderItems Shipped commerce.backofficeCreditMemoIssued: Commerce Backoffice CreditMemo Issued commerce.backofficeShipmentCompleted: Commerce Backoffice Shipment Completed decisioning.propositionDisplay: Decisioning Proposition Display decisioning.propositionInteract: Decisioning Proposition Interact decisioning.propositionSend: Decisioning Proposition Send decisioning.propositionDismiss: Decisioning Proposition Dismiss decisioning.propositionTrigger: Decisioning Proposition Trigger delivery.feedback: Delivery Feedback message.feedback: Message Feedback message.tracking: Message Tracking message.renderingData: Message Rendering Data pushTracking.applicationOpened: Push Tracking Application Opened pushTracking.customAction: Push Tracking Custom Action listOperation.removeFromList: List Operation Remove From List listOperation.addToList: List Operation Add To List leadOperation.scoreChanged: Lead Operation Score Changed leadOperation.revenueStageChanged: Lead Operation Revenue Stage changed leadOperation.statusInCampaignProgressionChanged: Lead Operation Status In Campaign Progression Changed leadOperation.interestingMoment: Lead Operation Interesting Moment leadOperation.newLead: Lead Operation New Lead leadOperation.convertLead: Lead Operation Convert Lead leadOperation.callWebhook: Lead Operation Call Webhook leadOperation.changeEngagementCampaignCadence: Change Engagement Campaign Cadence leadOperation.addToCampaign: Lead Operation Add To Campaign leadOperation.changeCampaignStream: Lead Operation Change Campaign Stream leadOperation.mergeLeads: Lead Operation Merge Leads directMarketing.emailBounced: Direct Marketing Email Bounced directMarketing.emailBouncedSoft: Direct Marketing Email Bounced Soft directMarketing.emailDelivered: Direct Marketing Email Delivered directMarketing.emailUnsubscribed: Direct Marketing Email Unsubscribed directMarketing.emailOpened: Direct Marketing Email Opened directMarketing.emailClicked: Direct Marketing Email Clicked directMarketing.emailSent: Direct Marketing Email Sent opportunityEvent.removeFromOpportunity: Opportunity Event Remove From Opportunity opportunityEvent.addToOpportunity: Opportunity Event Add To Opportunity opportunityEvent.opportunityUpdated: Opportunity Event Opportunity Updated inappmessageTracking.dismiss: inapp message was dimissed inappmessageTracking.display: inapp message was displayed inappmessageTracking.interact: inapp message was interacted with media.ping: Media ping media.sessionStart: Media sessionStart media.play: Media play media.bufferStart: Media bufferStart media.pauseStart: Media pauseStart media.chapterStart: Media chapterStart media.chapterSkip: Media chapterSkip media.chapterComplete: Media chapterComplete media.adStart: Media adStart media.adSkip: Media adSkip media.adComplete: Media adComplete media.adBreakStart: Media adBreakStart media.adBreakComplete: Media adBreakComplete media.bitrateChange: Media bitrateChange media.error: Media error media.sessionComplete: Media sessionComplete media.sessionEnd: Media sessionEnd media.statesUpdate: Media statesUpdate media.downloaded: Media downloaded content media.customTracking: Media custom tracking location.entry: Location entry location.exit: Location exit	AJO STO Summary Schema
Timestamp	string	timestamp	The time when an event or observation occurred.		AJO STO Summary Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the record.		AJO Interactive Messaging Profile Schema
Billing Address	object	billingAddress	Billing postal address.		AJO Interactive Messaging Profile Schema
Coordinates ID	string	billingAddress > _id	The unique identifier of the coordinates.		AJO Interactive Messaging Profile Schema
Description	string	billingAddress > _schema > description	A description of what the coordinates identify.		AJO Interactive Messaging Profile Schema
Elevation	number	billingAddress > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		AJO Interactive Messaging Profile Schema
Latitude	number	billingAddress > _schema > latitude	The signed vertical coordinate of a geographic point.		AJO Interactive Messaging Profile Schema
Longitude	number	billingAddress > _schema > longitude	The signed horizontal coordinate of a geographic point.		AJO Interactive Messaging Profile Schema
City	string	billingAddress > city	The name of the city.		AJO Interactive Messaging Profile Schema
Country	string	billingAddress > country	The name of the government-administered territory. Other than `xdm:countryCode`, this is a free-form field that can have the country name in any language.		AJO Interactive Messaging Profile Schema
Country code	string	billingAddress > countryCode	The two-character [ISO 3166-1 alpha-2](https://datahub.io/core/country-list) code for the country.		AJO Interactive Messaging Profile Schema
Created by batch identifier	string	billingAddress > createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		AJO Interactive Messaging Profile Schema
Designated market area	integer	billingAddress > dmaID	The Nielsen media research designated market area.		AJO Interactive Messaging Profile Schema
Label	string	billingAddress > label	Free form name of the address.		AJO Interactive Messaging Profile Schema
Last verified date	string	billingAddress > lastVerifiedDate	The date that the address was last verified as still associated to the person.		AJO Interactive Messaging Profile Schema
Modified by batch identifier	string	billingAddress > modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		AJO Interactive Messaging Profile Schema
Metropolitan statistical area	integer	billingAddress > msaID	The metropolitan statistical area in the United States where the observation occurred.		AJO Interactive Messaging Profile Schema
Post office box	string	billingAddress > postOfficeBox	Post office box of the address.		AJO Interactive Messaging Profile Schema
Postal code	string	billingAddress > postalCode	The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.		AJO Interactive Messaging Profile Schema
Primary	boolean	billingAddress > primary	Primary address indicator. A profile can have only one `primary` address at a given point of time.		AJO Interactive Messaging Profile Schema
Region	string	billingAddress > region	The region, county, or district portion of the address.		AJO Interactive Messaging Profile Schema
Created by user identifier	string	billingAddress > repositoryCreatedBy	User ID of who created the record.		AJO Interactive Messaging Profile Schema
Modified by user identifier	string	billingAddress > repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		AJO Interactive Messaging Profile Schema
State	string	billingAddress > state	The name of the State. This is a free-form field.		AJO Interactive Messaging Profile Schema
State or province	string	billingAddress > stateProvince	The state, or province portion of the observation. The format follows the [ISO 3166-2 (country and subdivision)][http://www.unece.org/cefact/locode/subdivisions.html] standard.		AJO Interactive Messaging Profile Schema
Status	string	billingAddress > status	An indication as to the ability to use the address.	active: Active incomplete: Incomplete pending_verification: Pending verification blacklisted: Blacklisted blocked: Blocked	AJO Interactive Messaging Profile Schema
Status reason	string	billingAddress > statusReason	A description of the current status.		AJO Interactive Messaging Profile Schema
Street 1	string	billingAddress > street1	Primary street level information, apartment number, street number, and street name.		AJO Interactive Messaging Profile Schema
Street 2	string	billingAddress > street2	Optional street information second line.		AJO Interactive Messaging Profile Schema
Street 3	string	billingAddress > street3	Optional street information third line.		AJO Interactive Messaging Profile Schema
Street 4	string	billingAddress > street4	Optional street information fourth line.		AJO Interactive Messaging Profile Schema
Billing Address Phone	object	billingAddressPhone	Phone number associated with billing address.		AJO Interactive Messaging Profile Schema
Country Calling Code	string	billingAddressPhone > countryCode	Country calling code (CC) as defined by E.164.		AJO Interactive Messaging Profile Schema
Extension	string	billingAddressPhone > extension	The internal dialing number used to call from a private exchange, operator, or switchboard.		AJO Interactive Messaging Profile Schema
Number	string	billingAddressPhone > number	The phone number. Note the phone number is a string and may include meaningful characters such as brackets '()', hyphens '-', or characters to indicate sub-dialing identifiers like extensions 'x' for example, 1-353(0)18391111 or +613 9403600x1234.		AJO Interactive Messaging Profile Schema
Primary	boolean	billingAddressPhone > primary	Primary phone number indicator. Unlike address or email address, there can be multiple primary phone numbers; one per communication channel. The communication channel is defined by the type: `textMessaging`, `mobile`, `phone`, `home`, `work`, `unknown`, and `fax`.		AJO Interactive Messaging Profile Schema
Status	string	billingAddressPhone > status	An indication as to the ability to use the phone number.	active: Active incomplete: Incomplete blacklisted: Blacklisted blocked: Blocked	AJO Interactive Messaging Profile Schema
Status reason	string	billingAddressPhone > statusReason	A description of the current status.		AJO Interactive Messaging Profile Schema
Validity	string	billingAddressPhone > validity	A level of technical correctness of the phone number.	consistent: Consistent inconsistent: Inconsistent incomplete: Incomplete successfullyUsed: Successfully used	AJO Interactive Messaging Profile Schema
Created by batch identifier	string	createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		AJO Interactive Messaging Profile Schema
Fax Phone	object	faxPhone	Fax phone number.		AJO Interactive Messaging Profile Schema
Country Calling Code	string	faxPhone > countryCode	Country calling code (CC) as defined by E.164.		AJO Interactive Messaging Profile Schema
Extension	string	faxPhone > extension	The internal dialing number used to call from a private exchange, operator, or switchboard.		AJO Interactive Messaging Profile Schema
Number	string	faxPhone > number	The phone number. Note the phone number is a string and may include meaningful characters such as brackets '()', hyphens '-', or characters to indicate sub-dialing identifiers like extensions 'x' for example, 1-353(0)18391111 or +613 9403600x1234.		AJO Interactive Messaging Profile Schema
Primary	boolean	faxPhone > primary	Primary phone number indicator. Unlike address or email address, there can be multiple primary phone numbers; one per communication channel. The communication channel is defined by the type: `textMessaging`, `mobile`, `phone`, `home`, `work`, `unknown`, and `fax`.		AJO Interactive Messaging Profile Schema
Status	string	faxPhone > status	An indication as to the ability to use the phone number.	active: Active incomplete: Incomplete blacklisted: Blacklisted blocked: Blocked	AJO Interactive Messaging Profile Schema
Status reason	string	faxPhone > statusReason	A description of the current status.		AJO Interactive Messaging Profile Schema
Validity	string	faxPhone > validity	A level of technical correctness of the phone number.	consistent: Consistent inconsistent: Inconsistent incomplete: Incomplete successfullyUsed: Successfully used	AJO Interactive Messaging Profile Schema
Home Address	object	homeAddress	A home postal address.		AJO Interactive Messaging Profile Schema
Coordinates ID	string	homeAddress > _id	The unique identifier of the coordinates.		AJO Interactive Messaging Profile Schema
Description	string	homeAddress > _schema > description	A description of what the coordinates identify.		AJO Interactive Messaging Profile Schema
Elevation	number	homeAddress > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		AJO Interactive Messaging Profile Schema
Latitude	number	homeAddress > _schema > latitude	The signed vertical coordinate of a geographic point.		AJO Interactive Messaging Profile Schema
Longitude	number	homeAddress > _schema > longitude	The signed horizontal coordinate of a geographic point.		AJO Interactive Messaging Profile Schema
City	string	homeAddress > city	The name of the city.		AJO Interactive Messaging Profile Schema
Country	string	homeAddress > country	The name of the government-administered territory. Other than `xdm:countryCode`, this is a free-form field that can have the country name in any language.		AJO Interactive Messaging Profile Schema
Country code	string	homeAddress > countryCode	The two-character [ISO 3166-1 alpha-2](https://datahub.io/core/country-list) code for the country.		AJO Interactive Messaging Profile Schema
Created by batch identifier	string	homeAddress > createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		AJO Interactive Messaging Profile Schema
Designated market area	integer	homeAddress > dmaID	The Nielsen media research designated market area.		AJO Interactive Messaging Profile Schema
Label	string	homeAddress > label	Free form name of the address.		AJO Interactive Messaging Profile Schema
Last verified date	string	homeAddress > lastVerifiedDate	The date that the address was last verified as still associated to the person.		AJO Interactive Messaging Profile Schema
Modified by batch identifier	string	homeAddress > modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		AJO Interactive Messaging Profile Schema
Metropolitan statistical area	integer	homeAddress > msaID	The metropolitan statistical area in the United States where the observation occurred.		AJO Interactive Messaging Profile Schema
Post office box	string	homeAddress > postOfficeBox	Post office box of the address.		AJO Interactive Messaging Profile Schema
Postal code	string	homeAddress > postalCode	The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.		AJO Interactive Messaging Profile Schema
Primary	boolean	homeAddress > primary	Primary address indicator. A profile can have only one `primary` address at a given point of time.		AJO Interactive Messaging Profile Schema
Region	string	homeAddress > region	The region, county, or district portion of the address.		AJO Interactive Messaging Profile Schema
Created by user identifier	string	homeAddress > repositoryCreatedBy	User ID of who created the record.		AJO Interactive Messaging Profile Schema
Modified by user identifier	string	homeAddress > repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		AJO Interactive Messaging Profile Schema
State	string	homeAddress > state	The name of the State. This is a free-form field.		AJO Interactive Messaging Profile Schema
State or province	string	homeAddress > stateProvince	The state, or province portion of the observation. The format follows the [ISO 3166-2 (country and subdivision)][http://www.unece.org/cefact/locode/subdivisions.html] standard.		AJO Interactive Messaging Profile Schema
Status	string	homeAddress > status	An indication as to the ability to use the address.	active: Active incomplete: Incomplete pending_verification: Pending verification blacklisted: Blacklisted blocked: Blocked	AJO Interactive Messaging Profile Schema
Status reason	string	homeAddress > statusReason	A description of the current status.		AJO Interactive Messaging Profile Schema
Street 1	string	homeAddress > street1	Primary street level information, apartment number, street number, and street name.		AJO Interactive Messaging Profile Schema
Street 2	string	homeAddress > street2	Optional street information second line.		AJO Interactive Messaging Profile Schema
Street 3	string	homeAddress > street3	Optional street information third line.		AJO Interactive Messaging Profile Schema
Street 4	string	homeAddress > street4	Optional street information fourth line.		AJO Interactive Messaging Profile Schema
Home Phone	object	homePhone	Home phone number.		AJO Interactive Messaging Profile Schema
Country Calling Code	string	homePhone > countryCode	Country calling code (CC) as defined by E.164.		AJO Interactive Messaging Profile Schema
Extension	string	homePhone > extension	The internal dialing number used to call from a private exchange, operator, or switchboard.		AJO Interactive Messaging Profile Schema
Number	string	homePhone > number	The phone number. Note the phone number is a string and may include meaningful characters such as brackets '()', hyphens '-', or characters to indicate sub-dialing identifiers like extensions 'x' for example, 1-353(0)18391111 or +613 9403600x1234.		AJO Interactive Messaging Profile Schema
Primary	boolean	homePhone > primary	Primary phone number indicator. Unlike address or email address, there can be multiple primary phone numbers; one per communication channel. The communication channel is defined by the type: `textMessaging`, `mobile`, `phone`, `home`, `work`, `unknown`, and `fax`.		AJO Interactive Messaging Profile Schema
Status	string	homePhone > status	An indication as to the ability to use the phone number.	active: Active incomplete: Incomplete blacklisted: Blacklisted blocked: Blocked	AJO Interactive Messaging Profile Schema
Status reason	string	homePhone > statusReason	A description of the current status.		AJO Interactive Messaging Profile Schema
Validity	string	homePhone > validity	A level of technical correctness of the phone number.	consistent: Consistent inconsistent: Inconsistent incomplete: Incomplete successfullyUsed: Successfully used	AJO Interactive Messaging Profile Schema
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		AJO Interactive Messaging Profile Schema
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO Interactive Messaging Profile Schema
Live Activity Push details	array	liveActivityPushNotificationDetails	Live activity push details array containing notification info required to send mobile live activity push notification to a specific mobile application on a given device for an activityType/attributeType.		AJO Interactive Messaging Profile Schema
Application Identifier	string	liveActivityPushNotificationDetails > items > appID	Unique Identifier for the mobile application.		AJO Interactive Messaging Profile Schema
Live Activity Attribute Type or Activity Type	string	liveActivityPushNotificationDetails > items > attributeType	The attribute type or activity type for a live activity. A mobile application can have multiple live activities and each will have a different activity type/attribute type to identify the different live activities.		AJO Interactive Messaging Profile Schema
Denylist Flag	boolean	liveActivityPushNotificationDetails > items > denylisted	Indicates whether the push to start token is blocked by the push provider for starting a live activity.		AJO Interactive Messaging Profile Schema
Identity associated with this push to start token	object	liveActivityPushNotificationDetails > items > identity	The identity associated with this push to start token before profile stitching.		AJO Interactive Messaging Profile Schema
Identifier	string	liveActivityPushNotificationDetails > items > identity > id	Identity of the consumer in the related namespace.		AJO Interactive Messaging Profile Schema
Namespace	object	liveActivityPushNotificationDetails > items > identity > namespace	The namespace associated with the `xid` attribute and matched up with the AAM data source integration code.		AJO Interactive Messaging Profile Schema
Code	string	liveActivityPushNotificationDetails > items > identity > namespace > code	The code is a human readable identifier for the namespace and can be used to request the technical namespace id which is used for identity graph processing.		AJO Interactive Messaging Profile Schema
Primary	boolean	liveActivityPushNotificationDetails > items > identity > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO Interactive Messaging Profile Schema
Experience identifier	string	liveActivityPushNotificationDetails > items > identity > xid	When present, experience identifier value represents a cross-namespace identifier that is unique across all namespace-scoped identifiers in all namespaces.		AJO Interactive Messaging Profile Schema
Live Activity Push Platform	string	liveActivityPushNotificationDetails > items > platform	Push provider, e.g. apns, apnsSandbox or fcm		AJO Interactive Messaging Profile Schema
Push to Start Token	string	liveActivityPushNotificationDetails > items > token	Valid push to start token for the given push platform for starting a live activity.		AJO Interactive Messaging Profile Schema
Mailing Address	object	mailingAddress	Mailing postal address.		AJO Interactive Messaging Profile Schema
Coordinates ID	string	mailingAddress > _id	The unique identifier of the coordinates.		AJO Interactive Messaging Profile Schema
Description	string	mailingAddress > _schema > description	A description of what the coordinates identify.		AJO Interactive Messaging Profile Schema
Elevation	number	mailingAddress > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		AJO Interactive Messaging Profile Schema
Latitude	number	mailingAddress > _schema > latitude	The signed vertical coordinate of a geographic point.		AJO Interactive Messaging Profile Schema
Longitude	number	mailingAddress > _schema > longitude	The signed horizontal coordinate of a geographic point.		AJO Interactive Messaging Profile Schema
City	string	mailingAddress > city	The name of the city.		AJO Interactive Messaging Profile Schema
Country	string	mailingAddress > country	The name of the government-administered territory. Other than `xdm:countryCode`, this is a free-form field that can have the country name in any language.		AJO Interactive Messaging Profile Schema
Country code	string	mailingAddress > countryCode	The two-character [ISO 3166-1 alpha-2](https://datahub.io/core/country-list) code for the country.		AJO Interactive Messaging Profile Schema
Created by batch identifier	string	mailingAddress > createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		AJO Interactive Messaging Profile Schema
Designated market area	integer	mailingAddress > dmaID	The Nielsen media research designated market area.		AJO Interactive Messaging Profile Schema
Label	string	mailingAddress > label	Free form name of the address.		AJO Interactive Messaging Profile Schema
Last verified date	string	mailingAddress > lastVerifiedDate	The date that the address was last verified as still associated to the person.		AJO Interactive Messaging Profile Schema
Modified by batch identifier	string	mailingAddress > modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		AJO Interactive Messaging Profile Schema
Metropolitan statistical area	integer	mailingAddress > msaID	The metropolitan statistical area in the United States where the observation occurred.		AJO Interactive Messaging Profile Schema
Post office box	string	mailingAddress > postOfficeBox	Post office box of the address.		AJO Interactive Messaging Profile Schema
Postal code	string	mailingAddress > postalCode	The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.		AJO Interactive Messaging Profile Schema
Primary	boolean	mailingAddress > primary	Primary address indicator. A profile can have only one `primary` address at a given point of time.		AJO Interactive Messaging Profile Schema
Region	string	mailingAddress > region	The region, county, or district portion of the address.		AJO Interactive Messaging Profile Schema
Created by user identifier	string	mailingAddress > repositoryCreatedBy	User ID of who created the record.		AJO Interactive Messaging Profile Schema
Modified by user identifier	string	mailingAddress > repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		AJO Interactive Messaging Profile Schema
State	string	mailingAddress > state	The name of the State. This is a free-form field.		AJO Interactive Messaging Profile Schema
State or province	string	mailingAddress > stateProvince	The state, or province portion of the observation. The format follows the [ISO 3166-2 (country and subdivision)][http://www.unece.org/cefact/locode/subdivisions.html] standard.		AJO Interactive Messaging Profile Schema
Status	string	mailingAddress > status	An indication as to the ability to use the address.	active: Active incomplete: Incomplete pending_verification: Pending verification blacklisted: Blacklisted blocked: Blocked	AJO Interactive Messaging Profile Schema
Status reason	string	mailingAddress > statusReason	A description of the current status.		AJO Interactive Messaging Profile Schema
Street 1	string	mailingAddress > street1	Primary street level information, apartment number, street number, and street name.		AJO Interactive Messaging Profile Schema
Street 2	string	mailingAddress > street2	Optional street information second line.		AJO Interactive Messaging Profile Schema
Street 3	string	mailingAddress > street3	Optional street information third line.		AJO Interactive Messaging Profile Schema
Street 4	string	mailingAddress > street4	Optional street information fourth line.		AJO Interactive Messaging Profile Schema
Mobile Phone	object	mobilePhone	Mobile phone number.		AJO Interactive Messaging Profile Schema
Country Calling Code	string	mobilePhone > countryCode	Country calling code (CC) as defined by E.164.		AJO Interactive Messaging Profile Schema
Extension	string	mobilePhone > extension	The internal dialing number used to call from a private exchange, operator, or switchboard.		AJO Interactive Messaging Profile Schema
Number	string	mobilePhone > number	The phone number. Note the phone number is a string and may include meaningful characters such as brackets '()', hyphens '-', or characters to indicate sub-dialing identifiers like extensions 'x' for example, 1-353(0)18391111 or +613 9403600x1234.		AJO Interactive Messaging Profile Schema
Primary	boolean	mobilePhone > primary	Primary phone number indicator. Unlike address or email address, there can be multiple primary phone numbers; one per communication channel. The communication channel is defined by the type: `textMessaging`, `mobile`, `phone`, `home`, `work`, `unknown`, and `fax`.		AJO Interactive Messaging Profile Schema
Status	string	mobilePhone > status	An indication as to the ability to use the phone number.	active: Active incomplete: Incomplete blacklisted: Blacklisted blocked: Blocked	AJO Interactive Messaging Profile Schema
Status reason	string	mobilePhone > statusReason	A description of the current status.		AJO Interactive Messaging Profile Schema
Validity	string	mobilePhone > validity	A level of technical correctness of the phone number.	consistent: Consistent inconsistent: Inconsistent incomplete: Incomplete successfullyUsed: Successfully used	AJO Interactive Messaging Profile Schema
Modified by batch identifier	string	modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		AJO Interactive Messaging Profile Schema
Person	object	person	An individual actor, contact, or owner.		AJO Interactive Messaging Profile Schema
Birth date(YYYY-MM-DD)	string	person > birthDate	The full date a person was born.		AJO Interactive Messaging Profile Schema
Birth date (MM-DD)	string	person > birthDayAndMonth	The day and month a person was born, in the format MM-DD. This field should be used when the day and month of a person's birth is known, but not the year.		AJO Interactive Messaging Profile Schema
Birth year	integer	person > birthYear	The year a person was born including the century, for example, 1983. This field should be used when only the person's age is known, not the full birth date.		AJO Interactive Messaging Profile Schema
Gender	string	person > gender	Gender identity of the person.	male: Male female: Female not_specified: Not Specified non_specific: Non-specific	AJO Interactive Messaging Profile Schema
Marital Status	string	person > maritalStatus	Describes a person's relationship with a significant other.	married: Married single: Single divorced: Divorced widowed: Widowed not_specified: Not Specified	AJO Interactive Messaging Profile Schema
Full name	object	person > name	The person's full name.		AJO Interactive Messaging Profile Schema
Courtesy title	string	person > name > courtesyTitle	Normally an abbreviation of a persons title, honorific, or salutation. The `courtesyTitle` is used in front of full or last name in opening texts. For example, Mr. Miss. or Dr.		AJO Interactive Messaging Profile Schema
First name	string	person > name > firstName	The first segment of the name in the writing order most commonly accepted in the language of the name. In many cultures this is the preferred personal or given name. The `firstName` and `lastName` properties have been introduced to maintain compatibility with existing systems that model names in a simplified, non-semantic, and non-internationalizable way. Using `xdm:fullName` is always preferable.		AJO Interactive Messaging Profile Schema
Full name	string	person > name > fullName	The full name of the person, in writing order most commonly accepted in the language of the name.		AJO Interactive Messaging Profile Schema
Last name	string	person > name > lastName	The last segment of the name in the writing order most commonly accepted in the language of the name. In many cultures this is the inherited family name, surname, patronymic, or matronymic name. The `firstName` and `lastName` properties have been introduced to maintain compatibility with existing systems that model names in a simplified, non-semantic, and non-internationalizable way. Using `xdm:fullName` is always preferable.		AJO Interactive Messaging Profile Schema
Middle name	string	person > name > middleName	Middle, alternative, or additional names supplied between the first name and last name.		AJO Interactive Messaging Profile Schema
Suffix	string	person > name > suffix	A group of letters provided after a person's name to provide additional information. The `suffix` is used at the end of someones name. For example Jr., Sr., M.D., PhD, I, II, III, etc.		AJO Interactive Messaging Profile Schema
Nationality	string	person > nationality	The legal relationship between a person and their state represented using the ISO 3166-1 Alpha-2 code.		AJO Interactive Messaging Profile Schema
Tax ID	string	person > taxId	The Tax / Fiscal ID of the person, e.g. the TIN in the US or the CIF/NIF in Spain.		AJO Interactive Messaging Profile Schema
Type	string	person > type	The type of individual in different business contexts like B2C.		AJO Interactive Messaging Profile Schema
Person ID	string	personID	Unique identifier of Person/Profile fragment.		AJO Interactive Messaging Profile Schema
Personal Email	object	personalEmail	A personal email address.		AJO Interactive Messaging Profile Schema
Address	string	personalEmail > address	The technical address, for example, 'name@domain.com' as commonly defined in RFC2822 and subsequent standards.		AJO Interactive Messaging Profile Schema
Label	string	personalEmail > label	Additional display information that maybe available, for example, Microsoft Outlook rich address controls display 'John Smith smithjr@company.uk', 'John Smith' part is data that would be placed in the label.		AJO Interactive Messaging Profile Schema
Primary	boolean	personalEmail > primary	Primary email indicator. A profile can have only one `primary` email address at a given point of time.		AJO Interactive Messaging Profile Schema
Status	string	personalEmail > status	An indication as to the ability to use the email address.	active: Active incomplete: Incomplete pending_verification: Pending verification blacklisted: Blacklisted blocked: Blocked	AJO Interactive Messaging Profile Schema
Status reason	string	personalEmail > statusReason	A description of the current status.		AJO Interactive Messaging Profile Schema
Type	string	personalEmail > type	The way the account relates to the person for example 'work' or 'personal'.	unknown: Unknown personal: Personal work: Work education: Education	AJO Interactive Messaging Profile Schema
Push details	array	pushNotificationDetails	Push details array containing notification info required to send mobile push notification to a specific mobile application on a given device.		AJO Interactive Messaging Profile Schema
Application Identifier	string	pushNotificationDetails > items > appID	Unique Identifier for the mobile application.		AJO Interactive Messaging Profile Schema
Blacklist Flag	boolean	pushNotificationDetails > items > blacklisted	Indicates whether the push token is blacklisted. Deprecated due to new guidance on key names, use blocklisted instead.		AJO Interactive Messaging Profile Schema
Blocklist Flag	boolean	pushNotificationDetails > items > blocklisted	Indicates whether the push token is blocked by the push provider. Deprecated due to new guidance on key names, use denylisted instead.		AJO Interactive Messaging Profile Schema
Denylist Flag	boolean	pushNotificationDetails > items > denylisted	Indicates whether the push token is blocked by the push provider.		AJO Interactive Messaging Profile Schema
Identity associated with this token	object	pushNotificationDetails > items > identity	The identity associated with this token before profile stitching.		AJO Interactive Messaging Profile Schema
Identifier	string	pushNotificationDetails > items > identity > id	Identity of the consumer in the related namespace.		AJO Interactive Messaging Profile Schema
Namespace	object	pushNotificationDetails > items > identity > namespace	The namespace associated with the `xid` attribute and matched up with the AAM data source integration code.		AJO Interactive Messaging Profile Schema
Code	string	pushNotificationDetails > items > identity > namespace > code	The code is a human readable identifier for the namespace and can be used to request the technical namespace id which is used for identity graph processing.		AJO Interactive Messaging Profile Schema
Primary	boolean	pushNotificationDetails > items > identity > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO Interactive Messaging Profile Schema
Experience identifier	string	pushNotificationDetails > items > identity > xid	When present, experience identifier value represents a cross-namespace identifier that is unique across all namespace-scoped identifiers in all namespaces.		AJO Interactive Messaging Profile Schema
Identity associated with this token	object	pushNotificationDetails > items > identiy	The identity associated with this token before profile stitching. Deprecated due to typo, use xdm:identity instead.		AJO Interactive Messaging Profile Schema
Identifier	string	pushNotificationDetails > items > identiy > id	Identity of the consumer in the related namespace.		AJO Interactive Messaging Profile Schema
Namespace	object	pushNotificationDetails > items > identiy > namespace	The namespace associated with the `xid` attribute and matched up with the AAM data source integration code.		AJO Interactive Messaging Profile Schema
Code	string	pushNotificationDetails > items > identiy > namespace > code	The code is a human readable identifier for the namespace and can be used to request the technical namespace id which is used for identity graph processing.		AJO Interactive Messaging Profile Schema
Primary	boolean	pushNotificationDetails > items > identiy > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		AJO Interactive Messaging Profile Schema
Experience identifier	string	pushNotificationDetails > items > identiy > xid	When present, experience identifier value represents a cross-namespace identifier that is unique across all namespace-scoped identifiers in all namespaces.		AJO Interactive Messaging Profile Schema
Push Platform	string	pushNotificationDetails > items > platform	Push provider, e.g. apns or fcm		AJO Interactive Messaging Profile Schema
Push Token	string	pushNotificationDetails > items > token	Valid push token for the given push platform.		AJO Interactive Messaging Profile Schema
Created by user identifier	string	repositoryCreatedBy	User ID of who created the record.		AJO Interactive Messaging Profile Schema
Modified by user identifier	string	repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		AJO Interactive Messaging Profile Schema
Shipping Address	object	shippingAddress	Shipping postal address.		AJO Interactive Messaging Profile Schema
Coordinates ID	string	shippingAddress > _id	The unique identifier of the coordinates.		AJO Interactive Messaging Profile Schema
Description	string	shippingAddress > _schema > description	A description of what the coordinates identify.		AJO Interactive Messaging Profile Schema
Elevation	number	shippingAddress > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		AJO Interactive Messaging Profile Schema
Latitude	number	shippingAddress > _schema > latitude	The signed vertical coordinate of a geographic point.		AJO Interactive Messaging Profile Schema
Longitude	number	shippingAddress > _schema > longitude	The signed horizontal coordinate of a geographic point.		AJO Interactive Messaging Profile Schema
City	string	shippingAddress > city	The name of the city.		AJO Interactive Messaging Profile Schema
Country	string	shippingAddress > country	The name of the government-administered territory. Other than `xdm:countryCode`, this is a free-form field that can have the country name in any language.		AJO Interactive Messaging Profile Schema
Country code	string	shippingAddress > countryCode	The two-character [ISO 3166-1 alpha-2](https://datahub.io/core/country-list) code for the country.		AJO Interactive Messaging Profile Schema
Created by batch identifier	string	shippingAddress > createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		AJO Interactive Messaging Profile Schema
Designated market area	integer	shippingAddress > dmaID	The Nielsen media research designated market area.		AJO Interactive Messaging Profile Schema
Label	string	shippingAddress > label	Free form name of the address.		AJO Interactive Messaging Profile Schema
Last verified date	string	shippingAddress > lastVerifiedDate	The date that the address was last verified as still associated to the person.		AJO Interactive Messaging Profile Schema
Modified by batch identifier	string	shippingAddress > modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		AJO Interactive Messaging Profile Schema
Metropolitan statistical area	integer	shippingAddress > msaID	The metropolitan statistical area in the United States where the observation occurred.		AJO Interactive Messaging Profile Schema
Post office box	string	shippingAddress > postOfficeBox	Post office box of the address.		AJO Interactive Messaging Profile Schema
Postal code	string	shippingAddress > postalCode	The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.		AJO Interactive Messaging Profile Schema
Primary	boolean	shippingAddress > primary	Primary address indicator. A profile can have only one `primary` address at a given point of time.		AJO Interactive Messaging Profile Schema
Region	string	shippingAddress > region	The region, county, or district portion of the address.		AJO Interactive Messaging Profile Schema
Created by user identifier	string	shippingAddress > repositoryCreatedBy	User ID of who created the record.		AJO Interactive Messaging Profile Schema
Modified by user identifier	string	shippingAddress > repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		AJO Interactive Messaging Profile Schema
State	string	shippingAddress > state	The name of the State. This is a free-form field.		AJO Interactive Messaging Profile Schema
State or province	string	shippingAddress > stateProvince	The state, or province portion of the observation. The format follows the [ISO 3166-2 (country and subdivision)][http://www.unece.org/cefact/locode/subdivisions.html] standard.		AJO Interactive Messaging Profile Schema
Status	string	shippingAddress > status	An indication as to the ability to use the address.	active: Active incomplete: Incomplete pending_verification: Pending verification blacklisted: Blacklisted blocked: Blocked	AJO Interactive Messaging Profile Schema
Status reason	string	shippingAddress > statusReason	A description of the current status.		AJO Interactive Messaging Profile Schema
Street 1	string	shippingAddress > street1	Primary street level information, apartment number, street number, and street name.		AJO Interactive Messaging Profile Schema
Street 2	string	shippingAddress > street2	Optional street information second line.		AJO Interactive Messaging Profile Schema
Street 3	string	shippingAddress > street3	Optional street information third line.		AJO Interactive Messaging Profile Schema
Street 4	string	shippingAddress > street4	Optional street information fourth line.		AJO Interactive Messaging Profile Schema
Shipping Address Phone	object	shippingAddressPhone	Phone number associated with shipping address.		AJO Interactive Messaging Profile Schema
Country Calling Code	string	shippingAddressPhone > countryCode	Country calling code (CC) as defined by E.164.		AJO Interactive Messaging Profile Schema
Extension	string	shippingAddressPhone > extension	The internal dialing number used to call from a private exchange, operator, or switchboard.		AJO Interactive Messaging Profile Schema
Number	string	shippingAddressPhone > number	The phone number. Note the phone number is a string and may include meaningful characters such as brackets '()', hyphens '-', or characters to indicate sub-dialing identifiers like extensions 'x' for example, 1-353(0)18391111 or +613 9403600x1234.		AJO Interactive Messaging Profile Schema
Primary	boolean	shippingAddressPhone > primary	Primary phone number indicator. Unlike address or email address, there can be multiple primary phone numbers; one per communication channel. The communication channel is defined by the type: `textMessaging`, `mobile`, `phone`, `home`, `work`, `unknown`, and `fax`.		AJO Interactive Messaging Profile Schema
Status	string	shippingAddressPhone > status	An indication as to the ability to use the phone number.	active: Active incomplete: Incomplete blacklisted: Blacklisted blocked: Blocked	AJO Interactive Messaging Profile Schema
Status reason	string	shippingAddressPhone > statusReason	A description of the current status.		AJO Interactive Messaging Profile Schema
Validity	string	shippingAddressPhone > validity	A level of technical correctness of the phone number.	consistent: Consistent inconsistent: Inconsistent incomplete: Incomplete successfullyUsed: Successfully used	AJO Interactive Messaging Profile Schema
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Identifier	string	_id	A unique identifier for the record.		Initial Profile schema for Journeys
Billing Address	object	billingAddress	Billing postal address.		Initial Profile schema for Journeys
Coordinates ID	string	billingAddress > _id	The unique identifier of the coordinates.		Initial Profile schema for Journeys
Description	string	billingAddress > _schema > description	A description of what the coordinates identify.		Initial Profile schema for Journeys
Elevation	number	billingAddress > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		Initial Profile schema for Journeys
Latitude	number	billingAddress > _schema > latitude	The signed vertical coordinate of a geographic point.		Initial Profile schema for Journeys
Longitude	number	billingAddress > _schema > longitude	The signed horizontal coordinate of a geographic point.		Initial Profile schema for Journeys
City	string	billingAddress > city	The name of the city.		Initial Profile schema for Journeys
Country	string	billingAddress > country	The name of the government-administered territory. Other than `xdm:countryCode`, this is a free-form field that can have the country name in any language.		Initial Profile schema for Journeys
Country code	string	billingAddress > countryCode	The two-character [ISO 3166-1 alpha-2](https://datahub.io/core/country-list) code for the country.		Initial Profile schema for Journeys
Created by batch identifier	string	billingAddress > createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		Initial Profile schema for Journeys
Designated market area	integer	billingAddress > dmaID	The Nielsen media research designated market area.		Initial Profile schema for Journeys
Label	string	billingAddress > label	Free form name of the address.		Initial Profile schema for Journeys
Last verified date	string	billingAddress > lastVerifiedDate	The date that the address was last verified as still associated to the person.		Initial Profile schema for Journeys
Modified by batch identifier	string	billingAddress > modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		Initial Profile schema for Journeys
Metropolitan statistical area	integer	billingAddress > msaID	The metropolitan statistical area in the United States where the observation occurred.		Initial Profile schema for Journeys
Post office box	string	billingAddress > postOfficeBox	Post office box of the address.		Initial Profile schema for Journeys
Postal code	string	billingAddress > postalCode	The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.		Initial Profile schema for Journeys
Primary	boolean	billingAddress > primary	Primary address indicator. A profile can have only one `primary` address at a given point of time.		Initial Profile schema for Journeys
Region	string	billingAddress > region	The region, county, or district portion of the address.		Initial Profile schema for Journeys
Created by user identifier	string	billingAddress > repositoryCreatedBy	User ID of who created the record.		Initial Profile schema for Journeys
Modified by user identifier	string	billingAddress > repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		Initial Profile schema for Journeys
State	string	billingAddress > state	The name of the State. This is a free-form field.		Initial Profile schema for Journeys
State or province	string	billingAddress > stateProvince	The state, or province portion of the observation. The format follows the [ISO 3166-2 (country and subdivision)][http://www.unece.org/cefact/locode/subdivisions.html] standard.		Initial Profile schema for Journeys
Status	string	billingAddress > status	An indication as to the ability to use the address.	active: Active incomplete: Incomplete pending_verification: Pending verification blacklisted: Blacklisted blocked: Blocked	Initial Profile schema for Journeys
Status reason	string	billingAddress > statusReason	A description of the current status.		Initial Profile schema for Journeys
Street 1	string	billingAddress > street1	Primary street level information, apartment number, street number, and street name.		Initial Profile schema for Journeys
Street 2	string	billingAddress > street2	Optional street information second line.		Initial Profile schema for Journeys
Street 3	string	billingAddress > street3	Optional street information third line.		Initial Profile schema for Journeys
Street 4	string	billingAddress > street4	Optional street information fourth line.		Initial Profile schema for Journeys
Billing Address Phone	object	billingAddressPhone	Phone number associated with billing address.		Initial Profile schema for Journeys
Country Calling Code	string	billingAddressPhone > countryCode	Country calling code (CC) as defined by E.164.		Initial Profile schema for Journeys
Extension	string	billingAddressPhone > extension	The internal dialing number used to call from a private exchange, operator, or switchboard.		Initial Profile schema for Journeys
Number	string	billingAddressPhone > number	The phone number. Note the phone number is a string and may include meaningful characters such as brackets '()', hyphens '-', or characters to indicate sub-dialing identifiers like extensions 'x' for example, 1-353(0)18391111 or +613 9403600x1234.		Initial Profile schema for Journeys
Primary	boolean	billingAddressPhone > primary	Primary phone number indicator. Unlike address or email address, there can be multiple primary phone numbers; one per communication channel. The communication channel is defined by the type: `textMessaging`, `mobile`, `phone`, `home`, `work`, `unknown`, and `fax`.		Initial Profile schema for Journeys
Status	string	billingAddressPhone > status	An indication as to the ability to use the phone number.	active: Active incomplete: Incomplete blacklisted: Blacklisted blocked: Blocked	Initial Profile schema for Journeys
Status reason	string	billingAddressPhone > statusReason	A description of the current status.		Initial Profile schema for Journeys
Validity	string	billingAddressPhone > validity	A level of technical correctness of the phone number.	consistent: Consistent inconsistent: Inconsistent incomplete: Incomplete successfullyUsed: Successfully used	Initial Profile schema for Journeys
Created by batch identifier	string	createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		Initial Profile schema for Journeys
Fax Phone	object	faxPhone	Fax phone number.		Initial Profile schema for Journeys
Country Calling Code	string	faxPhone > countryCode	Country calling code (CC) as defined by E.164.		Initial Profile schema for Journeys
Extension	string	faxPhone > extension	The internal dialing number used to call from a private exchange, operator, or switchboard.		Initial Profile schema for Journeys
Number	string	faxPhone > number	The phone number. Note the phone number is a string and may include meaningful characters such as brackets '()', hyphens '-', or characters to indicate sub-dialing identifiers like extensions 'x' for example, 1-353(0)18391111 or +613 9403600x1234.		Initial Profile schema for Journeys
Primary	boolean	faxPhone > primary	Primary phone number indicator. Unlike address or email address, there can be multiple primary phone numbers; one per communication channel. The communication channel is defined by the type: `textMessaging`, `mobile`, `phone`, `home`, `work`, `unknown`, and `fax`.		Initial Profile schema for Journeys
Status	string	faxPhone > status	An indication as to the ability to use the phone number.	active: Active incomplete: Incomplete blacklisted: Blacklisted blocked: Blocked	Initial Profile schema for Journeys
Status reason	string	faxPhone > statusReason	A description of the current status.		Initial Profile schema for Journeys
Validity	string	faxPhone > validity	A level of technical correctness of the phone number.	consistent: Consistent inconsistent: Inconsistent incomplete: Incomplete successfullyUsed: Successfully used	Initial Profile schema for Journeys
Home Address	object	homeAddress	A home postal address.		Initial Profile schema for Journeys
Coordinates ID	string	homeAddress > _id	The unique identifier of the coordinates.		Initial Profile schema for Journeys
Description	string	homeAddress > _schema > description	A description of what the coordinates identify.		Initial Profile schema for Journeys
Elevation	number	homeAddress > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		Initial Profile schema for Journeys
Latitude	number	homeAddress > _schema > latitude	The signed vertical coordinate of a geographic point.		Initial Profile schema for Journeys
Longitude	number	homeAddress > _schema > longitude	The signed horizontal coordinate of a geographic point.		Initial Profile schema for Journeys
City	string	homeAddress > city	The name of the city.		Initial Profile schema for Journeys
Country	string	homeAddress > country	The name of the government-administered territory. Other than `xdm:countryCode`, this is a free-form field that can have the country name in any language.		Initial Profile schema for Journeys
Country code	string	homeAddress > countryCode	The two-character [ISO 3166-1 alpha-2](https://datahub.io/core/country-list) code for the country.		Initial Profile schema for Journeys
Created by batch identifier	string	homeAddress > createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		Initial Profile schema for Journeys
Designated market area	integer	homeAddress > dmaID	The Nielsen media research designated market area.		Initial Profile schema for Journeys
Label	string	homeAddress > label	Free form name of the address.		Initial Profile schema for Journeys
Last verified date	string	homeAddress > lastVerifiedDate	The date that the address was last verified as still associated to the person.		Initial Profile schema for Journeys
Modified by batch identifier	string	homeAddress > modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		Initial Profile schema for Journeys
Metropolitan statistical area	integer	homeAddress > msaID	The metropolitan statistical area in the United States where the observation occurred.		Initial Profile schema for Journeys
Post office box	string	homeAddress > postOfficeBox	Post office box of the address.		Initial Profile schema for Journeys
Postal code	string	homeAddress > postalCode	The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.		Initial Profile schema for Journeys
Primary	boolean	homeAddress > primary	Primary address indicator. A profile can have only one `primary` address at a given point of time.		Initial Profile schema for Journeys
Region	string	homeAddress > region	The region, county, or district portion of the address.		Initial Profile schema for Journeys
Created by user identifier	string	homeAddress > repositoryCreatedBy	User ID of who created the record.		Initial Profile schema for Journeys
Modified by user identifier	string	homeAddress > repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		Initial Profile schema for Journeys
State	string	homeAddress > state	The name of the State. This is a free-form field.		Initial Profile schema for Journeys
State or province	string	homeAddress > stateProvince	The state, or province portion of the observation. The format follows the [ISO 3166-2 (country and subdivision)][http://www.unece.org/cefact/locode/subdivisions.html] standard.		Initial Profile schema for Journeys
Status	string	homeAddress > status	An indication as to the ability to use the address.	active: Active incomplete: Incomplete pending_verification: Pending verification blacklisted: Blacklisted blocked: Blocked	Initial Profile schema for Journeys
Status reason	string	homeAddress > statusReason	A description of the current status.		Initial Profile schema for Journeys
Street 1	string	homeAddress > street1	Primary street level information, apartment number, street number, and street name.		Initial Profile schema for Journeys
Street 2	string	homeAddress > street2	Optional street information second line.		Initial Profile schema for Journeys
Street 3	string	homeAddress > street3	Optional street information third line.		Initial Profile schema for Journeys
Street 4	string	homeAddress > street4	Optional street information fourth line.		Initial Profile schema for Journeys
Home Phone	object	homePhone	Home phone number.		Initial Profile schema for Journeys
Country Calling Code	string	homePhone > countryCode	Country calling code (CC) as defined by E.164.		Initial Profile schema for Journeys
Extension	string	homePhone > extension	The internal dialing number used to call from a private exchange, operator, or switchboard.		Initial Profile schema for Journeys
Number	string	homePhone > number	The phone number. Note the phone number is a string and may include meaningful characters such as brackets '()', hyphens '-', or characters to indicate sub-dialing identifiers like extensions 'x' for example, 1-353(0)18391111 or +613 9403600x1234.		Initial Profile schema for Journeys
Primary	boolean	homePhone > primary	Primary phone number indicator. Unlike address or email address, there can be multiple primary phone numbers; one per communication channel. The communication channel is defined by the type: `textMessaging`, `mobile`, `phone`, `home`, `work`, `unknown`, and `fax`.		Initial Profile schema for Journeys
Status	string	homePhone > status	An indication as to the ability to use the phone number.	active: Active incomplete: Incomplete blacklisted: Blacklisted blocked: Blocked	Initial Profile schema for Journeys
Status reason	string	homePhone > statusReason	A description of the current status.		Initial Profile schema for Journeys
Validity	string	homePhone > validity	A level of technical correctness of the phone number.	consistent: Consistent inconsistent: Inconsistent incomplete: Incomplete successfullyUsed: Successfully used	Initial Profile schema for Journeys
Identifier	string	identityMap > additionalProperties > items > id	Identity of the consumer in the related namespace.		Initial Profile schema for Journeys
Primary	boolean	identityMap > additionalProperties > items > primary	Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.		Initial Profile schema for Journeys
Mailing Address	object	mailingAddress	Mailing postal address.		Initial Profile schema for Journeys
Coordinates ID	string	mailingAddress > _id	The unique identifier of the coordinates.		Initial Profile schema for Journeys
Description	string	mailingAddress > _schema > description	A description of what the coordinates identify.		Initial Profile schema for Journeys
Elevation	number	mailingAddress > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		Initial Profile schema for Journeys
Latitude	number	mailingAddress > _schema > latitude	The signed vertical coordinate of a geographic point.		Initial Profile schema for Journeys
Longitude	number	mailingAddress > _schema > longitude	The signed horizontal coordinate of a geographic point.		Initial Profile schema for Journeys
City	string	mailingAddress > city	The name of the city.		Initial Profile schema for Journeys
Country	string	mailingAddress > country	The name of the government-administered territory. Other than `xdm:countryCode`, this is a free-form field that can have the country name in any language.		Initial Profile schema for Journeys
Country code	string	mailingAddress > countryCode	The two-character [ISO 3166-1 alpha-2](https://datahub.io/core/country-list) code for the country.		Initial Profile schema for Journeys
Created by batch identifier	string	mailingAddress > createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		Initial Profile schema for Journeys
Designated market area	integer	mailingAddress > dmaID	The Nielsen media research designated market area.		Initial Profile schema for Journeys
Label	string	mailingAddress > label	Free form name of the address.		Initial Profile schema for Journeys
Last verified date	string	mailingAddress > lastVerifiedDate	The date that the address was last verified as still associated to the person.		Initial Profile schema for Journeys
Modified by batch identifier	string	mailingAddress > modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		Initial Profile schema for Journeys
Metropolitan statistical area	integer	mailingAddress > msaID	The metropolitan statistical area in the United States where the observation occurred.		Initial Profile schema for Journeys
Post office box	string	mailingAddress > postOfficeBox	Post office box of the address.		Initial Profile schema for Journeys
Postal code	string	mailingAddress > postalCode	The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.		Initial Profile schema for Journeys
Primary	boolean	mailingAddress > primary	Primary address indicator. A profile can have only one `primary` address at a given point of time.		Initial Profile schema for Journeys
Region	string	mailingAddress > region	The region, county, or district portion of the address.		Initial Profile schema for Journeys
Created by user identifier	string	mailingAddress > repositoryCreatedBy	User ID of who created the record.		Initial Profile schema for Journeys
Modified by user identifier	string	mailingAddress > repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		Initial Profile schema for Journeys
State	string	mailingAddress > state	The name of the State. This is a free-form field.		Initial Profile schema for Journeys
State or province	string	mailingAddress > stateProvince	The state, or province portion of the observation. The format follows the [ISO 3166-2 (country and subdivision)][http://www.unece.org/cefact/locode/subdivisions.html] standard.		Initial Profile schema for Journeys
Status	string	mailingAddress > status	An indication as to the ability to use the address.	active: Active incomplete: Incomplete pending_verification: Pending verification blacklisted: Blacklisted blocked: Blocked	Initial Profile schema for Journeys
Status reason	string	mailingAddress > statusReason	A description of the current status.		Initial Profile schema for Journeys
Street 1	string	mailingAddress > street1	Primary street level information, apartment number, street number, and street name.		Initial Profile schema for Journeys
Street 2	string	mailingAddress > street2	Optional street information second line.		Initial Profile schema for Journeys
Street 3	string	mailingAddress > street3	Optional street information third line.		Initial Profile schema for Journeys
Street 4	string	mailingAddress > street4	Optional street information fourth line.		Initial Profile schema for Journeys
Mobile Phone	object	mobilePhone	Mobile phone number.		Initial Profile schema for Journeys
Country Calling Code	string	mobilePhone > countryCode	Country calling code (CC) as defined by E.164.		Initial Profile schema for Journeys
Extension	string	mobilePhone > extension	The internal dialing number used to call from a private exchange, operator, or switchboard.		Initial Profile schema for Journeys
Number	string	mobilePhone > number	The phone number. Note the phone number is a string and may include meaningful characters such as brackets '()', hyphens '-', or characters to indicate sub-dialing identifiers like extensions 'x' for example, 1-353(0)18391111 or +613 9403600x1234.		Initial Profile schema for Journeys
Primary	boolean	mobilePhone > primary	Primary phone number indicator. Unlike address or email address, there can be multiple primary phone numbers; one per communication channel. The communication channel is defined by the type: `textMessaging`, `mobile`, `phone`, `home`, `work`, `unknown`, and `fax`.		Initial Profile schema for Journeys
Status	string	mobilePhone > status	An indication as to the ability to use the phone number.	active: Active incomplete: Incomplete blacklisted: Blacklisted blocked: Blocked	Initial Profile schema for Journeys
Status reason	string	mobilePhone > statusReason	A description of the current status.		Initial Profile schema for Journeys
Validity	string	mobilePhone > validity	A level of technical correctness of the phone number.	consistent: Consistent inconsistent: Inconsistent incomplete: Incomplete successfullyUsed: Successfully used	Initial Profile schema for Journeys
Modified by batch identifier	string	modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		Initial Profile schema for Journeys
Person	object	person	An individual actor, contact, or owner.		Initial Profile schema for Journeys
Birth date(YYYY-MM-DD)	string	person > birthDate	The full date a person was born.		Initial Profile schema for Journeys
Birth date (MM-DD)	string	person > birthDayAndMonth	The day and month a person was born, in the format MM-DD. This field should be used when the day and month of a person's birth is known, but not the year.		Initial Profile schema for Journeys
Birth year	integer	person > birthYear	The year a person was born including the century, for example, 1983. This field should be used when only the person's age is known, not the full birth date.		Initial Profile schema for Journeys
Gender	string	person > gender	Gender identity of the person.	male: Male female: Female not_specified: Not Specified non_specific: Non-specific	Initial Profile schema for Journeys
Marital Status	string	person > maritalStatus	Describes a person's relationship with a significant other.	married: Married single: Single divorced: Divorced widowed: Widowed not_specified: Not Specified	Initial Profile schema for Journeys
Full name	object	person > name	The person's full name.		Initial Profile schema for Journeys
Courtesy title	string	person > name > courtesyTitle	Normally an abbreviation of a persons title, honorific, or salutation. The `courtesyTitle` is used in front of full or last name in opening texts. For example, Mr. Miss. or Dr.		Initial Profile schema for Journeys
First name	string	person > name > firstName	The first segment of the name in the writing order most commonly accepted in the language of the name. In many cultures this is the preferred personal or given name. The `firstName` and `lastName` properties have been introduced to maintain compatibility with existing systems that model names in a simplified, non-semantic, and non-internationalizable way. Using `xdm:fullName` is always preferable.		Initial Profile schema for Journeys
Full name	string	person > name > fullName	The full name of the person, in writing order most commonly accepted in the language of the name.		Initial Profile schema for Journeys
Last name	string	person > name > lastName	The last segment of the name in the writing order most commonly accepted in the language of the name. In many cultures this is the inherited family name, surname, patronymic, or matronymic name. The `firstName` and `lastName` properties have been introduced to maintain compatibility with existing systems that model names in a simplified, non-semantic, and non-internationalizable way. Using `xdm:fullName` is always preferable.		Initial Profile schema for Journeys
Middle name	string	person > name > middleName	Middle, alternative, or additional names supplied between the first name and last name.		Initial Profile schema for Journeys
Suffix	string	person > name > suffix	A group of letters provided after a person's name to provide additional information. The `suffix` is used at the end of someones name. For example Jr., Sr., M.D., PhD, I, II, III, etc.		Initial Profile schema for Journeys
Nationality	string	person > nationality	The legal relationship between a person and their state represented using the ISO 3166-1 Alpha-2 code.		Initial Profile schema for Journeys
Tax ID	string	person > taxId	The Tax / Fiscal ID of the person, e.g. the TIN in the US or the CIF/NIF in Spain.		Initial Profile schema for Journeys
Type	string	person > type	The type of individual in different business contexts like B2C.		Initial Profile schema for Journeys
Person ID	string	personID	Unique identifier of Person/Profile fragment.		Initial Profile schema for Journeys
Personal Email	object	personalEmail	A personal email address.		Initial Profile schema for Journeys
Address	string	personalEmail > address	The technical address, for example, 'name@domain.com' as commonly defined in RFC2822 and subsequent standards.		Initial Profile schema for Journeys
Label	string	personalEmail > label	Additional display information that maybe available, for example, Microsoft Outlook rich address controls display 'John Smith smithjr@company.uk', 'John Smith' part is data that would be placed in the label.		Initial Profile schema for Journeys
Primary	boolean	personalEmail > primary	Primary email indicator. A profile can have only one `primary` email address at a given point of time.		Initial Profile schema for Journeys
Status	string	personalEmail > status	An indication as to the ability to use the email address.	active: Active incomplete: Incomplete pending_verification: Pending verification blacklisted: Blacklisted blocked: Blocked	Initial Profile schema for Journeys
Status reason	string	personalEmail > statusReason	A description of the current status.		Initial Profile schema for Journeys
Type	string	personalEmail > type	The way the account relates to the person for example 'work' or 'personal'.	unknown: Unknown personal: Personal work: Work education: Education	Initial Profile schema for Journeys
Created by user identifier	string	repositoryCreatedBy	User ID of who created the record.		Initial Profile schema for Journeys
Modified by user identifier	string	repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		Initial Profile schema for Journeys
Shipping Address	object	shippingAddress	Shipping postal address.		Initial Profile schema for Journeys
Coordinates ID	string	shippingAddress > _id	The unique identifier of the coordinates.		Initial Profile schema for Journeys
Description	string	shippingAddress > _schema > description	A description of what the coordinates identify.		Initial Profile schema for Journeys
Elevation	number	shippingAddress > _schema > elevation	The specific elevation of the defined coordinate. The value conforms to the [WGS84](http://gisgeography.com/wgs84-world-geodetic-system/) datum and is measured in meters.		Initial Profile schema for Journeys
Latitude	number	shippingAddress > _schema > latitude	The signed vertical coordinate of a geographic point.		Initial Profile schema for Journeys
Longitude	number	shippingAddress > _schema > longitude	The signed horizontal coordinate of a geographic point.		Initial Profile schema for Journeys
City	string	shippingAddress > city	The name of the city.		Initial Profile schema for Journeys
Country	string	shippingAddress > country	The name of the government-administered territory. Other than `xdm:countryCode`, this is a free-form field that can have the country name in any language.		Initial Profile schema for Journeys
Country code	string	shippingAddress > countryCode	The two-character [ISO 3166-1 alpha-2](https://datahub.io/core/country-list) code for the country.		Initial Profile schema for Journeys
Created by batch identifier	string	shippingAddress > createdByBatchID	The dataset files in Catalog which has been originating the creation of the record.		Initial Profile schema for Journeys
Designated market area	integer	shippingAddress > dmaID	The Nielsen media research designated market area.		Initial Profile schema for Journeys
Label	string	shippingAddress > label	Free form name of the address.		Initial Profile schema for Journeys
Last verified date	string	shippingAddress > lastVerifiedDate	The date that the address was last verified as still associated to the person.		Initial Profile schema for Journeys
Modified by batch identifier	string	shippingAddress > modifiedByBatchID	The last dataset files in Catalog which has modified the record. At creation time, `modifiedByBatchID` is set as `createdByBatchID`.		Initial Profile schema for Journeys
Metropolitan statistical area	integer	shippingAddress > msaID	The metropolitan statistical area in the United States where the observation occurred.		Initial Profile schema for Journeys
Post office box	string	shippingAddress > postOfficeBox	Post office box of the address.		Initial Profile schema for Journeys
Postal code	string	shippingAddress > postalCode	The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.		Initial Profile schema for Journeys
Primary	boolean	shippingAddress > primary	Primary address indicator. A profile can have only one `primary` address at a given point of time.		Initial Profile schema for Journeys
Region	string	shippingAddress > region	The region, county, or district portion of the address.		Initial Profile schema for Journeys
Created by user identifier	string	shippingAddress > repositoryCreatedBy	User ID of who created the record.		Initial Profile schema for Journeys
Modified by user identifier	string	shippingAddress > repositoryLastModifiedBy	User ID of who last modified the record. At creation time, `modifiedByUser` is set as `createdByUser`.		Initial Profile schema for Journeys
State	string	shippingAddress > state	The name of the State. This is a free-form field.		Initial Profile schema for Journeys
State or province	string	shippingAddress > stateProvince	The state, or province portion of the observation. The format follows the [ISO 3166-2 (country and subdivision)][http://www.unece.org/cefact/locode/subdivisions.html] standard.		Initial Profile schema for Journeys
Status	string	shippingAddress > status	An indication as to the ability to use the address.	active: Active incomplete: Incomplete pending_verification: Pending verification blacklisted: Blacklisted blocked: Blocked	Initial Profile schema for Journeys
Status reason	string	shippingAddress > statusReason	A description of the current status.		Initial Profile schema for Journeys
Street 1	string	shippingAddress > street1	Primary street level information, apartment number, street number, and street name.		Initial Profile schema for Journeys
Street 2	string	shippingAddress > street2	Optional street information second line.		Initial Profile schema for Journeys
Street 3	string	shippingAddress > street3	Optional street information third line.		Initial Profile schema for Journeys
Street 4	string	shippingAddress > street4	Optional street information fourth line.		Initial Profile schema for Journeys
Shipping Address Phone	object	shippingAddressPhone	Phone number associated with shipping address.		Initial Profile schema for Journeys
Country Calling Code	string	shippingAddressPhone > countryCode	Country calling code (CC) as defined by E.164.		Initial Profile schema for Journeys
Extension	string	shippingAddressPhone > extension	The internal dialing number used to call from a private exchange, operator, or switchboard.		Initial Profile schema for Journeys
Number	string	shippingAddressPhone > number	The phone number. Note the phone number is a string and may include meaningful characters such as brackets '()', hyphens '-', or characters to indicate sub-dialing identifiers like extensions 'x' for example, 1-353(0)18391111 or +613 9403600x1234.		Initial Profile schema for Journeys
Primary	boolean	shippingAddressPhone > primary	Primary phone number indicator. Unlike address or email address, there can be multiple primary phone numbers; one per communication channel. The communication channel is defined by the type: `textMessaging`, `mobile`, `phone`, `home`, `work`, `unknown`, and `fax`.		Initial Profile schema for Journeys
Status	string	shippingAddressPhone > status	An indication as to the ability to use the phone number.	active: Active incomplete: Incomplete blacklisted: Blacklisted blocked: Blocked	Initial Profile schema for Journeys
Status reason	string	shippingAddressPhone > statusReason	A description of the current status.		Initial Profile schema for Journeys
Validity	string	shippingAddressPhone > validity	A level of technical correctness of the phone number.	consistent: Consistent inconsistent: Inconsistent incomplete: Incomplete successfullyUsed: Successfully used	Initial Profile schema for Journeys
Test profile	boolean	testProfile	Indicates the `profile` record is for use in testing and verification purposes and should not be automatically included in normal operations.		Initial Profile schema for Journeys
Field name	Type	Field path	Description	Enumeration	Schema

Field name	Type	Field path	Description	Enumeration	Schema
Field name	Type	Field path	Description	Enumeration	Schema