Thinking, with AI podcast
AI can do the work. So, what actually matters now? We start with creativity, brand, and why taste still sets great work apart. Then we zoom out to B2B marketing—how teams are rethinking go-to-market, where they’re getting it wrong, and what to stop doing if you feel behind. Real talk on what’s changing and what still wins.
Episode 1: When everyone can create, what becomes rare?
If AI can create anything in seconds, what actually feels rare? Emma Gustafson explores what AI can’t replace: taste, judgment, and brand integrity. From rethinking prompting as art direction to navigating the tension between performance and brand, this episode breaks down what actually matters and what’s just noise.<br><br> Featuring community questions from Raf Winterpacht, Perficient, and Kaylee Richard, Toll Brothers: “How do we protect human-created art as ‘precious artifacts’ in an AI-first world?” “How do we avoid a future where everything is optimized, but nothing feels original?”<br><br> Want your question featured? Join the <a href="https://experienceleaguecommunities.adobe.com/groups/let-s-talk-ai-188">Let’s Talk AI Community</a>.
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Episode 2: Rethinking B2B GTM in the age of AI
AI isn’t just changing how B2B marketing gets done, it’s changing how go-to-market works.<br><br> We break down how teams are rethinking go-to-market, where they’re getting it wrong, and what to stop doing if you feel behind. Real talk on what’s changing, what still wins, and why getting better with AI requires something most teams avoid: permission to fail.<br><br> Featuring Jessica Kao, sharing why experimentation, iteration, and learning in the open are what actually move teams forward.<br><br> Featuring community questions from Kasper Andersen, Accrease, and Katja Keesom, JTF: “Has AI changed what ‘good’ looks like in B2B marketing, or are we just doing the same things faster?” “How do companies get their stack ready for AI and avoid powerful tools becoming shelfware?”<br><br> Want your question featured? Join the <a href="https://experienceleaguecommunities.adobe.com/groups/let-s-talk-ai-188">Let’s Talk AI Community</a>.
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